{"id":11218,"date":"2015-06-19T10:00:18","date_gmt":"2015-06-19T07:00:18","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=11218"},"modified":"2018-02-22T10:28:28","modified_gmt":"2018-02-22T07:28:28","slug":"mobil-uygulamalar-kucuk-isletmelere-nasil-yardimci-olabilir","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamalar-kucuk-isletmelere-nasil-yardimci-olabilir\/","title":{"rendered":"Mobil uygulamalar k\u00fc\u00e7\u00fck i\u015fletmelere nas\u0131l yard\u0131mc\u0131 olabilir?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-11219\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-150615-mobil-uygulama-kucuk-isletme-300x225.jpg\" alt=\"MR-150615-mobil-uygulama-kucuk-isletme 300x225\" width=\"300\" height=\"226\" \/>Mobil kullan\u0131c\u0131lar\u0131n\u0131n artmas\u0131yla, mobil uygulama sekt\u00f6r\u00fc de b\u00fcy\u00fck bir geli\u015fme g\u00f6sterdi. Mobil uygulama sekt\u00f6r\u00fcn\u00fcn bu kadar pop\u00fcler olmad\u0131\u011f\u0131 d\u00f6nemlerde, i\u015fletmelerin uygulama geli\u015ftirmesi hem zorlu, hem de maliyetliydi. Bu sebeple, sadece b\u00fcy\u00fck \u00f6l\u00e7ekli firmalar\u0131n bir k\u0131sm\u0131 uygulama olu\u015fturmak i\u00e7in b\u00fct\u00e7e ay\u0131rabiliyordu. Zaten k\u0131s\u0131tl\u0131 imkanlara sahip olan k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler ise bu konuyu rafa kald\u0131rmak zorunda kal\u0131yordu.<\/p>\n<p>Ancak bug\u00fcn, teknolojinin geli\u015fmesiyle birlikte, \u00e7ok daha h\u0131zl\u0131 ve ekonomik bir \u015fekilde mobil uygulama geli\u015ftirmek m\u00fcmk\u00fcn. Dolay\u0131s\u0131yla m\u00fc\u015fteri kitlesini geni\u015fletmek ve sat\u0131\u015flar\u0131n\u0131 art\u0131rmak isteyen k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelerin de mobil d\u00fcnyaya ad\u0131m atmalar\u0131 b\u00fcy\u00fck bir gereklilik haline geldi.<\/p>\n<p>Ayn\u0131 zamanda g\u00fcn\u00fcm\u00fcz internet kullan\u0131c\u0131lar\u0131 da markalarla olan ileti\u015fimlerini mobil uygulamalar \u00fczerinden y\u00fcr\u00fctmeyi ama\u00e7l\u0131yorlar. Bu nedenle, hen\u00fcz uygulama geli\u015ftirmemi\u015f k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli firmalar\u0131n, \u00f6nemli bir yat\u0131r\u0131m f\u0131rsat\u0131n\u0131 kaybetmemek i\u00e7in bir an \u00f6nce harekete ge\u00e7melerinde ve do\u011fru ad\u0131mlar\u0131 atmalar\u0131nda b\u00fcy\u00fck fayda var.<\/p>\n<p>Peki, mobil uygulama geli\u015ftirmenin KOB\u0130 olarak adland\u0131r\u0131lan k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli firmalara sa\u011flayaca\u011f\u0131 di\u011fer avantajlar neler? MobiRoller olarak, KOB\u0130\u2019lerin neden bir mobil uygulamaya sahip olmas\u0131 gerekti\u011fini sizler i\u00e7in inceledik&#8230;<!--more--><\/p>\n<h2><b>Kullan\u0131c\u0131 ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r<\/b><\/h2>\n<p>Firman\u0131z i\u00e7in hangi pazarlama stratejisi daha cazip? Geleneksel medyay\u0131 kullanarak y\u00fcr\u00fctece\u011finiz pahal\u0131 reklam kampanyalar\u0131 m\u0131, yoksa zaman ve mekandan ba\u011f\u0131ms\u0131z olarak kullan\u0131c\u0131larla ileti\u015fim kurabilece\u011finiz bir mobil uygulama m\u0131?<\/p>\n<p>Geleneksel medya kanallar\u0131na y\u00fcksek b\u00fct\u00e7eler \u00f6demek yerine, kaliteli bir uygulama geli\u015ftirerek hedef kitlenize h\u0131zl\u0131 bir \u015fekilde ula\u015fabilirsiniz. \u00a0Ayn\u0131 zamanda g\u00fcn\u00fcm\u00fcz kullan\u0131c\u0131lar\u0131 bu denli telefonlar\u0131na ba\u011fl\u0131yken, bir uygulama geli\u015ftirerek bu cihazlarda yer alman\u0131z, onlarla olan etkile\u015fiminizi de b\u00fcy\u00fck oranda art\u0131rabilir.<\/p>\n<h2><b>Marka imaj\u0131na katk\u0131 sa\u011flar<\/b><\/h2>\n<p>\u00d6zellikle yeni nesil internet kullan\u0131c\u0131lar\u0131 art\u0131k bir\u00e7ok i\u015fini mobil uygulamalar arac\u0131l\u0131\u011f\u0131yla yap\u0131yor. Ara\u015ft\u0131rmalar da bu durumu destekler nitelikte. Ge\u00e7ti\u011fimiz y\u0131l\u0131n verilerine g\u00f6re, kullan\u0131c\u0131lar\u0131n uygulamalarda harcad\u0131\u011f\u0131 zaman y\u00fczde 21 oran\u0131nda artt\u0131 ve bu rakam her y\u0131l artaca\u011fa benziyor. Dolay\u0131s\u0131yla firman\u0131z\u0131n bir uygulama geli\u015ftirerek her an kullan\u0131c\u0131larla ileti\u015fim halinde olmas\u0131, marka imaj\u0131n\u0131za b\u00fcy\u00fck katk\u0131lar sa\u011flayabilir ve rakiplerinizin aras\u0131ndan s\u0131yr\u0131lman\u0131z\u0131 kolayla\u015ft\u0131rabilir.<\/p>\n<h2><b>Sat\u0131\u015f rakamlar\u0131n\u0131 olumlu y\u00f6nde etkiler<\/b><\/h2>\n<p>Yap\u0131lan ara\u015ft\u0131rmalar m\u00fc\u015fterilerin y\u00fczde 28\u2019i i\u00e7in sat\u0131n alma s\u00fcrecinin mobil cihazlarda ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. E\u011fer kullan\u0131c\u0131lar\u0131n al\u0131\u015fveri\u015f deneyimlerini iyile\u015ftirmek istiyorsan\u0131z, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeniz i\u00e7in geli\u015ftirece\u011finiz mobil uygulaman\u0131n i\u00e7erik ve men\u00fcs\u00fcn\u00fcn basit ve sade olmas\u0131na dikkat etmelisiniz. \u00d6rne\u011fin moda sekt\u00f6r\u00fcndeki bir KOB\u0130\u2019nin, mobil uygulamas\u0131 \u00fczerinden t\u00fcm \u00fcr\u00fcnlerini farkl\u0131 kategorilere ay\u0131rarak kaliteli g\u00f6rsellerle birlikte sergilemesi, m\u00fc\u015fterilerin daha kolay al\u0131\u015f veri\u015f yapmalar\u0131n\u0131 sa\u011flayabilir.<\/p>\n<p>Mobil uygulamalar, bir\u00e7ok \u015firket taraf\u0131ndan tercih edilen \u00f6nemli bir dijital pazarlama arac\u0131 haline geldi. \u00d6zellikle k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler mobil uygulama geli\u015ftirerek kolayl\u0131kla rakip firmalar\u0131n \u00f6n\u00fcne ge\u00e7ebilirler. Siz de kendi mobil uygulaman\u0131z\u0131 olu\u015fturarak mobil d\u00fcnyada yerinizi alabilir ve ba\u015far\u0131l\u0131 bir mobil pazarlamayla hedef kitlenize do\u011frudan ula\u015fabilirsiniz. MobiRoller ile hi\u00e7bir teknik bilgiye ihtiya\u00e7 duymadan dakikalar i\u00e7inde \u015firketiniz i\u00e7in bir mobil uygulama olu\u015fturabilirsiniz. Gelin, uygulaman\u0131z\u0131 \u00fccretsiz olarak <a href=\"https:\/\/my.mobiroller.com\/register\">olu\u015fturmaya hemen ba\u015flay\u0131n<\/a> ve mobil d\u00fcnyada gecikmeden yerinizi al\u0131n\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobil kullan\u0131c\u0131lar\u0131n\u0131n artmas\u0131yla, mobil uygulama sekt\u00f6r\u00fc de b\u00fcy\u00fck bir geli\u015fme g\u00f6sterdi. Mobil uygulama sekt\u00f6r\u00fcn\u00fcn bu kadar pop\u00fcler olmad\u0131\u011f\u0131 d\u00f6nemlerde, i\u015fletmelerin uygulama geli\u015ftirmesi hem zorlu, hem de maliyetliydi. Bu sebeple, sadece b\u00fcy\u00fck \u00f6l\u00e7ekli firmalar\u0131n bir k\u0131sm\u0131 uygulama olu\u015fturmak i\u00e7in b\u00fct\u00e7e ay\u0131rabiliyordu. Zaten k\u0131s\u0131tl\u0131 imkanlara sahip olan k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler ise bu konuyu rafa kald\u0131rmak [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[638,586,625,54],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobil uygulamalar k\u00fc\u00e7\u00fck i\u015fletmelere nas\u0131l yard\u0131mc\u0131 olabilir? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamalar-kucuk-isletmelere-nasil-yardimci-olabilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil uygulamalar k\u00fc\u00e7\u00fck i\u015fletmelere nas\u0131l yard\u0131mc\u0131 olabilir? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Mobil kullan\u0131c\u0131lar\u0131n\u0131n artmas\u0131yla, mobil uygulama sekt\u00f6r\u00fc de b\u00fcy\u00fck bir geli\u015fme g\u00f6sterdi. Mobil uygulama sekt\u00f6r\u00fcn\u00fcn bu kadar pop\u00fcler olmad\u0131\u011f\u0131 d\u00f6nemlerde, i\u015fletmelerin uygulama geli\u015ftirmesi hem zorlu, hem de maliyetliydi. Bu sebeple, sadece b\u00fcy\u00fck \u00f6l\u00e7ekli firmalar\u0131n bir k\u0131sm\u0131 uygulama olu\u015fturmak i\u00e7in b\u00fct\u00e7e ay\u0131rabiliyordu. Zaten k\u0131s\u0131tl\u0131 imkanlara sahip olan k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler ise bu konuyu rafa kald\u0131rmak [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamalar-kucuk-isletmelere-nasil-yardimci-olabilir\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mobiroller\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-19T07:00:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-22T07:28:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-150615-mobil-uygulama-kucuk-isletme-300x225.jpg\" \/>\n<meta name=\"author\" content=\"Mobiroller App Builder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:site\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mobiroller App Builder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamalar-kucuk-isletmelere-nasil-yardimci-olabilir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamalar-kucuk-isletmelere-nasil-yardimci-olabilir\/\"},\"author\":{\"name\":\"Mobiroller App Builder\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/#\/schema\/person\/d22368c9621e0d1af6bb69ef242c889b\"},\"headline\":\"Mobil uygulamalar k\u00fc\u00e7\u00fck i\u015fletmelere nas\u0131l yard\u0131mc\u0131 olabilir?\",\"datePublished\":\"2015-06-19T07:00:18+00:00\",\"dateModified\":\"2018-02-22T07:28:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamalar-kucuk-isletmelere-nasil-yardimci-olabilir\/\"},\"wordCount\":692,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/#organization\"},\"keywords\":[\"k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletme\",\"kullan\u0131c\u0131 ba\u011fl\u0131l\u0131\u011f\u0131\",\"marka imaj\u0131\",\"mobil uygulama\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamalar-kucuk-isletmelere-nasil-yardimci-olabilir\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamalar-kucuk-isletmelere-nasil-yardimci-olabilir\/\",\"url\":\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamalar-kucuk-isletmelere-nasil-yardimci-olabilir\/\",\"name\":\"Mobil uygulamalar k\u00fc\u00e7\u00fck i\u015fletmelere nas\u0131l yard\u0131mc\u0131 olabilir? 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Mobil uygulama sekt\u00f6r\u00fcn\u00fcn bu kadar pop\u00fcler olmad\u0131\u011f\u0131 d\u00f6nemlerde, i\u015fletmelerin uygulama geli\u015ftirmesi hem zorlu, hem de maliyetliydi. Bu sebeple, sadece b\u00fcy\u00fck \u00f6l\u00e7ekli firmalar\u0131n bir k\u0131sm\u0131 uygulama olu\u015fturmak i\u00e7in b\u00fct\u00e7e ay\u0131rabiliyordu. 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