{"id":10397,"date":"2014-12-17T10:00:49","date_gmt":"2014-12-17T08:00:49","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=10397"},"modified":"2014-12-17T10:00:49","modified_gmt":"2014-12-17T08:00:49","slug":"girisimcilerin-y-kusaginin-mobil-aliskanliklari-konusunda-bilmesi-gerekenler","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/girisimcilerin-y-kusaginin-mobil-aliskanliklari-konusunda-bilmesi-gerekenler\/","title":{"rendered":"Giri\u015fimcilerin Y ku\u015fa\u011f\u0131n\u0131n mobil al\u0131\u015fkanl\u0131klar\u0131 konusunda bilmesi gerekenler"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-10398\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-031214-Y-kusaginin-mobil-aliskanliklari-300.jpg\" alt=\"Giri\u015fimcilerin Y ku\u015fa\u011f\u0131n\u0131n mobil al\u0131\u015fkanl\u0131klar\u0131 konusunda bilmesi gerekenler\" width=\"300\" height=\"200\" \/>Mobil teknolojilere ili\u015fkin yap\u0131lan ara\u015ft\u0131rmalar g\u00f6steriyor ki; mobil cihaz kullan\u0131m\u0131, \u00f6zellikle \u201cY ku\u015fa\u011f\u0131\u201d i\u00e7in art\u0131k nefes almak kadar \u00f6nemli. Uyan\u0131r uyanmaz ak\u0131ll\u0131 telefonlar\u0131n\u0131 eline alan ve bu cihazlar\u0131 bir dakika olsun yan\u0131ndan ay\u0131rmayan bu kullan\u0131c\u0131lar, hedef kitlesi olduklar\u0131 farkl\u0131 sekt\u00f6rlerdeki bir\u00e7ok \u015firketin, yat\u0131r\u0131mlar\u0131n\u0131 mobile kayd\u0131rmas\u0131n\u0131 sa\u011fl\u0131yor. Bu durum; Y ku\u015fa\u011f\u0131 i\u00e7in mobil pazarlaman\u0131n \u00f6nemini kavrama konusunda, giri\u015fimcilerin daha fazla bilin\u00e7lenmelerini gerektiriyor.<\/p>\n<p>Y ku\u015fa\u011f\u0131; 1980 ile 1999 y\u0131llar\u0131 aras\u0131nda do\u011fmu\u015f, teknolojiyle i\u00e7li d\u0131\u015fl\u0131 ya\u015fayan bu nedenle de mobil cihazlar\u0131 ustal\u0131kla kullanan ki\u015filerden olu\u015fan \u00f6zel bir kitle. Di\u011fer taraftan g\u00fcn\u00fcm\u00fczde, Y ku\u015fa\u011f\u0131n\u0131n beklentileriyle; giri\u015fimcilerin bu beklentilere y\u00f6nelik hizmetleri aras\u0131nda ciddi bir kopukluk oldu\u011fu g\u00f6zleniyor.<\/p>\n<p>Biz de MobiRoller olarak; Y ku\u015fa\u011f\u0131na y\u00f6nelik ba\u015far\u0131l\u0131 bir mobil pazarlama stratejisi geli\u015ftirmenizi sa\u011flayacak ipu\u00e7lar\u0131 haz\u0131rlad\u0131k\u2026<!--more--><\/p>\n<p><b>Y ku\u015fa\u011f\u0131n\u0131n mobil cihazlarla ili\u015fkisi<\/b><\/p>\n<p>Y ku\u015fa\u011f\u0131n\u0131n mobil cihaz kullan\u0131ma y\u00f6nelik al\u0131\u015fkanl\u0131klar\u0131, mobile yat\u0131r\u0131m yapan giri\u015fimcilerin ne kadar hakl\u0131 oldu\u011funu bir kez daha ortaya koyuyor. \u00c7\u00fcnk\u00fc Y ku\u015fa\u011f\u0131n\u0131n \u00e7o\u011funlu\u011fu, internet eri\u015fimi ve ileti\u015fim i\u00e7in sadece mobil cihazlar\u0131 kullan\u0131yor.<\/p>\n<p><a href=\"http:\/\/www.comscore.com\/Insights\/Blog\/Why-Are-Millennials-So-Mobile\">ComScore<\/a>\u2019un ara\u015ft\u0131rmas\u0131na g\u00f6re, Y ku\u015fa\u011f\u0131n\u0131n y\u00fczde 18\u2019i internete sadece mobil cihazlardan ula\u015f\u0131yor. Bu ama\u00e7la bilgisayar ve mobil cihaz\u0131 birlikte kullananlar\u0131n oran\u0131 ise y\u00fczde 67. 35-54 ya\u015f aral\u0131\u011f\u0131ndaki kullan\u0131c\u0131lar\u0131n ise yaln\u0131zca y\u00fczde 5\u2019i internete ula\u015fmak i\u00e7in sadece mobil cihazlar\u0131 kulland\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n<p><b>Mobil yat\u0131r\u0131mlar<\/b><\/p>\n<p>Mobile yat\u0131r\u0131m yapmadan \u00f6nce Y ku\u015fa\u011f\u0131n\u0131 do\u011fru analiz etmek ve anlamak \u00e7ok \u00f6nemli. \u00c7\u00fcnk\u00fc mobil kullan\u0131c\u0131lara y\u00f6nelik bir strateji olu\u015fturmak i\u00e7in bu analizlerden yola \u00e7\u0131kmak gerekiyor.<\/p>\n<p>Firman\u0131z\u0131n hedef kitlesinde e\u011fer Y ku\u015fa\u011f\u0131 varsa; t\u00fcm bu verilerin de g\u00f6sterdi\u011fi gibi, mobile yat\u0131r\u0131m yapman\u0131z ka\u00e7\u0131n\u0131lmaz oluyor. Bu anlamda \u015firketinizin web sitesinin \u00f6ncelikle mobile uygun bir \u015fekilde tasarlanmas\u0131n\u0131 sa\u011flayarak, kullan\u0131c\u0131lara kolayl\u0131k sa\u011flayabilirsiniz. Mobil web sitesi Y ku\u015fa\u011f\u0131n\u0131 kazanmak i\u00e7in ger\u00e7ekle\u015ftirebilece\u011finiz \u00e7al\u0131\u015fmalardan biri olsa da, mobil uygulamalar\u0131n sa\u011flad\u0131\u011f\u0131 performans\u0131n gerisinde kald\u0131\u011f\u0131 da bilinen bir ger\u00e7ek.<\/p>\n<p>E\u011fer kullan\u0131c\u0131lara daha kaliteli ve \u00f6zel bir hizmet sunmak istiyorsan\u0131z mobil uygulama olu\u015fturman\u0131zda fayda var. Web sitelerine g\u00f6re \u00e7ok daha h\u0131zl\u0131 ve pratik olan uygulamalar tam da Y ku\u015fa\u011f\u0131na g\u00f6re\u2026<\/p>\n<p>Bu anlamda e\u011fer hedef kitleniz Y ku\u015fa\u011f\u0131na ula\u015fmaksa, pazarlama b\u00fct\u00e7enizin daha b\u00fcy\u00fck bir pay\u0131n\u0131 mobil pazarlamaya ay\u0131rabilirsiniz. \u00c7\u00fcnk\u00fc ara\u015ft\u0131rmalara g\u00f6re, Y ku\u015fa\u011f\u0131ndan olan her 5 ki\u015fiden 4\u2019\u00fc ak\u0131ll\u0131 telefon sahibi.<\/p>\n<p><b>Y ku\u015fa\u011f\u0131n\u0131 iyi analiz etmek \u00f6nemli<\/b><\/p>\n<p>Mobil uygulama geli\u015ftiricileri ve mobil uygulama sahibi olmak isteyen firmalar t\u00fcm bu ara\u015ft\u0131rmalardan yola \u00e7\u0131karak olu\u015fturacaklar\u0131 uygulamalar\u0131n gen\u00e7ler taraf\u0131ndan ilgi g\u00f6rece\u011fini d\u00fc\u015f\u00fcnerek yola \u00e7\u0131k\u0131yor. Ancak Y ku\u015fa\u011f\u0131n\u0131n be\u011fenilerinin kolay tahmin edilemeyece\u011fini unutmamak gerekiyor. Sizin be\u011fenilece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz bir uygulama onlar taraf\u0131ndan ilgi g\u00f6rmeyebiliyor. Bu nedenle Y ku\u015fa\u011f\u0131n\u0131n mobil al\u0131\u015fkanl\u0131klar\u0131 hakk\u0131nda yap\u0131lan analizleri yak\u0131ndan takip etmek ve gen\u00e7lerin ilgi g\u00f6sterdikleri alanlar\u0131 tespit etmek \u00f6nem ta\u015f\u0131yor.<\/p>\n<p>Bahsetti\u011fimiz ipu\u00e7lar\u0131yla, siz de mobil uygulama olu\u015fturarak Y ku\u015fa\u011f\u0131na ula\u015fabilirsiniz. E\u011fer siz de mobil d\u00fcnyada yer alarak, potansiyel m\u00fc\u015fterilerinize en kolay ve h\u0131zl\u0131 \u015fekilde ula\u015fmay\u0131 hedefliyorsan\u0131z; hemen MobiRoller ile tan\u0131\u015f\u0131n ve hi\u00e7bir teknik bilgi gerektirmeden, dakikalar i\u00e7erisinde <a href=\"https:\/\/my.mobiroller.com\/Register\">kendi mobil uygulaman\u0131z\u0131 olu\u015fturmaya ba\u015flay\u0131n<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobil teknolojilere ili\u015fkin yap\u0131lan ara\u015ft\u0131rmalar g\u00f6steriyor ki; mobil cihaz kullan\u0131m\u0131, \u00f6zellikle \u201cY ku\u015fa\u011f\u0131\u201d i\u00e7in art\u0131k nefes almak kadar \u00f6nemli. Uyan\u0131r uyanmaz ak\u0131ll\u0131 telefonlar\u0131n\u0131 eline alan ve bu cihazlar\u0131 bir dakika olsun yan\u0131ndan ay\u0131rmayan bu kullan\u0131c\u0131lar, hedef kitlesi olduklar\u0131 farkl\u0131 sekt\u00f6rlerdeki bir\u00e7ok \u015firketin, yat\u0131r\u0131mlar\u0131n\u0131 mobile kayd\u0131rmas\u0131n\u0131 sa\u011fl\u0131yor. Bu durum; Y ku\u015fa\u011f\u0131 i\u00e7in mobil pazarlaman\u0131n \u00f6nemini kavrama [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[403,76,170,54,404,405,406,407,408],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Giri\u015fimcilerin Y ku\u015fa\u011f\u0131n\u0131n mobil al\u0131\u015fkanl\u0131klar\u0131 konusunda bilmesi gerekenler - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/girisimcilerin-y-kusaginin-mobil-aliskanliklari-konusunda-bilmesi-gerekenler\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Giri\u015fimcilerin Y ku\u015fa\u011f\u0131n\u0131n mobil al\u0131\u015fkanl\u0131klar\u0131 konusunda bilmesi gerekenler - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Mobil teknolojilere ili\u015fkin yap\u0131lan ara\u015ft\u0131rmalar g\u00f6steriyor ki; mobil cihaz kullan\u0131m\u0131, \u00f6zellikle \u201cY ku\u015fa\u011f\u0131\u201d i\u00e7in art\u0131k nefes almak kadar \u00f6nemli. Uyan\u0131r uyanmaz ak\u0131ll\u0131 telefonlar\u0131n\u0131 eline alan ve bu cihazlar\u0131 bir dakika olsun yan\u0131ndan ay\u0131rmayan bu kullan\u0131c\u0131lar, hedef kitlesi olduklar\u0131 farkl\u0131 sekt\u00f6rlerdeki bir\u00e7ok \u015firketin, yat\u0131r\u0131mlar\u0131n\u0131 mobile kayd\u0131rmas\u0131n\u0131 sa\u011fl\u0131yor. 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Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.mobiroller.com\/tr\/girisimcilerin-y-kusaginin-mobil-aliskanliklari-konusunda-bilmesi-gerekenler\/","og_locale":"tr_TR","og_type":"article","og_title":"Giri\u015fimcilerin Y ku\u015fa\u011f\u0131n\u0131n mobil al\u0131\u015fkanl\u0131klar\u0131 konusunda bilmesi gerekenler - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","og_description":"Mobil teknolojilere ili\u015fkin yap\u0131lan ara\u015ft\u0131rmalar g\u00f6steriyor ki; mobil cihaz kullan\u0131m\u0131, \u00f6zellikle \u201cY ku\u015fa\u011f\u0131\u201d i\u00e7in art\u0131k nefes almak kadar \u00f6nemli. Uyan\u0131r uyanmaz ak\u0131ll\u0131 telefonlar\u0131n\u0131 eline alan ve bu cihazlar\u0131 bir dakika olsun yan\u0131ndan ay\u0131rmayan bu kullan\u0131c\u0131lar, hedef kitlesi olduklar\u0131 farkl\u0131 sekt\u00f6rlerdeki bir\u00e7ok \u015firketin, yat\u0131r\u0131mlar\u0131n\u0131 mobile kayd\u0131rmas\u0131n\u0131 sa\u011fl\u0131yor. 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