{"id":10265,"date":"2014-10-31T10:00:07","date_gmt":"2014-10-31T08:00:07","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=10265"},"modified":"2014-10-31T10:00:07","modified_gmt":"2014-10-31T08:00:07","slug":"uygulama-magazalarinda-daha-cok-kar-getirecek-3-yontem","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/uygulama-magazalarinda-daha-cok-kar-getirecek-3-yontem\/","title":{"rendered":"Uygulama ma\u011fazalar\u0131nda daha \u00e7ok kar getirecek 3 y\u00f6ntem"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-10266\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-201014-mobil-uygulama-magazasi-300-e1413880843332.jpg\" alt=\"Uygulama ma\u011fazalar\u0131nda daha \u00e7ok kar getirecek 3 y\u00f6ntem\" width=\"300\" height=\"400\" srcset=\"https:\/\/blog.mobiroller.com\/wp-content\/uploads\/MR-201014-mobil-uygulama-magazasi-300-e1413880843332.jpg 300w, https:\/\/blog.mobiroller.com\/wp-content\/uploads\/MR-201014-mobil-uygulama-magazasi-300-e1413880843332-225x300.jpg 225w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Bir mobil uygulaman\u0131n kar edebilmesi i\u00e7in, mobil d\u00fcnyada artan rekabetin kalite \u00e7\u0131talar\u0131n\u0131 a\u015fabilmesi gerekiyor. iOS ve Android uygulama ma\u011fazalar\u0131nda 1 milyonu a\u015fan mobil uygulaman\u0131n bulunmas\u0131, b\u00f6yle bir rekabet ortam\u0131nda bu pazara dahil olabilmeyi ve yat\u0131r\u0131m\u0131 kara d\u00f6n\u00fc\u015ft\u00fcrebilmeyi daha da zorla\u015ft\u0131r\u0131yor.<\/p>\n<p>Ayn\u0131 zamanda t\u00fcm bu rekabete ra\u011fmen mobil uygulama pazar\u0131 \u00e7ok da karl\u0131. Avrupa Birli\u011fi Komisyonu&#8217;nun son ekonomik raporlar\u0131nda, uygulama ma\u011fazalar\u0131n\u0131n de\u011feri 17,5 milyar Avro olarak ifade ediliyor. Ayn\u0131 rapora g\u00f6re uygulama tasarlamak ve pazarlamak, son zamanlarda t\u00fcm sekt\u00f6rler taraf\u0131ndan en \u00e7ok tercih edilen, h\u0131zla b\u00fcy\u00fcyen yat\u0131r\u0131m dallar\u0131ndan birini de olu\u015fturuyor.<\/p>\n<p>Mobil uygulaman\u0131z\u0131n <a href=\"https:\/\/blog.mobiroller.com\/tr\/yeni-mobil-uygulamanizi-nasil-daha-fazla-kisiye-duyurabilirsiniz\/\">daha \u00e7ok ki\u015fiye ula\u015fmas\u0131n\u0131 sa\u011flayabilmek<\/a>, yat\u0131r\u0131m\u0131n\u0131z\u0131n kara ge\u00e7mesini h\u0131zland\u0131rabilmek i\u00e7in uygulayabilece\u011finiz y\u00f6ntemleri daha \u00f6nce de MobiRoller sayfalar\u0131nda sizinle payla\u015fm\u0131\u015ft\u0131k. Bu yaz\u0131m\u0131zda da mobil uygulama yat\u0131r\u0131m\u0131n\u0131z\u0131 daha karl\u0131 bir i\u015f modeline \u00e7evirebilmeniz i\u00e7in gereken 3 \u00f6nemli ad\u0131m\u0131 sizin i\u00e7in derledik\u2026<!--more--><\/p>\n<p><b>Sadakat ve yeniden pazarlaman\u0131n \u00f6nemi<\/b><\/p>\n<p>Ger\u00e7ekle\u015ftirece\u011finiz t\u00fcm reklam ve promosyon \u00e7al\u0131\u015fmalar\u0131n\u0131 sadece bir kerelik ve k\u0131s\u0131tl\u0131 bir kitle i\u00e7in olu\u015fturdu\u011funuz d\u00fc\u015f\u00fcnmeniz do\u011fru olmayabilir. \u00c7\u00fcnk\u00fc yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re uygulama ma\u011fazalar\u0131nda kullan\u0131c\u0131lar\u0131n y\u00fczde 98\u2032ten fazlas\u0131n\u0131n ilk ara\u015ft\u0131rmalar\u0131nda ilgilendikleri uygulamay\u0131 mobil cihazlar\u0131na indirmeden uygulama sayfas\u0131n\u0131 terk etti\u011fini g\u00f6steriyor. Retargeting (yeniden hedefleme) ile daha \u00f6nce uygulaman\u0131z\u0131 kullanmam\u0131\u015f bu potansiyelin al\u0131m yapma olas\u0131l\u0131\u011f\u0131 y\u00fczde 70 oran\u0131nda artabiliyor. Bu nedenle farkl\u0131 profil sergileyen yeni kitleler i\u00e7in t\u00fcm kampanyan\u0131z\u0131 yeniden \u015fekillendirebiliyor olmak, karl\u0131l\u0131\u011f\u0131n\u0131z\u0131 art\u0131rabilmek i\u00e7in en \u00f6nemli ad\u0131mlardan biri.<\/p>\n<p><b>\u00d6l\u00e7\u00fcmleme ve analiz<\/b><\/p>\n<p>Her hangi bir uygulaman\u0131n promosyonunu yapmadan \u00f6nce Anahtar Performans Belirleyicileri (KPI) do\u011fru saptamak gerekiyor. B\u00f6ylece uygulamaya ili\u015fkin beklenti ve hedeflerinizi a\u00e7\u0131k\u00e7a ortaya koyabilirsiniz. Bu belirleyicilerin do\u011fru saptanabilmesi i\u00e7in uygulaman\u0131za baz\u0131 \u201cizleme\u201d ara\u00e7lar\u0131 eklemeniz faydal\u0131 olabiliyor. \u0130zlemek isteyece\u011finiz kanallar\u0131 \u00f6nceden saptay\u0131p do\u011fru izleme y\u00f6ntemleri kullan\u0131rsan\u0131z, uygulaman\u0131z i\u00e7in do\u011fru dijital pazarlama stratejilerini de kolayl\u0131kla kurgulayabilirsiniz.<\/p>\n<p><b>Yeni kullan\u0131c\u0131 kazanabilmek<\/b><\/p>\n<p>Gerekli \u00f6l\u00e7\u00fcmlemelerin do\u011fru yap\u0131ld\u0131\u011f\u0131ndan emin olduktan sonra hedefinizi y\u00fckseltebilecek kapasiteye sahip tan\u0131t\u0131m kampanyalar\u0131 d\u00fczenleyebilirsiniz. Bunun i\u00e7in stratejinizi do\u011fru kurgulayabilecek do\u011fru ortaklarla \u00e7al\u0131\u015fmay\u0131 hedeflemenizde fayda var. M\u00fc\u015fteri hareketlerini takip edebilen ve onlar\u0131n uygulamaya y\u00f6nelik davran\u0131\u015flar\u0131n\u0131 kaydederek raporlar verebilen programlar\u0131 bu noktada kullanabilirsiniz. Bu bilgileri ger\u00e7ek zamanl\u0131 olarak irdeleyerek, kampanya stratejilerinizi g\u00fcncellemek ba\u015far\u0131l\u0131 promosyon sonu\u00e7lar\u0131 elde etmenize destek verecektir.<\/p>\n<p>Uygulama ma\u011fazalar\u0131nda uygulamalar\u0131n\u0131z\u0131 \u201cNas\u0131lsa bir tan\u0131t\u0131m yapt\u0131m\u201d diyerek kendi haline b\u0131rakmak iyi bir fikir de\u011fil. K\u00e2ra ge\u00e7seniz bile yeni hedefler belirlemek ve firman\u0131z\u0131n bilinirli\u011fini devam ettirebilmek ad\u0131na bu 3 ana kural\u0131 uygulaman\u0131z gelecekte ma\u011fazalara yerle\u015ftirece\u011finiz \u00fcr\u00fcnler i\u00e7in \u00f6ncelikli tercih edilebilme \u015fans\u0131n\u0131 art\u0131r\u0131yor.<\/p>\n<p>MobiRoller\u2019da dakikalar i\u00e7inde, hi\u00e7bir teknik bilgiye ihtiya\u00e7 duymadan iOS ve Android sistemlere uyumlu \u00e7al\u0131\u015fabilen bir uygulama olu\u015fturman\u0131z son derece kolay. \u00dcstelik \u00e7ok daha az maliyetle. <a href=\"https:\/\/blog.mobiroller.com\/hemen-basla\">Hemen web sitemizi ziyaret ederek<\/a> siz de dakikalar i\u00e7erisinde, hi\u00e7bir teknik bilgi gerektirmeden kendi mobil uygulaman\u0131z\u0131 olu\u015fturabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir mobil uygulaman\u0131n kar edebilmesi i\u00e7in, mobil d\u00fcnyada artan rekabetin kalite \u00e7\u0131talar\u0131n\u0131 a\u015fabilmesi gerekiyor. iOS ve Android uygulama ma\u011fazalar\u0131nda 1 milyonu a\u015fan mobil uygulaman\u0131n bulunmas\u0131, b\u00f6yle bir rekabet ortam\u0131nda bu pazara dahil olabilmeyi ve yat\u0131r\u0131m\u0131 kara d\u00f6n\u00fc\u015ft\u00fcrebilmeyi daha da zorla\u015ft\u0131r\u0131yor. Ayn\u0131 zamanda t\u00fcm bu rekabete ra\u011fmen mobil uygulama pazar\u0131 \u00e7ok da karl\u0131. Avrupa Birli\u011fi Komisyonu&#8217;nun [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[83,165,75,54,361],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Uygulama ma\u011fazalar\u0131nda daha \u00e7ok kar getirecek 3 y\u00f6ntem - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/uygulama-magazalarinda-daha-cok-kar-getirecek-3-yontem\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uygulama ma\u011fazalar\u0131nda daha \u00e7ok kar getirecek 3 y\u00f6ntem - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Bir mobil uygulaman\u0131n kar edebilmesi i\u00e7in, mobil d\u00fcnyada artan rekabetin kalite \u00e7\u0131talar\u0131n\u0131 a\u015fabilmesi gerekiyor. iOS ve Android uygulama ma\u011fazalar\u0131nda 1 milyonu a\u015fan mobil uygulaman\u0131n bulunmas\u0131, b\u00f6yle bir rekabet ortam\u0131nda bu pazara dahil olabilmeyi ve yat\u0131r\u0131m\u0131 kara d\u00f6n\u00fc\u015ft\u00fcrebilmeyi daha da zorla\u015ft\u0131r\u0131yor. 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