{"id":11540,"date":"2015-07-24T10:00:24","date_gmt":"2015-07-24T07:00:24","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=11540"},"modified":"2015-07-24T10:00:24","modified_gmt":"2015-07-24T07:00:24","slug":"basarili-mobil-uygulama-pazarlamasinin-en-onemli-5-ogesi","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/basarili-mobil-uygulama-pazarlamasinin-en-onemli-5-ogesi\/","title":{"rendered":"Ba\u015far\u0131l\u0131 mobil uygulama pazarlamas\u0131n\u0131n en \u00f6nemli 5 \u00f6\u011fesi"},"content":{"rendered":"

\"MR-230715-Uygulamapazarlamasi300x225\"Mobil uygulaman\u0131z\u0131 olu\u015fturmak kadar onun pazarlama s\u00fcrecini de b\u00fcy\u00fck bir titizlikle y\u00f6netmek, uygulman\u0131z\u0131n ba\u015far\u0131s\u0131 i\u00e7in olduk\u00e7a \u00f6nemli. Bir uygulama ma\u011fazas\u0131nda yerinizi alm\u0131\u015f olmak da bu s\u00fcre\u00e7te yeterli olmayabilir. Kullan\u0131c\u0131lar taraf\u0131ndan kolayca ke\u015fefedilecek \u00a0\u015fekilde konumlanmak i\u00e7in bu a\u015famada da bir\u00e7ok ad\u0131m\u0131 \u00f6zenle kurgulaman\u0131zda yarar var.<\/p>\n

Mobil uygulamalar\u0131n \u00e7o\u011fu, do\u011fru pazarlama stratejileri kuramad\u0131klar\u0131 ve ma\u011fazalardaki g\u00f6r\u00fcn\u00fcrl\u00fckleri \u00e7ok d\u00fc\u015f\u00fck oldu\u011fu i\u00e7in o uygulamaya ihtiya\u00e7 duyan kullan\u0131c\u0131lar taraf\u0131ndan bile ke\u015ffedilemiyor. \u00a0E\u011fer uygulaman\u0131z\u0131 do\u011fru bir \u015fekilde pazarlamak ve hedef kitlenize daha kolay ula\u015fabilmek istiyorsan\u0131z, verece\u011fimiz ipu\u00e7lar\u0131ndan yararlanarak siz de ba\u015far\u0131l\u0131 pazarlama stratejileri geli\u015ftirebilirsiniz.<\/p>\n

\u0130\u015fte, ba\u015far\u0131l\u0131 bir mobil uygulama pazarlamas\u0131 i\u00e7in en \u00e7ok dikkat etmeniz gereken 5 konu…<\/p>\n

<\/p>\n

1-<\/b> \u00a0 Uygulama ma\u011fazas\u0131<\/b><\/h2>\n

Google Play ve Apple App Store gibi b\u00fcy\u00fck ma\u011fazalarda yer almak uygulaman\u0131z\u0131n daha b\u00fcy\u00fck bir hedef kitleye ula\u015fmas\u0131 a\u00e7\u0131s\u0131ndan son derece \u00f6nemli. Uygulamalar\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131 da \u00f6ncelikli olarak bu iki ma\u011fazada yeral\u0131yor. Bu a\u00e7\u0131dan, ma\u011faza optimizasyonuna \u00f6nem vermeniz uygulaman\u0131z\u0131n ba\u015far\u0131s\u0131 i\u00e7in en gerekli ad\u0131m. Bu iki ma\u011faza her nekadar hedef kitlenizi yakalamak i\u00e7in do\u011fru yerler olsa da do\u011fru bir optimizasyon yapmad\u0131\u011f\u0131n\u0131z taktirde hedefinize ula\u015fman\u0131z pek de m\u00fcmk\u00fcn olmaz. Uygulaman\u0131z\u0131 bu ma\u011fazalara \u00e7\u0131kar\u0131rken ikisinin biribirinden farkl\u0131 optimizasyon gerektirdi\u011fini g\u00f6z \u00f6n\u00fcnde bulundurman\u0131zda da fayda var.<\/p>\n

\u00d6rne\u011fin Apple App Store\u2019da uygulama ismi i\u00e7in karakater s\u0131n\u0131r\u0131 255 iken, Google Play\u2019de bu 30 karakterle s\u0131n\u0131rl\u0131. Bu gibi farkl\u0131l\u0131klar\u0131na dikkat ederek uygulaman\u0131z\u0131 bu ma\u011fazalarda daha ba\u015far\u0131l\u0131 bir \u015fekilde pazarlayabilirsiniz.<\/p>\n

2-<\/b> \u00a0 Mobil uygulaman\u0131z\u0131n ismi<\/b><\/h2>\n

Mobil uygulaman\u0131z\u0131n ismi pazarlama a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekebilecek, etkili, faydan\u0131z\u0131 yans\u0131tabilecek ve yarat\u0131c\u0131 bir isim se\u00e7meniz bu a\u00e7\u0131dan olduk\u00e7a i\u015finize yarayabilir. Se\u00e7ece\u011finiz ismin dikkat \u00e7ekici, i\u00e7eri\u011fi yans\u0131t\u0131c\u0131, \u00f6zg\u00fcn ve kolay anla\u015f\u0131labilir olmas\u0131 i\u00e7in karar vermeden \u00f6nce rakiplerinizi de inceleyebilirsiniz. Bunun yan\u0131nda anahtar kelimelerden yola \u00e7\u0131karak da etkili bir isim bulman\u0131z kolayla\u015fabilir. \u0130sim konusunda dikkat etmeniz gereken \u00f6nemli bir di\u011fer unsur da ak\u0131lda kalmas\u0131 i\u00e7in k\u0131sa ve anla\u015f\u0131labilir olmas\u0131.<\/p>\n

3-<\/b> \u00a0 Anahtar kelimeler<\/b><\/h2>\n

Ma\u011fazalarda uygulaman\u0131z\u0131n ke\u015ffedilmesinin ilk ve en \u00f6nemli arac\u0131 olan anahtar kelimeleri belirlerken son derece dikkatli olman\u0131zda yarar var. Do\u011fru kelimelere ula\u015fmak i\u00e7in, uygulaman\u0131z\u0131n kullan\u0131c\u0131lara sa\u011flayaca\u011f\u0131 faydalar\u0131 net olarak belirleyebilirsiniz. Daha sonra rakiplerinizin kulland\u0131\u011f\u0131 ve en fazla aranan anahtar kelimeleri inceleyebilir ve bu \u015fekilde do\u011fru anahtar kelimelere ula\u015fabilirsiniz.<\/p>\n

4-<\/b> \u00a0 G\u00f6rseller<\/b><\/h2>\n

Uygulaman\u0131z\u0131n pazarlama s\u00fcrecinde etkili olan bir di\u011fer \u00f6zelli\u011fi de g\u00f6rsel g\u00fcc\u00fc. Uygulaman\u0131z\u0131n indirilmesi i\u00e7in ma\u011fazada uygulaman\u0131za ula\u015fan kullan\u0131c\u0131lar\u0131 g\u00f6rsel olarak da etkilemeniz olduk\u00e7a \u00f6nemli. Bunun i\u00e7in kaliteli g\u00f6rseller ve etkili ikonlar kullanabilirsiniz. \u00d6zellikle ikonlar\u0131n basit ama yarat\u0131c\u0131 bir tasar\u0131ma sahip olmas\u0131, kullan\u0131c\u0131lar\u0131n tercihlerini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkileyebiliyor.<\/p>\n

5- \u00a0\u00a0\u00a0\u00a0\u00a0Reklam<\/b><\/h2>\n

Uygulaman\u0131z\u0131 en uygun ma\u011fazalarda en do\u011fru \u015fekilde kullan\u0131c\u0131lar\u0131n\u0131za sundunuz, peki bu yeterli mi? \u0130htiyac\u0131 olan kullan\u0131c\u0131lar\u0131n ma\u011fazaya gelip, anahtar kelimeler yoluyla uygulaman\u0131za ula\u015fabilmesi i\u00e7in yeterli olabilir, fakat daha b\u00fcy\u00fck potansiyel kitleye ula\u015fma a\u00e7\u0131s\u0131ndan yeterli de\u011fil. Bu noktada, uygulaman\u0131z\u0131 duyurabilece\u011finiz, tan\u0131tabilece\u011finiz bir\u00e7ok y\u00f6ntem var.<\/p>\n

\u00d6rne\u011fin g\u00fc\u00e7l\u00fc bloggerlar\u0131n deste\u011fini alamay\u0131 deneyebilirsiniz. Konunuzla ilgili, takip\u00e7i say\u0131s\u0131 y\u00fcksek bloggerlar\u0131n uygulaman\u0131z\u0131 denemesi ve tan\u0131tmas\u0131 olduk\u00e7a etkili sonu\u00e7lara ula\u015fman\u0131z\u0131 sa\u011flayabilir. Bunun yan\u0131nda uygulaman\u0131z\u0131 pazarlamak i\u00e7in sosyal medyan\u0131n g\u00fcc\u00fcnden yararlanmay\u0131 da ihmal etmeyin. Facebook, Twitter gibi sosyal platformlarda uygulaman\u0131z\u0131 duyurabilir, \u00e7e\u015fitli avantajlar sunarak hedef kitlenizi uygulaman\u0131za y\u00f6nlendirebilirsiniz. Ayr\u0131ca \u00e7e\u015fitli forumlarda ve g\u00fc\u00e7l\u00fc sitelerde reklamlar vererek de uygulaman\u0131z\u0131 tan\u0131tman\u0131z olduk\u00e7a i\u015finize yarayabilir.<\/p>\n

Siz de verdi\u011fimiz bu pazarlama ipu\u00e7lar\u0131ndan yararlanarak uygulaman\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 art\u0131rabilirsiniz. Pazarlama a\u015famas\u0131na ge\u00e7meden ise uygulaman\u0131z\u0131n kalitesinden, i\u015flevselli\u011finden emin olman\u0131z b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. MobiRoller olarak size bu konuda her t\u00fcrl\u00fc profesyonel deste\u011fi sa\u011fl\u0131yoruz. Hemen uygulaman\u0131z\u0131 olu\u015fturun<\/a>, mobil d\u00fcnyada en etkili \u015fekilde yerinizi al\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mobil uygulaman\u0131z\u0131 olu\u015fturmak kadar onun pazarlama s\u00fcrecini de b\u00fcy\u00fck bir titizlikle y\u00f6netmek, uygulman\u0131z\u0131n ba\u015far\u0131s\u0131 i\u00e7in olduk\u00e7a \u00f6nemli. Bir uygulama ma\u011fazas\u0131nda yerinizi alm\u0131\u015f olmak da bu s\u00fcre\u00e7te yeterli olmayabilir. Kullan\u0131c\u0131lar taraf\u0131ndan kolayca ke\u015fefedilecek \u00a0\u015fekilde konumlanmak i\u00e7in bu a\u015famada da bir\u00e7ok ad\u0131m\u0131 \u00f6zenle kurgulaman\u0131zda yarar var. Mobil uygulamalar\u0131n \u00e7o\u011fu, do\u011fru pazarlama stratejileri kuramad\u0131klar\u0131 ve ma\u011fazalardaki g\u00f6r\u00fcn\u00fcrl\u00fckleri \u00e7ok […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[54,639],"yoast_head":"\nBa\u015far\u0131l\u0131 mobil uygulama pazarlamas\u0131n\u0131n en \u00f6nemli 5 \u00f6\u011fesi - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/basarili-mobil-uygulama-pazarlamasinin-en-onemli-5-ogesi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ba\u015far\u0131l\u0131 mobil uygulama pazarlamas\u0131n\u0131n en \u00f6nemli 5 \u00f6\u011fesi - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Mobil uygulaman\u0131z\u0131 olu\u015fturmak kadar onun pazarlama s\u00fcrecini de b\u00fcy\u00fck bir titizlikle y\u00f6netmek, uygulman\u0131z\u0131n ba\u015far\u0131s\u0131 i\u00e7in olduk\u00e7a \u00f6nemli. Bir uygulama ma\u011fazas\u0131nda yerinizi alm\u0131\u015f olmak da bu s\u00fcre\u00e7te yeterli olmayabilir. Kullan\u0131c\u0131lar taraf\u0131ndan kolayca ke\u015fefedilecek \u00a0\u015fekilde konumlanmak i\u00e7in bu a\u015famada da bir\u00e7ok ad\u0131m\u0131 \u00f6zenle kurgulaman\u0131zda yarar var. 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Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.mobiroller.com\/tr\/basarili-mobil-uygulama-pazarlamasinin-en-onemli-5-ogesi\/","og_locale":"tr_TR","og_type":"article","og_title":"Ba\u015far\u0131l\u0131 mobil uygulama pazarlamas\u0131n\u0131n en \u00f6nemli 5 \u00f6\u011fesi - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","og_description":"Mobil uygulaman\u0131z\u0131 olu\u015fturmak kadar onun pazarlama s\u00fcrecini de b\u00fcy\u00fck bir titizlikle y\u00f6netmek, uygulman\u0131z\u0131n ba\u015far\u0131s\u0131 i\u00e7in olduk\u00e7a \u00f6nemli. Bir uygulama ma\u011fazas\u0131nda yerinizi alm\u0131\u015f olmak da bu s\u00fcre\u00e7te yeterli olmayabilir. Kullan\u0131c\u0131lar taraf\u0131ndan kolayca ke\u015fefedilecek \u00a0\u015fekilde konumlanmak i\u00e7in bu a\u015famada da bir\u00e7ok ad\u0131m\u0131 \u00f6zenle kurgulaman\u0131zda yarar var. Mobil uygulamalar\u0131n \u00e7o\u011fu, do\u011fru pazarlama stratejileri kuramad\u0131klar\u0131 ve ma\u011fazalardaki g\u00f6r\u00fcn\u00fcrl\u00fckleri \u00e7ok […]","og_url":"https:\/\/blog.mobiroller.com\/tr\/basarili-mobil-uygulama-pazarlamasinin-en-onemli-5-ogesi\/","og_site_name":"Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","article_publisher":"https:\/\/www.facebook.com\/mobiroller\/","article_published_time":"2015-07-24T07:00:24+00:00","og_image":[{"url":"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-230715-Uygulamapazarlamasi300x225.jpg"}],"author":"Mobiroller App Builder","twitter_card":"summary_large_image","twitter_creator":"@mobiroller","twitter_site":"@mobiroller","twitter_misc":{"Yazan:":"Mobiroller App Builder","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.mobiroller.com\/tr\/basarili-mobil-uygulama-pazarlamasinin-en-onemli-5-ogesi\/#article","isPartOf":{"@id":"https:\/\/blog.mobiroller.com\/tr\/basarili-mobil-uygulama-pazarlamasinin-en-onemli-5-ogesi\/"},"author":{"name":"Mobiroller App Builder","@id":"https:\/\/blog.mobiroller.com\/tr\/#\/schema\/person\/d22368c9621e0d1af6bb69ef242c889b"},"headline":"Ba\u015far\u0131l\u0131 mobil uygulama pazarlamas\u0131n\u0131n en \u00f6nemli 5 \u00f6\u011fesi","datePublished":"2015-07-24T07:00:24+00:00","dateModified":"2015-07-24T07:00:24+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.mobiroller.com\/tr\/basarili-mobil-uygulama-pazarlamasinin-en-onemli-5-ogesi\/"},"wordCount":827,"commentCount":0,"publisher":{"@id":"https:\/\/blog.mobiroller.com\/tr\/#organization"},"keywords":["mobil uygulama","mobil uygulama pazarlama stratejileri"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.mobiroller.com\/tr\/basarili-mobil-uygulama-pazarlamasinin-en-onemli-5-ogesi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.mobiroller.com\/tr\/basarili-mobil-uygulama-pazarlamasinin-en-onemli-5-ogesi\/","url":"https:\/\/blog.mobiroller.com\/tr\/basarili-mobil-uygulama-pazarlamasinin-en-onemli-5-ogesi\/","name":"Ba\u015far\u0131l\u0131 mobil uygulama pazarlamas\u0131n\u0131n en \u00f6nemli 5 \u00f6\u011fesi - 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