{"id":10913,"date":"2015-04-10T10:00:30","date_gmt":"2015-04-10T07:00:30","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=10913"},"modified":"2015-04-10T10:00:30","modified_gmt":"2015-04-10T07:00:30","slug":"isletmelerin-mobil-uygulama-gelistirmesiyle-ilgili-dogru-yanlislar","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/isletmelerin-mobil-uygulama-gelistirmesiyle-ilgili-dogru-yanlislar\/","title":{"rendered":"K\u00fc\u00e7\u00fck i\u015fletmelerin mobil uygulama geli\u015ftirmesiyle ilgili do\u011fru bilinen 4 yanl\u0131\u015f"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-10914\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-290315-kucuk-isletme-300.jpg\" alt=\"K\u00fc\u00e7\u00fck i\u015fletmelerin mobil uygulama geli\u015ftirmesiyle ilgili do\u011fru bilinen 4 yanl\u0131\u015f \" width=\"300\" height=\"225\" \/>Firmalar pazarlama faaliyetleri sayesinde daha fazla kullan\u0131c\u0131yla bulu\u015fmay\u0131 ama\u00e7l\u0131yor. G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda ise pazarlama \u00e7al\u0131\u015fmalar\u0131 s\u0131kl\u0131kla dijital pazarlama ara\u00e7lar\u0131 \u00fczerinden ger\u00e7ekle\u015ftiriliyor. \u015eirketlerin mevcut ve potansiyel kullan\u0131c\u0131larla bulu\u015fmas\u0131n\u0131 sa\u011flayan dijital pazarlama kanallar\u0131ndan biri de <em>mobil uygulamalar<\/em>. Art\u0131k her \u00f6l\u00e7ekten i\u015fletme mobil d\u00fcnyan\u0131n gereklili\u011fini anlayarak mobil uygulama sahibi oluyor.<\/p>\n<p>Firmalar i\u00e7in mobilin \u00f6nemi her ge\u00e7en g\u00fcn artarken, baz\u0131 k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli (KOB\u0130) i\u015fletmeler mobil uygulama geli\u015ftirmenin bo\u015f bir \u00e7aba olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnerek reklam ve tan\u0131t\u0131m faaliyetlerini eski y\u00f6ntemlerle y\u00fcr\u00fctmeye \u00e7al\u0131\u015f\u0131yor. Ancak mobil uygulamalar \u00f6zellikle KOB\u0130\u2019lerin hedef kitlelerine ula\u015fmas\u0131n\u0131, h\u0131zl\u0131 ve istikrarl\u0131 bir \u015fekilde b\u00fcy\u00fcmesini ve kullan\u0131c\u0131 sadakati olu\u015fturmas\u0131n\u0131 sa\u011flayan \u00f6nemli bir yat\u0131r\u0131m arac\u0131.<\/p>\n<p>Peki, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelerin mobil uygulamalara mesafeli durmas\u0131na yol a\u00e7an olumsuz d\u00fc\u015f\u00fcnceler neler olabilir? <strong>MobiRoller<\/strong> olarak KOB\u0130\u2019leri mobil d\u00fcnyadan so\u011futan, mobil uygulamalarla ilgili do\u011fru bilinen yanl\u0131\u015flar\u0131 inceledik\u2026<\/p>\n<p><!--more--><\/p>\n<h2><b>\u201cMobil uygulamalar KOB\u0130\u2019ler i\u00e7in gerekli de\u011fil\u201d<\/b><\/h2>\n<p>Bir\u00e7ok k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletme \u00e7ekirdek bir m\u00fc\u015fteri kadrosuna sahip oldu\u011funu d\u00fc\u015f\u00fcnerek, <em>mobil uygulama geli\u015ftirmeye<\/em> gerek duymuyor. Hatta mobil uygulama geli\u015ftirmek i\u00e7in yap\u0131lan ara\u015ft\u0131rmalar\u0131n gereksiz oldu\u011funu belirtiyor. Ancak mobil uygulamalar sayesinde hem mevcut m\u00fc\u015fteri kitlesiyle ileti\u015fime ge\u00e7mek hem de potansiyel m\u00fc\u015fterilerle temas edebilmek kolayla\u015f\u0131yor. E\u011fer firman\u0131z bir mobil uygulamaya sahip de\u011filse, mobil uygulamalar\u0131n gereksiz oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, y\u00fcksek sat\u0131\u015f rakamlar\u0131 elde etmeniz ve m\u00fc\u015fterilerinizi art\u0131rman\u0131z olduk\u00e7a zor.<\/p>\n<h2><b>\u201cMobil uygulama geli\u015ftirmek \u00e7ok zor\u201d<\/b><\/h2>\n<p>\u015eirketler bir mobil uygulama geli\u015ftirmeye karar verdiklerinde mutlaka pazar ara\u015ft\u0131rmas\u0131 yapmalar\u0131 gerekiyor. Bu durum KOB\u0130\u2019ler i\u00e7in de ge\u00e7erli. Dolay\u0131s\u0131yla b\u00fcy\u00fck i\u015fletmelere oranla daha k\u0131s\u0131tl\u0131 b\u00fct\u00e7elere sahip KOB\u0130\u2019ler i\u00e7in mobil uygulama ara\u015ft\u0131rmalar\u0131 yapmak ve uygulama geli\u015ftirmeye karar vermek sanc\u0131l\u0131 bir s\u00fcre\u00e7 gibi g\u00f6r\u00fclebilir. Ancak MobiRoller ile i\u015fletmeniz i\u00e7in en uygun mobil uygulamay\u0131 geli\u015ftirmeniz olduk\u00e7a kolay. Saniyeler i\u00e7erisinde hi\u00e7bir teknik bilgiye sahip olmadan, bir mobil uygulama sahibi olabilirsiniz.<\/p>\n<h2><b>\u201cMobil uygulamalar KOB\u0130\u2019lere i\u015flevsellik sa\u011flamaz\u201d<\/b><\/h2>\n<p>K\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletme sahipleri <em>mobil uygulama geli\u015ftirmenin<\/em> KOB\u0130\u2019lere fayda sa\u011flamayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor olabilir. Ancak mobil uygulama geli\u015ftirerek yeni pazarlara n\u00fcfus etmek, yeni m\u00fc\u015fteriler edinmek, mevcut m\u00fc\u015fterilerle y\u00fcksek etkile\u015fim sa\u011flamak kolayla\u015f\u0131yor.<\/p>\n<p>\u00d6rne\u011fin i\u015fletmeniz i\u00e7in geli\u015ftirdi\u011finiz bir mobil uygulamayla ki\u015fiselle\u015ftirilmi\u015f bir deneyim sa\u011flayabilirsiniz. Hedef kitlenizi ya\u015fad\u0131klar\u0131 co\u011frafya ve ilgi alanlar\u0131na g\u00f6re gruplayarak onlara y\u00f6nelik kampanyalardan haberdar edebilirsiniz.<\/p>\n<h2><b>\u201cMobil uygulamalar zaman\u0131m\u0131z\u0131 \u00e7alabilir\u201d<\/b><\/h2>\n<p>Mobil uygulamalar KOB\u0130\u2019lerin zaman\u0131n\u0131 \u00e7alman\u0131n aksine, firmalara daha fazla zaman kazand\u0131rabilir. Mobil uygulama sahibi i\u015fletmeler, \u00fcr\u00fcn ve hizmetleriyle ilgili i\u00e7erikleri kolay bir \u015fekilde g\u00fcncelleyebilir, tek kaynak \u00fczerinden faydal\u0131 bilgileri kullan\u0131c\u0131lara ula\u015ft\u0131rabilir. Yaz\u0131l\u0131 ve g\u00f6rsel bas\u0131nda farkl\u0131 reklam kampanyalar\u0131 olu\u015fturmak i\u00e7in harcayacaklar\u0131 zaman ve para da kasalar\u0131nda kalabilir.<\/p>\n<p>Bahsetti\u011fimiz noktalar, mobil uygulamalar\u0131n hem KOB\u0130\u2019ler hem de kullan\u0131c\u0131lar a\u00e7\u0131s\u0131ndan son derece \u00f6nemli bir ara\u00e7 oldu\u011funu bir kez daha ortaya koyuyor. Mobil uygulama sahibi olan firmalar kullan\u0131c\u0131larla s\u00fcrekli ileti\u015fim halinde olabilir, sat\u0131\u015f rakamlar\u0131n\u0131 y\u00fckseltebilir. Hatta \u00e7ok uzak co\u011frafyalarda ya\u015fayan kullan\u0131c\u0131lara \u00fcr\u00fcn ve hizmetleri hakk\u0131nda en g\u00fcncel bilgiyi sunabilir. E\u011fer siz de mobil uygulama sahibi olmak ve i\u015fletmeniz i\u00e7in fayda sa\u011flamak istiyorsan\u0131z hemen \u00fccretsiz <a title=\"Mobiroller\" href=\"https:\/\/blog.mobiroller.com\" target=\"_blank\">MobiRoller<\/a> hesab\u0131n\u0131z\u0131 olu\u015fturabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Firmalar pazarlama faaliyetleri sayesinde daha fazla kullan\u0131c\u0131yla bulu\u015fmay\u0131 ama\u00e7l\u0131yor. G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda ise pazarlama \u00e7al\u0131\u015fmalar\u0131 s\u0131kl\u0131kla dijital pazarlama ara\u00e7lar\u0131 \u00fczerinden ger\u00e7ekle\u015ftiriliyor. \u015eirketlerin mevcut ve potansiyel kullan\u0131c\u0131larla bulu\u015fmas\u0131n\u0131 sa\u011flayan dijital pazarlama kanallar\u0131ndan biri de mobil uygulamalar. Art\u0131k her \u00f6l\u00e7ekten i\u015fletme mobil d\u00fcnyan\u0131n gereklili\u011fini anlayarak mobil uygulama sahibi oluyor. Firmalar i\u00e7in mobilin \u00f6nemi her ge\u00e7en g\u00fcn artarken, baz\u0131 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,499],"tags":[257,54,100,455,456],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>K\u00fc\u00e7\u00fck i\u015fletmelerin mobil uygulama geli\u015ftirmesiyle ilgili do\u011fru bilinen 4 yanl\u0131\u015f - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/isletmelerin-mobil-uygulama-gelistirmesiyle-ilgili-dogru-yanlislar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u00fc\u00e7\u00fck i\u015fletmelerin mobil uygulama geli\u015ftirmesiyle ilgili do\u011fru bilinen 4 yanl\u0131\u015f - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Firmalar pazarlama faaliyetleri sayesinde daha fazla kullan\u0131c\u0131yla bulu\u015fmay\u0131 ama\u00e7l\u0131yor. G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda ise pazarlama \u00e7al\u0131\u015fmalar\u0131 s\u0131kl\u0131kla dijital pazarlama ara\u00e7lar\u0131 \u00fczerinden ger\u00e7ekle\u015ftiriliyor. \u015eirketlerin mevcut ve potansiyel kullan\u0131c\u0131larla bulu\u015fmas\u0131n\u0131 sa\u011flayan dijital pazarlama kanallar\u0131ndan biri de mobil uygulamalar. Art\u0131k her \u00f6l\u00e7ekten i\u015fletme mobil d\u00fcnyan\u0131n gereklili\u011fini anlayarak mobil uygulama sahibi oluyor. 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Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.mobiroller.com\/tr\/isletmelerin-mobil-uygulama-gelistirmesiyle-ilgili-dogru-yanlislar\/","og_locale":"tr_TR","og_type":"article","og_title":"K\u00fc\u00e7\u00fck i\u015fletmelerin mobil uygulama geli\u015ftirmesiyle ilgili do\u011fru bilinen 4 yanl\u0131\u015f - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","og_description":"Firmalar pazarlama faaliyetleri sayesinde daha fazla kullan\u0131c\u0131yla bulu\u015fmay\u0131 ama\u00e7l\u0131yor. G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda ise pazarlama \u00e7al\u0131\u015fmalar\u0131 s\u0131kl\u0131kla dijital pazarlama ara\u00e7lar\u0131 \u00fczerinden ger\u00e7ekle\u015ftiriliyor. \u015eirketlerin mevcut ve potansiyel kullan\u0131c\u0131larla bulu\u015fmas\u0131n\u0131 sa\u011flayan dijital pazarlama kanallar\u0131ndan biri de mobil uygulamalar. Art\u0131k her \u00f6l\u00e7ekten i\u015fletme mobil d\u00fcnyan\u0131n gereklili\u011fini anlayarak mobil uygulama sahibi oluyor. 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