{"id":12886,"date":"2016-04-27T11:22:13","date_gmt":"2016-04-27T08:22:13","guid":{"rendered":"https:\/\/blog.mobiroller.com\/tr\/?p=12886"},"modified":"2018-02-19T12:07:44","modified_gmt":"2018-02-19T09:07:44","slug":"mobil-uygulamanin-basarili-olmasini-saglayacak-anlik-bildirimler-nasil-olusturulur","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamanin-basarili-olmasini-saglayacak-anlik-bildirimler-nasil-olusturulur\/","title":{"rendered":"Mobil uygulaman\u0131n ba\u015far\u0131l\u0131 olmas\u0131n\u0131 sa\u011flayacak anl\u0131k bildirimler nas\u0131l olu\u015fturulur?"},"content":{"rendered":"

Fiziksel ma\u011fazan\u0131z, online ticaret siteniz ya da herhangi bir ki\u015fisel giri\u015fiminiz i\u00e7in pazarlama konusunda mobilin deste\u011fini almak, dijital d\u00fcnyan\u0131n gitgide daha da b\u00fcy\u00fcd\u00fc\u011f\u00fc ve markalara de\u011fer kazand\u0131rd\u0131\u011f\u0131 son y\u0131llarda atabilece\u011finiz en sa\u011flam ad\u0131mlardan biri. Art\u0131k sekt\u00f6r\u00fcn\u00fcn en g\u00fc\u00e7l\u00fc markalar\u0131ndan en k\u00fc\u00e7\u00fck i\u015fletmelere kadar t\u00fcm ticari faaliyetler, <\/span>kar amac\u0131 g\u00f6zetmeyen kurulu\u015flar<\/strong><\/a>, k\u0131sacas\u0131 hedef kitlesine ula\u015fmak isteyen t\u00fcm olu\u015fumlar ve \u015fah\u0131slar, <\/span>mobil uygulama<\/span> olu\u015fturarak ama\u00e7lar\u0131na daha h\u0131zl\u0131 ula\u015f\u0131yor. <\/span><\/p>\n

Mobili bu kadar avantajl\u0131 k\u0131lan ve mobil uygulama<\/strong><\/a> sahiplerinin ba\u015far\u0131ya ula\u015fmas\u0131ndaki en \u00f6nemli etkenlerin ba\u015f\u0131nda, mobilin anl\u0131k bildirimler arac\u0131l\u0131\u011f\u0131yla kullan\u0131c\u0131lara her an her yerden ula\u015fabilmesi, onlar\u0131 aksiyona davet etmesi ve geli\u015fmelerden an\u0131nda haberdar etmesi geliyor. T\u00fcm bu faydalar, ayn\u0131 zamanda kullan\u0131c\u0131lar\u0131n uygulama ma\u011fazalar\u0131n\u0131 s\u0131kl\u0131kla ziyaret ederek, giri\u015fimlerin, <\/span>blogger\u2019lar\u0131n<\/strong><\/a>, <\/span>derneklerin<\/strong><\/a>, k\u0131sacas\u0131 takip\u00e7isi olmak istedikleri t\u00fcm giri\u015fim ve \u015fah\u0131slar\u0131n mobil uygulamalar\u0131 olup olmad\u0131\u011f\u0131n\u0131 kontrol etmelerine, uygulamay\u0131 indirmeyi tercih etmelerine de zemin haz\u0131rlad\u0131.<\/span><\/p>\n

Ancak, anl\u0131k bildirimler her zaman amac\u0131na ula\u015famayabilir. Anl\u0131k bildirim i\u00e7erikleri konusunda \u00f6zenli davran\u0131lmas\u0131, gerekirse profesyonel i\u00e7erik ajanslar\u0131ndan yard\u0131m al\u0131nmas\u0131 \u00e7ok daha faydal\u0131 olabilir. Dile, sosyal medya ve genel g\u00fcndeme hakim, etkili ve dijital pazarlama konusunda ba\u015far\u0131l\u0131 bir ekiple \u00e7al\u0131\u015fmak, anl\u0131k bildirimlerin de etkisini art\u0131rarak, hedef kitleyi yakalamaya yard\u0131mc\u0131 olabilir.<\/p>\n

Peki, bu profesyonel ekipler, anl\u0131k bildirimlerde nelere dikkat ediyor? Anl\u0131k bildirimler i\u00e7in i\u00e7erik olu\u015ftururken hangi detaylar \u00f6nem kazan\u0131yor? E\u011fer profesyonel ekipler i\u00e7in ay\u0131racak bir b\u00fct\u00e7eniz yoksa, kendi anl\u0131k bildirim i\u00e7eriklerinizi kendiniz olu\u015fturmak istiyorsan\u0131z, i\u015fte size \u00e7ok yard\u0131mc\u0131 olacak birka\u00e7 ipucu…<\/p>\n

Ger\u00e7ek zamanl\u0131 i\u00e7erikler olu\u015fturun<\/b><\/p>\n

Belirli g\u00fcn ve haftalar, dijital pazarlama konusunda \u00f6ncelikle dikkat edilmesi gereken noktalar\u0131n ba\u015f\u0131nda geliyor. Yaln\u0131zca ticari faaliyetler konusunda de\u011fil, ayn\u0131 zamanda organizasyonlar i\u00e7in ipu\u00e7lar\u0131, p\u00fcf noktalar\u0131 gibi konularda da kullan\u0131c\u0131lar i\u00e7eriklere ihtiya\u00e7 duyabiliyorlar.<\/p>\n

Mobil uygulaman\u0131z arac\u0131l\u0131\u011f\u0131yla, bu \u00f6zel g\u00fcnlerle ilgili ger\u00e7ek zamanl\u0131 anl\u0131k bildirimler haz\u0131rlayabilir, \u00f6nceden haz\u0131rlad\u0131\u011f\u0131n\u0131z blog yaz\u0131lar\u0131na, g\u00f6rsellere, yapt\u0131\u011f\u0131n\u0131z etkinliklere y\u00f6nelik i\u00e7eriklere kullan\u0131c\u0131lar\u0131n\u0131z\u0131 y\u00f6nlendirebilirsiniz. \u00d6rne\u011fin, may\u0131s ay\u0131nda H\u0131d\u0131rellez zaman\u0131 kullan\u0131c\u0131lara anl\u0131k bildirimler arac\u0131l\u0131\u011f\u0131yla rit\u00fcelleri hat\u0131rlatabilir, bu rit\u00fcellere y\u00f6nelik i\u00e7erikler haz\u0131rlad\u0131ysan\u0131z ya da bu H\u0131drellez i\u00e7in i\u015fletmenizde\/kurulu\u015funuzda bir etkinlik d\u00fczenleyecekseniz, mobil uygulaman\u0131zda bununla ilgili i\u00e7eri\u011fe y\u00f6nlendirme yapabilirsiniz. B\u00f6ylece kat\u0131l\u0131m\u0131 art\u0131rabilir ya da mobil uygulama i\u00e7erisinde ge\u00e7irilen s\u00fcreyi uzatabilirsiniz.<\/p>\n

Robotla\u015fmayan bir ileti\u015fim kurun<\/b><\/h2>\n

Her g\u00fcn ayn\u0131 saatte payla\u015f\u0131mlar yapmak, yaln\u0131zca s\u00f6zc\u00fckleri de\u011fi\u015ftirerek ayn\u0131 kal\u0131p \u00fczerinden ileti\u015fim kurmak, kullan\u0131c\u0131lar\u0131n bir robotla ileti\u015fim halinde olduklar\u0131 hissine kap\u0131lmalar\u0131na neden olabilir. Bu da marka ile ba\u011f kurmay\u0131 zorla\u015ft\u0131ran durumlardan biridir.<\/p>\n

E\u011fer mobil uygulaman\u0131z \u00fczerinden kullan\u0131c\u0131lar\u0131n kendilerini daha rahat hissedecekleri bir platform olu\u015fturmak ve onlar\u0131n vazge\u00e7emeyece\u011fi bir mobil uygulamaya sahip olmak istiyorsan\u0131z, random (geli\u015fig\u00fczel) saatlerde, \u00f6rne\u011fin 11:32, 15:56, 20:03 gibi zamanlarda anl\u0131k bildirimlerinizi g\u00f6nderebilir, alternatif bildirimlerle farkl\u0131 konularda kullan\u0131c\u0131lar\u0131 aksiyona davet edebilirsiniz.<\/p>\n

Uygulama i\u00e7erisinde ge\u00e7irilen zaman\u0131 art\u0131rmaya odaklan\u0131n<\/b><\/h2>\n

Kullan\u0131c\u0131lar bir mobil uygulama \u00fczerinde ne kadar zaman ge\u00e7irirlerse, o mobil uygulama ile aralar\u0131nda o kadar sa\u011flam ba\u011flar kurarlar. S\u0131k s\u0131k vakit ge\u00e7irmek i\u00e7in ba\u015fvurulan ve g\u00fcncellemeleri, yeni i\u00e7erikleri d\u00f6rt g\u00f6zle beklenen mobil uygulamalar, bir s\u00fcre sonra kullan\u0131c\u0131lar a\u00e7\u0131s\u0131ndan vazge\u00e7ilmez hale gelebilir.<\/p>\n

Dolay\u0131s\u0131yla, onlar\u0131n kategori yap\u0131s\u0131 i\u00e7erisinde daha fazla gezinecekleri, m\u00fcmk\u00fcnse hepsine ilgi duyabilecekleri i\u00e7erikler haz\u0131rlamaya gayret edin. Ancak, \u00f6nce onlar\u0131 anl\u0131k bildirimlerinizle g\u00fcncel i\u00e7eri\u011fe y\u00f6nlendirmeniz ve daha fazlas\u0131 i\u00e7in mobil uygulama i\u00e7erisindeki di\u011fer i\u00e7eriklere g\u00f6z gezdirebileceklerini, merak uyand\u0131racak bir \u015fekilde bildirmeniz gerekiyor.<\/p>\n

Ayn\u0131 \u015fekilde, dilerseniz foto galeri olu\u015fturarak, markan\u0131za\/kurulu\u015funuza\/blog\u2019unuza ait g\u00f6rseller payla\u015fabilir, logonuzun bulundu\u011fu bu g\u00f6rsellerin istenirse duvar ka\u011f\u0131d\u0131 olarak kullan\u0131labilece\u011fini de anl\u0131k bildirim olarak g\u00f6nderebilirsiniz. B\u00f6ylece yine mobil uygulaman\u0131z i\u00e7erisinde bolca vakit ge\u00e7irilmesini sa\u011flayabilirsiniz.<\/p>\n

Hedef kitleye uygun bir yakla\u015f\u0131m tarz\u0131 benimseyin<\/b><\/h2>\n

Elbette hedef kitlenizle aran\u0131zda resmiyet olmamas\u0131nda fayda var. Bu nedenle, anl\u0131k bildirimleriniz arac\u0131l\u0131\u011f\u0131yla onlara hitap ederken, ya\u015f aral\u0131\u011f\u0131, cinsiyet, k\u00fclt\u00fcrel yap\u0131 gibi genel \u00f6zelliklerini g\u00f6z \u00f6n\u00fcnde bulundurarak, uygun bir dil olu\u015fturman\u0131z onlar\u0131n mobil uygulaman\u0131za bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 olumlu y\u00f6nde etkileyebilir.<\/p>\n

\u00d6rne\u011fin, gen\u00e7 kitleye hitap ederken sosyal medyada yayg\u0131n olarak kullan\u0131lan dil ve pop\u00fcler olan konulardan yararlanarak, enerjik, e\u011flenceli, mizahi bir yakla\u015f\u0131m sergileyebilirsiniz. B\u00f6ylece, mobil uygulaman\u0131z \u00fczerinden gelecek anl\u0131k bildirimleri d\u00f6rt g\u00f6zle bekleyeceklerdir.<\/p>\n

Yaln\u0131zca tan\u0131t\u0131m ve ticari ama\u00e7l\u0131 d\u00fc\u015f\u00fcnmeyin<\/b><\/h2>\n

Mobil uygulama olu\u015fturman\u0131z\u0131n as\u0131l amac\u0131 markan\u0131z\u0131 tan\u0131tmak, sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak ve daha daha fazla ki\u015fiyi e-ticaret sitenize\/fiziksel ma\u011fazan\u0131za y\u00f6nlendirmek olabilir. Ancak, s\u00fcrekli indirim ve kampanyalara y\u00f6nelik anl\u0131k bildirimler g\u00f6ndermeniz, bir s\u00fcre sonra kullan\u0131c\u0131lara s\u0131k\u0131c\u0131 ya da samimiyetsiz gelebilir. Bunun \u00f6n\u00fcne ge\u00e7mek i\u00e7in baz\u0131 g\u00fcnler iyi \u00e7al\u0131\u015fmalar, iyi hafta sonlar\u0131 dileyebilir, bayram ve \u00f6zel g\u00fcnlerde kutlama mesajlar\u0131n\u0131z\u0131 anl\u0131k bildirimler arac\u0131l\u0131\u011f\u0131yla iletebilirsiniz. Bu sayede, \u00e7ok daha olumlu bir ili\u015fki kurmay\u0131 ba\u015farabilirsiniz.<\/p>\n

Mobilde tecr\u00fcbe kazand\u0131k\u00e7a siz de kendi stratejilerinizi olu\u015fturabilir, \u00e7ok daha \u00e7arp\u0131c\u0131 anl\u0131k bildirimlerle daha fazla kullan\u0131c\u0131 kazanabilirsiniz. Ancak, ilk etapta mobil konusunda en etkili \u00e7\u00f6z\u00fcmlere ve dijital pazarlama y\u00f6ntemlerine ula\u015fmak i\u00e7in hemen MobiRoller ile tan\u0131\u015f\u0131n. MobiRoller\u2019\u0131n t\u00fcm i\u015fletme ve kurulu\u015flara uygun mobil uygulama altyap\u0131s\u0131yla hedef kitlenizin sizi uygulama ma\u011fazalar\u0131nda k\u0131sa s\u00fcrede ke\u015ffetmesini sa\u011flayabilirsiniz. Dilerseniz, <\/span>hemen \u00fccretsiz hesab\u0131n\u0131z\u0131 olu\u015fturun<\/strong><\/a>; mobil d\u00fcnyaya ilk ad\u0131m\u0131 \u015fimdi at\u0131n.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Fiziksel ma\u011fazan\u0131z, online ticaret siteniz ya da herhangi bir ki\u015fisel giri\u015fiminiz i\u00e7in pazarlama konusunda mobilin deste\u011fini almak, dijital d\u00fcnyan\u0131n gitgide daha da b\u00fcy\u00fcd\u00fc\u011f\u00fc ve markalara de\u011fer kazand\u0131rd\u0131\u011f\u0131 son y\u0131llarda atabilece\u011finiz en sa\u011flam ad\u0131mlardan biri. Art\u0131k sekt\u00f6r\u00fcn\u00fcn en g\u00fc\u00e7l\u00fc markalar\u0131ndan en k\u00fc\u00e7\u00fck i\u015fletmelere kadar t\u00fcm ticari faaliyetler, kar amac\u0131 g\u00f6zetmeyen kurulu\u015flar, k\u0131sacas\u0131 hedef kitlesine ula\u015fmak isteyen […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[1021,1019,1020,54,253,1018,1017,1016,1022,221,476,475,45],"yoast_head":"\nMobil uygulaman\u0131n ba\u015far\u0131l\u0131 olmas\u0131n\u0131 sa\u011flayacak anl\u0131k bildirimler nas\u0131l olu\u015fturulur? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamanin-basarili-olmasini-saglayacak-anlik-bildirimler-nasil-olusturulur\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil uygulaman\u0131n ba\u015far\u0131l\u0131 olmas\u0131n\u0131 sa\u011flayacak anl\u0131k bildirimler nas\u0131l olu\u015fturulur? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Fiziksel ma\u011fazan\u0131z, online ticaret siteniz ya da herhangi bir ki\u015fisel giri\u015fiminiz i\u00e7in pazarlama konusunda mobilin deste\u011fini almak, dijital d\u00fcnyan\u0131n gitgide daha da b\u00fcy\u00fcd\u00fc\u011f\u00fc ve markalara de\u011fer kazand\u0131rd\u0131\u011f\u0131 son y\u0131llarda atabilece\u011finiz en sa\u011flam ad\u0131mlardan biri. 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