{"id":10565,"date":"2015-02-06T10:00:21","date_gmt":"2015-02-06T08:00:21","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=10565"},"modified":"2015-02-06T10:00:21","modified_gmt":"2015-02-06T08:00:21","slug":"uygulama-magazasi-optimizasyonu-icin-her-zaman-ise-yarayacak-3-oneri","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/uygulama-magazasi-optimizasyonu-icin-her-zaman-ise-yarayacak-3-oneri\/","title":{"rendered":"Uygulama ma\u011fazas\u0131 optimizasyonu i\u00e7in her zaman i\u015fe yarayacak 3 \u00f6neri"},"content":{"rendered":"

\"Uygulama<\/p>\n

Uygulama Ma\u011fazas\u0131 Optimizasyonu (App Store Optimization- ASO) uygulama geli\u015ftiricileri i\u00e7in \u00f6nem verilmesi gereken konulardan biri. ASO mobil uygulamas\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 art\u0131rmak isteyen ki\u015filere ve firmalara ilk bak\u0131\u015fta biraz uzun ve kar\u0131\u015f\u0131k bir s\u00fcre\u00e7 gibi g\u00f6r\u00fcnebilir. Ancak baz\u0131 \u00f6nemli noktalar\u0131 dikkate alarak, ba\u015far\u0131l\u0131 bir ASO \u00e7al\u0131\u015fmas\u0131 yapmak m\u00fcmk\u00fcn.<\/p>\n

ASO k\u0131saca, web siteleri i\u00e7in yap\u0131lan Arama Motoru Optimizasyonu (SEO) \u00e7al\u0131\u015fmalar\u0131na benzer \u015fekilde, mobil uygulamalar\u0131n App Store\u2019larda (uygulama marketlerinde) g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in yap\u0131lan \u00e7al\u0131\u015fmalar olarak ifade edilebilir. ASO hakk\u0131nda pek \u00e7ok ayr\u0131nt\u0131l\u0131 ve uzun bilgi verilebilir. Ancak dilerseniz gelin birlikte, uygulama ma\u011fazas\u0131 optimizasyonu \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 art\u0131racak en \u00f6nemli noktalara ve bu konuda her zaman i\u015finize yarayacak olan baz\u0131 ipu\u00e7lar\u0131na g\u00f6z atal\u0131m\u2026<\/p>\n

1. Ara\u015ft\u0131rma s\u00fcreci<\/b><\/p>\n

ASO \u00e7al\u0131\u015fmalar\u0131n\u0131za ba\u015flamadan \u00f6nce atman\u0131z gereken en \u00f6nemli ad\u0131m sekt\u00f6r ara\u015ft\u0131rmas\u0131 olabilir. E\u011fer mobil uygulaman\u0131z\u0131n ba\u015far\u0131l\u0131 olmas\u0131n\u0131 istiyorsan\u0131z mobil uygulama sekt\u00f6r\u00fcn\u00fc ve rakiplerinizi tan\u0131man\u0131z gerekiyor. Ara\u015ft\u0131rmaya \u00f6ncelikle kendi uygulaman\u0131zdan ba\u015flayabilirsiniz.<\/p>\n

– Mobil uygulaman\u0131z<\/b><\/p>\n

Kendi uygulaman\u0131z\u0131 ASO anlam\u0131nda geli\u015ftirmek istiyorsan\u0131z \u00f6ncelikle uygulaman\u0131zda bulunmas\u0131 gereken \u00f6zellikleri tamamlaman\u0131z gerekiyor. Bu anlamda uygulama ma\u011fazalar\u0131n\u0131 inceleyerek hangi kelimelerin daha \u00e7ok arand\u0131\u011f\u0131n\u0131, hangi uygulamalar\u0131n daha \u00e7ok tercih edildi\u011fini, bu uygulamalar\u0131n ortak \u00f6zelliklerini inceleyerek \u00e7\u0131kard\u0131\u011f\u0131n\u0131z sonu\u00e7larla, kendi uygulaman\u0131z\u0131 desteklemenizde fayda var.<\/p>\n

– Rakipleriniz<\/b><\/p>\n

Ara\u015ft\u0131rma s\u00fcrecinin en \u00f6nemli par\u00e7as\u0131 rakip analizi. Sizin uygulaman\u0131za benzer olan ba\u015far\u0131l\u0131 uygulamalar\u0131n uygulama ma\u011fazalar\u0131ndaki durumunu, kullan\u0131lan anahtar kelimeleri, kullan\u0131c\u0131 yorumlar\u0131n\u0131 inceleyerek kendi uygulaman\u0131z\u0131n eksikliklerini giderebilir, hatta rakip uygulamalar\u0131n eksikliklerinden yola \u00e7\u0131karak kendi uygulaman\u0131z\u0131 rakiplerinden daha etkili hale getirebilirsiniz.<\/p>\n

3. Test etme<\/b><\/p>\n

Uygulaman\u0131z\u0131 olu\u015fturduktan sonra test s\u00fcrecinde dikkat etmeniz gereken baz\u0131 noktalar da var. Bu noktalar\u0131 \u015fu \u015fekilde s\u0131ralayabiliriz;<\/p>\n

– Anahtar kelime<\/p>\n

– Ekran g\u00f6r\u00fcnt\u00fcleri<\/p>\n

– Tan\u0131mlama<\/p>\n

Anahtar kelimeleri farkl\u0131 kombinasyonlarla kullanarak arama sonu\u00e7lar\u0131nda hangisinin daha etkili oldu\u011funu belirleyebilirsiniz. \u00c7ok s\u0131k aranan anahtar kelimeler d\u0131\u015f\u0131nda hedef kitlenize ula\u015fman\u0131z\u0131 kolayla\u015ft\u0131racak farkl\u0131 anahtar kelimelerin ba\u015far\u0131s\u0131n\u0131 da inceleyebilirsiniz.<\/p>\n

Bu anlamda ekran g\u00f6r\u00fcnt\u00fclerinin d\u00f6n\u00fc\u015f\u00fcm oran\u0131na etkisini incelemek i\u00e7in, farkl\u0131 ekran g\u00f6r\u00fcnt\u00fclerini deneyerek ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7\u00fcmleyebilirsiniz. Test s\u00fcrecinde uygulaman\u0131z\u0131 tan\u0131mlamak i\u00e7in kulland\u0131\u011f\u0131n\u0131z a\u00e7\u0131klama (description) c\u00fcmlelerinin etkisini incelemeyi de unutmaman\u0131z gerekiyor.<\/p>\n

3. G\u00fcncelleme<\/b><\/p>\n

ASO \u00e7al\u0131\u015fmalar\u0131nda dikkat edilmesi gereken bir di\u011fer nokta da uygulama g\u00fcncellemeleri. Uygulaman\u0131za ekledi\u011finiz yeni \u00f6zellikler, kullan\u0131c\u0131 yorumlar\u0131 sonucu geli\u015ftirdi\u011finiz noktalar mobil uygulaman\u0131z\u0131n ma\u011fazalardaki ba\u015far\u0131s\u0131n\u0131 art\u0131rabilir. Bu geli\u015fmeleri sosyal medya, web sitesi gibi dijital platformlar yoluyla duyurman\u0131z ve kullan\u0131c\u0131lar\u0131n bu geli\u015fmelerden haberdar olmas\u0131n\u0131 sa\u011flaman\u0131z son derece \u00f6nemli.<\/p>\n

G\u00fcncelleme sonras\u0131nda a\u00e7\u0131klama, anahtar kelime gibi konular\u0131 da tekrar g\u00f6zden ge\u00e7irmeyi unutmaman\u0131z gerekiyor.<\/p>\n

ASO konusunda sundu\u011fumuz ipu\u00e7lar\u0131ndan yararlanarak; mobil uygulaman\u0131z\u0131n bilinirli\u011fini art\u0131rarak, daha \u00e7ok kullan\u0131c\u0131 taraf\u0131ndan indirilmesini sa\u011flayabilirsiniz.<\/b> Bunun i\u00e7in ihtiyac\u0131n\u0131z olan her \u015fey MobiRoller\u2019da var. MobiRoller ile uygulaman\u0131z\u0131 \u00fccretsiz olarak olu\u015fturmaya hemen ba\u015flay\u0131n<\/a>, mobil d\u00fcnyada siz de gecikmeden yerinizi al\u0131n\u2026<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Uygulama Ma\u011fazas\u0131 Optimizasyonu (App Store Optimization- ASO) uygulama geli\u015ftiricileri i\u00e7in \u00f6nem verilmesi gereken konulardan biri. ASO mobil uygulamas\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 art\u0131rmak isteyen ki\u015filere ve firmalara ilk bak\u0131\u015fta biraz uzun ve kar\u0131\u015f\u0131k bir s\u00fcre\u00e7 gibi g\u00f6r\u00fcnebilir. Ancak baz\u0131 \u00f6nemli noktalar\u0131 dikkate alarak, ba\u015far\u0131l\u0131 bir ASO \u00e7al\u0131\u015fmas\u0131 yapmak m\u00fcmk\u00fcn. ASO k\u0131saca, web siteleri i\u00e7in yap\u0131lan Arama Motoru Optimizasyonu […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[418,416,421,75,76,415,283,350,419,417,420,422],"yoast_head":"\nUygulama ma\u011fazas\u0131 optimizasyonu i\u00e7in her zaman i\u015fe yarayacak 3 \u00f6neri - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/uygulama-magazasi-optimizasyonu-icin-her-zaman-ise-yarayacak-3-oneri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uygulama ma\u011fazas\u0131 optimizasyonu i\u00e7in her zaman i\u015fe yarayacak 3 \u00f6neri - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Uygulama Ma\u011fazas\u0131 Optimizasyonu (App Store Optimization- ASO) uygulama geli\u015ftiricileri i\u00e7in \u00f6nem verilmesi gereken konulardan biri. ASO mobil uygulamas\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 art\u0131rmak isteyen ki\u015filere ve firmalara ilk bak\u0131\u015fta biraz uzun ve kar\u0131\u015f\u0131k bir s\u00fcre\u00e7 gibi g\u00f6r\u00fcnebilir. Ancak baz\u0131 \u00f6nemli noktalar\u0131 dikkate alarak, ba\u015far\u0131l\u0131 bir ASO \u00e7al\u0131\u015fmas\u0131 yapmak m\u00fcmk\u00fcn. 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