{"id":10359,"date":"2014-12-05T10:00:47","date_gmt":"2014-12-05T08:00:47","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=10359"},"modified":"2014-12-05T10:00:47","modified_gmt":"2014-12-05T08:00:47","slug":"mobil-uygulama-magazasi-optimizasyon-yontemleri","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-magazasi-optimizasyon-yontemleri\/","title":{"rendered":"Mobil uygulama ma\u011fazas\u0131 optimizasyon y\u00f6ntemleri"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-10360\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-171114-mobil-uygulama-magaza-optimizasyonu-300.jpg\" alt=\"Mobil uygulama ma\u011fazas\u0131 optimizasyon y\u00f6ntemleri\" width=\"300\" height=\"266\" \/>Ba\u015far\u0131l\u0131 bir uygulama tasar\u0131m\u0131n\u0131, g\u00fc\u00e7l\u00fc bir pazarlama stratejisiyle desteklemeniz, uygulama ma\u011fazalar\u0131nda \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn gelece\u011fi a\u00e7\u0131s\u0131ndan \u00f6nem ta\u015f\u0131yor. Bu anlamda ma\u011fazalarda yer alan uygulamalar\u0131n\u0131z\u0131n de\u011feri, verdi\u011fi hizmetlerle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda makul rakamlardaysa, \u00fcr\u00fcn kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131 vadetti\u011fi \u015fekilde kar\u015f\u0131layabiliyorsa, pazarlama politikan\u0131z\u0131n ba\u015far\u0131l\u0131 olma olas\u0131l\u0131\u011f\u0131 son derece y\u00fcksek.<\/p>\n<p>Uygulamalar\u0131n ma\u011fazalarda \u00f6ne \u00e7\u0131kabilmesi i\u00e7in uygulanabilecek \u00e7e\u015fitli stratejiler de var. Kullan\u0131c\u0131 ihtiya\u00e7lar\u0131n\u0131 belirleyebilmek ve uygulaman\u0131za ma\u011fazada talep olu\u015fturabilmek i\u00e7in yap\u0131lacak bu \u00e7al\u0131\u015fmalara \u201cma\u011faza optimizasyonu\u201d ad\u0131 veriliyor.<\/p>\n<p>MobiRoller olarak uygulama ma\u011fazas\u0131 optimizasyonuna ili\u015fkin i\u015finize yarayacak bilgileri sizin i\u00e7in derledik\u2026<\/p>\n<p><!--more--><\/p>\n<p><b>App Store ve Google Play aras\u0131ndaki farklar<\/b><\/p>\n<p>Neredeyse d\u00fcnya \u00fczerindeki t\u00fcm uygulamalar \u00f6ncelikle Apple App Store ve Google Play uygulama ma\u011fazas\u0131nda g\u00f6r\u00fcc\u00fcye \u00e7\u0131k\u0131yor. Bu nedenle bu iki ma\u011faza, uygulamalar i\u00e7in son derece gerekli ancak pazarlama yapmak i\u00e7in de bir o kadar zor mecralar olarak tan\u0131mlan\u0131yor. Her iki ma\u011faza kavramsal olarak ayn\u0131 y\u00f6ntemi benimsemi\u015f gibi g\u00f6r\u00fcnseler de, bu mecralar i\u00e7in asl\u0131nda birbirlerinden \u00e7ok farkl\u0131 y\u00f6ntemlerle optimizasyon yap\u0131lmas\u0131 gerekiyor.<b><br \/>\n<\/b><\/p>\n<p>\u00d6rne\u011fin App Store\u2019da uygulaman\u0131z\u0131 ma\u011fazaya y\u00fcklerken iTunes \u00fczerinden anahtar kelimelerinizi belirlemeniz gerekiyor. Bu noktada 100 karakter s\u0131n\u0131r\u0131na uymak zorunda kal\u0131yorsunuz. Google Play\u2019de ise anahtar kelimeler uygulaman\u0131n tan\u0131t\u0131m alanlar\u0131nda kullan\u0131l\u0131yor. Burada uyulmas\u0131 gereken s\u0131n\u0131r ise 4 bin karakter civar\u0131nda.<b><br \/>\n<\/b><\/p>\n<p>Bu ma\u011fazalarda uygulamalar\u0131n\u0131z\u0131 isimlendirirken de dikkat etmeniz \u00f6nemli farkl\u0131l\u0131klar var. App Store\u2019da uygulama ismi i\u00e7in 255 karakter s\u0131n\u0131r\u0131 bulunuyor. Google Play\u2019de ise bu alan 30 karakterle s\u0131n\u0131rl\u0131. Bu y\u00fczden Google Play \u00fczerinde uygulama isimlendirirken dikkat etmek gerekiyor.<\/p>\n<p><b>G\u00f6rsel etkisinden yararlanmak<\/b><\/p>\n<p>Anahtar kelimeler uygulaman\u0131n ma\u011fazalarda \u00f6ne \u00e7\u0131kmas\u0131 i\u00e7in \u00f6nemli bir destek sa\u011fl\u0131yor. Ancak anahtar kelimeler yard\u0131m\u0131yla uygulaman\u0131za ula\u015fan potansiyeli g\u00f6rsel olarak da etkilemeniz gerekiyor. \u00dcr\u00fcn\u00fcn\u00fczle ilgili gerek uygulama i\u00e7inden gerek verdi\u011fi hizmetlerle birebir ilgili g\u00f6rseller sunarak kullan\u0131c\u0131lar\u0131 uygulamay\u0131 indirmeye ikna edebilirsiniz.<\/p>\n<p>Ayn\u0131 etki uygulama ikonlar\u0131 i\u00e7in de ge\u00e7erli. Uygulaman\u0131n ne oldu\u011funu ifade edebilen ikonlar\u0131n kullan\u0131ld\u0131\u011f\u0131, basit ama etkili tasar\u0131mlar kullan\u0131c\u0131lar\u0131n ilk tercihi olabiliyor.<\/p>\n<p><b>Uygulama a\u00e7\u0131klamalar\u0131<\/b><\/p>\n<p>Uygulamaya dair potansiyel kullan\u0131c\u0131lar taraf\u0131ndan kolayl\u0131kla okunup anla\u015f\u0131labilecek bir metnin bulunmas\u0131, uygulaman\u0131z\u0131n tercih edilmesinin nedenlerinden biri olabilir. Bu metinlerin i\u00e7erisine anahtar kelimelerinizi 3 ya da 4 kez yerle\u015ftirerek ma\u011fazadaki bulunma \u015fans\u0131n\u0131z\u0131 art\u0131rabilirsiniz.<\/p>\n<p>Mobil uygulaman\u0131z\u0131n uygulama ma\u011fazalar\u0131nda daha fazla g\u00f6r\u00fcnmesini ve indirilmesini sa\u011flamak i\u00e7in siz de payla\u015ft\u0131\u011f\u0131m\u0131z ipu\u00e7lar\u0131n\u0131 uygulayabilirsiniz. MobiRoller g\u00fc\u00e7l\u00fc altyap\u0131s\u0131yla mobil uygulaman\u0131z\u0131 en etkili \u015fekilde olu\u015fturman\u0131za yard\u0131mc\u0131 olabilir. Siz de MobiRoller\u2019\u0131n kullan\u0131c\u0131 dostu ara y\u00fcz\u00fc ile kendi uygulamalar\u0131n\u0131z\u0131 dakikalar i\u00e7erisinde hi\u00e7bir teknik bilgiye gerek duymadan, kolayca haz\u0131rlayabilirsiniz. Web sitemizi ziyaret ederek <a href=\"https:\/\/blog.mobiroller.com\/hemen-basla\">uygulaman\u0131z\u0131 olu\u015fturmaya hemen ba\u015flay\u0131n.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ba\u015far\u0131l\u0131 bir uygulama tasar\u0131m\u0131n\u0131, g\u00fc\u00e7l\u00fc bir pazarlama stratejisiyle desteklemeniz, uygulama ma\u011fazalar\u0131nda \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn gelece\u011fi a\u00e7\u0131s\u0131ndan \u00f6nem ta\u015f\u0131yor. Bu anlamda ma\u011fazalarda yer alan uygulamalar\u0131n\u0131z\u0131n de\u011feri, verdi\u011fi hizmetlerle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda makul rakamlardaysa, \u00fcr\u00fcn kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131 vadetti\u011fi \u015fekilde kar\u015f\u0131layabiliyorsa, pazarlama politikan\u0131z\u0131n ba\u015far\u0131l\u0131 olma olas\u0131l\u0131\u011f\u0131 son derece y\u00fcksek. Uygulamalar\u0131n ma\u011fazalarda \u00f6ne \u00e7\u0131kabilmesi i\u00e7in uygulanabilecek \u00e7e\u015fitli stratejiler de var. Kullan\u0131c\u0131 ihtiya\u00e7lar\u0131n\u0131 belirleyebilmek [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[93,84,370,75,390,353,283,389],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobil uygulama ma\u011fazas\u0131 optimizasyon y\u00f6ntemleri - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-magazasi-optimizasyon-yontemleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil uygulama ma\u011fazas\u0131 optimizasyon y\u00f6ntemleri - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Ba\u015far\u0131l\u0131 bir uygulama tasar\u0131m\u0131n\u0131, g\u00fc\u00e7l\u00fc bir pazarlama stratejisiyle desteklemeniz, uygulama ma\u011fazalar\u0131nda \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn gelece\u011fi a\u00e7\u0131s\u0131ndan \u00f6nem ta\u015f\u0131yor. Bu anlamda ma\u011fazalarda yer alan uygulamalar\u0131n\u0131z\u0131n de\u011feri, verdi\u011fi hizmetlerle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda makul rakamlardaysa, \u00fcr\u00fcn kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131 vadetti\u011fi \u015fekilde kar\u015f\u0131layabiliyorsa, pazarlama politikan\u0131z\u0131n ba\u015far\u0131l\u0131 olma olas\u0131l\u0131\u011f\u0131 son derece y\u00fcksek. Uygulamalar\u0131n ma\u011fazalarda \u00f6ne \u00e7\u0131kabilmesi i\u00e7in uygulanabilecek \u00e7e\u015fitli stratejiler de var. 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Bu anlamda ma\u011fazalarda yer alan uygulamalar\u0131n\u0131z\u0131n de\u011feri, verdi\u011fi hizmetlerle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda makul rakamlardaysa, \u00fcr\u00fcn kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131 vadetti\u011fi \u015fekilde kar\u015f\u0131layabiliyorsa, pazarlama politikan\u0131z\u0131n ba\u015far\u0131l\u0131 olma olas\u0131l\u0131\u011f\u0131 son derece y\u00fcksek. Uygulamalar\u0131n ma\u011fazalarda \u00f6ne \u00e7\u0131kabilmesi i\u00e7in uygulanabilecek \u00e7e\u015fitli stratejiler de var. 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