{"id":10515,"date":"2015-01-21T10:00:18","date_gmt":"2015-01-21T08:00:18","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=10515"},"modified":"2015-01-21T10:00:18","modified_gmt":"2015-01-21T08:00:18","slug":"mobil-uygulamalarin-2015-yili-boyunca-gelisim-gosterecegi-4-nokta","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamalarin-2015-yili-boyunca-gelisim-gosterecegi-4-nokta\/","title":{"rendered":"Mobil uygulamalar\u0131n 2015 y\u0131l\u0131 boyunca geli\u015fim g\u00f6sterece\u011fi 4 nokta"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-10517\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-060115-mobil-uygulama-2015-te-gelisim-300.jpg\" alt=\"Mobil uygulamalar\u0131n 2015 y\u0131l\u0131 boyunca geli\u015fim g\u00f6sterece\u011fi 4 nokta\" width=\"300\" height=\"200\" \/>Mobil cihaz kullan\u0131m\u0131ndaki kesintisiz art\u0131\u015f, online olma kavram\u0131n\u0131 2014 y\u0131l\u0131 boyunca \u00a0\u015fekillendirmeye devam etti. 2015\u2019in ilk ay\u0131n\u0131 ya\u015fad\u0131\u011f\u0131m\u0131z bug\u00fcnlerde de mobil uygulamalar\u0131n ne gibi geli\u015fmeler kaydedece\u011fi t\u00fcm sekt\u00f6r ve kullan\u0131c\u0131lar taraf\u0131ndan merakla bekleniyor.<\/p>\n<p>Kullan\u0131c\u0131lar\u0131n internete her an ba\u011fl\u0131 olma iste\u011finin, e-ticaret sekt\u00f6r\u00fcne de y\u00f6n vererek m-ticareti geli\u015ftirdi\u011fini g\u00f6r\u00fcyoruz. Bu anlamda h\u0131zl\u0131 geli\u015fen bir mecra olan mobilin sundu\u011fu f\u0131rsatlardan daha fazla yararlanabilmek i\u00e7in yeni geli\u015fmeleri yak\u0131ndan takip etmek gerekiyor.<\/p>\n<p>MobiRoller olarak mobil uygulamalar\u0131 2015 y\u0131l\u0131 boyunca ne gibi geli\u015fmeler g\u00f6sterece\u011finizi sizler i\u00e7in derledik\u2026<!--more--><\/p>\n<p><b>1. Hedefli uygulamalar<\/b><\/p>\n<p>Hedef kitlenin ihtiya\u00e7lar\u0131na odaklanan uygulamalar\u0131n daha etkili oldu\u011fu ger\u00e7e\u011fin 2015 y\u0131l\u0131 boyunca uygulamalar\u0131n daha ayr\u0131nt\u0131l\u0131 ve hedef kitleye \u00f6zel tasarlanan hizmetlere y\u00f6nelece\u011fini g\u00f6steriyor. Kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131na cevap veren daha \u00f6zel fonksiyonlara sahip uygulamalar\u0131n daha ba\u015far\u0131l\u0131 olaca\u011f\u0131 da bu anlamda sadece bir \u00f6n g\u00f6r\u00fc de\u011fil mobil stratejilere destek verecek bir tespit olarak de\u011ferlendirilebilir. Bu nedenle uygulama ma\u011fazalar\u0131ndaki milyonlarca uygulaman\u0131n i\u00e7inde \u00f6ne \u00e7\u0131kmak i\u00e7in bu \u00f6zellik \u00fczerinde durulmas\u0131nda fayda var.<\/p>\n<p><b>2. Mobil web sitesi mi mobil uygulama m\u0131 kar\u015f\u0131la\u015ft\u0131rmas\u0131 sona eriyor<\/b><\/p>\n<p>Kullan\u0131c\u0131lar online olduklar\u0131 zaman\u0131n y\u00fczde 51\u2019ini mobil cihazlarda ge\u00e7iriyor. Bu e\u011filim \u00f6zellikle firmalar\u0131n mobil yat\u0131r\u0131mlar\u0131 konusunda \u201cMobil web sitesi mi mobil uygulama m\u0131?\u201d ikilemine d\u00fc\u015f\u00fcrebiliyor. S\u0131k s\u0131k yap\u0131lan bu tart\u0131\u015fma 2015 y\u0131l\u0131 itibariyle art\u0131k son buluyor. 80\/20 kural\u0131 paralelinde sat\u0131\u015flar\u0131n\u0131n y\u00fczde 80\u2019inin m\u00fc\u015fterilerinin y\u00fczde 20\u2019si taraf\u0131ndan ger\u00e7ekle\u015fti\u011fini bilen firmalar art\u0131k m\u00fc\u015fteri sadakati sa\u011flamak ve tutundurma faaliyetleri i\u00e7in mobil uygulamalar\u0131 tercih ediyor.<\/p>\n<p><b>3. Mobil uygulama \u00fczerinden m\u00fc\u015fterilerle ileti\u015fim kurma e\u011filimi art\u0131yor<\/b><\/p>\n<p>Mobil uygulama geli\u015ftiriciler ve firmalar her ge\u00e7en g\u00fcn mobil uygulamalar \u00fczerinden kullan\u0131c\u0131larla ileti\u015fim kurma konusuna daha fazla odaklan\u0131yor. Ka\u00e7 kullan\u0131c\u0131ya ula\u015fm\u0131\u015f olurlarsan\u0131z olun, onlarla d\u00fczenli olarak ileti\u015fim kurmak, onlara ihtiyac\u0131 olan\u0131 vermek i\u00e7in bu nokta son derece \u00f6nemli. Bu konuda anl\u0131k bildirimleri (push notification) kullanmak faydal\u0131 olabilir.<\/p>\n<p><b>4. Mobil uygulamalar pazarlama stratejilerden daha fazla rol oynayacak<\/b><\/p>\n<p>\u00c7o\u011fu web sitesine ak\u0131ll\u0131 telefonlar yoluyla gelen trafik, masa \u00fcst\u00fc bilgisayarlardan gelenin iki kat\u0131na yakla\u015fmaya ba\u015flad\u0131. Bu anlamda sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n da mobil cihazlar arac\u0131l\u0131\u011f\u0131yla bu platformlar\u0131 takip etti\u011fi d\u00fc\u015f\u00fcn\u00fcl\u00fcrse, mobil pazarlama faaliyetlerinin, dijital pazarlaman\u0131n en \u00f6nemli kanallar\u0131ndan biri haline geldi\u011fini s\u00f6yleyebiliriz. Bu anlamda mobil uygulamalar\u0131n sahip oldu\u011fu; i\u00e7erik ve foto\u011fraf payla\u015f\u0131m\u0131, mesajla\u015fma, sadakat programlar\u0131, anl\u0131k bildirimler gibi bir\u00e7ok i\u015flev firmalar\u0131, pazarlama faaliyetlerinin temelini mobil uygulamalar \u00fczerinde ger\u00e7ekle\u015ftirmeye y\u00f6nlendirebilir.<\/p>\n<p>Payla\u015ft\u0131\u011f\u0131m\u0131z t\u00fcm bu ayr\u0131nt\u0131lar mobil uygulamalar\u0131n t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131nda ve firmalar\u0131n pazarlama stratejilerinde giderek daha fazla yer ald\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Siz de MobiRoller ile kendi mobil uygulamalar\u0131n\u0131z\u0131 dakikalar i\u00e7erisinde olu\u015fturarak mobil d\u00fcnyada yerinizi alabilir, mobilin sa\u011flad\u0131\u011f\u0131 t\u00fcm avantajlardan faydalanabilirsiniz. Web sitemizi ziyaret ederek <a href=\"https:\/\/blog.mobiroller.com\/hemen-basla\/\">uygulaman\u0131z\u0131 olu\u015fturmaya hemen ba\u015flay\u0131n<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobil cihaz kullan\u0131m\u0131ndaki kesintisiz art\u0131\u015f, online olma kavram\u0131n\u0131 2014 y\u0131l\u0131 boyunca \u00a0\u015fekillendirmeye devam etti. 2015\u2019in ilk ay\u0131n\u0131 ya\u015fad\u0131\u011f\u0131m\u0131z bug\u00fcnlerde de mobil uygulamalar\u0131n ne gibi geli\u015fmeler kaydedece\u011fi t\u00fcm sekt\u00f6r ve kullan\u0131c\u0131lar taraf\u0131ndan merakla bekleniyor. Kullan\u0131c\u0131lar\u0131n internete her an ba\u011fl\u0131 olma iste\u011finin, e-ticaret sekt\u00f6r\u00fcne de y\u00f6n vererek m-ticareti geli\u015ftirdi\u011fini g\u00f6r\u00fcyoruz. Bu anlamda h\u0131zl\u0131 geli\u015fen bir mecra olan [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[172,76,54,547,439,548,201,353],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobil uygulamalar\u0131n 2015 y\u0131l\u0131 boyunca geli\u015fim g\u00f6sterece\u011fi 4 nokta - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamalarin-2015-yili-boyunca-gelisim-gosterecegi-4-nokta\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil uygulamalar\u0131n 2015 y\u0131l\u0131 boyunca geli\u015fim g\u00f6sterece\u011fi 4 nokta - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Mobil cihaz kullan\u0131m\u0131ndaki kesintisiz art\u0131\u015f, online olma kavram\u0131n\u0131 2014 y\u0131l\u0131 boyunca \u00a0\u015fekillendirmeye devam etti. 2015\u2019in ilk ay\u0131n\u0131 ya\u015fad\u0131\u011f\u0131m\u0131z bug\u00fcnlerde de mobil uygulamalar\u0131n ne gibi geli\u015fmeler kaydedece\u011fi t\u00fcm sekt\u00f6r ve kullan\u0131c\u0131lar taraf\u0131ndan merakla bekleniyor. Kullan\u0131c\u0131lar\u0131n internete her an ba\u011fl\u0131 olma iste\u011finin, e-ticaret sekt\u00f6r\u00fcne de y\u00f6n vererek m-ticareti geli\u015ftirdi\u011fini g\u00f6r\u00fcyoruz. 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