{"id":10668,"date":"2015-02-23T10:00:02","date_gmt":"2015-02-23T08:00:02","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=10668"},"modified":"2015-02-23T10:00:02","modified_gmt":"2015-02-23T08:00:02","slug":"dijital-pazarlama-stratejinizi-mobile-tasimaniza-yardimci-olacak-5-ipucu","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/dijital-pazarlama-stratejinizi-mobile-tasimaniza-yardimci-olacak-5-ipucu\/","title":{"rendered":"Dijital pazarlama stratejinizi mobile ta\u015f\u0131man\u0131za yard\u0131mc\u0131 olacak 5 ipucu"},"content":{"rendered":"

\"DijitalG\u00fcn\u00fcm\u00fczde \u00f6zg\u00fcn bir mobil stratejisi olmayan markalar\u0131n dijital pazarlama alan\u0131nda rakiplerinin \u00f6n\u00fcne ge\u00e7mesi her ge\u00e7en g\u00fcn zorla\u015f\u0131yor. Ge\u00e7mi\u015f y\u0131llarda, sadece mobil web sitelerine sahip markalar\u0131n, bu anlamda \u00f6nemli bir ad\u0131m att\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcrken, g\u00fcn\u00fcm\u00fczde t\u00fcm dijital pazarlama stratejisini mobil odakl\u0131 hale getiren markalar\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/p>\n

Mobil internet kullan\u0131m\u0131n\u0131n giderek artmas\u0131, markalar\u0131n hedef kitlesiyle ileti\u015fimine de farkl\u0131l\u0131klar getirdi. Markalar i\u00e7in sadece web sitelerine yap\u0131lan ziyaretlerin \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131 zamanlar geride kald\u0131. Art\u0131k kullan\u0131c\u0131lar mobil cihazlar\u0131yla yer ve zaman k\u0131s\u0131tlamas\u0131 olmadan markalarla ileti\u015fime ge\u00e7meyi tercih ediyor. Bu nedenle firmalar\u0131n sahip oldu\u011fu mobil uygulamalar, dijital pazarlama stratejilerinin en \u00f6nemli par\u00e7alar\u0131ndan biri haline geliyor.<\/p>\n

E\u011fer siz de markan\u0131z\u0131 mobile ta\u015f\u0131mak ve dijital pazarlama stratejinizle rekabet avantaj\u0131 sa\u011flamak istiyorsan\u0131z bu konuda size sunaca\u011f\u0131m\u0131z ipu\u00e7lar\u0131 ilginizi \u00e7ekebilir…<\/p>\n

1. Mobil d\u00fc\u015f\u00fcnmek<\/b><\/h3>\n

Mobil uygulaman\u0131z\u0131n oda\u011f\u0131nda bulunaca\u011f\u0131 bir dijital pazarlama stratejisi olu\u015ftururken akl\u0131n\u0131zdan \u00e7\u0131karmaman\u0131z gereken en \u00f6nemli nokta mobil d\u00fc\u015f\u00fcnmek olabilir. Mobil uygulaman\u0131z\u0131, kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131 analiz ederek olu\u015fturman\u0131z\u0131 sa\u011flayacak bir mobil bak\u0131\u015f a\u00e7\u0131s\u0131 ba\u015far\u0131l\u0131 olman\u0131z\u0131 kolayla\u015ft\u0131rabilir.<\/p>\n

Bu bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n destek oldu\u011fu bir \u00e7al\u0131\u015fma sonucu; kullan\u0131m\u0131 kolay, g\u00fcvenilir ve ihtiya\u00e7lar\u0131 kar\u015f\u0131layan bir mobil uygulama ile kullan\u0131c\u0131lara kaliteli bir deneyim sa\u011flayabilirsiniz. B\u00f6ylece mobil odakl\u0131 pazarlama stratejinizi m\u00fc\u015fteri ihtiya\u00e7lar\u0131 temelinde geli\u015ftirmeye ba\u015flam\u0131\u015f olursunuz.<\/p>\n

2. Kolay kullan\u0131m sa\u011flamak<\/b><\/h3>\n

Mobil cihazlar\u0131n ekran b\u00fcy\u00fckl\u00fckleri bilgisayarlara g\u00f6re \u00e7ok daha k\u0131s\u0131tl\u0131. Bu nedenle mobil uygulaman\u0131z\u0131n tasar\u0131m\u0131n\u0131 yaparken k\u0131s\u0131tl\u0131 ekran b\u00fcy\u00fckl\u00fcklerine uygun bir \u00e7al\u0131\u015fma yapman\u0131z faydal\u0131 olabilir. B\u00f6ylece kullan\u0131c\u0131lar ihtiya\u00e7lar\u0131 olan bilgiye kolay ve h\u0131zl\u0131 bir \u015fekilde ula\u015fabilirler.<\/p>\n

Mobil uygulaman\u0131z i\u00e7in tasar\u0131m \u00e7al\u0131\u015fmas\u0131 yaparken \u00f6ncelikle, uygulaman\u0131zda yer alacak verilerin neler olaca\u011f\u0131na ve bunlara ne h\u0131zla ula\u015f\u0131laca\u011f\u0131na karar verebilirsiniz. Kullan\u0131c\u0131lar\u0131n uygulaman\u0131z\u0131 a\u00e7t\u0131ktan sonra istedikleri i\u00e7eri\u011fe ula\u015fma s\u00fcrecinde, \u00e7ok fazla se\u00e7ene\u011fe maruz kalmamalar\u0131 ve ana ekrana kolayca d\u00f6nmelerinde fayda var. Labirent halini alan uygulamalar kullan\u0131c\u0131lar\u0131n uygulaman\u0131zdan so\u011fumas\u0131na neden olabilir.<\/p>\n

3. Anl\u0131k bildirimlerden faydalanmak<\/b><\/h3>\n

Ba\u015far\u0131l\u0131 bir mobil uygulama olu\u015fturarak dijital pazarlama stratejinizi sa\u011flamla\u015ft\u0131rabilir ve m\u00fc\u015fterilerinizle aran\u0131zda daha s\u0131k\u0131 bir ba\u011f kurulmas\u0131n\u0131 sa\u011flayabilirsiniz. M\u00fc\u015fteriler ile s\u00fcrekli ileti\u015fim halinde kalabilmek i\u00e7in mobil uygulaman\u0131zda yer alan anl\u0131k bildirimler etkili olabilir. Bir mikro pazarlama y\u00f6ntemi olan anl\u0131k bildirimler sayesinde kampanya bilgisi aktarma, kullan\u0131c\u0131 etkile\u015fimi ve sadakati sa\u011flama gibi konularda avantaj elde edebilirsiniz.<\/p>\n

Bunun yan\u0131 s\u0131ra mobil uygulaman\u0131z i\u00e7erisinde yer alan tart\u0131\u015fma panosu, kullan\u0131c\u0131lar aras\u0131 mesajla\u015fma gibi ara\u00e7lar\u0131n kullan\u0131m\u0131 da online toplulu\u011funuzun etkile\u015fim i\u00e7erisinde olmas\u0131n\u0131 sa\u011flayabilir.<\/p>\n

4. Etkili g\u00f6rsel kullanmak<\/b><\/h3>\n

Kullan\u0131c\u0131lar mobil cihazlar\u0131n ekranlar\u0131nda uzun yaz\u0131lar okumak yerine g\u00f6rsellerden bilgi almay\u0131 tercih edebilirler. G\u00f6rsel a\u00e7\u0131dan etkileyici uygulamalar, kullan\u0131c\u0131lar\u0131n uygulama i\u00e7erisinde kolayca gezinmesini, zaman ge\u00e7irmesini ve bilgi almas\u0131n\u0131 sa\u011flar. Ayr\u0131ca etkili ve kaliteli g\u00f6rsellerin kullan\u0131m\u0131 uygulaman\u0131za daha modern bir g\u00f6r\u00fcn\u00fcm sa\u011flayabilir. G\u00f6z yorucu tasar\u0131mlar uygulaman\u0131z\u0131 ilk defa kullanacak ki\u015fileri zorlayabilir.<\/p>\n

5. Gelir elde ederken yarat\u0131c\u0131 olmak<\/b><\/h3>\n

E\u011fer uygulaman\u0131z\u0131 \u00fccretli hale getirmeyi d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z bunu iyi bir stratejiyle ger\u00e7ekle\u015ftirmenizde fayda var. Uygulaman\u0131z\u0131n \u00fccretli mi \u00fccretsiz mi oldu\u011funa karar verirken, uygulaman\u0131z yoluyla gelir edebilece\u011finiz ba\u015fka y\u00f6ntemlerin oldu\u011funu da unutmamak gerekiyor. Mobil uygulamalarda yer alan reklamlar para kazanman\u0131n bir ba\u015fka yolu olabilir. E\u011fer kaliteli bir i\u00e7erik sunuyorsan\u0131z, kullan\u0131c\u0131lar\u0131n\u0131z daha detayl\u0131 i\u00e7eriklere ula\u015fmak istediklerinde ek \u00fccret talep ederek de, uygulama i\u00e7i gelirlerinizi art\u0131rabilirsiniz.
\nSiz de bu ipu\u00e7lar\u0131ndan faydalanarak mobil uygulaman\u0131z\u0131 olu\u015fturabilir, pazarlama stratejinizi mobile ta\u015f\u0131yabilirsiniz. Bunun i\u00e7in ihtiyac\u0131n\u0131z olan her \u015fey MobiRoller\u2019da var. MobiRoller ile uygulaman\u0131z\u0131 \u00fccretsiz olarak olu\u015fturmaya hemen ba\u015flay\u0131n<\/a> ve mobil d\u00fcnyada siz de gecikmeden yerinizi al\u0131n\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

G\u00fcn\u00fcm\u00fczde \u00f6zg\u00fcn bir mobil stratejisi olmayan markalar\u0131n dijital pazarlama alan\u0131nda rakiplerinin \u00f6n\u00fcne ge\u00e7mesi her ge\u00e7en g\u00fcn zorla\u015f\u0131yor. Ge\u00e7mi\u015f y\u0131llarda, sadece mobil web sitelerine sahip markalar\u0131n, bu anlamda \u00f6nemli bir ad\u0131m att\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcrken, g\u00fcn\u00fcm\u00fczde t\u00fcm dijital pazarlama stratejisini mobil odakl\u0131 hale getiren markalar\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Mobil internet kullan\u0131m\u0131n\u0131n giderek artmas\u0131, markalar\u0131n hedef kitlesiyle ileti\u015fimine de […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[110,185,574,79,98,54,383,575],"yoast_head":"\nDijital pazarlama stratejinizi mobile ta\u015f\u0131man\u0131za yard\u0131mc\u0131 olacak 5 ipucu - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/dijital-pazarlama-stratejinizi-mobile-tasimaniza-yardimci-olacak-5-ipucu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijital pazarlama stratejinizi mobile ta\u015f\u0131man\u0131za yard\u0131mc\u0131 olacak 5 ipucu - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"G\u00fcn\u00fcm\u00fczde \u00f6zg\u00fcn bir mobil stratejisi olmayan markalar\u0131n dijital pazarlama alan\u0131nda rakiplerinin \u00f6n\u00fcne ge\u00e7mesi her ge\u00e7en g\u00fcn zorla\u015f\u0131yor. Ge\u00e7mi\u015f y\u0131llarda, sadece mobil web sitelerine sahip markalar\u0131n, bu anlamda \u00f6nemli bir ad\u0131m att\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcrken, g\u00fcn\u00fcm\u00fczde t\u00fcm dijital pazarlama stratejisini mobil odakl\u0131 hale getiren markalar\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. 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Mobil internet kullan\u0131m\u0131n\u0131n giderek artmas\u0131, markalar\u0131n hedef kitlesiyle ileti\u015fimine de […]","og_url":"https:\/\/blog.mobiroller.com\/tr\/dijital-pazarlama-stratejinizi-mobile-tasimaniza-yardimci-olacak-5-ipucu\/","og_site_name":"Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","article_publisher":"https:\/\/www.facebook.com\/mobiroller\/","article_published_time":"2015-02-23T08:00:02+00:00","og_image":[{"url":"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-110215-mobil-pazarlama-300.jpg"}],"author":"Mobiroller App Builder","twitter_card":"summary_large_image","twitter_creator":"@mobiroller","twitter_site":"@mobiroller","twitter_misc":{"Yazan:":"Mobiroller App Builder","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.mobiroller.com\/tr\/dijital-pazarlama-stratejinizi-mobile-tasimaniza-yardimci-olacak-5-ipucu\/#article","isPartOf":{"@id":"https:\/\/blog.mobiroller.com\/tr\/dijital-pazarlama-stratejinizi-mobile-tasimaniza-yardimci-olacak-5-ipucu\/"},"author":{"name":"Mobiroller App Builder","@id":"https:\/\/blog.mobiroller.com\/tr\/#\/schema\/person\/d22368c9621e0d1af6bb69ef242c889b"},"headline":"Dijital pazarlama stratejinizi mobile ta\u015f\u0131man\u0131za yard\u0131mc\u0131 olacak 5 ipucu","datePublished":"2015-02-23T08:00:02+00:00","dateModified":"2015-02-23T08:00:02+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.mobiroller.com\/tr\/dijital-pazarlama-stratejinizi-mobile-tasimaniza-yardimci-olacak-5-ipucu\/"},"wordCount":783,"commentCount":0,"publisher":{"@id":"https:\/\/blog.mobiroller.com\/tr\/#organization"},"keywords":["anl\u0131k bildirim","dijital pazarlama","kaliteli g\u00f6rseller","mobil cihaz","mobil kullan\u0131c\u0131","mobil uygulama","strateji","uygulama i\u00e7i \u00fccretlendirme"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.mobiroller.com\/tr\/dijital-pazarlama-stratejinizi-mobile-tasimaniza-yardimci-olacak-5-ipucu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.mobiroller.com\/tr\/dijital-pazarlama-stratejinizi-mobile-tasimaniza-yardimci-olacak-5-ipucu\/","url":"https:\/\/blog.mobiroller.com\/tr\/dijital-pazarlama-stratejinizi-mobile-tasimaniza-yardimci-olacak-5-ipucu\/","name":"Dijital pazarlama stratejinizi mobile ta\u015f\u0131man\u0131za yard\u0131mc\u0131 olacak 5 ipucu - 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