{"id":10784,"date":"2015-03-18T10:00:59","date_gmt":"2015-03-18T08:00:59","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=10784"},"modified":"2015-03-18T10:00:59","modified_gmt":"2015-03-18T08:00:59","slug":"basarili-anlik-bildirim-stratejisi","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/basarili-anlik-bildirim-stratejisi\/","title":{"rendered":"Ba\u015far\u0131l\u0131 anl\u0131k bildirim stratejisi olu\u015fturmak i\u00e7in 4 ipucu"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-10786\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-040315-basarili-anlik-bildirim-300.jpg\" alt=\"Ba\u015far\u0131l\u0131 anl\u0131k bildirim stratejisi olu\u015fturmak i\u00e7in 4 ipucu\" width=\"300\" height=\"200\" \/>Mobil uygulamalar ile kullan\u0131c\u0131lara ula\u015fabilmek, bir\u00e7ok firman\u0131n, dijital pazarlama stratejilerinin odak noktas\u0131nda yer al\u0131yor. Bu nedenle, kullan\u0131c\u0131lar\u0131n indirdikleri mobil uygulamalarla olan etkile\u015fimlerini art\u0131rabilmek firmalar ve uygulama geli\u015ftiricileri taraf\u0131ndan \u00f6nem ta\u015f\u0131yor. Bu noktada ba\u015far\u0131l\u0131 bir mobil uygulama olu\u015fturmak ve kullan\u0131c\u0131larla s\u00fcrekli ileti\u015fim i\u00e7erisinde olmak isteyen i\u015fletmeler <strong>push notification<\/strong> olarak bilinen <strong>anl\u0131k bildirimlerden<\/strong> faydalan\u0131yor.<\/p>\n<p>Kullan\u0131c\u0131larla h\u0131zl\u0131 etkile\u015fime ge\u00e7mek ve kullan\u0131c\u0131 ba\u011fl\u0131l\u0131\u011f\u0131 olu\u015fturabilmek a\u00e7\u0131s\u0131ndan yararl\u0131 olan anl\u0131k bildirimlerle kullan\u0131c\u0131lara yeni \u00f6neriler ve kampanyalar sunmak kolayla\u015f\u0131yor. Ayr\u0131ca yap\u0131lan d\u00fczenli anl\u0131k bildirimlerle, kullan\u0131c\u0131n\u0131n akl\u0131nda yer ederek mobil uygulamay\u0131 k\u0131sa s\u00fcre i\u00e7inde tekrar ziyaret etmesi de sa\u011flan\u0131yor.<\/p>\n<p><!--more--><\/p>\n<p>Peki ba\u015far\u0131l\u0131 bir <a href=\"http:\/\/mobiroller.com\/tr\/basarili-anlik-bildirim-stratejisi\/\"><strong>anl\u0131k bildirim stratejisi olu\u015fturmak<\/strong><\/a> i\u00e7in i\u015fletmelerin hangi noktalara dikkat etmesi gerekiyor? MobiRoller olarak ba\u015far\u0131l\u0131 anl\u0131k bildirim stratejisi olu\u015fturmak i\u00e7in gereken ipu\u00e7lar\u0131n\u0131 inceledik\u2026<\/p>\n<h3><b>1. Anl\u0131k bildirimlerin s\u0131kl\u0131\u011f\u0131<\/b><\/h3>\n<p>Mobil uygulaman\u0131z yoluyla g\u00f6nderece\u011finiz anl\u0131k bildirim say\u0131s\u0131 ne kullan\u0131c\u0131y\u0131 s\u0131kacak kadar fazla, ne de kendinizi unutturacak kadar az olmal\u0131. E\u011fer kullan\u0131c\u0131lara yapt\u0131\u011f\u0131n\u0131z her yenilik hakk\u0131nda mesaj g\u00f6nderiyorsan\u0131z bir s\u00fcre sonra kullan\u0131c\u0131lar\u0131n mobil uygulaman\u0131z\u0131 silme olas\u0131l\u0131\u011f\u0131 artabilir. Bunun yan\u0131 s\u0131ra kullan\u0131c\u0131lara neredeyse hi\u00e7 mesaj g\u00f6ndermiyorsan\u0131z mobil uygulaman\u0131z\u0131n ne i\u015fe yarad\u0131\u011f\u0131n\u0131 hat\u0131rlamakta zorlanan kullan\u0131c\u0131lar uygulaman\u0131z\u0131 g\u00f6zden \u00e7\u0131karabilir.<\/p>\n<p>Bundan dolay\u0131, yapaca\u011f\u0131n\u0131z anl\u0131k bildirimleri belirli bir program i\u00e7erisine oturtarak g\u00f6nderimleri dengeli bir \u015fekilde planlamak, hem mesajlar\u0131n okunma oran\u0131n\u0131 hem de kullan\u0131c\u0131lar\u0131n mobil uygulaman\u0131z\u0131 tekrar ziyaret etme olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131rabilir.<\/p>\n<h3><b style=\"line-height: 1.5;\">2. G\u00f6nderece\u011finiz anl\u0131k bildirimlerle kullan\u0131c\u0131lar\u0131 \u015fa\u015f\u0131rt\u0131n<\/b><\/h3>\n<p>Sadece yapt\u0131\u011f\u0131n\u0131z kampanyalar ya da mobil uygulamaya yeni eklenen i\u00e7erikler hakk\u0131nda anl\u0131k bildirim g\u00f6ndermeniz k\u0131sa vadede kullan\u0131c\u0131lar\u0131n ayn\u0131 t\u00fcr mesajlar\u0131 almalar\u0131 nedeniyle s\u0131k\u0131lmalar\u0131na neden olabilir. Bundan dolay\u0131 hedef kitlenizin ho\u015funa gidecek, onlara temas edebilecek farkl\u0131 bilgilerin de yer alaca\u011f\u0131 anl\u0131k bildirimler kullan\u0131c\u0131lar\u0131n mobil uygulamay\u0131 daha samimi bulmalar\u0131n\u0131 sa\u011flayabilir ve kullan\u0131c\u0131 ba\u011fl\u0131l\u0131\u011f\u0131 olu\u015fturman\u0131z\u0131 kolayla\u015ft\u0131rabilir.<\/p>\n<h3><b style=\"line-height: 1.5;\">3. Anl\u0131k bildirimleri g\u00f6nderirken planl\u0131 davranmak<\/b><\/h3>\n<p>E\u011fer kullan\u0131c\u0131lara g\u00f6nderece\u011finiz anl\u0131k bildirimlerin i\u00e7eriklerini ve g\u00f6nderim yapaca\u011f\u0131n\u0131z g\u00fcnleri \u00f6nceden belirlerseniz i\u015finiz kolayla\u015fabilir. Bunun yan\u0131 s\u0131ra belirli bir takvim i\u00e7erisinde g\u00f6nderilen anl\u0131k bildirimlerin tekrarlanma olas\u0131l\u0131\u011f\u0131 da azalabilir.<\/p>\n<h3><b style=\"line-height: 1.5;\">4. Kullan\u0131c\u0131lar\u0131 iyi tan\u0131mak<\/b><\/h3>\n<p>Mobil uygulaman\u0131z sayesinde kullan\u0131c\u0131larla samimi bir ili\u015fki kurabilirsiniz. Anl\u0131k bildirimler ise bu ili\u015fkinin daha da g\u00fc\u00e7lenmesini sa\u011flayabilir. Dolay\u0131s\u0131yla g\u00f6ndermi\u015f oldu\u011funuz anl\u0131k bildirimlerin i\u00e7erik a\u00e7\u0131s\u0131ndan hedef kitlenizin beklentilerine uygun, onlar\u0131 tatmin eden mesajlar i\u00e7ermesine \u00f6zen g\u00f6stermenizde fayda var.<\/p>\n<p>Ba\u015far\u0131l\u0131 bir dijital pazarlama stratejisinin olu\u015fturulmas\u0131na yard\u0131mc\u0131 olan anl\u0131k bildirimlerden faydalanmak istiyorsan\u0131z \u00f6ncelikli olarak bir mobil uygulama sahibi olman\u0131z gerekiyor. <strong>MobiRoller<\/strong> ile i\u015fletmenize uygun anl\u0131k bildirim deste\u011fine sahip mobil uygulama olu\u015fturman\u0131z son derece kolay. Siz de mobil d\u00fcnyan\u0131n ayr\u0131cal\u0131klar\u0131ndan faydalanmak i\u00e7in MobiRoller ile <a href=\"https:\/\/my.mobiroller.com\/Register\"><strong>mobil uygulama\u00a0olu\u015fturmaya<\/strong><\/a> bug\u00fcnden ba\u015flay\u0131n.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobil uygulamalar ile kullan\u0131c\u0131lara ula\u015fabilmek, bir\u00e7ok firman\u0131n, dijital pazarlama stratejilerinin odak noktas\u0131nda yer al\u0131yor. Bu nedenle, kullan\u0131c\u0131lar\u0131n indirdikleri mobil uygulamalarla olan etkile\u015fimlerini art\u0131rabilmek firmalar ve uygulama geli\u015ftiricileri taraf\u0131ndan \u00f6nem ta\u015f\u0131yor. Bu noktada ba\u015far\u0131l\u0131 bir mobil uygulama olu\u015fturmak ve kullan\u0131c\u0131larla s\u00fcrekli ileti\u015fim i\u00e7erisinde olmak isteyen i\u015fletmeler push notification olarak bilinen anl\u0131k bildirimlerden faydalan\u0131yor. Kullan\u0131c\u0131larla h\u0131zl\u0131 etkile\u015fime [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[602,54,461,293,603],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ba\u015far\u0131l\u0131 anl\u0131k bildirim stratejisi olu\u015fturmak i\u00e7in 4 ipucu - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/basarili-anlik-bildirim-stratejisi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ba\u015far\u0131l\u0131 anl\u0131k bildirim stratejisi olu\u015fturmak i\u00e7in 4 ipucu - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Mobil uygulamalar ile kullan\u0131c\u0131lara ula\u015fabilmek, bir\u00e7ok firman\u0131n, dijital pazarlama stratejilerinin odak noktas\u0131nda yer al\u0131yor. Bu nedenle, kullan\u0131c\u0131lar\u0131n indirdikleri mobil uygulamalarla olan etkile\u015fimlerini art\u0131rabilmek firmalar ve uygulama geli\u015ftiricileri taraf\u0131ndan \u00f6nem ta\u015f\u0131yor. Bu noktada ba\u015far\u0131l\u0131 bir mobil uygulama olu\u015fturmak ve kullan\u0131c\u0131larla s\u00fcrekli ileti\u015fim i\u00e7erisinde olmak isteyen i\u015fletmeler push notification olarak bilinen anl\u0131k bildirimlerden faydalan\u0131yor. 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