{"id":12683,"date":"2016-03-17T15:08:49","date_gmt":"2016-03-17T13:08:49","guid":{"rendered":"https:\/\/blog.mobiroller.com\/tr\/?p=12683"},"modified":"2018-02-19T09:52:59","modified_gmt":"2018-02-19T06:52:59","slug":"gerilla-pazarlama-ile-mobil-uygulamanizin-daha-cok-indirilmesini-nasil-saglarsiniz","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/gerilla-pazarlama-ile-mobil-uygulamanizin-daha-cok-indirilmesini-nasil-saglarsiniz\/","title":{"rendered":"Gerilla pazarlama ile mobil uygulaman\u0131z\u0131n daha \u00e7ok indirilmesini nas\u0131l sa\u011flars\u0131n\u0131z?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignleft size-full wp-image-12684\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-170316-gerilla-300.jpg\" alt=\"Gerilla pazarlama ile mobil uygulaman\u0131z\u0131n daha \u00e7ok indirilmesini nas\u0131l sa\u011flars\u0131n\u0131z?\" width=\"300\" height=\"225\" \/>Mobil uygulaman\u0131z\u0131 tan\u0131tmak ve daha \u00e7ok kullan\u0131c\u0131ya ula\u015ft\u0131rmak i\u00e7in geleneksel reklamlar ve <\/span><strong><a href=\"https:\/\/blog.mobiroller.com\/tr\/tag\/dijital-pazarlama\/\" target=\"_blank\">dijital reklamlardan<\/a><\/strong><span style=\"font-weight: 400;\"> faydalan\u0131yor olabilirsiniz. Ancak bir y\u00f6ntem daha var; \u00fcstelik bu y\u00f6ntem tamamen \u00fccretsiz. <\/span><\/p>\n<p>Gerilla marketing (gerilla pazarlama), kullan\u0131c\u0131 deneyimini (UX) esas alan ve bir\u00e7ok platformda bu konuda kullan\u0131c\u0131ya hitap edilmesini sa\u011flayan bir y\u00f6ntem. Yapaca\u011f\u0131n\u0131z \u00f6n \u00e7al\u0131\u015fmalarla potansiyel kullan\u0131c\u0131lara ula\u015fabilir ve mobil uygulaman\u0131zla ilgili bilgi verebilirsiniz.<\/p>\n<p>\u0130\u015fte gerilla pazarlamaya ba\u015flamadan \u00f6nce yapman\u0131z gereken \u00f6n \u00e7al\u0131\u015fma i\u00e7in ipu\u00e7lar\u0131\u2026<!--more--><\/p>\n<h2><b>Hedef kitlenizi analiz edin<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Uygulaman\u0131n hen\u00fcz olu\u015fturulma a\u015famas\u0131nda bile akl\u0131n\u0131zda belirledi\u011finiz bir hedef kitle olabilir. Ancak bu noktada etkile\u015fimde bulunaca\u011f\u0131n\u0131z hedef kitle, gerilla pazarlama arac\u0131l\u0131\u011f\u0131yla ula\u015fabilece\u011finiz potansiyel kullan\u0131c\u0131lardan olu\u015fuyor olacak. <\/span><\/p>\n<p>Kimler uygulaman\u0131zla ilgilenebilir ve bu ki\u015filer neden uygulaman\u0131zla ilgilenmeliler; e\u011fer bunu merak ediyorsan\u0131z, bu sorunun cevab\u0131 gerilla pazarlamaya ba\u015flaman\u0131z i\u00e7in hakim olman\u0131z gereken ilk konu. Dolay\u0131s\u0131yla, mobil uygulaman\u0131z\u0131n hedef kitlesini ve gerilla pazarlama yoluyla ula\u015fabilece\u011finiz kitleyi do\u011fru analiz ederek, kampanyan\u0131z\u0131 buna g\u00f6re tasarlayabilirsiniz.<\/p>\n<h2><b>Hedef kitlenize nereden ve nas\u0131l ula\u015fabilirsiniz?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Belirledi\u011finiz hedef kitleye daha yak\u0131ndan bakmak, gerilla pazarlama i\u00e7in atman\u0131z gereken bir di\u011fer ad\u0131m. Bunun i\u00e7in, potansiyel kullan\u0131c\u0131lar\u0131n\u0131z nerelere giderler, nelerle ilgilenirler gibi bilgilere sahip olmal\u0131s\u0131n\u0131z. <\/span><\/p>\n<p>\u00d6rne\u011fin hedef kitlenizin sinemaya, plaja gitmesi ya da Facebook\u2019ta vakit ge\u00e7irmesi gibi k\u0131staslar, kullanaca\u011f\u0131n\u0131z gerilla pazarlama y\u00f6ntemini olu\u015fturman\u0131zda yard\u0131mc\u0131 olur. Ayr\u0131ca hangi yollarla ula\u015fman\u0131z\u0131n daha kolay oldu\u011funa da ilgi alanlar\u0131n\u0131 incelerken karar verebilirsiniz.<\/p>\n<h2><b>Kullan\u0131c\u0131lara iletece\u011finiz mesaj\u0131 se\u00e7in ve geri d\u00f6n\u00fc\u015fleri takip edin<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Yukar\u0131daki ad\u0131mlarla gerilla pazarlama i\u00e7in hedef kitlenizi analiz ettiniz ve hedef kitlenin ilgi alanlar\u0131na hakimsiniz. Art\u0131k yapman\u0131z gereken, kullan\u0131c\u0131lara hangi mesaj\u0131 iletmek istedi\u011finizi belirlemek. \u00dcr\u00fcn, servis ya da kampanyalar\u0131n\u0131zla ilgili ula\u015ft\u0131rmak istedi\u011finiz bilgilere y\u00f6nelik bir i\u00e7erik haz\u0131rlamal\u0131s\u0131n\u0131z. Bu i\u00e7erikle daha \u00f6nce belirledi\u011finiz kanallar arac\u0131l\u0131\u011f\u0131yla do\u011frudan kullan\u0131c\u0131lara ula\u015fabilirsiniz. <\/span><\/p>\n<p>Son ad\u0131m olarak ise, bir \u00f6l\u00e7me mekanizmas\u0131 kullanmak. Bunun i\u00e7in m\u00fcmk\u00fcn olan her gerilla pazarlama \u015fekline, mobil uygulama trafik analizlerinde g\u00f6rebilece\u011finiz bir link ya da kod ekleyebilir, b\u00f6ylece yeni kullan\u0131c\u0131lar\u0131n hangi kaynaklardan uygulaman\u0131za ula\u015ft\u0131klar\u0131n\u0131 g\u00f6rebilirsiniz.<\/p>\n<p><span style=\"font-weight: 400;\">Siz de gerilla pazarlama y\u00f6nteminden faydalanarak, \u00e7ok ki\u015fiye ula\u015ft\u0131rabilece\u011finiz bir uygulama olu\u015fturmak i\u00e7in MobiRoller ile tan\u0131\u015f\u0131n. Kod bilmenize gerek kalmadan uygulaman\u0131z\u0131 olu\u015fturmak i\u00e7in <\/span><strong><a href=\"https:\/\/my.mobiroller.com\/Register\" target=\"_blank\">MobiRoller ailesine kat\u0131l\u0131n<\/a><\/strong><span style=\"font-weight: 400;\"> ve kazanmaya bug\u00fcnden ba\u015flay\u0131n.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobil uygulaman\u0131z\u0131 tan\u0131tmak ve daha \u00e7ok kullan\u0131c\u0131ya ula\u015ft\u0131rmak i\u00e7in geleneksel reklamlar ve dijital reklamlardan faydalan\u0131yor olabilirsiniz. Ancak bir y\u00f6ntem daha var; \u00fcstelik bu y\u00f6ntem tamamen \u00fccretsiz. Gerilla marketing (gerilla pazarlama), kullan\u0131c\u0131 deneyimini (UX) esas alan ve bir\u00e7ok platformda bu konuda kullan\u0131c\u0131ya hitap edilmesini sa\u011flayan bir y\u00f6ntem. Yapaca\u011f\u0131n\u0131z \u00f6n \u00e7al\u0131\u015fmalarla potansiyel kullan\u0131c\u0131lara ula\u015fabilir ve mobil uygulaman\u0131zla [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[968,969,462,7,75,98,54,353],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gerilla pazarlama ile mobil uygulaman\u0131z\u0131n daha \u00e7ok indirilmesini nas\u0131l sa\u011flars\u0131n\u0131z? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/gerilla-pazarlama-ile-mobil-uygulamanizin-daha-cok-indirilmesini-nasil-saglarsiniz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gerilla pazarlama ile mobil uygulaman\u0131z\u0131n daha \u00e7ok indirilmesini nas\u0131l sa\u011flars\u0131n\u0131z? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Mobil uygulaman\u0131z\u0131 tan\u0131tmak ve daha \u00e7ok kullan\u0131c\u0131ya ula\u015ft\u0131rmak i\u00e7in geleneksel reklamlar ve dijital reklamlardan faydalan\u0131yor olabilirsiniz. Ancak bir y\u00f6ntem daha var; \u00fcstelik bu y\u00f6ntem tamamen \u00fccretsiz. Gerilla marketing (gerilla pazarlama), kullan\u0131c\u0131 deneyimini (UX) esas alan ve bir\u00e7ok platformda bu konuda kullan\u0131c\u0131ya hitap edilmesini sa\u011flayan bir y\u00f6ntem. 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