{"id":12144,"date":"2015-11-30T11:31:42","date_gmt":"2015-11-30T09:31:42","guid":{"rendered":"https:\/\/blog.mobiroller.com\/tr\/?p=12144"},"modified":"2015-11-30T11:31:42","modified_gmt":"2015-11-30T09:31:42","slug":"anlik-bildirim-gonderirken-dikkat-etmeniz-gereken-4-onemli-detay","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/anlik-bildirim-gonderirken-dikkat-etmeniz-gereken-4-onemli-detay\/","title":{"rendered":"Anl\u0131k bildirim g\u00f6nderirken dikkat etmeniz gereken 4 \u00f6nemli detay"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignleft size-full wp-image-12145\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-271115-anlik-bildirim-1-300.jpg\" alt=\"Anl\u0131k bildirim g\u00f6nderirken dikkat etmeniz gereken 4 \u00f6nemli detay\" width=\"300\" height=\"225\" \/>Teknolojik geli\u015fmeler, internet a\u011f\u0131n\u0131n yayg\u0131nla\u015fmas\u0131 ve operat\u00f6rlerin sundu\u011fu f\u0131rsatlar mobil cihazlar\u0131n internete girmek i\u00e7in g\u00fcn ge\u00e7tik\u00e7e daha fazla tercih edilmesini sa\u011fl\u0131yor. Bunun yan\u0131nda, mobil cihazlar\u0131n daha yo\u011fun kullan\u0131lmas\u0131nda, hayat\u0131n her alan\u0131nda yararlan\u0131labilen, birbirinden farkl\u0131 ama\u00e7lar i\u00e7in haz\u0131rlanm\u0131\u015f ba\u015far\u0131l\u0131 mobil uygulamalar\u0131n da etkisi b\u00fcy\u00fck.<\/span><\/p>\n<p>Firmalar\u0131n, hedef kitlelerine ula\u015fmas\u0131n\u0131 sa\u011flayan en etkili ara\u00e7lardan olan mobil uygulamalar\u0131n ise en b\u00fcy\u00fck g\u00fcc\u00fcn\u00fcn anl\u0131k bildirim \u00f6zelli\u011fi oldu\u011funu s\u00f6yleyebiliriz. Fakat dikkatli kullan\u0131lmad\u0131\u011f\u0131nda anl\u0131k bildirimler uygulaman\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 olumsuz bir \u015fekilde de etkileyebilir.<\/p>\n<p>Peki, anl\u0131k bildirimleri do\u011fru \u015fekilde de\u011ferlendirebilmek ve anl\u0131k bildirimlerden en y\u00fcksek fayday\u0131 sa\u011flayabilmek i\u00e7in nelere dikkat etmek gerekir?<!--more--><\/p>\n<h2><b>1- Kullan\u0131c\u0131lar\u0131n\u0131z\u0131n ne istediklerini bilin<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmalara g\u00f6re anl\u0131k bildirimlerin okunma oranlar\u0131 y\u00fczde 97\u2019lere ula\u015f\u0131yor. Bu veriler, \u00a0marka bilinirli\u011fini art\u0131rmak, hedef kitleyle g\u00fc\u00e7l\u00fc etkile\u015fimlerde bulunmak, uygulaman\u0131n a\u00e7\u0131lmas\u0131n\u0131 ve kullan\u0131lmas\u0131n\u0131 sa\u011flamak a\u00e7\u0131s\u0131ndan anl\u0131k bildirimlerin g\u00fcc\u00fcn\u00fc net olarak ortaya koyuyor. Bu g\u00fcc\u00fc do\u011fru \u015fekilde kullanabilmek i\u00e7in hedef kitlenizin istek ve ihtiya\u00e7lar\u0131n\u0131 do\u011fru bir \u015fekilde belirlemeniz b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor.<\/span><\/p>\n<p>Hedef kitlenizin ne istedi\u011fini bildi\u011finizde onlarla markan\u0131z aras\u0131nda g\u00fc\u00e7l\u00fc ba\u011flar kurabilmek i\u00e7in anl\u0131k bildirimleri daha do\u011fru kullanabilirsiniz. \u00c7e\u015fitli anketler, uygulaman\u0131z\u0131n rapor ve analitik verileri ise hedef kitlenizi tan\u0131man\u0131z ve ihtiya\u00e7lar\u0131n\u0131 anlaman\u0131z i\u00e7in size e\u015fsiz bilgiler sa\u011flayabilir. MobiRoller ile uygulamas\u0131n\u0131 olu\u015fturanlar her t\u00fcrl\u00fc veriye d\u00fczenli olarak ula\u015fabiliyor.<\/p>\n<h2><b>2- \u00a0Zamanlamay\u0131 do\u011fru yap\u0131n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Anl\u0131k bildirimler size, g\u00fcn\u00fcn herhangi bir saatinde kullan\u0131c\u0131lar\u0131n\u0131za ula\u015fma ayr\u0131cal\u0131\u011f\u0131n\u0131 sa\u011fl\u0131yor. Fakat bunun, her diledi\u011finiz anda onlara anl\u0131k bildirim g\u00f6ndermenizin do\u011fru ve etkili oldu\u011fu anlam\u0131na gelmedi\u011fini unutmay\u0131n. Yanl\u0131\u015f zamanlarda g\u00f6nderece\u011finiz anl\u0131k bildirimler, uygulaman\u0131z ve markan\u0131z ile ilgili olumsuz yarg\u0131lar olu\u015fturabilir. Hatta uygulaman\u0131z\u0131n silinmesine bile sebep olabilir.<\/span><\/p>\n<p>Sekt\u00f6r\u00fcn\u00fcze, hizmetlerinize ve hedef kitlenize g\u00f6re farkl\u0131 zamanlar anl\u0131k bildirim g\u00f6ndermeniz i\u00e7in uygun olabilir fakat bu konuda risk almak istemiyorsan\u0131z, g\u00fcnd\u00fcz 10 ile 18 aras\u0131, anl\u0131k bildirim g\u00f6ndermek i\u00e7in de\u011ferlendirebilece\u011finiz en uygun saatler.<\/p>\n<h2><b>3- G\u00f6nderim s\u0131kl\u0131\u011f\u0131n\u0131 planlay\u0131n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Anl\u0131k bildirimleri, kullan\u0131c\u0131lar\u0131n\u0131z\u0131 rahats\u0131z edip s\u0131kmamak a\u00e7\u0131s\u0131ndan do\u011fru zamanda g\u00f6ndermek kadar, do\u011fru zaman aral\u0131klar\u0131nda g\u00f6ndermek de b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Anl\u0131k bildirimlerle ilgili stratejinizi belirlerken anl\u0131k bildirim g\u00f6nderim s\u0131kl\u0131\u011f\u0131n\u0131z\u0131 da planlaman\u0131zda fayda var. Uygulaman\u0131z\u0131 d\u00fczenli olarak hat\u0131rlatacak kadar s\u0131k ama \u00e7ok rahats\u0131z edici olmayacak kadar aral\u0131kl\u0131 g\u00f6ndermeye \u00f6zen g\u00f6sterebilirsiniz. \u00a0Bu konudaki en \u00f6nemli belirleyicilerden biri iletinin i\u00e7eri\u011fi.<\/span><\/p>\n<h2><b>4- \u0130letinin i\u00e7eri\u011fine dikkat edin<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Anl\u0131k iletilerinizi olu\u015ftururken ger\u00e7ekten g\u00f6nderilmeye de\u011fip de\u011fmeyece\u011fini tarafs\u0131z bir \u015fekilde belirlemenizde yarar var. Anl\u0131k iletiler ger\u00e7ekten bir fayda sunduklar\u0131nda, i\u015fe yarar bir bilgi verdiklerinde ba\u015far\u0131l\u0131 olabiliyor. Kendinizi kullan\u0131c\u0131lar\u0131n\u0131z\u0131n yerine koyarak bu iletiyi almaktan ho\u015flan\u0131p ho\u015flanmayaca\u011f\u0131n\u0131z\u0131 sorgulayabilir ve ger\u00e7ekten etkili anl\u0131k iletileri belirleyebilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobil uygulamalar\u0131n ba\u015far\u0131s\u0131nda \u00e7ok b\u00fcy\u00fck \u00f6nemi olan anl\u0131k iletileri do\u011fru bir \u015fekilde kullanabilmek i\u00e7in siz de a\u00e7\u0131klad\u0131\u011f\u0131m\u0131z bu konulara \u00f6zen g\u00f6sterebilir ve ba\u015far\u0131n\u0131z\u0131 art\u0131rabilirsiniz. E\u011fer hala bir mobil uygulaman\u0131z yoksa, MobiRoller profesyonelli\u011fi ile dakikalar i\u00e7inde kaliteli bir <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/my.mobiroller.com\/Register\" target=\"_blank\"><strong>uygulamaya sahip olabilirsiniz<\/strong><\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Teknolojik geli\u015fmeler, internet a\u011f\u0131n\u0131n yayg\u0131nla\u015fmas\u0131 ve operat\u00f6rlerin sundu\u011fu f\u0131rsatlar mobil cihazlar\u0131n internete girmek i\u00e7in g\u00fcn ge\u00e7tik\u00e7e daha fazla tercih edilmesini sa\u011fl\u0131yor. Bunun yan\u0131nda, mobil cihazlar\u0131n daha yo\u011fun kullan\u0131lmas\u0131nda, hayat\u0131n her alan\u0131nda yararlan\u0131labilen, birbirinden farkl\u0131 ama\u00e7lar i\u00e7in haz\u0131rlanm\u0131\u015f ba\u015far\u0131l\u0131 mobil uygulamalar\u0131n da etkisi b\u00fcy\u00fck. Firmalar\u0131n, hedef kitlelerine ula\u015fmas\u0131n\u0131 sa\u011flayan en etkili ara\u00e7lardan olan mobil uygulamalar\u0131n ise [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[110,54,849,372],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anl\u0131k bildirim g\u00f6nderirken dikkat etmeniz gereken 4 \u00f6nemli detay - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/anlik-bildirim-gonderirken-dikkat-etmeniz-gereken-4-onemli-detay\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anl\u0131k bildirim g\u00f6nderirken dikkat etmeniz gereken 4 \u00f6nemli detay - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Teknolojik geli\u015fmeler, internet a\u011f\u0131n\u0131n yayg\u0131nla\u015fmas\u0131 ve operat\u00f6rlerin sundu\u011fu f\u0131rsatlar mobil cihazlar\u0131n internete girmek i\u00e7in g\u00fcn ge\u00e7tik\u00e7e daha fazla tercih edilmesini sa\u011fl\u0131yor. Bunun yan\u0131nda, mobil cihazlar\u0131n daha yo\u011fun kullan\u0131lmas\u0131nda, hayat\u0131n her alan\u0131nda yararlan\u0131labilen, birbirinden farkl\u0131 ama\u00e7lar i\u00e7in haz\u0131rlanm\u0131\u015f ba\u015far\u0131l\u0131 mobil uygulamalar\u0131n da etkisi b\u00fcy\u00fck. Firmalar\u0131n, hedef kitlelerine ula\u015fmas\u0131n\u0131 sa\u011flayan en etkili ara\u00e7lardan olan mobil uygulamalar\u0131n ise [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.mobiroller.com\/tr\/anlik-bildirim-gonderirken-dikkat-etmeniz-gereken-4-onemli-detay\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mobiroller\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-30T09:31:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-271115-anlik-bildirim-1-300.jpg\" \/>\n<meta name=\"author\" content=\"Mobiroller App Builder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:site\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mobiroller App Builder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/anlik-bildirim-gonderirken-dikkat-etmeniz-gereken-4-onemli-detay\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/anlik-bildirim-gonderirken-dikkat-etmeniz-gereken-4-onemli-detay\/\"},\"author\":{\"name\":\"Mobiroller App Builder\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/#\/schema\/person\/d22368c9621e0d1af6bb69ef242c889b\"},\"headline\":\"Anl\u0131k bildirim g\u00f6nderirken dikkat etmeniz gereken 4 \u00f6nemli detay\",\"datePublished\":\"2015-11-30T09:31:42+00:00\",\"dateModified\":\"2015-11-30T09:31:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/anlik-bildirim-gonderirken-dikkat-etmeniz-gereken-4-onemli-detay\/\"},\"wordCount\":688,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/#organization\"},\"keywords\":[\"anl\u0131k bildirim\",\"mobil uygulama\",\"push notifications\",\"uygulama olu\u015fturmak\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.mobiroller.com\/tr\/anlik-bildirim-gonderirken-dikkat-etmeniz-gereken-4-onemli-detay\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/anlik-bildirim-gonderirken-dikkat-etmeniz-gereken-4-onemli-detay\/\",\"url\":\"https:\/\/blog.mobiroller.com\/tr\/anlik-bildirim-gonderirken-dikkat-etmeniz-gereken-4-onemli-detay\/\",\"name\":\"Anl\u0131k bildirim g\u00f6nderirken dikkat etmeniz gereken 4 \u00f6nemli detay - 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Bunun yan\u0131nda, mobil cihazlar\u0131n daha yo\u011fun kullan\u0131lmas\u0131nda, hayat\u0131n her alan\u0131nda yararlan\u0131labilen, birbirinden farkl\u0131 ama\u00e7lar i\u00e7in haz\u0131rlanm\u0131\u015f ba\u015far\u0131l\u0131 mobil uygulamalar\u0131n da etkisi b\u00fcy\u00fck. 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