{"id":12426,"date":"2016-01-25T13:21:31","date_gmt":"2016-01-25T11:21:31","guid":{"rendered":"https:\/\/blog.mobiroller.com\/tr\/?p=12426"},"modified":"2016-01-25T13:21:31","modified_gmt":"2016-01-25T11:21:31","slug":"mobil-kullanicilarinin-omur-boyu-degeri-ile-ilgili-temel-bilgiler","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-kullanicilarinin-omur-boyu-degeri-ile-ilgili-temel-bilgiler\/","title":{"rendered":"Mobil kullan\u0131c\u0131lar\u0131n\u0131n \u00f6m\u00fcr boyu de\u011feri ile ilgili temel bilgiler"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignleft size-full wp-image-12427\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-250116-omur-boyu-deger-300.jpg\" alt=\"Mobil kullan\u0131c\u0131lar\u0131n\u0131n \u00f6m\u00fcr boyu de\u011feri ile ilgili temel bilgiler\" width=\"300\" height=\"225\" \/>Mobil uygulaman\u0131z\u0131n ba\u015far\u0131s\u0131 en sa\u011fl\u0131kl\u0131 \u015fekilde uygulaman\u0131n ticari de\u011feri ile tan\u0131mlan\u0131yor. <\/span><strong><a href=\"https:\/\/blog.mobiroller.com\/tr\/tag\/musteri-memnuniyeti\/\" target=\"_blank\">Kullan\u0131c\u0131 memnuniyeti<\/a><\/strong><span style=\"font-weight: 400;\"> elde edebilmek ise ba\u015far\u0131y\u0131 getiriyor. Peki, bir kullan\u0131c\u0131n\u0131n memnuniyetinin tam olarak de\u011feri nedir?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130lk bak\u0131\u015fta bu hesaplanabilir de\u011filmi\u015f gibi g\u00f6r\u00fcnse de asl\u0131nda kullan\u0131c\u0131 sadakatinin de\u011ferini \u00f6l\u00e7mek m\u00fcmk\u00fcn. Mobil uygulamalarda kullan\u0131c\u0131 memnuniyetinin sadakat olarak geri d\u00f6n\u00fc\u015f\u00fcn\u00fc hesaplama y\u00f6ntemine \u00d6m\u00fcr Boyu De\u011fer (M\u00fc\u015fteri \u00f6m\u00fcr boyu de\u011feri; Customer Lifetime Value \u00a0ya da k\u0131saca CLV) ad\u0131 veriliyor<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu \u00f6l\u00e7\u00fcmleme kullan\u0131c\u0131n\u0131n sizin i\u00e7in de\u011ferini ortaya koyarken ayn\u0131 zamanda uygulaman\u0131z\u0131n pazarlama b\u00fct\u00e7esini etkileyen fakt\u00f6rleri de \u00f6l\u00e7menizi m\u00fcmk\u00fcn k\u0131l\u0131yor. Yani her m\u00fc\u015fterinin de\u011feri ve bu de\u011feri elde etmek i\u00e7in ay\u0131rman\u0131z gereken b\u00fct\u00e7eyi hesaplayabilmeniz m\u00fcmk\u00fcn. \u0130\u015fte uygulaman\u0131z\u0131n kullan\u0131c\u0131lar\u0131n\u0131n \u00f6m\u00fcr boyu de\u011ferini hesaplamakla ilgili bilmeniz gereken temel noktalar\u2026<\/span><!--more--><\/p>\n<h2><b>Uygulamay\u0131 paraya d\u00f6n\u00fc\u015ft\u00fcrmek<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar\u0131n \u00f6m\u00fcr boyu de\u011ferini hesaplamakla ilgili dikkate almak gereken ilk nokta: Kullan\u0131c\u0131 Ba\u015f\u0131na Ortalama Gelir. Belirli bir s\u00fcre i\u00e7erisinde \u00fcretilen toplam mobil gelirin, uygulamay\u0131 kullananlar\u0131n aktif etkile\u015fim kurma say\u0131s\u0131na b\u00f6l\u00fcnmesine Kullan\u0131c\u0131 Ba\u015f\u0131na Ortalama Gelir (Average Revenue Per User ya da k\u0131saca ARPU) diyoruz.<\/span><\/p>\n<h2><b>S\u00fcrekli kullan\u0131c\u0131 sa\u011flamak<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar\u0131n \u00f6m\u00fcr boyu de\u011ferini hesaplamakla ilgili di\u011fer bir nokta da: Ortalama Ya\u015fam D\u00f6ng\u00fcs\u00fc. Mobil kullan\u0131c\u0131lar\u0131n\u0131z\u0131n uygulaman\u0131zla hangi s\u00fcrelerde ilgilendi\u011fini anlamak ad\u0131na Ortalama Ya\u015fam M\u00fc\u015fteri D\u00f6ng\u00fcs\u00fc&#8217;n\u00fc (Average Customer Lifecycle \u00a0veya k\u0131saca ACLC) anlaman\u0131z gerekiyor. Bu d\u00f6ng\u00fcn\u00fcn tersi olan M\u00fc\u015fteri Kay\u0131p Oran\u0131 (Customer Churn Rate ya da k\u0131saca Churn Rate veya CCR) ise belirli s\u00fcrede uygulaman\u0131z\u0131 kullanmaktan vazge\u00e7en kullan\u0131c\u0131lar\u0131n\u0131z\u0131 belirlemizde yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n<h2><b>Referans de\u011feri \u00f6l\u00e7mek<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterilerin \u00f6m\u00fcr boyu de\u011ferini hesaplamakla ilgili di\u011fer bir detay da, viral referans de\u011feri. Mobil uygulaman\u0131z\u0131n kullan\u0131c\u0131lar\u0131 memnuniyet ya da \u015fikayetlerini, yorumlar\u0131n\u0131, de\u011ferlendirmelerini bireysel olarak birbirlerine aktaracaklar ve elbette bu sizin i\u00e7in son derece de\u011ferli. Bununla ilgili \u00f6l\u00e7\u00fcmlemeler ve de\u011ferlendirmeler de viral referans de\u011feri hesaplamalar\u0131 ile elde ediliyor. Bu sayede de m\u00fc\u015fterilerinizin g\u00f6n\u00fcll\u00fc olarak uygulaman\u0131za ba\u015fkalar\u0131na nas\u0131l tan\u0131tt\u0131klar\u0131 ve size kullan\u0131c\u0131 kazand\u0131rd\u0131klar\u0131n\u0131 g\u00f6rebiliyorsunuz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tabi ki t\u00fcm bunlar i\u00e7in \u00f6ncelikle kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layan, \u00e7a\u011fda\u015f ve kaliteli bir uygulamaya ihtiyac\u0131n\u0131z var. Kendi mobil uygulaman\u0131za sahip olmaksa art\u0131k \u00e7ok kolay. MobiRoller siz de tek sat\u0131r kod bilmeden kendi mobil uygulaman\u0131z\u0131 istedi\u011finiz gibi haz\u0131rlayabilirsiniz. Gelin siz de <strong><a href=\"https:\/\/my.mobiroller.com\/Register\" target=\"_blank\">MobiRoller hesab\u0131n\u0131z\u0131 olu\u015fturun<\/a><\/strong> ve dakikalar i\u00e7erisinde kendi mobil uygulaman\u0131za kavu\u015fun.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobil uygulaman\u0131z\u0131n ba\u015far\u0131s\u0131 en sa\u011fl\u0131kl\u0131 \u015fekilde uygulaman\u0131n ticari de\u011feri ile tan\u0131mlan\u0131yor. Kullan\u0131c\u0131 memnuniyeti elde edebilmek ise ba\u015far\u0131y\u0131 getiriyor. Peki, bir kullan\u0131c\u0131n\u0131n memnuniyetinin tam olarak de\u011feri nedir? \u0130lk bak\u0131\u015fta bu hesaplanabilir de\u011filmi\u015f gibi g\u00f6r\u00fcnse de asl\u0131nda kullan\u0131c\u0131 sadakatinin de\u011ferini \u00f6l\u00e7mek m\u00fcmk\u00fcn. Mobil uygulamalarda kullan\u0131c\u0131 memnuniyetinin sadakat olarak geri d\u00f6n\u00fc\u015f\u00fcn\u00fc hesaplama y\u00f6ntemine \u00d6m\u00fcr Boyu De\u011fer (M\u00fc\u015fteri \u00f6m\u00fcr [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[892,836,893,831,895,54,894],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobil kullan\u0131c\u0131lar\u0131n\u0131n \u00f6m\u00fcr boyu de\u011feri ile ilgili temel bilgiler - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-kullanicilarinin-omur-boyu-degeri-ile-ilgili-temel-bilgiler\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil kullan\u0131c\u0131lar\u0131n\u0131n \u00f6m\u00fcr boyu de\u011feri ile ilgili temel bilgiler - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Mobil uygulaman\u0131z\u0131n ba\u015far\u0131s\u0131 en sa\u011fl\u0131kl\u0131 \u015fekilde uygulaman\u0131n ticari de\u011feri ile tan\u0131mlan\u0131yor. Kullan\u0131c\u0131 memnuniyeti elde edebilmek ise ba\u015far\u0131y\u0131 getiriyor. Peki, bir kullan\u0131c\u0131n\u0131n memnuniyetinin tam olarak de\u011feri nedir? \u0130lk bak\u0131\u015fta bu hesaplanabilir de\u011filmi\u015f gibi g\u00f6r\u00fcnse de asl\u0131nda kullan\u0131c\u0131 sadakatinin de\u011ferini \u00f6l\u00e7mek m\u00fcmk\u00fcn. 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Kullan\u0131c\u0131 memnuniyeti elde edebilmek ise ba\u015far\u0131y\u0131 getiriyor. Peki, bir kullan\u0131c\u0131n\u0131n memnuniyetinin tam olarak de\u011feri nedir? \u0130lk bak\u0131\u015fta bu hesaplanabilir de\u011filmi\u015f gibi g\u00f6r\u00fcnse de asl\u0131nda kullan\u0131c\u0131 sadakatinin de\u011ferini \u00f6l\u00e7mek m\u00fcmk\u00fcn. 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