{"id":12065,"date":"2015-11-11T09:38:53","date_gmt":"2015-11-11T07:38:53","guid":{"rendered":"https:\/\/blog.mobiroller.com\/tr\/?p=12065"},"modified":"2015-11-11T09:38:53","modified_gmt":"2015-11-11T07:38:53","slug":"mobil-kullanicinin-yasam-boyu-degerini-artirmanin-ipuclari","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-kullanicinin-yasam-boyu-degerini-artirmanin-ipuclari\/","title":{"rendered":"Mobil uygulaman\u0131z\u0131n m\u00fc\u015fteri ya\u015fam boyu de\u011ferini art\u0131rman\u0131n ipu\u00e7lar\u0131"},"content":{"rendered":"

\"MobilBir mobil uygulaman\u0131n ticari de\u011ferini art\u0131rman\u0131z\u0131n yolu, onun m\u00fc\u015fteri de\u011ferini bilmenizden ve m\u00fc\u015fteri memnuniyetini sa\u011flaman\u0131zdan ge\u00e7iyor.<\/span> Bu konuda CLV (Customer lifetime value – M\u00fc\u015fteri ya\u015fam boyu de\u011feri); m\u00fc\u015fteri sadakatinin g\u00fcc\u00fc konusunda bir hat\u0131rlatma, m\u00fc\u015fteri memnuniyetinin artmas\u0131 i\u00e7in bir ara\u00e7 olma ve uygulaman\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7me gibi bir\u00e7ok amaca hizmet ediyor.<\/span><\/p>\n

CLV (Customer lifetime value –<\/span> M\u00fc\u015fteri ya\u015fam boyu de\u011feri) k\u0131saca, mobil pazarlama b\u00fct\u00e7esini neyin art\u0131rd\u0131\u011f\u0131n\u0131 veya art\u0131rmas\u0131 gerekti\u011fini belirler. Bu anlamda CLV, her yeni m\u00fc\u015fterinin de\u011ferinin ne kadar oldu\u011funu; o m\u00fc\u015fteriyi kazanmak i\u00e7in ne kadar b\u00fct\u00e7e ay\u0131rman\u0131z gerekti\u011fini \u00f6\u011frenmenizi sa\u011flar. <\/span><\/p>\n

Peki, mobil uygulaman\u0131z\u0131n CLV\u2019sini nas\u0131l art\u0131rabilirsiniz?<\/p>\n

Bir mobil uygulaman\u0131n CLV\u2019sini art\u0131ran 3 bile\u015fen<\/b><\/h2>\n

\u00d6ncelikle bu yaz\u0131da, \u00f6ng\u00f6r\u00fclen veya ortalama CLV\u2019den bahsedece\u011fimizi belirtelim. Ve CLV temelde, \u00fc\u00e7 bile\u015fen dolay\u0131s\u0131yla art\u0131r\u0131labilir. Bu bile\u015fenler:<\/span><\/p>\n

1- Paraya \u00e7evirme<\/b><\/h3>\n

Abonelikler, uygulama i\u00e7i i\u015flemler ve reklam\u0131n etkileri gibi; m\u00fc\u015fterilerin mobil uygulaman\u0131z\u0131n gelirine katk\u0131da bulunma miktar\u0131.<\/span><\/p>\n

2- Elde tutma<\/b><\/h3>\n

\u00d6zellikle ACLC\u2019nin (Average customer lifecycle- Ortalama m\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc) uzunlu\u011funa bakarak, bir m\u00fc\u015fterinin uygulaman\u0131zdaki etkile\u015fim d\u00fczeyi.<\/span><\/p>\n

3- Referans de\u011feri (veya viral de\u011feri)<\/b><\/h3>\n

Bir m\u00fc\u015fterinin uygulaman\u0131z\u0131 tavsiye edece\u011fi ek kullan\u0131c\u0131lar\u0131n toplam\u0131 de\u011feri.<\/span><\/p>\n

Mobil bir uygulaman\u0131n CLV de\u011ferini hesaplama<\/b><\/h2>\n

Her i\u015fin kendine \u00f6zg\u00fc bir m\u00fc\u015fteriyi elde tutma, uygulamay\u0131 paraya ve referansa \u00e7evirme bi\u00e7imi olsa da; bir uygulaman\u0131n CLV de\u011ferini<\/span> hesaplamak i\u00e7in, bir ba\u015flang\u0131\u00e7 noktas\u0131 olarak a\u015fa\u011f\u0131daki model kullan\u0131labilir.<\/span><\/p>\n

1- Paraya \u00e7evirme<\/b><\/h3>\n

Bir mobil m\u00fc\u015fterinin ya\u015fam boyu de\u011ferini (CLV – Consumer lifetime value) hesaplaman\u0131z i\u00e7in \u00f6ncelikle, belirli bir s\u00fcre i\u00e7inde her m\u00fc\u015fterinin ortalama gelir olu\u015fturma bi\u00e7imini kavraman\u0131z gerekir. Bu ise genellikle ARPU (Average revenue per user –<\/span> Kullan\u0131c\u0131 ba\u015f\u0131na ortalama gelir) ile ifade edilir. <\/span><\/p>\n

ARPU (Average revenue per user- Kullan\u0131c\u0131 ba\u015f\u0131na ortalama gelir<\/span>)<\/b>, belirli bir s\u00fcre i\u00e7inde \u00fcretilen toplam mobil gelir miktar\u0131n\u0131n; kullan\u0131c\u0131lar\u0131n uygulaman\u0131zla aktif olarak etkile\u015fim kurma say\u0131s\u0131na b\u00f6l\u00fcnmesiyle hesaplan\u0131r ve genellikle ayl\u0131k \u00fccret olarak al\u0131n\u0131r.<\/span><\/p>\n

Ayr\u0131ca, daha \u2018anlaml\u0131\u2019 bir metrik olu\u015fturmak i\u00e7in bir\u00e7ok uygulama geli\u015ftiricisinin m\u00fc\u015fterilerini b\u00f6l\u00fcmlendirmesi; \u2018aktif kullan\u0131c\u0131\u2019 tan\u0131m\u0131n\u0131 farkl\u0131la\u015ft\u0131rabilir. \u00d6rne\u011fin; etkile\u015fim \u00e7\u0131tas\u0131n\u0131 y\u00fckseltip, yaln\u0131zca g\u00fcnl\u00fck aktif kullan\u0131c\u0131lara bakarak onlar\u0131 elde tutma gibi.<\/p>\n

M\u00fc\u015fteri elde tutma maliyetini, CLV ile kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in; m\u00fc\u015fteriyi elde tutma ve etkile\u015fim kriterlerinizde fazla titizlenmemeniz gerekebilir. Bu konuda, belirlenen zaman dilimi i\u00e7inde uygulaman\u0131z\u0131 \u00e7al\u0131\u015ft\u0131ran t\u00fcm m\u00fc\u015fterilerinizi veya idealde ayl\u0131k aktif kullan\u0131c\u0131lar\u0131n\u0131z\u0131 (MAUs- Monthly active users) temel alabilirsiniz.<\/p>\n

2- Kullan\u0131c\u0131y\u0131 elde tutma<\/b><\/h3>\n

Mobil m\u00fc\u015fterilerinizi ne kadar elinizde tuttu\u011funuzu veya onlar\u0131n uygulaman\u0131zla ne kadar s\u00fcre etkile\u015fim kurduklar\u0131n\u0131 belirlemek i\u00e7in; CLV\u2019yi hesaplaman\u0131z\u0131n ard\u0131ndan, ACLC\u2019yi (Avarage consumer lifecycle- Ortalama m\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc) tahmin etmeniz gerekir. Bu arada, CCR\u2019nin (Consumer churn rate- M\u00fc\u015fteri kay\u0131p oran\u0131) \u2018tersi\u2019 olan \u201celde tutma\u201d; m\u00fc\u015fterinin aktif olarak uygulamayla etkile\u015fim s\u00fcresini tahmin etmek i\u00e7in kullan\u0131labilir.<\/span><\/p>\n

CCR\u2019yi hesaplarken<\/span> \u00f6ncelikle, \u2018belirledi\u011finiz s\u00fcrenin\u2019 ARPU<\/span>\u2019<\/b>yu (Average revenue per user- Kullan\u0131c\u0131 ba\u015f\u0131na ortalama gelir<\/span>)<\/b> \u00f6l\u00e7mek i\u00e7in kullan\u0131lan s\u00fcreyle \u201cayn\u0131\u201d olmas\u0131na dikkat etmenizi \u00f6neririz. Belirledi\u011finiz s\u00fcre i\u00e7inde, uygulaman\u0131z\u0131 kullanmaktan vazge\u00e7en m\u00fc\u015fterilerinizin oran\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in ise; \u00f6ncelikle CCR\u2019yi bilmeniz gerekir.<\/span><\/p>\n

CCR\u2019yi, belirledi\u011finiz s\u00fcre i\u00e7inde kaybetti\u011finiz mobil m\u00fc\u015fterilerin say\u0131s\u0131n\u0131; toplam m\u00fc\u015fterilerinizin say\u0131s\u0131na b\u00f6lerek bulabilirsiniz. Ayr\u0131ca, bir m\u00fc\u015fterinin uygulaman\u0131zdaki etkile\u015fim i\u00e7in ay\u0131raca\u011f\u0131 tahmini s\u00fcreyi bulmak i\u00e7in de; hesaplad\u0131\u011f\u0131n\u0131z m\u00fc\u015fteri kayb\u0131 rakam\u0131n\u0131n \u2018tersini\u2019 (1\/ m\u00fc\u015fteri kayb\u0131) alabilirsiniz.<\/p>\n

3- Referans de\u011fer<\/b><\/h3>\n

Ku\u015fkusuz, m\u00fc\u015fterilerinizin; uygulaman\u0131z hakk\u0131nda de\u011ferlendirmeleri, yorumlar\u0131 ve \u2018a\u011f\u0131zdan a\u011f\u0131za\u2019 birbirlerine aktard\u0131klar\u0131 d\u00fc\u015f\u00fcnceleri \u00f6nemli. Fakat m\u00fc\u015fterilerinizin uygulaman\u0131za verdi\u011fi de\u011feri \u00f6l\u00e7erken daha \u2018objektif\u2019 olmak ad\u0131na, \u015fimdilik onun \u2018viral referans de\u011ferini\u2019 almaman\u0131z\u0131 \u00f6neririz.<\/span><\/p>\n

Mobil d\u00fcnyada CLV form\u00fcl\u00fc<\/b><\/h2>\n

Mobil m\u00fc\u015fteri ya\u015fam boyu de\u011ferini (CLV) hesaplamak i\u00e7in; \u00f6nce ARPU (Average revenue per user- Kullan\u0131c\u0131 ba\u015f\u0131na ortalama gelir<\/span>) <\/b>ve CCR (Consumer churn rate- M\u00fc\u015fteri kay\u0131p oran\u0131)\u2019yi hesaplaman\u0131z gerekiyor. Bunu ARPU\u2019yu 1\/ m\u00fc\u015fteri kayb\u0131 (churn) oran\u0131na b\u00f6lerek ve buna referans de\u011feri ekleyerek yapabilirsiniz.<\/span><\/p>\n

CLV\u2019yi nas\u0131l art\u0131rabilirsiniz?<\/b><\/h2>\n

Mobil reklamlar ve di\u011fer m\u00fc\u015fteri elde etme kampanyalar\u0131na y\u00f6nelerek uygulaman\u0131za yat\u0131r\u0131m yapman\u0131z son derece \u00f6nemli. Ayr\u0131ca; mobil uygulaman\u0131z\u0131n m\u00fc\u015fteri ortalama ya\u015fam boyu de\u011feri, m\u00fc\u015fteri elde etme (CAC- Cost of customer acquisition) maliyetinizi a\u015ft\u0131\u011f\u0131 s\u00fcrece; pazarlama harcamalar\u0131n\u0131z\u0131n yat\u0131r\u0131m getirisi de olumlu olacakt\u0131r.<\/span><\/p>\n

Payla\u015ft\u0131\u011f\u0131m\u0131z ipu\u00e7lar\u0131ndan yola \u00e7\u0131karak, siz de mobil uygulaman\u0131z\u0131n CLV\u2019sini art\u0131rabilirsiniz.<\/span> Uygulaman\u0131z\u0131 nas\u0131l sunmaya karar verirseniz verin, <\/span>geli\u015fmi\u015f teknik \u00f6zelliklere sahip mobil uygulaman\u0131z\u0131 dakikalar i\u00e7erisinde olu\u015fturmak i\u00e7in MobiRoller daima yan\u0131n\u0131zda. Gelin siz de <\/span>MobiRoller hesab\u0131n\u0131z\u0131 hemen olu\u015fturun<\/a><\/strong> ve uygulama ma\u011fazalar\u0131nda yerinizi al\u0131n…<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Bir mobil uygulaman\u0131n ticari de\u011ferini art\u0131rman\u0131z\u0131n yolu, onun m\u00fc\u015fteri de\u011ferini bilmenizden ve m\u00fc\u015fteri memnuniyetini sa\u011flaman\u0131zdan ge\u00e7iyor. Bu konuda CLV (Customer lifetime value – M\u00fc\u015fteri ya\u015fam boyu de\u011feri); m\u00fc\u015fteri sadakatinin g\u00fcc\u00fc konusunda bir hat\u0131rlatma, m\u00fc\u015fteri memnuniyetinin artmas\u0131 i\u00e7in bir ara\u00e7 olma ve uygulaman\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7me gibi bir\u00e7ok amaca hizmet ediyor. CLV (Customer lifetime value – M\u00fc\u015fteri […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[836,831,834,837,54,832,833,835],"yoast_head":"\nMobil uygulaman\u0131z\u0131n m\u00fc\u015fteri ya\u015fam boyu de\u011ferini art\u0131rman\u0131n ipu\u00e7lar\u0131 - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-kullanicinin-yasam-boyu-degerini-artirmanin-ipuclari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil uygulaman\u0131z\u0131n m\u00fc\u015fteri ya\u015fam boyu de\u011ferini art\u0131rman\u0131n ipu\u00e7lar\u0131 - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Bir mobil uygulaman\u0131n ticari de\u011ferini art\u0131rman\u0131z\u0131n yolu, onun m\u00fc\u015fteri de\u011ferini bilmenizden ve m\u00fc\u015fteri memnuniyetini sa\u011flaman\u0131zdan ge\u00e7iyor. Bu konuda CLV (Customer lifetime value – M\u00fc\u015fteri ya\u015fam boyu de\u011feri); m\u00fc\u015fteri sadakatinin g\u00fcc\u00fc konusunda bir hat\u0131rlatma, m\u00fc\u015fteri memnuniyetinin artmas\u0131 i\u00e7in bir ara\u00e7 olma ve uygulaman\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7me gibi bir\u00e7ok amaca hizmet ediyor. 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