{"id":10988,"date":"2015-04-27T10:00:28","date_gmt":"2015-04-27T07:00:28","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=10988"},"modified":"2015-04-27T10:00:28","modified_gmt":"2015-04-27T07:00:28","slug":"basarili-mobil-uygulama-pazarlama-stratejisi-2","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/basarili-mobil-uygulama-pazarlama-stratejisi-2\/","title":{"rendered":"Ba\u015far\u0131l\u0131 bir mobil uygulama pazarlama stratejisi i\u00e7in 4 \u00f6nemli ipucu"},"content":{"rendered":"

\"Ba\u015far\u0131l\u0131Mobil cihazlar ilk piyasaya \u00e7\u0131kt\u0131klar\u0131 y\u0131llarda genellikle gen\u00e7ler ve i\u015f ya\u015fam\u0131nda aktif rol oynayan profesyoneller taraf\u0131ndan kullan\u0131l\u0131yordu. Ancak g\u00fcn ge\u00e7tik\u00e7e mobil cihazlar\u0131 kullanan kitle ve bu cihazlarda ge\u00e7irilen vakit art\u0131\u015f g\u00f6sterdi. G\u00fcn\u00fcm\u00fczde gencinden ya\u015fl\u0131s\u0131na, ev han\u0131m\u0131ndan i\u015f adam\u0131na kadar olduk\u00e7a geni\u015f bir kitle hayat\u0131n\u0131n farkl\u0131 alanlar\u0131n\u0131 kolayla\u015ft\u0131rmak i\u00e7in mobil cihazlar\u0131 tercih ediyor.<\/p>\n

Firmalar g\u00fcnden g\u00fcne geni\u015fleyen bu kitleye ula\u015farak onlara ki\u015fisel bir hizmet verebilmek i\u00e7in mobil uygulamalardan faydalan\u0131yor. Ancak mobil uygulama sekt\u00f6r\u00fcnde<\/strong> ya\u015fanan rekabet nedeniyle, firmalar bu platformda rakiplerinin \u00f6n\u00fcne ge\u00e7mek i\u00e7in farkl\u0131 pazarlama stratejilerine ihtiya\u00e7 duyuyor. Peki, bu anlamda ba\u015far\u0131l\u0131 bir mobil uygulama pazarlama stratejisi olu\u015fturmak i\u00e7in dikkat etmesi gereken noktalar neler olabilir?<\/p>\n

<\/p>\n

MobiRoller<\/strong><\/a> olarak, bu konuda firman\u0131z\u0131n i\u015fine yarayacak ipu\u00e7lar\u0131n\u0131 sizler i\u00e7in derledik…<\/p>\n

1. Hedefledi\u011finiz kitle ile mobil uygulaman\u0131z \u00fczerinden ileti\u015fim kurun<\/b><\/h2>\n

Mobil uygulaman\u0131z\u0131 geli\u015ftirdikten ve uygulama ma\u011fazalar\u0131na sunduktan sonra i\u015finizin bitti\u011fini d\u00fc\u015f\u00fcnebilirsiniz. Ancak kullan\u0131c\u0131lar\u0131n uygulaman\u0131z hakk\u0131nda neler d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc \u00f6\u011frenmek i\u00e7in sadece bir uygulama geli\u015ftirmek ve bunu kullan\u0131c\u0131lara sunmak yeterli olmayabilir. Mobil uygulaman\u0131z \u00fczerinden hedef kitlenizle ileti\u015fime ge\u00e7meniz, uygulaman\u0131z\u0131 kullanan ki\u015filerin, \u00f6neri ve g\u00f6r\u00fc\u015flerini dikkate alman\u0131z, onlar\u0131n ihtiya\u00e7 ve istekleri do\u011frultusunda uygulaman\u0131z\u0131 revize etmeniz daha iyi bir kullan\u0131c\u0131 deneyimi sunmak i\u00e7in son derece \u00f6nemli. Ayn\u0131 zamanda, uygulaman\u0131z\u0131 iyile\u015ftirerek; kullan\u0131c\u0131 kitlenizi geni\u015fletmeniz ve tan\u0131t\u0131m faaliyetlerinizi de etkili bir \u015fekilde y\u00fcr\u00fctmeniz kolayla\u015fabilir.<\/p>\n

2. Mobil uygulama verilerini dikkate al\u0131n<\/b><\/h2>\n

Mobil uygulaman\u0131zla ilgili verileri inceleyip analiz etmeniz uygulaman\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7menize yard\u0131mc\u0131 olur. Elde etti\u011finiz kullan\u0131c\u0131 verileri sayesinde, m\u00fc\u015fterilerinizin uygulama ile etkile\u015fimlerini takip edebilir, uygulaman\u0131z\u0131n en \u00e7ok kullan\u0131lan \u00f6zelliklerini belirleyebilir ve bu \u00f6zellikleri uygulama ma\u011fazalar\u0131nda \u00f6n plana \u00e7\u0131kartarak potansiyel kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekebilirsiniz. Ayr\u0131ca, kullan\u0131c\u0131lar\u0131n i\u015flevsel bulmad\u0131\u011f\u0131 ve kullanmad\u0131\u011f\u0131 \u00f6zellikleri g\u00f6rerek onlar\u0131 iyile\u015ftirmeniz de kolayla\u015fabilir.<\/p>\n

3. Hedef kitlenizden haberdar olun<\/b><\/h2>\n

Mobil uygulaman\u0131z\u0131 indiren ve aktif olarak kullanan ki\u015filerin kim oldu\u011funu belirlemeniz de mobil uygulaman\u0131z\u0131n ba\u015far\u0131s\u0131 a\u00e7\u0131s\u0131ndan son derece \u00f6nemli. Kullan\u0131c\u0131 kitlenizi yak\u0131nda tan\u0131yarak, beklentilerini, ihtiya\u00e7lar\u0131n\u0131, demografik \u00f6zelliklerini, \u00e7al\u0131\u015fma hayat\u0131ndaki rollerini ke\u015ffetmeniz, onlar\u0131n sorunlar\u0131na \u00e7\u00f6z\u00fcm olman\u0131z\u0131 ve hayatlar\u0131n\u0131 kolayla\u015ft\u0131rman\u0131z\u0131 sa\u011flar. Bunun yan\u0131 s\u0131ra, hedef kitleye y\u00f6nelik geli\u015ftirdi\u011finiz uygulaman\u0131zdan memnun kalan kullan\u0131c\u0131lar, gerek sosyal medya platformlar\u0131nda gerekse a\u011f\u0131zdan a\u011fza pazarlama yoluyla uygulaman\u0131z\u0131 tavsiye ederler. Bu sayede geli\u015ftirdi\u011finiz mobil uygulama<\/strong> ile firman\u0131z\u0131n hedefledi\u011fi ba\u015far\u0131ya k\u0131sa s\u00fcrede ula\u015fabilirsiniz.<\/p>\n

4. Kullan\u0131c\u0131lara sunaca\u011f\u0131n\u0131z i\u00e7eriklere karar verin<\/b><\/h2>\n

Mobil uygulaman\u0131z i\u00e7in pazarlama stratejisi olu\u015ftururken, kullan\u0131c\u0131lar\u0131n\u0131za uygulama yoluyla nas\u0131l bir i\u00e7erik sunaca\u011f\u0131n\u0131z\u0131 belirlemenizde de fayda var. Bu anlamda kullan\u0131c\u0131lar\u0131n\u0131z\u0131n t\u00fcm ihtiya\u00e7 ve beklentilerini g\u00f6z \u00f6n\u00fcnde bulundurarak i\u00e7eriklerinizi netle\u015ftirmeniz i\u015finizi kolayla\u015ft\u0131rabilir. Basit bir uygulama men\u00fcs\u00fc, dikkat da\u011f\u0131t\u0131c\u0131 ve rahats\u0131z edici olmayan g\u00f6rseller uygulaman\u0131z\u0131n be\u011fenilmesini sa\u011flayabilir.<\/p>\n

Hedef kitleye y\u00f6nelik olan ve her ge\u00e7en g\u00fcn de\u011fi\u015febilen ihtiya\u00e7lara h\u0131zl\u0131 bir \u015fekilde cevap veren bir uygulamaya sahip olarak ba\u015far\u0131l\u0131 olabilirsiniz. Bahsetti\u011fimiz ipu\u00e7lar\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak siz de mobil uygulaman\u0131z\u0131 geli\u015ftirebilirsiniz. E\u011fer uygulama geli\u015ftirmeye nerede ba\u015flayaca\u011f\u0131n\u0131z\u0131 bilmiyorsan\u0131z, bu s\u00fcre\u00e7te pek \u00e7ok konuda MobiRoller\u2019<\/strong>dan destek sa\u011flayabilirsiniz. Gelin MobiRoller\u2019\u0131n size neler sunabilece\u011fini g\u00f6rmek i\u00e7in hemen \u00fccretsiz MobiRoller hesab\u0131n\u0131z\u0131 olu\u015fturun<\/a> ve fark\u0131 kendiniz ke\u015ffedin.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mobil cihazlar ilk piyasaya \u00e7\u0131kt\u0131klar\u0131 y\u0131llarda genellikle gen\u00e7ler ve i\u015f ya\u015fam\u0131nda aktif rol oynayan profesyoneller taraf\u0131ndan kullan\u0131l\u0131yordu. Ancak g\u00fcn ge\u00e7tik\u00e7e mobil cihazlar\u0131 kullanan kitle ve bu cihazlarda ge\u00e7irilen vakit art\u0131\u015f g\u00f6sterdi. G\u00fcn\u00fcm\u00fczde gencinden ya\u015fl\u0131s\u0131na, ev han\u0131m\u0131ndan i\u015f adam\u0131na kadar olduk\u00e7a geni\u015f bir kitle hayat\u0131n\u0131n farkl\u0131 alanlar\u0131n\u0131 kolayla\u015ft\u0131rmak i\u00e7in mobil cihazlar\u0131 tercih ediyor. Firmalar g\u00fcnden g\u00fcne […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,499],"tags":[462,54,100],"yoast_head":"\nBa\u015far\u0131l\u0131 bir mobil uygulama pazarlama stratejisi i\u00e7in 4 \u00f6nemli ipucu - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/basarili-mobil-uygulama-pazarlama-stratejisi-2\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ba\u015far\u0131l\u0131 bir mobil uygulama pazarlama stratejisi i\u00e7in 4 \u00f6nemli ipucu - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Mobil cihazlar ilk piyasaya \u00e7\u0131kt\u0131klar\u0131 y\u0131llarda genellikle gen\u00e7ler ve i\u015f ya\u015fam\u0131nda aktif rol oynayan profesyoneller taraf\u0131ndan kullan\u0131l\u0131yordu. Ancak g\u00fcn ge\u00e7tik\u00e7e mobil cihazlar\u0131 kullanan kitle ve bu cihazlarda ge\u00e7irilen vakit art\u0131\u015f g\u00f6sterdi. G\u00fcn\u00fcm\u00fczde gencinden ya\u015fl\u0131s\u0131na, ev han\u0131m\u0131ndan i\u015f adam\u0131na kadar olduk\u00e7a geni\u015f bir kitle hayat\u0131n\u0131n farkl\u0131 alanlar\u0131n\u0131 kolayla\u015ft\u0131rmak i\u00e7in mobil cihazlar\u0131 tercih ediyor. 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Ancak g\u00fcn ge\u00e7tik\u00e7e mobil cihazlar\u0131 kullanan kitle ve bu cihazlarda ge\u00e7irilen vakit art\u0131\u015f g\u00f6sterdi. G\u00fcn\u00fcm\u00fczde gencinden ya\u015fl\u0131s\u0131na, ev han\u0131m\u0131ndan i\u015f adam\u0131na kadar olduk\u00e7a geni\u015f bir kitle hayat\u0131n\u0131n farkl\u0131 alanlar\u0131n\u0131 kolayla\u015ft\u0131rmak i\u00e7in mobil cihazlar\u0131 tercih ediyor. 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