{"id":12242,"date":"2015-12-16T09:06:19","date_gmt":"2015-12-16T07:06:19","guid":{"rendered":"https:\/\/blog.mobiroller.com\/tr\/?p=12242"},"modified":"2015-12-16T09:06:19","modified_gmt":"2015-12-16T07:06:19","slug":"basarili-mobil-pazarlama-icin-anlik-bildirimler-hakkinda-bilmeniz-gerekenler","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/basarili-mobil-pazarlama-icin-anlik-bildirimler-hakkinda-bilmeniz-gerekenler\/","title":{"rendered":"Ba\u015far\u0131l\u0131 mobil pazarlama i\u00e7in anl\u0131k bildirimler hakk\u0131nda bilmeniz gerekenler"},"content":{"rendered":"

\"Ba\u015far\u0131l\u0131Mobil cihazlar\u0131n t\u00fcm kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftirmesi, hedef kitlesine zaman ve yer s\u0131n\u0131rlamas\u0131 olmadan ula\u015fmak isteyen firmalar\u0131 da bu alana y\u00f6nlendiriyor. Mobilin pazarlama alan\u0131nda giderek artan \u00f6nemi ve bu alanda ya\u015fanan rekabet, firmalar\u0131n mobil platformu \u00a0daha etkin kullanmas\u0131n\u0131 gerektiriyor. Bu anlamda \u201cpush notification\u201d olarak da bilinen anl\u0131k bildirimler, mobil uygulamalar\u0131n etkinli\u011fini art\u0131rarak, m\u00fc\u015fteri ili\u015fkilerini geli\u015ftirmek ve sat\u0131\u015flar\u0131 art\u0131rmak gibi pek \u00e7ok konuda firmalara avantaj sa\u011flayabiliyor.<\/span><\/p>\n

Bir mikro pazarlama y\u00f6ntemi olan anl\u0131k bildirimler kullan\u0131c\u0131lara, mobil uygulamalar yoluyla mobil cihazlar\u0131n ekran\u0131nda do\u011frudan g\u00f6r\u00fcnt\u00fclenen mesajlar g\u00f6nderilmesini sa\u011fl\u0131yor. Yap\u0131lan ara\u015ft\u0131rmalar anl\u0131k bildirimlerin mobil uygulamalar\u0131n a\u00e7\u0131lma oran\u0131n\u0131 y\u00fczde 26 y\u00fckseltti\u011fini g\u00f6steriyor.<\/p>\n

Peki, anl\u0131k bildirimler pazarlama anlam\u0131nda firmalara ba\u015fka ne gibi avantajlar sa\u011fl\u0131yor ve anl\u0131k bildirimleri daha etkin kullanmak i\u00e7in neler yap\u0131labilir?<\/p>\n

E-posta pazarlamas\u0131 yerini anl\u0131k bildirimlere mi b\u0131rak\u0131yor?<\/b><\/h2>\n

En eski dijital pazarlama kanallar\u0131 aras\u0131nda yer alan e-posta pazarlamas\u0131, g\u00fcn\u00fcm\u00fczde de firmalar\u0131n kampanyalar\u0131, yeni \u00fcr\u00fcn ve hizmetleri hakk\u0131nda m\u00fc\u015fterilerine bilgi vermek amac\u0131yla kulland\u0131klar\u0131 en etkin dijital pazarlama ara\u00e7lar\u0131ndan biri. <\/span><\/p>\n

Ancak mobil cihazlar\u0131n da etkisiyle internet kullan\u0131c\u0131lar\u0131n\u0131n bilgiye en h\u0131zl\u0131 ve pratik \u015fekilde ula\u015fmaya al\u0131\u015fmalar\u0131, firmalar\u0131n e-posta i\u00e7eriklerini daha etkin bir \u015fekilde hedef kitlelerine iletebilmeleri i\u00e7in farkl\u0131 yollar aramalar\u0131na neden oluyor. Bu anlamda anl\u0131k bildirimler do\u011frudan mobil cihaz ekran\u0131na g\u00f6nderilen mesajlarla bu sorunu ortadan kald\u0131r\u0131yor.<\/p>\n

Anl\u0131k bildirimler okunmadan silinen ya da istenmeyen kutusuna g\u00f6nderilen e-posta devrini de kapat\u0131yor. Kullan\u0131c\u0131lar\u0131n marka ya da \u00fcr\u00fcnler hakk\u0131nda sadece gerekli olan bilgiye en kolay \u015fekilde ula\u015fmas\u0131n\u0131 sa\u011flayan anl\u0131k bildirimler, e-posta pazarlamas\u0131nda oldu\u011fu gibi kullan\u0131c\u0131lar\u0131n zaman\u0131n\u0131 da harcam\u0131yor. Bu nedenle mobil pazarlamada ba\u015far\u0131y\u0131 hedefleyen firmalar\u0131n mobil uygulama olu\u015ftururken anl\u0131k bildirimleri kesinlikle g\u00f6z \u00f6n\u00fcnde bulundurmas\u0131 gerekiyor.<\/p>\n

Anl\u0131k bildirimler hangi sekt\u00f6rlerde daha etkin<\/b><\/h2>\n

Anl\u0131k bildirimler mobil uygulamas\u0131 olan her firma i\u00e7in etkili bir pazarlama kalan\u0131. Sekt\u00f6r fark etmeksizin her firman\u0131n bu ara\u00e7tan faydalanmas\u0131, ba\u015far\u0131l\u0131 bir mobil pazarlama stratejisi olu\u015fturabilmek i\u00e7in \u00f6nem ta\u015f\u0131yor.<\/span><\/p>\n

Bu anlamda yap\u0131lan ara\u015ft\u0131rmalar baz\u0131 sekt\u00f6rlerdeki firmalar\u0131n anl\u0131k bildirim faaliyetlerinden \u00e7ok daha ba\u015far\u0131l\u0131 sonu\u00e7lar elde etti\u011fini ortaya koyuyor. A\u015fa\u011f\u0131daki s\u0131ralama anl\u0131k bildirimler sayesinde uygulamalar\u0131n\u0131n a\u00e7\u0131lma oranlar\u0131n\u0131 art\u0131ran firmalar\u0131n yer ald\u0131\u011f\u0131 sekt\u00f6rleri ve artan oranlar\u0131n y\u00fczdesini g\u00f6steriyor;<\/p>\n

– Medya: y\u00fczde 50<\/span><\/p>\n

– Spor: y\u00fczde 48<\/span><\/p>\n

– Perakende: y\u00fczde 46<\/span><\/p>\n

– E\u011flence: y\u00fczde 45<\/span><\/p>\n

– Oyun: y\u00fczde 35<\/span><\/p>\n

Bu oranlar elbette bu sekt\u00f6rlerin d\u0131\u015f\u0131nda yer alan firmalar\u0131n anl\u0131k bildirimlerden yararlanamayaca\u011f\u0131n\u0131 g\u00f6stermiyor. Ancak e\u011fer bu sekt\u00f6rlerde yer alan bir firmaysan\u0131z mobil uygulama geli\u015ftirirken anl\u0131k bildirimlerden yararlanmay\u0131 bir tercih de\u011fil zorunluluk olarak g\u00f6rmenizde fayda var.<\/span><\/p>\n

Anl\u0131k bildirim g\u00f6nderim s\u0131kl\u0131\u011f\u0131<\/b><\/h2>\n

Anl\u0131k bildirimler mobil cihaz kullan\u0131c\u0131s\u0131 olan m\u00fc\u015fterilerinizle ileti\u015fim kurman\u0131z i\u00e7in \u00f6nemli bir ara\u00e7. Ancak anl\u0131k bildirim g\u00f6nderimi yaparken kullan\u0131c\u0131lar\u0131 s\u0131k s\u0131k ayn\u0131 konu hakk\u0131nda rahats\u0131z etmemek gerekti\u011fini unutmay\u0131n. \u00c7\u00fcnk\u00fc \u00e7ok s\u0131k g\u00f6nderdi\u011finiz bildirimler kullan\u0131c\u0131lar taraf\u0131ndan spam olarak alg\u0131lanabilir. E\u011fer yeni bir kampanyan\u0131z, \u00fcr\u00fcn\u00fcn\u00fcz ya da markan\u0131z hakk\u0131nda verece\u011finiz yeni haberiniz yoksa sadece g\u00f6ndermi\u015f olmak i\u00e7in anl\u0131k bildirim g\u00f6ndermeniz marka imaj\u0131n\u0131z\u0131 olumsuz etkileyebilir.<\/span><\/p>\n

Bahsetti\u011fimiz bu ayr\u0131nt\u0131lardan yararlanarak siz de uygulaman\u0131z\u0131n anl\u0131k bildirimlerini en verimli \u015fekilde de\u011ferlendirebilirsiniz. MobiRoller\u2019\u0131n sundu\u011fu profesyonel destek sayesinde, firman\u0131z i\u00e7in anl\u0131k bildirimler ve sosyal medya deste\u011fine sahip bir mobil uygulamay\u0131 kolayl\u0131kla geli\u015ftirebilirsiniz. <\/span>MobiRoller ile uygulaman\u0131z\u0131 \u00fccretsiz olarak olu\u015fturmaya hemen ba\u015flay\u0131n<\/a><\/strong>, mobil d\u00fcnyada siz de gecikmeden yerinizi al\u0131n\u2026<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Mobil cihazlar\u0131n t\u00fcm kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftirmesi, hedef kitlesine zaman ve yer s\u0131n\u0131rlamas\u0131 olmadan ula\u015fmak isteyen firmalar\u0131 da bu alana y\u00f6nlendiriyor. Mobilin pazarlama alan\u0131nda giderek artan \u00f6nemi ve bu alanda ya\u015fanan rekabet, firmalar\u0131n mobil platformu \u00a0daha etkin kullanmas\u0131n\u0131 gerektiriyor. Bu anlamda \u201cpush notification\u201d olarak da bilinen anl\u0131k bildirimler, mobil uygulamalar\u0131n etkinli\u011fini art\u0131rarak, m\u00fc\u015fteri ili\u015fkilerini geli\u015ftirmek ve […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[110,863,54,653],"yoast_head":"\nBa\u015far\u0131l\u0131 mobil pazarlama i\u00e7in anl\u0131k bildirimler hakk\u0131nda bilmeniz gerekenler - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/basarili-mobil-pazarlama-icin-anlik-bildirimler-hakkinda-bilmeniz-gerekenler\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ba\u015far\u0131l\u0131 mobil pazarlama i\u00e7in anl\u0131k bildirimler hakk\u0131nda bilmeniz gerekenler - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Mobil cihazlar\u0131n t\u00fcm kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftirmesi, hedef kitlesine zaman ve yer s\u0131n\u0131rlamas\u0131 olmadan ula\u015fmak isteyen firmalar\u0131 da bu alana y\u00f6nlendiriyor. 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