{"id":11726,"date":"2015-08-26T09:44:39","date_gmt":"2015-08-26T06:44:39","guid":{"rendered":"https:\/\/blog.mobiroller.com\/tr\/?p=11726"},"modified":"2015-08-26T09:44:39","modified_gmt":"2015-08-26T06:44:39","slug":"mobil-cihazlar-tuketici-davranislarini-nasil-etkiliyor","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-cihazlar-tuketici-davranislarini-nasil-etkiliyor\/","title":{"rendered":"Mobil cihazlar t\u00fcketici davran\u0131\u015flar\u0131n\u0131 nas\u0131l etkiliyor?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignleft size-full wp-image-11727\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-240815-mobil-cihazlar-1-300.jpg\" alt=\"Mobil cihazlar t\u00fcketici davran\u0131\u015flar\u0131n\u0131 nas\u0131l etkiliyor?\" width=\"300\" height=\"225\" \/>Bug\u00fcn, internet eri\u015fiminin h\u0131zlanmas\u0131 ve mobil cihazlar\u0131n yayg\u0131nla\u015fmas\u0131, kullan\u0131c\u0131lar\u0131n her an her yerde kolayl\u0131kla internete ba\u011flanabilmelerini sa\u011fl\u0131yor. Bu paralelde her ge\u00e7en g\u00fcn artan mobille\u015fmenin; hayat\u0131m\u0131z\u0131n her alan\u0131n\u0131 etkilemesi ve bir\u00e7ok konuda b\u00fcy\u00fck de\u011fi\u015fimlere yol a\u00e7mas\u0131 da \u00e7a\u011f\u0131m\u0131z\u0131n bir ger\u00e7e\u011fi.<\/span><\/p>\n<p>\u00d6zellikle baz\u0131 alanlarda, bu de\u011fi\u015fimler ve geli\u015fmeler \u00e7ok daha h\u0131zl\u0131 ve net bir \u015fekilde ortaya \u00e7\u0131k\u0131yor. Al\u0131\u015fveri\u015f ve pazarlaman\u0131n, bu alanlar\u0131n ba\u015f\u0131nda geldi\u011fini rahatl\u0131kla s\u00f6yleyebiliriz. Ara\u015ft\u0131rmalara g\u00f6re bug\u00fcn mobil cihaz kullan\u0131mdaki art\u0131\u015f\u0131n, \u00f6zellikle t\u00fcketici davran\u0131\u015flar\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015ftirdi\u011fi istatistiki verilerle net bir \u015fekilde ortaya konuluyor.<\/p>\n<p>\u0130\u015fte bu konuda ABD\u2019de yap\u0131lan bir ara\u015ft\u0131rmadan elde edilen \u00e7arp\u0131c\u0131 sonu\u00e7lar\u2026<!--more--><span style=\"font-weight: 400;\">&#8211;<\/span> <span style=\"font-weight: 400;\">Bug\u00fcn t\u00fcm d\u00fcnyada ger\u00e7ekle\u015fen toplam e-ticaret harcamalar\u0131n\u0131n y\u00fczde 15,4\u2019\u00fcn\u00fc mobil cihazlar \u00fczerinden yap\u0131lan harcamalar olu\u015fturuyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span> <span style=\"font-weight: 400;\">ABD&#8217;deki online perakende trafi\u011finin y\u00fczde 50&#8217;si mobilden ge\u00e7iyor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span> <span style=\"font-weight: 400;\">Fiziksel ma\u011faza al\u0131\u015fveri\u015flerinde, kullan\u0131c\u0131lar\u0131n y\u00fczde 55\u2019i bilgi almak i\u00e7in mobil cihazlar\u0131ndan yararlan\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span> <span style=\"font-weight: 400;\">Al\u0131\u015fveri\u015fleri s\u0131ras\u0131nda bilgi almak i\u00e7in mobil cihazlar\u0131n\u0131 kullananlar\u0131n y\u00fczde 71\u2019i mobil sonu\u00e7lar\u0131n ma\u011faza i\u00e7i bilgi ve tan\u0131t\u0131mlardan \u00e7ok daha yararl\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor.<\/span><\/p>\n<p>&#8211; Ma\u011fazadayken \u00fcr\u00fcnlerle ilgili mobil arama ger\u00e7ekle\u015ftirenlerin y\u00fczde 65\u2019ini 18-29 ya\u015f grubu, y\u00fczde \u00a02\u2019sini 30-44, y\u00fczde 53\u2019\u00fcn\u00fc 45-60 ve y\u00fczde 32\u2019sini 60 ya\u015f ve \u00fcst\u00fc olu\u015fturuyor.<\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span> <span style=\"font-weight: 400;\">Mobil al\u0131\u015fveri\u015fte en \u00e7ok tercih edilen \u00fcr\u00fcn kategorileri: Y\u00fczde 60 ile elektronik harcamalar\u0131, y\u00fczde 55 ile market, y\u00fczde 47 ile giyim, y\u00fczde 45 ile ayakkab\u0131, y\u00fczde 39\u2019la ise sa\u011fl\u0131k ve g\u00fczellik..<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211;<\/span> <span style=\"font-weight: 400;\">Ak\u0131ll\u0131 telefonlar\u0131n ortalama sepet tutar\u0131 92,37 dolar olurken tabletlerin ortalama sepet tutar\u0131 98,56 dolar seviyesinde.<\/span><\/p>\n<p>&#8211; Kullan\u0131c\u0131lar al\u0131\u015fveri\u015flerinde mobil cihazlar\u0131ndan farkl\u0131 \u015fekillerde yararlanabiliyorlar, bu konuda elde edilen verilere g\u00f6re:<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> Kullan\u0131c\u0131lar\u0131n y\u00fczde 43,3\u2019\u00fc ak\u0131ll\u0131 telefonlar\u0131n\u0131 perakende al\u0131\u015fveri\u015fleri s\u0131ras\u0131nda,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Y\u00fczde 23,3\u2019\u00fc ma\u011fazan\u0131n konumunu bulmak i\u00e7in,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Y\u00fczde 22,6\u2019s\u0131 servis ve avantajlardan yararlanmak i\u00e7in,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Y\u00fczde 20,2\u2019si fiyat kar\u015f\u0131la\u015ft\u0131rmas\u0131 i\u00e7in,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Y\u00fczde 19,7\u2019si \u00fcr\u00fcn \u00f6zelliklerini ara\u015ft\u0131rmak i\u00e7in,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Y\u00fczde 18\u2019i al\u0131\u015fveri\u015f listesi haz\u0131rlamak i\u00e7in,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Y\u00fczde 17\u2019si \u00fcr\u00fcn\u00fcn stok durumunu \u00f6\u011frenmek i\u00e7in<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Y\u00fczde 16,3\u2019\u00fc indirim ve kuponlar i\u00e7in,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Y\u00fczde 13,1\u2019i f\u0131rsat \u00fcr\u00fcnleri ve grup indirimleri i\u00e7in,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Y\u00fczde 4,7\u2019si ise mobil \u00f6deme se\u00e7eneklerinden yararlanmak i\u00e7in kullan\u0131yor.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Bu veriler, ak\u0131ll\u0131 telefon ve tabletlerin di\u011fer t\u00fcm cihazlara oranla \u00e7ok daha yeni olan tarihi g\u00f6z \u00f6n\u00fcnde bulundurularak de\u011ferlendirildi\u011finde, t\u00fcketici davran\u0131\u015flar\u0131 \u00fczerindeki giderek artan etkilerini net bir \u015fekilde ortaya koyuyor. \u00a0<\/span><\/p>\n<p>Bu ara\u015ft\u0131rma sonu\u00e7lar\u0131ndan da anla\u015f\u0131laca\u011f\u0131 gibi k\u0131sa bir zaman \u00f6ncesine kadar b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ileti\u015fim amac\u0131yla kullan\u0131lan cep telefonlar\u0131 ve internet bug\u00fcn hayatlar\u0131m\u0131z\u0131n bir\u00e7ok alan\u0131nda olmazsa olmaz bir noktaya geldi. Teknolojik geli\u015fmelerin de deste\u011fiyle mobil cihazlar, art\u0131k haberle\u015fmenin yan\u0131nda sosyal payla\u015f\u0131mlarda bulunma, g\u00fcndemi takip etme, al\u0131\u015fveri\u015f, oyun ve i\u015f i\u00e7in de yo\u011fun olarak kullan\u0131lmaya ba\u015fland\u0131 ve etkisi hayat\u0131m\u0131z\u0131n her alan\u0131na yay\u0131ld\u0131.<\/p>\n<p><span style=\"font-weight: 400;\">Mobilin artan bu g\u00fcc\u00fcnden yararlanmak i\u00e7in hedef kitlenizle en etkili ileti\u015fimi kurabilece\u011finiz bir mobil uygulama olu\u015fturmak ise art\u0131k \u00e7ok kolay. MobiRoller olarak size bu konuda her t\u00fcrl\u00fc teknik deste\u011fi sunuyoruz. Siz de, hi\u00e7bir kod bilgisine ihtiya\u00e7 duymadan, dakikalar i\u00e7inde mobil <\/span><strong><a href=\"https:\/\/my.mobiroller.com\/Register\" target=\"_blank\">uygulaman\u0131z\u0131 olu\u015fturun<\/a><\/strong><span style=\"font-weight: 400;\">, mobil d\u00fcnyadaki yerinizi al\u0131n.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bug\u00fcn, internet eri\u015fiminin h\u0131zlanmas\u0131 ve mobil cihazlar\u0131n yayg\u0131nla\u015fmas\u0131, kullan\u0131c\u0131lar\u0131n her an her yerde kolayl\u0131kla internete ba\u011flanabilmelerini sa\u011fl\u0131yor. Bu paralelde her ge\u00e7en g\u00fcn artan mobille\u015fmenin; hayat\u0131m\u0131z\u0131n her alan\u0131n\u0131 etkilemesi ve bir\u00e7ok konuda b\u00fcy\u00fck de\u011fi\u015fimlere yol a\u00e7mas\u0131 da \u00e7a\u011f\u0131m\u0131z\u0131n bir ger\u00e7e\u011fi. \u00d6zellikle baz\u0131 alanlarda, bu de\u011fi\u015fimler ve geli\u015fmeler \u00e7ok daha h\u0131zl\u0131 ve net bir \u015fekilde ortaya \u00e7\u0131k\u0131yor. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[97,75,79,54,777,776],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobil cihazlar t\u00fcketici davran\u0131\u015flar\u0131n\u0131 nas\u0131l etkiliyor? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-cihazlar-tuketici-davranislarini-nasil-etkiliyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil cihazlar t\u00fcketici davran\u0131\u015flar\u0131n\u0131 nas\u0131l etkiliyor? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Bug\u00fcn, internet eri\u015fiminin h\u0131zlanmas\u0131 ve mobil cihazlar\u0131n yayg\u0131nla\u015fmas\u0131, kullan\u0131c\u0131lar\u0131n her an her yerde kolayl\u0131kla internete ba\u011flanabilmelerini sa\u011fl\u0131yor. Bu paralelde her ge\u00e7en g\u00fcn artan mobille\u015fmenin; hayat\u0131m\u0131z\u0131n her alan\u0131n\u0131 etkilemesi ve bir\u00e7ok konuda b\u00fcy\u00fck de\u011fi\u015fimlere yol a\u00e7mas\u0131 da \u00e7a\u011f\u0131m\u0131z\u0131n bir ger\u00e7e\u011fi. \u00d6zellikle baz\u0131 alanlarda, bu de\u011fi\u015fimler ve geli\u015fmeler \u00e7ok daha h\u0131zl\u0131 ve net bir \u015fekilde ortaya \u00e7\u0131k\u0131yor. 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Bu paralelde her ge\u00e7en g\u00fcn artan mobille\u015fmenin; hayat\u0131m\u0131z\u0131n her alan\u0131n\u0131 etkilemesi ve bir\u00e7ok konuda b\u00fcy\u00fck de\u011fi\u015fimlere yol a\u00e7mas\u0131 da \u00e7a\u011f\u0131m\u0131z\u0131n bir ger\u00e7e\u011fi. \u00d6zellikle baz\u0131 alanlarda, bu de\u011fi\u015fimler ve geli\u015fmeler \u00e7ok daha h\u0131zl\u0131 ve net bir \u015fekilde ortaya \u00e7\u0131k\u0131yor. 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