{"id":65372,"date":"2023-01-06T13:21:53","date_gmt":"2023-01-06T10:21:53","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=65372"},"modified":"2023-04-08T13:39:47","modified_gmt":"2023-04-08T10:39:47","slug":"app-store-listing","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/en\/app-store-listing\/","title":{"rendered":"A Complete Guide to App Store Listing"},"content":{"rendered":"

The Google Play Store for Android and the Apple App Store for iOS are the two largest digital marketplaces for mobile apps, providing access to a massive potential audience. However, due to the high competition in these two major stores, it has become difficult for app developers to gain visibility for their apps.\u00a0<\/span><\/p>\n

This has led to a surge of new alternative app stores, made possible by the open nature of Android (which allows third-party app distribution) and the growth of the Chinese app market, where Google Play is not officially available but still can be accessed. These alternative app stores offer numerous benefits to developers and can be an essential part of their app marketing and distribution strategy.<\/span><\/p>\n

Launching your app with alternative app stores can be part of your go-to-market strategy if you want to reach a specific audience. Knowing what type of users each app store caters to helps developers decide which platform best suits their app. For example, some stores may specialize in a particular genre of apps, such as games, utilities, or businesses, while others focus on specific geographic regions.\u00a0<\/span><\/p>\n

For instance, developers and publishers must use one of the Top Android app stores in China when targeting the Chinese market. Our app marketing<\/a> directory has more information on different distribution services and channels.<\/span><\/p>\n

With the number of app stores and developers increasing, appScatter’s online tool came to fruition to help those developers diversify their channels and efficiently reach their target user base. This tool provides developers with a comprehensive view of the app store’s landscape and offers metrics such as downloads, rankings, revenues, and competitor information. The appScatter platform provides insights into four main areas – Distribution, Tracking, Performance, and Intelligence.\u200b<\/span><\/p>\n

“Due to a large number of app stores available today – more than 300 and counting – managing, distributing, and tracking applications across multiple platforms can be difficult and risky. If you fail to adhere to your mobile legal, compliance, and governance strategy, the repercussions could be severe to your financial and brand reputation.”<\/b><\/em><\/p>\n

Alternative app stores can offer developers a more beneficial revenue share model than the 70\/30 split provided by Apple and Google Play. While the profit split may be less generous, these stores can pay for downloads or even purchase ‘featured’ placement, which gives independent developers access to additional promotional tools. This is especially advantageous for those who need help working within the major stores’ stringent editorial control.<\/span><\/p>\n

The mobile app industry is rapidly growing, and alternative app stores are becoming increasingly popular. This guide will provide an overview of the different mobile app stores by platform, manufacturer, location, and mobile operator. This will enable developers to make informed decisions about the best app store for them in terms of downloads, user numbers, and overall strategy.<\/span><\/p>\n

Critical App Stores Data Points<\/b><\/h2>\n