{"id":10966,"date":"2015-04-22T10:00:09","date_gmt":"2015-04-22T07:00:09","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=10966"},"modified":"2015-04-22T10:00:09","modified_gmt":"2015-04-22T07:00:09","slug":"anlik-bildirimler-vs-e-posta-pazarlamasi","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/anlik-bildirimler-vs-e-posta-pazarlamasi\/","title":{"rendered":"Anl\u0131k bildirimler e-posta pazarlamas\u0131n\u0131n yerine ge\u00e7ebilir mi?"},"content":{"rendered":"

\"Anl\u0131kFirmalar i\u00e7in m\u00fc\u015fterileriyle h\u0131zl\u0131 ileti\u015fim kurmak, tan\u0131t\u0131m ve reklam faaliyetlerini etkin bir \u015fekilde yapmak ve sat\u0131\u015flar\u0131 art\u0131rmak son derece \u00f6nemli. Dijital pazarlama ara\u00e7lar\u0131 i\u00e7erisinde yer alan e-posta pazarlamas\u0131 da firmalar\u0131n s\u00f6z konusu faaliyetleri y\u00fcr\u00fctmesini sa\u011flayan \u00f6nemli kanallardan biri. Firmalar, e-posta pazarlamas\u0131yla yapacaklar\u0131 kampanyalardan, sunaca\u011f\u0131 hizmetlerden, yeni \u00fcr\u00fcn \u00f6nerilerinden m\u00fc\u015fterilerini haberdar edebilir, e-posta listesindeki kullan\u0131c\u0131lara haz\u0131rlanan pazarlama i\u00e7erikli e-postalar\u0131 iletebilirler.<\/p>\n

Ancak g\u00fcn\u00fcm\u00fcz internet kullan\u0131c\u0131lar\u0131 en k\u0131sa s\u00fcrede en h\u0131zl\u0131 bilgiye ula\u015fmay\u0131 ama\u00e7lad\u0131klar\u0131nda genellikle firmalar\u0131n haz\u0131rlad\u0131\u011f\u0131 pazarlama i\u00e7erikli e-postalar\u0131 okunmadan silinebiliyor ya da istenmeyen e-posta olarak i\u015faretlenebiliyor. Dolay\u0131s\u0131yla e-posta pazarlamas\u0131ndan daha etkin ve h\u0131zl\u0131 olacak ara\u00e7lar\u0131 bulmak firmalar\u0131n daha fazla kullan\u0131c\u0131ya ula\u015fmas\u0131 ve ba\u015far\u0131l\u0131 olabilmesi i\u00e7in son derece \u00f6nemli.<\/p>\n

<\/p>\n

Firmalara h\u0131z kazand\u0131racak y\u00f6ntemlerden biri de bir mikro pazarlama \u00f6rne\u011fi olarak adland\u0131r\u0131lan \u201cpush notification\u201d yani anl\u0131k bildirimler. Mobil uygulamalar\u0131n<\/em> bir \u00f6zelli\u011fi olarak sunulan ve kullan\u0131c\u0131lar\u0131n mobil uygulamay\u0131 daha s\u0131k kullanmas\u0131n\u0131 sa\u011flayan anl\u0131k bildirimler, asl\u0131nda mobil cihaz ekranlar\u0131nda do\u011frudan g\u00f6r\u00fcnt\u00fclenen k\u0131sa mesajlar. Kullan\u0131c\u0131lar\u0131n en az \u00e7abayla en yo\u011fun bilgiye ula\u015fmas\u0131n\u0131 ama\u00e7layan anl\u0131k bildirimler, e-posta pazarlamas\u0131nda oldu\u011fu gibi kullan\u0131c\u0131lar\u0131n zaman\u0131ndan \u00e7alm\u0131yor, \u00fcstelik do\u011frudan mobil cihaz ekran\u0131nda g\u00f6r\u00fcnt\u00fclendi\u011fi i\u00e7in mutlaka kullan\u0131c\u0131 taraf\u0131ndan okunuyor.<\/p>\n

Peki, e-posta pazarlamas\u0131 yerine mobil uygulamalar\u0131<\/strong> dolay\u0131s\u0131yla anl\u0131k bildirimleri tercih etti\u011finizde firman\u0131z i\u00e7in nas\u0131l avantajlar sa\u011flayabilirsiniz? \u0130\u015fte, e-posta pazarlamas\u0131yla anl\u0131k bildirimleri kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131m\u0131z \u00f6nemli noktalar…<\/p>\n

Kolay ve h\u0131zl\u0131 ileti\u015fim kurmak<\/b><\/h2>\n

Firman\u0131z e-posta pazarlamas\u0131n\u0131 kullanarak m\u00fc\u015fterilerine e-posta g\u00f6nderebilir. Ancak yap\u0131lan ara\u015ft\u0131rmalar internet kullan\u0131c\u0131lar\u0131n\u0131n sadece 20 dakikas\u0131n\u0131 ay\u0131rarak e-postalar\u0131na bakt\u0131\u011f\u0131n\u0131 belirtiyor. Ancak, kullan\u0131c\u0131lar g\u00fcnde ortalama 16 saat boyunca mobil cihazlar\u0131yla birlikte ya\u015f\u0131yorlar. Dolay\u0131s\u0131yla m\u00fc\u015fterilerinize anl\u0131k bildirimler yoluyla ula\u015farak kampanya ve indirim gibi bilgilendirmeleri h\u0131zl\u0131 ve kolay bir \u015fekilde sunabilirsiniz.<\/p>\n

Kullan\u0131c\u0131 etkile\u015fimi sa\u011flamak<\/b><\/h2>\n

E-posta pazarlamas\u0131 sayesinde kullan\u0131c\u0131lara pazarlama i\u00e7erikli e-postalar\u0131n\u0131z\u0131 iletebilirsiniz ancak kullan\u0131c\u0131lar i\u00e7erikle ilgilenmedikleri zaman e-postay\u0131 do\u011frudan silebilir ya da spam olarak i\u015faretleyebilirler. Anl\u0131k bildirimlerde ise kullan\u0131c\u0131lar\u0131n mobil cihaz ekran\u0131na d\u00fc\u015fen k\u0131sa mesajlar kullan\u0131c\u0131lar taraf\u0131ndan mutlaka g\u00f6r\u00fcnt\u00fclenir. E\u011fer anl\u0131k bildirimde g\u00f6rd\u00fckleri konu kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekerse do\u011frudan anl\u0131k bildirimi a\u00e7abilirler. Kullan\u0131c\u0131lar mobil uygulaman\u0131za y\u00f6nlendiren bu hamle sayesinde mobil uygulaman\u0131z\u0131n kullan\u0131m\u0131<\/em> da artar.<\/p>\n

Kullan\u0131c\u0131 sadakati olu\u015fturmak<\/b><\/h2>\n

E-posta pazarlamas\u0131yla kullan\u0131c\u0131lara g\u00f6nderdi\u011finiz e-postalar m\u00fc\u015fteri sadakatini art\u0131rabilir. Ancak e-postalar\u0131n okunmadan silinmemesi son derece \u00f6nemli. E\u011fer g\u00f6nderdi\u011finiz e-postalar kullan\u0131c\u0131lar\u0131n\u0131z\u0131n ilgisini \u00e7ekmiyorsa, istedi\u011finiz hedefe ula\u015fman\u0131z olduk\u00e7a zor.<\/p>\n

Mobil uygulaman\u0131zdan g\u00f6nderilen d\u00fczenli anl\u0131k bildirimler sayesinde aktif kullan\u0131c\u0131lar\u0131n\u0131za yeni \u00fcr\u00fcn tan\u0131t\u0131m\u0131, \u00fcr\u00fcn \u00f6nerisi, indirim \u00e7eki gibi \u00e7e\u015fitli bilgilendirmeler yapabilirsiniz ve b\u00f6ylelikle e-posta pazarlamas\u0131na g\u00f6re m\u00fc\u015fteri sadakati olu\u015fturman\u0131z kolayla\u015f\u0131r. Hedef kitlenizin ho\u015funa gidecek farkl\u0131 anl\u0131k bildirimler sayesinde sadece \u00fcr\u00fcn ve hizmetlerinizi tan\u0131tmad\u0131\u011f\u0131n\u0131z\u0131 hissettirebilir ve kullan\u0131c\u0131lar\u0131n\u0131z\u0131n g\u00f6z\u00fcnde olumlu bir imaj \u00e7izebilirsiniz.<\/p>\n

Siz de anl\u0131k bildirimlerin bahsetti\u011fimiz avantajlar\u0131ndan yararlanmak istiyorsan\u0131z bir mobil uygulama sahibi olman\u0131z gerekli. MobiRoller<\/strong>\u2019\u0131n sundu\u011fu profesyonel destek sayesinde, hi\u00e7bir teknik bilgiye sahip olmadan firman\u0131z i\u00e7in anl\u0131k bildirim deste\u011fine sahip mobil uygulaman\u0131z\u0131 kolayl\u0131kla geli\u015ftirebilirsiniz.<\/p>\n

Hemen kay\u0131t olarak sizde MobiRoller ile android uygulama yapma<\/strong> ve iphone uygulama yapma<\/strong> f\u0131rsat\u0131n\u0131 de\u011ferlendirebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"

Firmalar i\u00e7in m\u00fc\u015fterileriyle h\u0131zl\u0131 ileti\u015fim kurmak, tan\u0131t\u0131m ve reklam faaliyetlerini etkin bir \u015fekilde yapmak ve sat\u0131\u015flar\u0131 art\u0131rmak son derece \u00f6nemli. Dijital pazarlama ara\u00e7lar\u0131 i\u00e7erisinde yer alan e-posta pazarlamas\u0131 da firmalar\u0131n s\u00f6z konusu faaliyetleri y\u00fcr\u00fctmesini sa\u011flayan \u00f6nemli kanallardan biri. Firmalar, e-posta pazarlamas\u0131yla yapacaklar\u0131 kampanyalardan, sunaca\u011f\u0131 hizmetlerden, yeni \u00fcr\u00fcn \u00f6nerilerinden m\u00fc\u015fterilerini haberdar edebilir, e-posta listesindeki kullan\u0131c\u0131lara haz\u0131rlanan […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[499],"tags":[110,185,217,76,54,461,47],"yoast_head":"\nAnl\u0131k bildirimler e-posta pazarlamas\u0131n\u0131n yerine ge\u00e7ebilir mi? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/anlik-bildirimler-vs-e-posta-pazarlamasi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anl\u0131k bildirimler e-posta pazarlamas\u0131n\u0131n yerine ge\u00e7ebilir mi? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Firmalar i\u00e7in m\u00fc\u015fterileriyle h\u0131zl\u0131 ileti\u015fim kurmak, tan\u0131t\u0131m ve reklam faaliyetlerini etkin bir \u015fekilde yapmak ve sat\u0131\u015flar\u0131 art\u0131rmak son derece \u00f6nemli. Dijital pazarlama ara\u00e7lar\u0131 i\u00e7erisinde yer alan e-posta pazarlamas\u0131 da firmalar\u0131n s\u00f6z konusu faaliyetleri y\u00fcr\u00fctmesini sa\u011flayan \u00f6nemli kanallardan biri. 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