{"id":10096,"date":"2014-08-29T10:00:50","date_gmt":"2014-08-29T07:00:50","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=10096"},"modified":"2014-08-29T10:00:50","modified_gmt":"2014-08-29T07:00:50","slug":"mobil-ticarette-yeni-egilimler","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-ticarette-yeni-egilimler\/","title":{"rendered":"Mobil ticarette yeni e\u011filimler"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-10097\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-230814-mobil-odeme-300-e1408955925365.jpg\" alt=\"Mobil ticarette yeni e\u011filimler\" width=\"300\" height=\"225\" \/>Mobil teknolojide ya\u015fanan geli\u015fmeler bir\u00e7ok i\u015fletmeyi mobil ticarete (m-ticaret) y\u00f6nlendiriyor. Mobil cihaz kullan\u0131m\u0131n\u0131n adeta ba\u011f\u0131ml\u0131l\u0131k haline geldi\u011fi g\u00fcn\u00fcm\u00fczde ak\u0131ll\u0131 telefonlar ve tabletler \u00fczerinden sat\u0131\u015f yapabilmek firmalar\u0131n hedef kitlesine her an her yerde ula\u015fabilmesini sa\u011fl\u0131yor. Yap\u0131lan ara\u015ft\u0131rmalar mobil ticaretin \u015firketlerin \u00f6nemli dijital sat\u0131\u015f kaynaklar\u0131ndan biri haline geldi\u011fini g\u00f6steriyor.<\/p>\n<p>Mobil teknolojide ya\u015fanan geli\u015fmeler, \u00f6deme sistemlerinin de \u00e7e\u015fitlenmesini ve mobil ticareti desteklemesini sa\u011fl\u0131yor. Paypal, Square gibi mobil \u00f6deme servisleri, \u00f6zellikle k\u00fc\u00e7\u00fck i\u015fletmelere m-ticarette \u00f6deme hizmeti konusunda yol g\u00f6sterici oluyor. \u00dcstelik \u00f6deme servisleri de her ge\u00e7en g\u00fcn geli\u015fmeye devam ediyor. M-ticarete talebin artmas\u0131 di\u011fer b\u00fcy\u00fck \u015firketleri de bu alana yat\u0131r\u0131m yapmak i\u00e7in te\u015fvik ediyor. \u00d6rne\u011fin, Amazon ve Apple mobil \u00f6deme sistemleri konusunda \u00f6nemli \u00e7al\u0131\u015fmalar yapan \u015firketler aras\u0131nda yer al\u0131yor.<\/p>\n<p>Peki m-ticaret konusunda, sekt\u00f6rde ba\u015fka hangi trendlerden bahsediliyor? Gelin mobil ticaretteki en g\u00fcncel e\u011filimleri birlikte inceleyelim\u2026<!--more--><\/p>\n<p><b>Mobil ticareti destekleyen t\u00fcm kanallar\u0131n optimizasyonu<\/b><\/p>\n<p>Kullan\u0131c\u0131lar art\u0131k ara\u015ft\u0131rmak ya da sat\u0131n almak istedikleri \u00fcr\u00fcne her t\u00fcrl\u00fc yoldan ula\u015fmak istiyor. Bu nedenle dijital pazarlama i\u00e7in kulland\u0131\u011f\u0131n\u0131z t\u00fcm kanallar\u0131n mobil cihazlara uygun olmas\u0131 son derece \u00f6nemli. E-posta pazarlama, sosyal medya reklamlar\u0131 ya da mobil uygulaman\u0131z\u0131n kullan\u0131c\u0131lar\u0131n mobil cihazlar\u0131nda sorunsuz \u015fekilde g\u00f6r\u00fcnt\u00fclenmesi ve m\u00fc\u015fterileri sat\u0131n almaya en h\u0131zl\u0131 \u015fekilde y\u00f6nlendirmesi gerekiyor.<\/p>\n<p><b>Ma\u011faza i\u00e7i mobil cihazlar <\/b><\/p>\n<p>Apple gibi bir\u00e7ok \u00fcnl\u00fc marka art\u0131k ma\u011fazalar\u0131n\u0131n i\u00e7inde bulunan mobil sat\u0131\u015f noktalar\u0131n\u0131 (mobil point of sale) hayata ge\u00e7iriyor. Bu uygulama ile hem m\u00fc\u015fteriler hem de \u00e7al\u0131\u015fanlar i\u00e7in daha konforlu bir al\u0131\u015fveri\u015f s\u00fcreci ya\u015fanmas\u0131 sa\u011flan\u0131yor. Ma\u011faza i\u00e7i destekli sat\u0131\u015f uygulamalar\u0131na y\u00f6nelik kablosuz mobil platformlar personel verimlili\u011fini art\u0131r\u0131rken, markalar\u0131n ma\u011faza i\u00e7i sat\u0131\u015f s\u00fcre\u00e7lerine daha fazla esneklik katarak karl\u0131l\u0131klar\u0131n\u0131 art\u0131rmas\u0131na ve m\u00fc\u015fterilerin al\u0131\u015fveri\u015f deneyimini iyile\u015ftirmesini destekliyor.<\/p>\n<p><b>Mobil c\u00fczdan uygulamas\u0131<\/b><\/p>\n<p>Mobil ticaretteki son trendlerden biri de \u201cmobil c\u00fczdan\u201d sistemi. Kredi kart\u0131 yerine mobil cihazlar\u0131n kullan\u0131lmas\u0131n\u0131 sa\u011flayacak olan bu sistemin yak\u0131n gelecekte mobil cihazlar\u0131n; anahtar, kimlik gibi ki\u015fisel e\u015fyalar\u0131n yerine de kullan\u0131labilece\u011fi belirtiliyor.<\/p>\n<p><b>Mobil uygulamalar<\/b><\/p>\n<p>Kullan\u0131c\u0131lar\u0131n online al\u0131\u015fveri\u015fe olan ilgisi, mobil uygulamalar\u0131n \u00f6nemini de art\u0131r\u0131yor. Uygulamalar sayesinde \u00fcr\u00fcn ve hizmetler hakk\u0131nda detayl\u0131 bilgiye an\u0131nda eri\u015fme \u015fans\u0131 bulan \u00a0potansiyel al\u0131c\u0131lar\u0131n karar verme s\u00fcre\u00e7leri h\u0131zlan\u0131yor.<\/p>\n<p>Bir\u00e7ok i\u015fletme; m\u00fc\u015fterileriyle daha yak\u0131n ileti\u015fim kurmak, etkile\u015fim oran\u0131n\u0131 ve sat\u0131\u015flar\u0131n\u0131 art\u0131rmak i\u00e7in kendi mobil uygulamas\u0131n\u0131 olu\u015fturmaya karar veriyor. E-ticaret sitenizle entegrasyonu olan bir mobil uygulama, mobil cihazlara ba\u011fl\u0131l\u0131\u011f\u0131 her ge\u00e7en g\u00fcn artan m\u00fc\u015fterinizle bula\u015fabilece\u011finiz en etkili mecralardan biri. Siz de kendi uygulaman\u0131z\u0131 olu\u015fturarak, mobilin sat\u0131\u015f ve pazarlama faaliyetlerinize sa\u011flad\u0131\u011f\u0131 avantajlardan yararlanabilirsiniz. Bunun i\u00e7in tek yapman\u0131z gereken, MobiRoller web sitesini ziyaret etmek ve dakikalar i\u00e7erisinde <a href=\"https:\/\/blog.mobiroller.com\/hemen-basla\/\">kendi mobil uygulaman\u0131z\u0131 olu\u015fturmaya ba\u015flamak<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobil teknolojide ya\u015fanan geli\u015fmeler bir\u00e7ok i\u015fletmeyi mobil ticarete (m-ticaret) y\u00f6nlendiriyor. Mobil cihaz kullan\u0131m\u0131n\u0131n adeta ba\u011f\u0131ml\u0131l\u0131k haline geldi\u011fi g\u00fcn\u00fcm\u00fczde ak\u0131ll\u0131 telefonlar ve tabletler \u00fczerinden sat\u0131\u015f yapabilmek firmalar\u0131n hedef kitlesine her an her yerde ula\u015fabilmesini sa\u011fl\u0131yor. Yap\u0131lan ara\u015ft\u0131rmalar mobil ticaretin \u015firketlerin \u00f6nemli dijital sat\u0131\u015f kaynaklar\u0131ndan biri haline geldi\u011fini g\u00f6steriyor. Mobil teknolojide ya\u015fanan geli\u015fmeler, \u00f6deme sistemlerinin de \u00e7e\u015fitlenmesini [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[273,146,79,274,235,54],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobil ticarette yeni e\u011filimler - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-ticarette-yeni-egilimler\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil ticarette yeni e\u011filimler - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Mobil teknolojide ya\u015fanan geli\u015fmeler bir\u00e7ok i\u015fletmeyi mobil ticarete (m-ticaret) y\u00f6nlendiriyor. Mobil cihaz kullan\u0131m\u0131n\u0131n adeta ba\u011f\u0131ml\u0131l\u0131k haline geldi\u011fi g\u00fcn\u00fcm\u00fczde ak\u0131ll\u0131 telefonlar ve tabletler \u00fczerinden sat\u0131\u015f yapabilmek firmalar\u0131n hedef kitlesine her an her yerde ula\u015fabilmesini sa\u011fl\u0131yor. Yap\u0131lan ara\u015ft\u0131rmalar mobil ticaretin \u015firketlerin \u00f6nemli dijital sat\u0131\u015f kaynaklar\u0131ndan biri haline geldi\u011fini g\u00f6steriyor. 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