{"id":12704,"date":"2016-03-21T17:24:03","date_gmt":"2016-03-21T15:24:03","guid":{"rendered":"https:\/\/blog.mobiroller.com\/tr\/?p=12704"},"modified":"2018-02-19T10:35:39","modified_gmt":"2018-02-19T07:35:39","slug":"kobiler-icin-mobil-uygulamanin-kapilari-aciliyor","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/kobiler-icin-mobil-uygulamanin-kapilari-aciliyor\/","title":{"rendered":"KOB\u0130\u2019ler i\u00e7in mobil uygulaman\u0131n kap\u0131lar\u0131 a\u00e7\u0131l\u0131yor"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">KOB\u0130\u2019ler ve yeni giri\u015fimler i\u015flerini b\u00fcy\u00fctmek, hedef kitlelerine daha etkili bir \u015fekilde ula\u015farak m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fc geni\u015fletebilmek ad\u0131na, dijital pazarlama konusunda farkl\u0131 y\u00f6ntemler izliyorlar. Bu, internet kullan\u0131m\u0131n\u0131n hen\u00fcz yayg\u0131nla\u015ft\u0131\u011f\u0131 d\u00f6nemlerde bir web sitesi kurmakla ba\u015flam\u0131\u015fken, bug\u00fcn art\u0131k m\u00fc\u015fteri potansiyeline her an her yerden ula\u015fabilmeyi m\u00fcmk\u00fcn hale getiren <\/span><strong><a href=\"https:\/\/blog.mobiroller.com\/tr\/bir-mobil-uygulamanin-basarisi-nasil-olculur\/\" target=\"_blank\" rel=\"noopener\">mobil uygulamalarla<\/a><\/strong><span style=\"font-weight: 400;\"> devam ediyor. \u00d6zellikle KOB\u0130\u2019ler, ad\u0131mlar\u0131n\u0131 art\u0131k mobile g\u00f6re at\u0131yor. <\/span><\/p>\n<p>Bir mobil uygulama sahibi olmak, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelerde, geli\u015ftirilmek istenen pek \u00e7ok farkl\u0131 konuda, giri\u015fimcilere yard\u0131mc\u0131 oluyor. Bunda ku\u015fkusuz ki zaman i\u00e7erisinde de\u011fi\u015fen t\u00fcketici davran\u0131\u015flar\u0131n\u0131n da pay\u0131 b\u00fcy\u00fck. Peki, bir mobil uygulama sahibi olmak KOB\u0130\u2019lere neler kazand\u0131r\u0131r? Hangi t\u00fcketici davran\u0131\u015flar\u0131 KOB\u0130\u2019leri mobil stratejilere y\u00f6nlendirdi? \u0130\u015fte t\u00fcm bu sorular\u0131n cevaplar\u0131&#8230;<!--more--><\/p>\n<h2><b>T\u00fcketici davran\u0131\u015flar\u0131 \u00fczerinde mobilin etkisi<\/b><\/h2>\n<p>Mobil cihazlar\u0131n yayg\u0131nla\u015fmas\u0131n\u0131n ard\u0131ndan kullan\u0131c\u0131lar pek \u00e7ok alanda mobil cihazlar\u0131ndan yard\u0131m almaya ba\u015flad\u0131lar. Ki\u015fisel asistanl\u0131ktan e\u011flenceye, g\u00f6rsel destekten sa\u011fl\u0131kl\u0131 ya\u015fama kadar hayatta ihtiya\u00e7 duyulan hemen her konuda mobil cihazlar\u0131n yard\u0131ma ko\u015ftu\u011funu s\u00f6ylemek art\u0131k m\u00fcmk\u00fcn.<\/p>\n<p>Buna son y\u0131llarda profesyonel i\u00e7erik ihtiyac\u0131n\u0131n artmas\u0131, hem yaz\u0131l\u0131 hem de g\u00f6rsel i\u00e7erik i\u00e7in art\u0131k en iyisine ula\u015fma kayg\u0131s\u0131n\u0131n olu\u015fmas\u0131 da eklenince, i\u015fletmeler i\u00e7in de profesyonel i\u00e7erik olu\u015fturmak ve bunun kullan\u0131c\u0131lar aras\u0131nda yay\u0131l\u0131m\u0131n\u0131 sa\u011flamak ihtiyac\u0131 ka\u00e7\u0131n\u0131lmaz hale geldi. Pek \u00e7ok marka, art\u0131k hedef kitlesi olsun ya da olmas\u0131n, yapt\u0131\u011f\u0131 payla\u015f\u0131mlar\u0131n kullan\u0131c\u0131lar aras\u0131nda yay\u0131lmas\u0131 yoluyla marka bilinirli\u011fini art\u0131rma yoluna gitmeye ba\u015flad\u0131. Web sitesi ve sosyal medya kanallar\u0131 \u00fczerinden bu durum kullan\u0131c\u0131lar aras\u0131nda \u00f6nemli bir etki olu\u015fturdu.<\/p>\n<p>Buna kar\u015f\u0131l\u0131k, her an sosyal medyay\u0131 takip etmeyen, haber kayna\u011f\u0131nda s\u00f6z konusu payla\u015f\u0131mlar\u0131n gerisinde kalan kullan\u0131c\u0131lara ula\u015fmak, zor olabiliyor. \u0130\u015fte bu noktada, bildirimler arac\u0131l\u0131\u011f\u0131yla her an t\u00fcm geli\u015fmeleri ve g\u00fcncel bilgileri aktarma \u00f6zelli\u011fine sahip olan mobil uygulamalar devreye giriyor.<\/p>\n<p>Hedef kitleye y\u00f6nelik bildirimler, \u015firketinize \u00f6zel kampanyalar ve avantajlar\u0131 mobil uygulaman\u0131z sayesinde siz de her t\u00fcketicilere iletebilir, bunun yan\u0131 s\u0131ra bir KOB\u0130 olarak sekt\u00f6r\u00fcn\u00fcze y\u00f6nelik t\u00fcketiciyi ilgilendirecek ve onun ilgisini \u00e7ekebilecek blog i\u00e7erikleriyle mobil uygulaman\u0131zda daha fazla vakit ge\u00e7irmesini sa\u011flayabilirsiniz.<\/p>\n<h2><b>Bir mobil uygulama sahibi olmak neleri de\u011fi\u015ftirir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">KOB\u0130\u2019ler pazarlama i\u00e7in b\u00fcy\u00fck \u00e7apta kampanyalar olu\u015fturmak i\u00e7in yeterl<\/span><span style=\"font-weight: 400;\">i b\u00fct\u00e7e ay\u0131rmakta zorlanabilir. Ayn\u0131 \u015fekilde, bu kampanyalar\u0131 y\u00fcr\u00fctecek ekiplere yine b\u00fct\u00e7e ve zaman ay\u0131ramayabilir. <\/span><\/p>\n<p>Ancak, bir mobil uygulama sahibi olmak, do\u011fru mobil uygulama paketi sayesinde hayat\u0131 sizin i\u00e7in \u00e7ok daha kolay hale getirebilir. \u00d6ncelikle, mobil uygulaman\u0131z\u0131 olu\u015fturmak i\u00e7in y\u00fcksek bir \u00fccret \u00f6demek ya da teknik altyap\u0131 bilgisine sahip olmak zorunda kalmaz, dakikalar i\u00e7erisinde hedef kitlenize ula\u015fmaya ba\u015flayabilirsiniz. Yaln\u0131zca paketi kurduktan sonra i\u00e7eri\u011finizin sizi y\u00f6nlendiren komutlar arac\u0131l\u0131\u011f\u0131yla mobil uygulama hesab\u0131n\u0131za giri\u015fini yapman\u0131z yeterli.<\/p>\n<p>Kurulumun ard\u0131ndan, uygulama ma\u011fazalar\u0131 \u00fczerinden hedef kitlenizin size ula\u015fmas\u0131n\u0131 sa\u011flayacak anahtar kelimeleri se\u00e7tiyseniz, zaman i\u00e7erisinde kullan\u0131c\u0131lar\u0131n mobil uygulaman\u0131z\u0131 indirmeye ba\u015flad\u0131\u011f\u0131n\u0131, uygulama ma\u011fazas\u0131na g\u00f6r\u00fc\u015fler bildirdi\u011finiz g\u00f6zlemleme f\u0131rsat\u0131 da bulabilirsiniz. Dilerseniz, ilerleyen zamanlarda mobil uygulaman\u0131za dil se\u00e7enekleri ekleyebilir, d\u00fcnya \u00e7ap\u0131nda marka bilinirli\u011fi sa\u011flayabilirsiniz. D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndan kullan\u0131c\u0131lar, mobil uygulaman\u0131z arac\u0131l\u0131\u011f\u0131yla yay\u0131nlad\u0131\u011f\u0131n\u0131z g\u00fcncellemeleri, markan\u0131za ve sekt\u00f6re dair i\u00e7erikleri takip edebilir, sosyal medya kanallar\u0131n\u0131z\u0131 da hareketlendirmeye ba\u015flayabilirler.<\/p>\n<p><span style=\"font-weight: 400;\">Siz de bir KOB\u0130 olarak hedeflerinizi y\u00fcksek tutuyor, daha geni\u015f kitlelere ula\u015farak i\u015finizi b\u00fcy\u00fctmek istiyorsan\u0131z, mobil \u00e7\u00f6z\u00fcmler ve en son mobil teknolojiler i\u00e7in MobiRoller ile tan\u0131\u015f\u0131n. <\/span><strong><a href=\"https:\/\/my.mobiroller.com\/Register\" target=\"_blank\" rel=\"noopener\">MobiRoller hesab\u0131n\u0131z\u0131 olu\u015fturarak<\/a><\/strong><span style=\"font-weight: 400;\">, t\u00fcm mobil cihaz kullan\u0131c\u0131lar\u0131n\u0131n markan\u0131z\u0131 ke\u015ffetmesini sa\u011flayabilir, markan\u0131za de\u011fer kazand\u0131rabilirsiniz.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KOB\u0130\u2019ler ve yeni giri\u015fimler i\u015flerini b\u00fcy\u00fctmek, hedef kitlelerine daha etkili bir \u015fekilde ula\u015farak m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fc geni\u015fletebilmek ad\u0131na, dijital pazarlama konusunda farkl\u0131 y\u00f6ntemler izliyorlar. Bu, internet kullan\u0131m\u0131n\u0131n hen\u00fcz yayg\u0131nla\u015ft\u0131\u011f\u0131 d\u00f6nemlerde bir web sitesi kurmakla ba\u015flam\u0131\u015fken, bug\u00fcn art\u0131k m\u00fc\u015fteri potansiyeline her an her yerden ula\u015fabilmeyi m\u00fcmk\u00fcn hale getiren mobil uygulamalarla devam ediyor. \u00d6zellikle KOB\u0130\u2019ler, ad\u0131mlar\u0131n\u0131 art\u0131k mobile [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[185,929,173,198,973,972,971,54,719,221,970,469,45,553],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KOB\u0130\u2019ler i\u00e7in mobil uygulaman\u0131n kap\u0131lar\u0131 a\u00e7\u0131l\u0131yor - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/kobiler-icin-mobil-uygulamanin-kapilari-aciliyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KOB\u0130\u2019ler i\u00e7in mobil uygulaman\u0131n kap\u0131lar\u0131 a\u00e7\u0131l\u0131yor - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"KOB\u0130\u2019ler ve yeni giri\u015fimler i\u015flerini b\u00fcy\u00fctmek, hedef kitlelerine daha etkili bir \u015fekilde ula\u015farak m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fc geni\u015fletebilmek ad\u0131na, dijital pazarlama konusunda farkl\u0131 y\u00f6ntemler izliyorlar. Bu, internet kullan\u0131m\u0131n\u0131n hen\u00fcz yayg\u0131nla\u015ft\u0131\u011f\u0131 d\u00f6nemlerde bir web sitesi kurmakla ba\u015flam\u0131\u015fken, bug\u00fcn art\u0131k m\u00fc\u015fteri potansiyeline her an her yerden ula\u015fabilmeyi m\u00fcmk\u00fcn hale getiren mobil uygulamalarla devam ediyor. \u00d6zellikle KOB\u0130\u2019ler, ad\u0131mlar\u0131n\u0131 art\u0131k mobile [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.mobiroller.com\/tr\/kobiler-icin-mobil-uygulamanin-kapilari-aciliyor\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mobiroller\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-21T15:24:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-19T07:35:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.mobiroller.com\/wp-content\/uploads\/Hero-v3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"895\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mobiroller App Builder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:site\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mobiroller App Builder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/kobiler-icin-mobil-uygulamanin-kapilari-aciliyor\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/kobiler-icin-mobil-uygulamanin-kapilari-aciliyor\/\"},\"author\":{\"name\":\"Mobiroller App Builder\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/#\/schema\/person\/d22368c9621e0d1af6bb69ef242c889b\"},\"headline\":\"KOB\u0130\u2019ler i\u00e7in mobil uygulaman\u0131n kap\u0131lar\u0131 a\u00e7\u0131l\u0131yor\",\"datePublished\":\"2016-03-21T15:24:03+00:00\",\"dateModified\":\"2018-02-19T07:35:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/kobiler-icin-mobil-uygulamanin-kapilari-aciliyor\/\"},\"wordCount\":767,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/#organization\"},\"keywords\":[\"dijital pazarlama\",\"i\u015f i\u00e7in mobil uygulama\",\"i\u015fletmeler i\u00e7in mobil uygulama\",\"KOB\u0130\",\"KOB\u0130 i\u00e7in mobil uygulama\",\"KOB\u0130 mobil uygulama\",\"KOB\u0130\u2019ler\",\"mobil uygulama\",\"mobil uygulama haz\u0131rlamak\",\"mobil uygulama olu\u015fturmak\",\"Mobil uygulama sahibi olmak\",\"mobil uygulama yapmak\",\"mobil uygulamalar\",\"pazarlama stratejileri\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.mobiroller.com\/tr\/kobiler-icin-mobil-uygulamanin-kapilari-aciliyor\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/kobiler-icin-mobil-uygulamanin-kapilari-aciliyor\/\",\"url\":\"https:\/\/blog.mobiroller.com\/tr\/kobiler-icin-mobil-uygulamanin-kapilari-aciliyor\/\",\"name\":\"KOB\u0130\u2019ler i\u00e7in mobil uygulaman\u0131n kap\u0131lar\u0131 a\u00e7\u0131l\u0131yor - 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