{"id":14710,"date":"2016-09-12T09:00:54","date_gmt":"2016-09-12T06:00:54","guid":{"rendered":"https:\/\/blog.mobiroller.com\/en\/?p=14710"},"modified":"2016-09-12T09:00:54","modified_gmt":"2016-09-12T06:00:54","slug":"mobile-app-or-mobile-web-site","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/","title":{"rendered":"Mobile app or mobile web site?"},"content":{"rendered":"

\"Mobil<\/p>\n

The rise of usage rate in smartphones and tablets has led to an increase in the interest towards apps developed for these platforms all around the world. An app being downloaded by visitors is naturally a sign of that corporation being liked and embraced by these visitors. However, for marketing professionals, this is only the first step in increasing the customer loyalty.<\/span><\/p>\n

During last few years, there has been a tendency to move from desktop and laptop systems to smartphones and tablets, which was also reflected in the sales, some users connecting the internet from mobile devices has achieved a huge jump. So much so that, while this rate was around 15 percent during 2012, by 2013 it has risen above 30 percent. Studies and tendencies are giving us signs of internet users becoming predominantly mobile ones in next five years. This, in turn, means that the mobile is a venue which is new and promising for marketing efforts of corporations.<\/span><\/p>\n

You may be providing your customers with very high-quality products or services. You may own a useful and mobile compatible website too. But, as is in every field of marketing, the faster you introduce your customers to the privileges provided by mobile apps, the further ahead you will be from your competition.<\/span><\/p>\n

<\/p>\n

Users spend longer periods of time in apps<\/strong><\/p>\n

According to a study performed by Adobe, while the mean time for tablet users to remain in an app is 24 minutes, this period is close to 13 minutes for smartphone users. These figures are at least three times longer than visits coming from web browsers.<\/span><\/p>\n

When we look from a marketing point of view, it seems like that mobile apps are much more functional than a mobile website. Also, a compilation of user data for increasing customer satisfaction is easier to achieve via mobile apps.<\/span><\/p>\n

Apps are preferred over mobile sites<\/strong><\/p>\n

According to experts, apps are more often preferred than mobile websites and their rates of reuse is also high. Design and infrastructure of a mobile app<\/a> being much easier to update than a website is\u00a0a prime reason for that.<\/p>\n

Usage period of apps is showing an increase<\/strong><\/p>\n

Time which users spend on apps is also rising day by day. At this point, the concept of connectivity comes into play: If you can provide your customers with an app which can work offline just as fine as it does online, this means you will be advantageous in your content marketing efforts. Apps that can work offline does not require their users to have data access. Touristic information and maps are good examples of useful content that can be stored in mobile device\u2019s cache for access at their user\u2019s convenience.<\/span><\/p>\n

Thanks to the power of mobile apps, it appears possible for companies to turn the increase in rates of mobile usage, into an advantage in increasing their customer loyalty. Mobile application\u2019s effect on CRM, which is an important leg of marketing efforts, appears as one of the leading reasons of mobile apps being preferred. By considering the predictions that every nine people out of 10 will be using a mobile by 2015, we can think that popularity of apps will increase even further shortly. You can develop your app in minutes using MobiRoller and can add value to your work.<\/span><\/p>\n

Create your mobile app<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

The rise of usage rate in smartphones and tablets has led to an increase in the interest towards apps developed for these platforms all around the world. An app being downloaded by visitors is naturally a sign of that corporation being liked and embraced by these visitors. However, for marketing professionals, this is only the […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1311,1309],"tags":[1317,1316,1318,1319],"yoast_head":"\nMobile app or mobile web site? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile app or mobile web site? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"The rise of usage rate in smartphones and tablets has led to an increase in the interest towards apps developed for these platforms all around the world. An app being downloaded by visitors is naturally a sign of that corporation being liked and embraced by these visitors. However, for marketing professionals, this is only the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mobiroller\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-12T06:00:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-100414-uygulama-site-500-300x208.jpg\" \/>\n<meta name=\"author\" content=\"Mobiroller App Builder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:site\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mobiroller App Builder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/\"},\"author\":{\"name\":\"Mobiroller App Builder\",\"@id\":\"https:\/\/blog.mobiroller.com\/en\/#\/schema\/person\/d22368c9621e0d1af6bb69ef242c889b\"},\"headline\":\"Mobile app or mobile web site?\",\"datePublished\":\"2016-09-12T06:00:54+00:00\",\"dateModified\":\"2016-09-12T06:00:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/\"},\"wordCount\":557,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/blog.mobiroller.com\/en\/#organization\"},\"keywords\":[\"create an app\",\"mobile app\",\"mobile apps\",\"mobile compatibility\"],\"articleSection\":[\"Create an App\",\"General\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/\",\"url\":\"https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/\",\"name\":\"Mobile app or mobile web site? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mobiroller.com\/en\/#website\"},\"datePublished\":\"2016-09-12T06:00:54+00:00\",\"dateModified\":\"2016-09-12T06:00:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Anasayfa\",\"item\":\"https:\/\/blog.mobiroller.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile app or mobile web site?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.mobiroller.com\/en\/#website\",\"url\":\"https:\/\/blog.mobiroller.com\/en\/\",\"name\":\"Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/blog.mobiroller.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.mobiroller.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.mobiroller.com\/en\/#organization\",\"name\":\"Mobiroller\",\"url\":\"https:\/\/blog.mobiroller.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.mobiroller.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.mobiroller.com\/wp-content\/uploads\/logo.png\",\"contentUrl\":\"https:\/\/blog.mobiroller.com\/wp-content\/uploads\/logo.png\",\"width\":642,\"height\":120,\"caption\":\"Mobiroller\"},\"image\":{\"@id\":\"https:\/\/blog.mobiroller.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mobiroller\/\",\"https:\/\/twitter.com\/mobiroller\",\"https:\/\/www.instagram.com\/mobiroller\/\",\"https:\/\/tr.linkedin.com\/company\/mobiroller\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.mobiroller.com\/en\/#\/schema\/person\/d22368c9621e0d1af6bb69ef242c889b\",\"name\":\"Mobiroller App Builder\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.mobiroller.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4456c32b7634f819bbabaf26a8165371?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4456c32b7634f819bbabaf26a8165371?s=96&d=mm&r=g\",\"caption\":\"Mobiroller App Builder\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mobile app or mobile web site? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/","og_locale":"en_US","og_type":"article","og_title":"Mobile app or mobile web site? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","og_description":"The rise of usage rate in smartphones and tablets has led to an increase in the interest towards apps developed for these platforms all around the world. An app being downloaded by visitors is naturally a sign of that corporation being liked and embraced by these visitors. However, for marketing professionals, this is only the […]","og_url":"https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/","og_site_name":"Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","article_publisher":"https:\/\/www.facebook.com\/mobiroller\/","article_published_time":"2016-09-12T06:00:54+00:00","og_image":[{"url":"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-100414-uygulama-site-500-300x208.jpg"}],"author":"Mobiroller App Builder","twitter_card":"summary_large_image","twitter_creator":"@mobiroller","twitter_site":"@mobiroller","twitter_misc":{"Written by":"Mobiroller App Builder","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/#article","isPartOf":{"@id":"https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/"},"author":{"name":"Mobiroller App Builder","@id":"https:\/\/blog.mobiroller.com\/en\/#\/schema\/person\/d22368c9621e0d1af6bb69ef242c889b"},"headline":"Mobile app or mobile web site?","datePublished":"2016-09-12T06:00:54+00:00","dateModified":"2016-09-12T06:00:54+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/"},"wordCount":557,"commentCount":2,"publisher":{"@id":"https:\/\/blog.mobiroller.com\/en\/#organization"},"keywords":["create an app","mobile app","mobile apps","mobile compatibility"],"articleSection":["Create an App","General"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/","url":"https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/","name":"Mobile app or mobile web site? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","isPartOf":{"@id":"https:\/\/blog.mobiroller.com\/en\/#website"},"datePublished":"2016-09-12T06:00:54+00:00","dateModified":"2016-09-12T06:00:54+00:00","breadcrumb":{"@id":"https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.mobiroller.com\/en\/mobile-app-or-mobile-web-site\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/blog.mobiroller.com\/en\/"},{"@type":"ListItem","position":2,"name":"Mobile app or mobile web site?"}]},{"@type":"WebSite","@id":"https:\/\/blog.mobiroller.com\/en\/#website","url":"https:\/\/blog.mobiroller.com\/en\/","name":"Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","description":"","publisher":{"@id":"https:\/\/blog.mobiroller.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.mobiroller.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.mobiroller.com\/en\/#organization","name":"Mobiroller","url":"https:\/\/blog.mobiroller.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.mobiroller.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/blog.mobiroller.com\/wp-content\/uploads\/logo.png","contentUrl":"https:\/\/blog.mobiroller.com\/wp-content\/uploads\/logo.png","width":642,"height":120,"caption":"Mobiroller"},"image":{"@id":"https:\/\/blog.mobiroller.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mobiroller\/","https:\/\/twitter.com\/mobiroller","https:\/\/www.instagram.com\/mobiroller\/","https:\/\/tr.linkedin.com\/company\/mobiroller"]},{"@type":"Person","@id":"https:\/\/blog.mobiroller.com\/en\/#\/schema\/person\/d22368c9621e0d1af6bb69ef242c889b","name":"Mobiroller App Builder","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.mobiroller.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4456c32b7634f819bbabaf26a8165371?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4456c32b7634f819bbabaf26a8165371?s=96&d=mm&r=g","caption":"Mobiroller App Builder"}}]}},"_links":{"self":[{"href":"https:\/\/blog.mobiroller.com\/en\/wp-json\/wp\/v2\/posts\/14710"}],"collection":[{"href":"https:\/\/blog.mobiroller.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.mobiroller.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.mobiroller.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.mobiroller.com\/en\/wp-json\/wp\/v2\/comments?post=14710"}],"version-history":[{"count":0,"href":"https:\/\/blog.mobiroller.com\/en\/wp-json\/wp\/v2\/posts\/14710\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.mobiroller.com\/en\/wp-json\/wp\/v2\/media?parent=14710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.mobiroller.com\/en\/wp-json\/wp\/v2\/categories?post=14710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.mobiroller.com\/en\/wp-json\/wp\/v2\/tags?post=14710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}