{"id":10289,"date":"2014-11-03T10:05:39","date_gmt":"2014-11-03T08:05:39","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=10289"},"modified":"2014-11-03T10:05:39","modified_gmt":"2014-11-03T08:05:39","slug":"2015-yilinda-mobil-uygulamalari-neler-bekliyor","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/2015-yilinda-mobil-uygulamalari-neler-bekliyor\/","title":{"rendered":"2015 y\u0131l\u0131nda mobil uygulamalar\u0131 neler bekliyor?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-10290\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-011114-2015ongoruler-300-e1414838413135.jpg\" alt=\"2015 y\u0131l\u0131nda mobil uygulamalar\u0131 neler bekliyor?\" width=\"300\" height=\"212\" \/>Uygulama sekt\u00f6r\u00fcnde kal\u0131c\u0131 olabilmek i\u00e7in hacmi her ge\u00e7en g\u00fcn geni\u015fleyen ve de\u011fi\u015fime u\u011frayan uygulama ma\u011fazalar\u0131n\u0131n (app store) temposuna ayak uydurabilmek gerekiyor. Mobil uygulamalara olan ilginin giderek artmas\u0131, bu gereklili\u011fin 2015 y\u0131l\u0131nda da de\u011fi\u015fmeyece\u011fini g\u00f6steriyor.<\/p>\n<p>Peki, 2015 y\u0131l\u0131nda mobil uygulama sekt\u00f6r\u00fcn\u00fc neler bekliyor? Mobil uygulama d\u00fcnyas\u0131n\u0131n b\u00fcy\u00fcmesine paralel olarak mobil cihaz kullan\u0131m\u0131na ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131na ili\u015fkin hemen her g\u00fcn bir\u00e7ok farkl\u0131 ara\u015ft\u0131rma yay\u0131nlan\u0131yor. MobiRoller son zamanlarda yay\u0131nlanan bu ara\u015ft\u0131rmalardan yola \u00e7\u0131karak, mobil uygulama d\u00fcnyas\u0131n\u0131 yak\u0131ndan ilgilendiren 2015 \u00f6ng\u00f6r\u00fclerini derledi\u2026<!--more--><\/p>\n<p><b>Hedef odakl\u0131 uygulamalar geli\u015ftirilecek<\/b><\/p>\n<p>Farkl\u0131 ama\u00e7lar i\u00e7in kullan\u0131labilen mobil uygulamalar\u0131n \u00f6n\u00fcm\u00fczdeki y\u0131llarda daha fazla hedef odakl\u0131 olmas\u0131 bekleniyor. Yap\u0131lan ara\u015ft\u0131rmalar, kullan\u0131c\u0131lar\u0131n ger\u00e7ek ihtiyac\u0131n\u0131n saptanmas\u0131 ve buna y\u00f6nelik uygulama geli\u015ftirilmesinin, sekt\u00f6rde genel strateji olarak benimsenece\u011fini g\u00f6steriyor. Buna ba\u011fl\u0131 olarak gittik\u00e7e kalabal\u0131kla\u015fan mobil uygulama ma\u011fazalar\u0131nda, t\u00fcketicinin hedefine daha h\u0131zl\u0131 ula\u015fmas\u0131 i\u00e7in yeni dijital pazarlama y\u00f6ntemleri de geli\u015ftirilebilir.<\/p>\n<p><b>Mobil uygulama m\u0131 yoksa mobil web sitesi mi tart\u0131\u015fmas\u0131 bitiyor<\/b><\/p>\n<p>Mobil cihaz kullananlar\u0131n y\u00fczde 50\u2019sinden fazlas\u0131 ak\u0131ll\u0131 telefonlar\u0131ndan internete giriyor. M\u00fc\u015fteri devaml\u0131l\u0131\u011f\u0131 ve sadakati i\u00e7in son derece \u00f6nemli bir unsur olan mobil uygulamalar\u0131n avantajlar\u0131na ra\u011fmen \u00e7o\u011fu k\u00fc\u00e7\u00fck i\u015fletme hala mobil web sitelerinden vazge\u00e7emiyor.<\/p>\n<p>2015 y\u0131l\u0131nda bu k\u00fc\u00e7\u00fck i\u015fletmelerin, ger\u00e7ekle\u015fen online sat\u0131\u015flar\u0131n neredeyse 4\u2019te 1\u2019inin mobil interneti kullanan sad\u0131k m\u00fc\u015fterilerden geldi\u011fini kabul etmesi ve bu alana yat\u0131r\u0131m yapmas\u0131 gerekiyor. Uygulamalar\u0131n hedef kitle taraf\u0131ndan h\u0131zla benimsendi\u011fini kavrayan k\u00fc\u00e7\u00fck i\u015fletmeler, bu avantaj\u0131 kaybetmemek i\u00e7in uygulama sahibi olmay\u0131 tercih edecekler. B\u00f6ylece k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in hala devam eden mobil \u201cuygulama m\u0131 yoksa mobil web sitesi mi\u201d ikileminin gelecek y\u0131l son bulmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n<p><b>Mobil uygulamalar\u0131n faydalar\u0131 tart\u0131\u015f\u0131lmaz hale geliyor<\/b><\/p>\n<p>Mobil internet potansiyelinin neredeyse hepsine hitap edebilmek, her i\u015fletme ve yat\u0131r\u0131mc\u0131n\u0131n en b\u00fcy\u00fck hayali. Her \u00f6l\u00e7ekte i\u015f ve i\u015fletme i\u00e7in geli\u015ftirilebilen mobil uygulamalar ge\u00e7ti\u011fimiz zaman i\u00e7inde faydalar\u0131n\u0131 kan\u0131tlad\u0131. Her \u00f6l\u00e7ekteki ticari i\u015fletme, mobil yat\u0131r\u0131mlar\u0131 sayesinde, beklediklerinden daha fazla kar edebildikleri gibi, uygulamalar sayesinde daha tan\u0131n\u0131r hale geldiler. Bu avantajlardan dolay\u0131, 2015 y\u0131l\u0131n\u0131n sonuna do\u011fru mobil uygulamas\u0131 olmayan bir kurum ya da kurulu\u015fun kalmayaca\u011f\u0131 tahmin ediliyor. Bu durumda uygulama ma\u011fazalar\u0131ndaki raflar\u0131n gittik\u00e7e dolaca\u011f\u0131n\u0131 da tahmin etmek zor de\u011fil.<\/p>\n<p><b>Mobil uygulamalar ve ileti\u015fim<\/b><\/p>\n<p>Ak\u0131ll\u0131 telefonlar\u0131n ve mobil internetin hayat\u0131m\u0131za getirdi\u011fi en \u00f6nemli \u00f6zelliklerden biri sosyal \u00e7evremizle an\u0131nda ileti\u015fim kurabilmek. Neredeyse her ay yeni bir uygulama ileti\u015fimi kolayla\u015ft\u0131rmak i\u00e7in ma\u011fazalarda yerini al\u0131yor. K\u0131sa s\u00fcrede pop\u00fcler olan ileti\u015fim uygulamalar\u0131 hatta bu uygulamalar\u0131n rakipleri kitlelerce hemen benimsenebiliyor. Bu talebin bir sonucu olarak, 2015 y\u0131l\u0131 i\u00e7erisinde daha fazla ve daha farkl\u0131 \u00f6zelliklerde bir\u00e7ok ileti\u015fim uygulamas\u0131n\u0131n da ma\u011fazalarda yerini alaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.<\/p>\n<p>Siz de h\u0131zla b\u00fcy\u00fcyen, gelece\u011fi parlak mobil uygulama pazar\u0131ndaki yerinizi almak istiyorsan\u0131z \u00a0<a href=\"https:\/\/blog.mobiroller.com\/hemen-basla\">MobiRoller ile kendi mobil uygulaman\u0131z\u0131 hemen olu\u015fturun<\/a>. \u00dcstelik kredi karts\u0131z, taahh\u00fcts\u00fcz ve gizli masraflar olmadan&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uygulama sekt\u00f6r\u00fcnde kal\u0131c\u0131 olabilmek i\u00e7in hacmi her ge\u00e7en g\u00fcn geni\u015fleyen ve de\u011fi\u015fime u\u011frayan uygulama ma\u011fazalar\u0131n\u0131n (app store) temposuna ayak uydurabilmek gerekiyor. Mobil uygulamalara olan ilginin giderek artmas\u0131, bu gereklili\u011fin 2015 y\u0131l\u0131nda da de\u011fi\u015fmeyece\u011fini g\u00f6steriyor. Peki, 2015 y\u0131l\u0131nda mobil uygulama sekt\u00f6r\u00fcn\u00fc neler bekliyor? Mobil uygulama d\u00fcnyas\u0131n\u0131n b\u00fcy\u00fcmesine paralel olarak mobil cihaz kullan\u0131m\u0131na ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131na ili\u015fkin [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[362,65,54,85],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2015 y\u0131l\u0131nda mobil uygulamalar\u0131 neler bekliyor? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/2015-yilinda-mobil-uygulamalari-neler-bekliyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2015 y\u0131l\u0131nda mobil uygulamalar\u0131 neler bekliyor? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Uygulama sekt\u00f6r\u00fcnde kal\u0131c\u0131 olabilmek i\u00e7in hacmi her ge\u00e7en g\u00fcn geni\u015fleyen ve de\u011fi\u015fime u\u011frayan uygulama ma\u011fazalar\u0131n\u0131n (app store) temposuna ayak uydurabilmek gerekiyor. Mobil uygulamalara olan ilginin giderek artmas\u0131, bu gereklili\u011fin 2015 y\u0131l\u0131nda da de\u011fi\u015fmeyece\u011fini g\u00f6steriyor. Peki, 2015 y\u0131l\u0131nda mobil uygulama sekt\u00f6r\u00fcn\u00fc neler bekliyor? 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