{"id":10451,"date":"2014-12-29T10:00:45","date_gmt":"2014-12-29T08:00:45","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=10451"},"modified":"2014-12-29T10:00:45","modified_gmt":"2014-12-29T08:00:45","slug":"bir-inbound-pazarlama-teknigi-olarak-uygulama-magazasi-optimizasyonu","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/bir-inbound-pazarlama-teknigi-olarak-uygulama-magazasi-optimizasyonu\/","title":{"rendered":"Bir inbound pazarlama tekni\u011fi olarak uygulama ma\u011fazas\u0131 optimizasyonu"},"content":{"rendered":"![\"Bir](\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-181112-inbound-pazarlama-teknigi-300.jpg\")
G\u00fcn\u00fcm\u00fczde kullan\u0131c\u0131lar\u0131n g\u00fcnl\u00fck ya\u015famlar\u0131n\u0131n ak\u0131\u015f\u0131n\u0131 kesintiye u\u011fratan, g\u00fcr\u00fclt\u00fcl\u00fc ve reklam yo\u011fun bir pazarlama anlay\u0131\u015f\u0131 art\u0131k pop\u00fclerli\u011fini yitirdi. Bu nedenle m\u00fc\u015fterilerin markay\u0131 bulmas\u0131n\u0131 esas alan inbound pazarlama teknikleri \u00f6nem kazanmaya ba\u015flad\u0131. Inbound pazarlama modern zaman t\u00fcketicilerinin e\u011filimlerini yans\u0131tan, onlar\u0131 reklama bo\u011fmak yerine m\u00fc\u015fteri taraf\u0131ndan bulunmay\u0131 esas alan yeni bir strateji..<\/p>\n
Inbound pazarlama anlay\u0131\u015f\u0131na g\u00f6re; mobil uygulaman\u0131z\u0131n ilgi \u00e7ekmesi, kullan\u0131c\u0131larla etkile\u015fim kurman\u0131z ve uygulaman\u0131z\u0131n kullan\u0131c\u0131lar\u0131 memnun etmesi i\u00e7in ilgin\u00e7, e\u011flenceli ve faydal\u0131 olman\u0131z \u00f6nemli. Bu anlamda bir inbound pazarlama tekni\u011fi olarak, uygulama ma\u011fazas\u0131 optimizasyonuna (Application Store Optimization- ASO) da \u00f6nem vermeniz gerekiyor.<\/p>\n
MobiRoller olarak, mobil uygulaman\u0131z i\u00e7in \u00f6nemli bir inbound pazarlama tekni\u011fi olan \u00a0uygulama ma\u011fazas\u0131 optimizasyonunu sizler i\u00e7in b\u00fcy\u00fcte\u00e7 alt\u0131na ald\u0131k…<\/p>\n
Uygulama Ma\u011fazas\u0131 Optimizasyonu ve SEO benzerli\u011fi<\/b><\/p>\n
Forrester\u2019\u0131n, mobil uygulamalara nas\u0131l ula\u015f\u0131ld\u0131\u011f\u0131 konusuna cevap arayan ara\u015ft\u0131rmas\u0131na g\u00f6re; kullan\u0131c\u0131lar, uygulamalara \u00e7o\u011funlukla ma\u011fazalar i\u00e7inde arama yaparak ula\u015f\u0131yor. Web arama motorlar\u0131n\u0131n d\u0131\u015f\u0131nda da uygulaman\u0131z\u0131n kolayl\u0131kla dikkat \u00e7ekip, fark edilebilmesi i\u00e7in; Google Play ya da Apple Store\u2019daki listelerinde yer almak da \u00f6nem ta\u015f\u0131yor.<\/p>\n
Bu anlamda, SEO (arama motoru optimizasyonu) konusunda uygulanan taktikler ASO i\u00e7in de i\u015fe yar\u0131yor. Her ne kadar ASO hen\u00fcz SEO gibi geli\u015fmi\u015f olmasa da, her ikisinin de \u00a0“sayfa i\u00e7i\u201d ve “sayfa d\u0131\u015f\u0131” bile\u015fenleri birbiriyle e\u015fde\u011fer. Uygulaman\u0131z\u0131n \u00fcr\u00fcn sayfas\u0131nda yer alan sayfa i\u00e7i tan\u0131mlamalar\u0131 anahtar kelimeler; sayfa d\u0131\u015f\u0131ndan gelecek trafi\u011fi da yorum ve rating\u2019ler arac\u0131l\u0131\u011f\u0131yla dolayl\u0131 yollarla kontrol edebilmeniz m\u00fcmk\u00fcn.<\/p>\n
Bu konuya ili\u015fkin web siteleri i\u00e7in ge\u00e7erli olan SEO kavramlar\u0131n\u0131n uygulama ma\u011fazas\u0131 optimizasyonu e\u015fde\u011ferlerine g\u00f6z atal\u0131m…<\/p>\n
Uygulama ba\u015fl\u0131\u011f\u0131<\/b><\/p>\n
Uygulaman\u0131z\u0131n ne i\u015fe yarad\u0131\u011f\u0131n\u0131n anla\u015f\u0131lmas\u0131 ve hangi kategoride listelenmesi gerekti\u011fi konusunda uygulama ma\u011fazalar\u0131na yol g\u00f6sterebilmek i\u00e7in; uygulaman\u0131z\u0131n ba\u015fl\u0131\u011f\u0131n\u0131z son derece \u00f6nemli. Hem i\u00e7erik hakk\u0131nda fikir veren hem de anahtar kelimeler i\u00e7eren bir ba\u015fl\u0131k kullanmak uygulaman\u0131z\u0131n daha \u00e7ok ki\u015fiye ula\u015fmas\u0131n\u0131 sa\u011flayabilir.<\/p>\n
Bu anlamda e\u011fer kullan\u0131c\u0131lar\u0131n, arama yaparken kulland\u0131klar\u0131 kelime ve kelime kal\u0131plar\u0131n\u0131 do\u011fru tespit edebilirseniz, olu\u015fturman\u0131z gereken anahtar kelimeleri de bulmu\u015f olursunuz. Ayr\u0131ca uygulaman\u0131z\u0131n ba\u015fl\u0131\u011f\u0131n\u0131n veya kelime kal\u0131plar\u0131n\u0131n \u00e7ok fazla uzun olmamas\u0131na dikkat etmenizde de fayda var.<\/p>\n
A\u00e7\u0131klama<\/b><\/p>\n
Uygulama ma\u011fazalar\u0131, uygulama sayfalar\u0131ndaki a\u00e7\u0131klama b\u00f6l\u00fcmlerini dikkate alarak sayfalar aras\u0131nda bir s\u0131ralama yap\u0131yor. Bu nedenle uygulaman\u0131z\u0131n a\u00e7\u0131klamas\u0131nda yer alan kelimelere \u00f6nem vermek gerekiyor. Ayr\u0131ca uygulaman\u0131n kullan\u0131c\u0131lara nas\u0131l fayda sa\u011flayaca\u011f\u0131n\u0131 da bu b\u00f6l\u00fcmde vurgulaman\u0131z \u00f6nem ta\u015f\u0131yor.<\/p>\n
Uygulama ikonu\/simgesi<\/b><\/p>\n
Web siteleri i\u00e7in \u201cmeta\u201d a\u00e7\u0131klaman\u0131n e\u015fde\u011feri olan uygulama ikonunun\/simgesinin; fark edilebilir ve \u00e7arp\u0131c\u0131 olmas\u0131na; kullan\u0131c\u0131lar\u0131 uygulaman\u0131n yararl\u0131l\u0131\u011f\u0131na ikna edebilmesine \u00f6zen g\u00f6stermek gerekiyor. Uygulaman\u0131z\u0131n \u00fcr\u00fcn sayfas\u0131na ziyaret say\u0131s\u0131, onun s\u0131ralamas\u0131n\u0131 da etkiliyor. Bu nedenle; \u00a0simgenizin orijinal olmas\u0131 ve uygulaman\u0131z\u0131n amac\u0131n\u0131 g\u00f6rsel anlamda a\u00e7\u0131kl\u0131yor olmas\u0131, uygulama ma\u011fazalar\u0131nda \u00f6ne \u00e7\u0131kman\u0131z\u0131 kolayla\u015ft\u0131rabilir.<\/p>\n
Ekran G\u00f6r\u00fcnt\u00fcleri<\/b><\/p>\n
Uygulama sayfas\u0131na uygulaman\u0131z\u0131n kullan\u0131m\u0131na dair, \u00f6zelliklerini ve farklar\u0131n\u0131 yans\u0131tabilecek ekran g\u00f6r\u00fcnt\u00fcleri ekleyerek, bunlar\u0131 k\u0131sa bir videoyla desteklemeniz, kullan\u0131c\u0131lar\u0131n uygulaman\u0131za g\u00fcven ve sempati duymas\u0131n\u0131 sa\u011flayabilir. Bu nedenle uygulaman\u0131z\u0131n merak edilmesini sa\u011flamak i\u00e7in, uygulamay\u0131 indirip denemeye y\u00f6neltecek i\u00e7erik ve g\u00f6rseller se\u00e7menizde yarar var.<\/p>\n
Yorumlar<\/b><\/p>\n
Uygulaman\u0131z\u0131n, ASO\u2019nun sayfa d\u0131\u015f\u0131 bile\u015fenleri olarak s\u0131n\u0131fland\u0131r\u0131lan yorumlar b\u00f6l\u00fcm\u00fcnde rakiplerinizden daha olumlu bir de\u011ferlendirme puan\u0131 almas\u0131; onu daha g\u00f6r\u00fcn\u00fcr k\u0131larak, uygulaman\u0131z\u0131n listelerde daha \u00fcst s\u0131ralarda g\u00f6r\u00fcnmesini sa\u011flayabilir. Bu nedenle kullan\u0131c\u0131 deneyimine \u00f6nem vererek, rakiplerinizin aras\u0131ndan s\u0131yr\u0131labilir ve olumlu yorumlarla uygulaman\u0131z\u0131n ma\u011fazalardaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rabilirsiniz.<\/p>\n
ASO konusunda sundu\u011fumuz ipu\u00e7lar\u0131ndan yararlanarak; mobil uygulaman\u0131z\u0131n trafi\u011fini art\u0131rabilir ve daha \u00e7ok kullan\u0131c\u0131 taraf\u0131ndan indirilmesini sa\u011flayabilirsiniz. Bunun i\u00e7in ihtiyac\u0131n\u0131z olan her \u015fey MobiRoller\u2019da var. MobiRoller ile uygulaman\u0131z\u0131 \u00fccretsiz olarak olu\u015fturmaya hemen ba\u015flay\u0131n<\/a>, mobil d\u00fcnyada siz de gecikmeden yerinizi al\u0131n\u2026<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"
G\u00fcn\u00fcm\u00fczde kullan\u0131c\u0131lar\u0131n g\u00fcnl\u00fck ya\u015famlar\u0131n\u0131n ak\u0131\u015f\u0131n\u0131 kesintiye u\u011fratan, g\u00fcr\u00fclt\u00fcl\u00fc ve reklam yo\u011fun bir pazarlama anlay\u0131\u015f\u0131 art\u0131k pop\u00fclerli\u011fini yitirdi. Bu nedenle m\u00fc\u015fterilerin markay\u0131 bulmas\u0131n\u0131 esas alan inbound pazarlama teknikleri \u00f6nem kazanmaya ba\u015flad\u0131. Inbound pazarlama modern zaman t\u00fcketicilerinin e\u011filimlerini yans\u0131tan, onlar\u0131 reklama bo\u011fmak yerine m\u00fc\u015fteri taraf\u0131ndan bulunmay\u0131 esas alan yeni bir strateji.. Inbound pazarlama anlay\u0131\u015f\u0131na g\u00f6re; mobil uygulaman\u0131z\u0131n […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[418,416,421,75,76,415,283,350,419,417,420,422],"yoast_head":"\n
Bir inbound pazarlama tekni\u011fi olarak uygulama ma\u011fazas\u0131 optimizasyonu - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/bir-inbound-pazarlama-teknigi-olarak-uygulama-magazasi-optimizasyonu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bir inbound pazarlama tekni\u011fi olarak uygulama ma\u011fazas\u0131 optimizasyonu - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"G\u00fcn\u00fcm\u00fczde kullan\u0131c\u0131lar\u0131n g\u00fcnl\u00fck ya\u015famlar\u0131n\u0131n ak\u0131\u015f\u0131n\u0131 kesintiye u\u011fratan, g\u00fcr\u00fclt\u00fcl\u00fc ve reklam yo\u011fun bir pazarlama anlay\u0131\u015f\u0131 art\u0131k pop\u00fclerli\u011fini yitirdi. 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Bu nedenle m\u00fc\u015fterilerin markay\u0131 bulmas\u0131n\u0131 esas alan inbound pazarlama teknikleri \u00f6nem kazanmaya ba\u015flad\u0131. Inbound pazarlama modern zaman t\u00fcketicilerinin e\u011filimlerini yans\u0131tan, onlar\u0131 reklama bo\u011fmak yerine m\u00fc\u015fteri taraf\u0131ndan bulunmay\u0131 esas alan yeni bir strateji.. Inbound pazarlama anlay\u0131\u015f\u0131na g\u00f6re; mobil uygulaman\u0131z\u0131n […]","og_url":"https:\/\/blog.mobiroller.com\/tr\/bir-inbound-pazarlama-teknigi-olarak-uygulama-magazasi-optimizasyonu\/","og_site_name":"Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","article_publisher":"https:\/\/www.facebook.com\/mobiroller\/","article_published_time":"2014-12-29T08:00:45+00:00","og_image":[{"url":"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-181112-inbound-pazarlama-teknigi-300.jpg"}],"author":"Mobiroller App Builder","twitter_card":"summary_large_image","twitter_creator":"@mobiroller","twitter_site":"@mobiroller","twitter_misc":{"Yazan:":"Mobiroller App Builder","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.mobiroller.com\/tr\/bir-inbound-pazarlama-teknigi-olarak-uygulama-magazasi-optimizasyonu\/#article","isPartOf":{"@id":"https:\/\/blog.mobiroller.com\/tr\/bir-inbound-pazarlama-teknigi-olarak-uygulama-magazasi-optimizasyonu\/"},"author":{"name":"Mobiroller App Builder","@id":"https:\/\/blog.mobiroller.com\/tr\/#\/schema\/person\/d22368c9621e0d1af6bb69ef242c889b"},"headline":"Bir inbound pazarlama tekni\u011fi olarak uygulama ma\u011fazas\u0131 optimizasyonu","datePublished":"2014-12-29T08:00:45+00:00","dateModified":"2014-12-29T08:00:45+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.mobiroller.com\/tr\/bir-inbound-pazarlama-teknigi-olarak-uygulama-magazasi-optimizasyonu\/"},"wordCount":832,"commentCount":0,"publisher":{"@id":"https:\/\/blog.mobiroller.com\/tr\/#organization"},"keywords":["a\u00e7\u0131klama","ASO","ekran g\u00f6r\u00fcnt\u00fcleri","mobil","mobil pazarlama","mobil pazarlama tekni\u011fi","uygulama","uygulama ba\u015fl\u0131\u011f\u0131","uygulama ikonu","uygulama ma\u011fazas\u0131 optimizasyonu","uygulama simgesi","yorumlar"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.mobiroller.com\/tr\/bir-inbound-pazarlama-teknigi-olarak-uygulama-magazasi-optimizasyonu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.mobiroller.com\/tr\/bir-inbound-pazarlama-teknigi-olarak-uygulama-magazasi-optimizasyonu\/","url":"https:\/\/blog.mobiroller.com\/tr\/bir-inbound-pazarlama-teknigi-olarak-uygulama-magazasi-optimizasyonu\/","name":"Bir inbound pazarlama tekni\u011fi olarak uygulama ma\u011fazas\u0131 optimizasyonu - 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