{"id":12345,"date":"2016-01-08T09:46:52","date_gmt":"2016-01-08T07:46:52","guid":{"rendered":"https:\/\/blog.mobiroller.com\/tr\/?p=12345"},"modified":"2017-11-06T11:55:17","modified_gmt":"2017-11-06T08:55:17","slug":"mobil-ticaret-dunyasinda-fark-yaratacak-3-trend","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-ticaret-dunyasinda-fark-yaratacak-3-trend\/","title":{"rendered":"Mobil ticaret d\u00fcnyas\u0131nda fark yaratacak 3 trend"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignleft size-full wp-image-12346\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-060116-mobil-ticaret-300.jpg\" alt=\"Mobil ticaret d\u00fcnyas\u0131nda fark yaratacak 3 trend\" width=\"300\" height=\"225\" \/>Mobil, t\u00fcm sekt\u00f6rler a\u00e7\u0131s\u0131ndan oldu\u011fu gibi e-ticaret hayat\u0131 i\u00e7in de benzersiz bir platform haline geldi. \u0130leti\u015fimin, art\u0131k hemen herkes i\u00e7in mobil cihazlar \u00fczerinden s\u00fcrd\u00fcr\u00fcl\u00fcyor olmas\u0131, i\u015f hayat\u0131n\u0131 mobile ta\u015f\u0131yanlar\u0131n hedef kitlelerine daha kolay ula\u015fabilmesi, hatta m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fc geli\u015ftirebilmesi a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck bir avantaj sa\u011flad\u0131. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6zellikle <\/span><strong><a href=\"https:\/\/blog.mobiroller.com\/tr\/kucuk-isletmelerin-basarili-bir-mobil-uygulama-gelistirmesini-saglayacak-4-ipucu\/\" target=\"_blank\">k\u00fc\u00e7\u00fck i\u015fletmeler<\/a><\/strong><span style=\"font-weight: 400;\"> ve yeni giri\u015fimciler i\u00e7in mobil, daha \u00f6nce hi\u00e7 e-ticaretle u\u011fra\u015fmam\u0131\u015f olsalar dahi, mobil e-ticaret ile dijital alanda kendilerini kan\u0131tlamalar\u0131, sat\u0131\u015flar\u0131n\u0131 art\u0131rarak karl\u0131l\u0131\u011fa ge\u00e7melerini kolayla\u015ft\u0131r\u0131yor. Dolay\u0131s\u0131yla, mobil e-ticaret, gelece\u011fin ticaret hayat\u0131n\u0131 yeniden kurguluyor; ticaretle ilgili pek \u00e7ok al\u0131\u015fkanl\u0131\u011f\u0131 de\u011fi\u015ftirece\u011fe benziyor.<\/span><\/p>\n<p>Peki, mobil e-ticaret hayat\u0131nda ba\u015far\u0131y\u0131 yakalamak i\u00e7in neler yapmak gerekiyor? Mobil e-ticaret d\u00fcnyas\u0131n\u0131n da kendi i\u00e7inde trend\u2019leri, uygulanmas\u0131 gereken metotlar\u0131 var m\u0131? E\u011fer siz de e-ticaret kariyerinizi mobilde s\u00fcrd\u00fcrmek ya da k\u00fc\u00e7\u00fck i\u015fletmeniz i\u00e7in dijital d\u00fcnyada b\u00fcy\u00fck kap\u0131lar a\u00e7mak istiyorsan\u0131z, i\u015fte bu alanda fark yaratacak 3 trend\u2026<!--more--><\/p>\n<h2><b>1- Hedef kitleye y\u00f6nelik bildirimler<\/b><\/h2>\n<p>Mobil e-ticaret uygulaman\u0131z ile ilgilenen, markan\u0131z ve \u00fcr\u00fcnlerinizin hedef kitlesine y\u00f6nelik kampanyalar, yeni \u00fcr\u00fcn ve kategorilerin bildirimleri, internet ba\u011flant\u0131s\u0131 olan her an her yerde kendilerine iletiliyor. Dolay\u0131s\u0131yla, kullan\u0131c\u0131lar\u0131n bu bildirimlere kar\u015f\u0131l\u0131k vermesi, bu kar\u015f\u0131l\u0131\u011f\u0131n sat\u0131\u015fa d\u00f6n\u00fc\u015febilmesi i\u00e7in, mobil uygulaman\u0131z\u0131 indirmi\u015f olabilecek, s\u00f6z konusu kampanyalarla ilgilenebilecek kitleye en uygun \u015fekilde i\u00e7erik olu\u015fturmak, bildirimleri de bu i\u00e7eri\u011fe uygun bir dille haz\u0131rlamak, karl\u0131l\u0131\u011f\u0131n\u0131z\u0131 art\u0131rmak ad\u0131na \u00f6nemli bir ad\u0131m.<\/p>\n<p><span style=\"font-weight: 400;\">\u00d6zellikle sosyal medya platformlar\u0131nda, art\u0131k pek \u00e7ok markan\u0131n hedef kitlenin ilgisini \u00e7ekebilecek pop\u00fcler k\u00fclt\u00fcr\u00fc destekleyen bir yakla\u015f\u0131mla pazarlama stratejilerini kurguluyor olmas\u0131, kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekmekte ve marka ile ba\u011f kurmakta izledi\u011fi trend y\u00f6ntemlerden biri. Mobil ticaret d\u00fcnyas\u0131nda da bu y\u00f6ntem ge\u00e7erlili\u011fini koruyor; markayla kurulan ba\u011f dolay\u0131s\u0131yla, mobil cihaz \u00fczerinde alan yaratmak istedi\u011fi zaman, <\/span><strong><a href=\"https:\/\/blog.mobiroller.com\/tr\/kullanicilarin-mobil-uygulamalari-cihazlarindan-kaldirmasinin-6-nedeni\/\" target=\"_blank\">bu uygulamay\u0131 mobil cihaz \u00fczerinden kald\u0131rmak<\/a><\/strong><span style=\"font-weight: 400;\"> yerine ba\u015fka uygulamalar\u0131 tercih ediyor.<\/span><\/p>\n<h2><b>2- Omnichannel optimizasyonlar<\/b><\/h2>\n<p>Sosyal medya uygulamalar\u0131 ve mobil uyumlu web sitelerinde, mobil cihaz kullan\u0131c\u0131lar\u0131 olduk\u00e7a fazla zaman ge\u00e7iriyor. Bu kanallar \u00fczerinde ziyaret ettikleri sayfalar\u0131n \u00f6nemli bir k\u0131sm\u0131n\u0131 da e-ticaret siteleri ya da e-ticaret markalar\u0131n\u0131n sosyal medya kanallar\u0131 olu\u015fturuyor. Dolay\u0131s\u0131yla, kullan\u0131c\u0131lar ilgilendikleri \u00fcr\u00fcnlerle ilgili hem \u00fcr\u00fcn sayfalar\u0131n\u0131 inceliyor, hem de yine benzer \u00fcr\u00fcnlerle ilgili anahtar kelime aramalar\u0131 yap\u0131yorlar.<\/p>\n<p>Mobil e-ticaret uygulamalar\u0131n\u0131n omnichannel optimizasyonlara sahip olmas\u0131, kullan\u0131c\u0131lar\u0131n bu ziyaretleri ve anahtar kelime aramalar\u0131 ile ilgi alanlar\u0131n\u0131n belirlenmesi ve mobil uygulamas\u0131 \u00fczerinde de yine ilgi duyabilece\u011fi kategorilerdeki \u00fcr\u00fcnlerle kar\u015f\u0131la\u015fmalar\u0131na olanak sa\u011fl\u0131yor. B\u00f6ylece, kullan\u0131c\u0131n\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 \u00fcr\u00fcn\u00fc sat\u0131n alma olas\u0131l\u0131\u011f\u0131 artarken, sepet ortalamalar\u0131 da ayn\u0131 oranda art\u0131\u015f g\u00f6steriyor. Dolay\u0131s\u0131yla, omnichanne\u015f optimizasyona sahip mobil e-ticaret uygulamalar\u0131, rakipleri kar\u015f\u0131s\u0131nda olduk\u00e7a b\u00fcy\u00fck avantaj kazan\u0131yor.<\/p>\n<h2><b>3- Sat\u0131\u015f odakl\u0131 tasar\u0131mlar<\/b><\/h2>\n<p>Mobil e-ticarette rekabet gittik\u00e7e t\u0131rman\u0131rken, daha \u00f6nce de de\u011findi\u011fimiz g\u00fc\u00e7l\u00fc ve etkili i\u00e7erik olu\u015fturmak rakipler aras\u0131nda olduk\u00e7a \u00f6nemli bir hale geldi. Bu nedenle, pek \u00e7ok marka profesyonel i\u00e7erik ajanslar\u0131yla \u00e7al\u0131\u015fmay\u0131 tercih etmeye ba\u015flad\u0131.<\/p>\n<p>Ancak, elbette bu i\u00e7eri\u011fi, do\u011fru tasar\u0131mla bulu\u015fturmak, kullan\u0131c\u0131n\u0131n i\u00e7erikle bulu\u015ftu\u011fu alanlarda, sade ve i\u00e7eri\u011fi \u00f6n plana \u00e7\u0131karabilecek, do\u011fru tasar\u0131mlarla \u00fcr\u00fcn ve hizmetleri sunmak da yine son d\u00f6nemde mobil ticarette \u00f6ne \u00e7\u0131kan trend\u2019lerden biri. E\u011fer siz de \u00fcr\u00fcn ve hizmetlerinize y\u00f6nelik tan\u0131t\u0131mlar\u0131n, \u00fcr\u00fcn sayfalar\u0131ndaki ziyaretlerin sat\u0131\u015fa d\u00f6n\u00fc\u015fmesini istiyorsan\u0131z, do\u011fru mobil ticaret tasar\u0131m altyap\u0131s\u0131na sahip oldu\u011funuzdan emin olun.<\/p>\n<p><span style=\"font-weight: 400;\">Mobil uygulamalar hakk\u0131nda daha do\u011fru ve geni\u015f bilgiye ula\u015fmak, mobil uygulama altyap\u0131s\u0131 ile ilgili uzman g\u00f6r\u00fc\u015flerden yararlanmak istiyorsan\u0131z, siz de MobiRoller ile tan\u0131\u015f\u0131n. MobiRoller ile mobil hakk\u0131nda son trend\u2019leri \u00f6\u011frenebilir, t\u00fcm bu trend\u2019leri pazarlama stratejilerinizde kullanmak \u00fczere i\u015f hayat\u0131n\u0131za ta\u015f\u0131yabilirsiniz. Dilerseniz, siz de <\/span><strong><a href=\"https:\/\/my.mobiroller.com\/Register\" target=\"_blank\">hemen \u00fccretsiz deneme hesab\u0131n\u0131z\u0131 olu\u015fturarak<\/a><\/strong><span style=\"font-weight: 400;\">, bir mobil uygulamaya sahip olabilir, mobilin sundu\u011fu avantajlarla kazanmaya ba\u015flayabilirsiniz. <\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobil, t\u00fcm sekt\u00f6rler a\u00e7\u0131s\u0131ndan oldu\u011fu gibi e-ticaret hayat\u0131 i\u00e7in de benzersiz bir platform haline geldi. \u0130leti\u015fimin, art\u0131k hemen herkes i\u00e7in mobil cihazlar \u00fczerinden s\u00fcrd\u00fcr\u00fcl\u00fcyor olmas\u0131, i\u015f hayat\u0131n\u0131 mobile ta\u015f\u0131yanlar\u0131n hedef kitlelerine daha kolay ula\u015fabilmesi, hatta m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fc geli\u015ftirebilmesi a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck bir avantaj sa\u011flad\u0131. \u00d6zellikle k\u00fc\u00e7\u00fck i\u015fletmeler ve yeni giri\u015fimciler i\u00e7in mobil, daha \u00f6nce hi\u00e7 e-ticaretle [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[872,878,877,874,871,235,253,756,757,601,45,873,876,875],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - 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