{"id":19754,"date":"2017-08-14T10:05:42","date_gmt":"2017-08-14T07:05:42","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=19754\/"},"modified":"2017-08-14T10:13:53","modified_gmt":"2017-08-14T07:13:53","slug":"ios-11-update-aso-point-of-view","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/en\/ios-11-update-aso-point-of-view\/","title":{"rendered":"iOS 11 update from an ASO point of view &#8211; What will change"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignleft size-full wp-image-19503\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-280717-ios-11-300.png\" alt=\"\" width=\"300\" height=\"225\" \/><\/span><\/p>\n<p>When it comes to accessing the mobile apps, which are taking their place among the indispensables of our lives, two platforms are the most prominent: <u>Google Play<\/u>, the app store for the Android OS, and the Apple\u2019s App Store. For the apps that can find a place in these two important platforms, ASO (app store optimization) efforts play a significant role in rising among their competition.<\/p>\n<p>On the other hand, with updates and improvements, Apple did a meaningful and quite unexpected change and almost entirely redesigned the App Store. Therefore, it is a pretty good idea for every iPhone and iPad app to reevaluate their ASO strategies. Here are the App Store updates that come with iOS 11 which will affect the ASO strategies&#8230;<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<h4><strong><b>Length of the app names<\/b><\/strong><\/h4>\n<p>Previously, the limit for the names of apps that will be published on <u>App Store<\/u>\u00a0was 50 characters. With the new iOS 11, the limit becomes 30 characters. Hence, finding the change to use keywords in an app name becomes harder and harder. Defining the keywords with higher priority can be helpful for your ASO efforts.<\/p>\n<h4><strong><b>App preview videos<\/b><\/strong><\/h4>\n<p>In the new App Store, automatically playing app videos as in the Facebook, will be possible to include. It looks like; promotional videos are going to be even more important from now on. Having a promotional video on your app page on App Store will be of significant benefit in pulling ahead of your competition in ASO efforts.<\/p>\n<h4><strong><b>App comments and ratings<\/b><\/strong><\/h4>\n<p>In the iOS 10, rating score of an app\u2019s current version was shown on App Store lists along with averages, and when an update was made to the app, this average rating was getting reset.<\/p>\n<p>This meant that especially the developers who upgrade their apps frequently had to rebuild their app\u2019s reputation from scratch with every update. With iOS11, app\u2019s owners can decide when an app\u2019s rating score will be reset to zero.<\/p>\n<h4><strong><b>Improved search results<\/b><\/strong><\/h4>\n<p>With iOS 11, search results will not only show app names. The category of the app, developer\u2019s name, in-app purchase functionality and many other features will also be displayed to the user with search results. Therefore, it may be possible to draw additional attention on your app with the features that will show on search results from now on.<\/p>\n<p>To get noticed by the mobile users, it is very important for your app to be able to follow the developments on the app stores. However, if you do not yet have a mobile app to offer to the users, <a href=\"https:\/\/my.mobiroller.com\/\"><u>create your MobiRoller account now<\/u><\/a>, and enter the mobile world quickly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to accessing the mobile apps, which are taking their place among the indispensables of our lives, two platforms are the most prominent: Google Play, the app store for the Android OS, and the Apple\u2019s App Store. For the apps that can find a place in these two important platforms, ASO (app store [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1309],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>iOS 11 update from an ASO point of view - What will change<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/en\/ios-11-update-aso-point-of-view\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iOS 11 update from an ASO point of view - What will change\" \/>\n<meta property=\"og:description\" content=\"When it comes to accessing the mobile apps, which are taking their place among the indispensables of our lives, two platforms are the most prominent: Google Play, the app store for the Android OS, and the Apple\u2019s App Store. For the apps that can find a place in these two important platforms, ASO (app store [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.mobiroller.com\/en\/ios-11-update-aso-point-of-view\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mobiroller\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-14T07:05:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-14T07:13:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-280717-ios-11-300.png\" \/>\n<meta name=\"author\" content=\"Mobiroller App Builder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:site\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mobiroller App Builder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.mobiroller.com\/en\/ios-11-update-aso-point-of-view\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mobiroller.com\/en\/ios-11-update-aso-point-of-view\/\"},\"author\":{\"name\":\"Mobiroller App Builder\",\"@id\":\"https:\/\/blog.mobiroller.com\/en\/#\/schema\/person\/d22368c9621e0d1af6bb69ef242c889b\"},\"headline\":\"iOS 11 update from an ASO point of view &#8211; 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