{"id":12942,"date":"2016-05-09T09:22:57","date_gmt":"2016-05-09T06:22:57","guid":{"rendered":"https:\/\/blog.mobiroller.com\/tr\/?p=12942"},"modified":"2018-02-19T12:21:04","modified_gmt":"2018-02-19T09:21:04","slug":"dunyadan-en-guncel-mobil-alisveris-egilimleri","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/dunyadan-en-guncel-mobil-alisveris-egilimleri\/","title":{"rendered":"D\u00fcnyadan en g\u00fcncel mobil al\u0131\u015fveri\u015f e\u011filimleri"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">D\u00fcnya d\u00f6n\u00fcyor, teknoloji y\u00f6n de\u011fi\u015ftiriyor ve bu do\u011frultuda kullan\u0131c\u0131 davran\u0131\u015flar\u0131 da yeniden \u015fekilleniyor. Ancak do\u011fal olarak geli\u015fmelere t\u00fcm d\u00fcnya ayn\u0131 h\u0131zda ayak uyduram\u0131yor. Bu nedenle kimi \u00fclkelerde <\/span><a href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-pazarlama-ve-degisen-tuketici-aliskanliklari\/\"><strong>kullan\u0131c\u0131 davran\u0131\u015flar\u0131<\/strong><\/a><span style=\"font-weight: 400;\"> h\u0131zla de\u011fi\u015fim g\u00f6sterirken, kimi \u00fclke vatanda\u015flar\u0131 ise al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fmesine diren\u00e7 g\u00f6stermeye \u00e7abalayabiliyor. Hatta bazen bu farkl\u0131 davran\u0131\u015f \u00f6zellikleri ayn\u0131 \u00fclke vatanda\u015flar\u0131nda bile \u00e7e\u015fitlilik g\u00f6sterebiliyor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7ok yeni olmayan, ancak yine de geli\u015fme s\u00fcresi tamamlanmayan mobil d\u00fcnya ise kullan\u0131c\u0131lara hemen her g\u00fcn yeni kap\u0131lar a\u00e7maya devam ediyor. Geli\u015fmelere uyum sa\u011flamakla direnmek aras\u0131nda gidip gelen kullan\u0131c\u0131lar ise kar\u015f\u0131la\u015ft\u0131klar\u0131 teknolojik yakla\u015f\u0131mlara kar\u015f\u0131 \u00e7o\u011fu zaman, i\u00e7inde bulundu\u011fu \u00fclkenin ko\u015fullar\u0131na g\u00f6re tepki veriyor. E-ticaret y\u00f6ntemine t\u00fcm d\u00fcnyada farkl\u0131 h\u0131zda de\u011fi\u015fim g\u00f6sterilirken yine online al\u0131\u015fveri\u015fin yeni bir boyutu say\u0131labilecek mobil al\u0131\u015fveri\u015fe olan tutumlar da \u00fclkeden \u00fclkeye de\u011fi\u015fim kaydedebiliyor. Bu noktada, markalar\u0131n <\/span>sat\u0131\u015f<span style=\"font-weight: 400;\"> yapmak istedikleri hedef kitlelerinin davran\u0131\u015f modellerini de\u011ferlendirmesi \u00f6nem ta\u015f\u0131yor.<\/span><\/p>\n<p>Buna g\u00f6re yurt d\u0131\u015f\u0131na al\u0131\u015fveri\u015f hizmeti sunan mobil uygulama sahiplerinin kullan\u0131c\u0131lar\u0131n\u0131 detayl\u0131 bir \u015fekilde tan\u0131mas\u0131 gerekiyor. \u0130\u015fte mobil uygulama sahipleri i\u00e7in d\u00fcnya genelinde baz\u0131 al\u0131\u015fveri\u015f e\u011filimleri&#8230;<!--more--><\/p>\n<h2><b>Mobile uyum sa\u011flayanlar<\/b><\/h2>\n<p>D\u00fcnyan\u0131n en h\u0131zl\u0131 internetine sahip olan G\u00fcney Kore, mobil telefon kullan\u0131m oran\u0131nda da y\u00fczde 50 ile en yak\u0131n rakibi Japonya\u2019ya y\u00fczde 4\u2019l\u00fck bir fark atm\u0131\u015f bulunuyor. Ancak mobil al\u0131\u015fveri\u015f konusuna gelindi\u011finde ise Kanada bayra\u011f\u0131 ta\u015f\u0131yor ve mobil cihazlardan yap\u0131lan sat\u0131n almalarda y\u00fczde 70\u2019lik bir oran ortaya koyuyor. Tablet ve ak\u0131ll\u0131 telefon kullan\u0131m\u0131n\u0131n d\u00fc\u015f\u00fck, laptop kullan\u0131m\u0131n\u0131n ise olduk\u00e7a yayg\u0131n oldu\u011fu Brezilya, mobil cihazlardan al\u0131\u015fveri\u015f yapma konusunda y\u00fczde 7 oranla bir\u00e7ok \u00fclkenin gerisinde kalm\u0131\u015f bulunuyor. Brezilya\u2019n\u0131n yan\u0131 s\u0131ra ABD de y\u00fczde 16\u2019l\u0131k oran\u0131yla sat\u0131n alma ihtiyac\u0131 i\u00e7in mobil cihazlar\u0131 en az tercih eden \u00fclkelerin ba\u015f\u0131nda geliyor.<\/p>\n<p>Mobil al\u0131\u015fveri\u015fe en h\u0131zl\u0131 uyum sa\u011flayan \u00fclkeler aras\u0131nda bulunan \u00c7in\u2019de 2015 y\u0131l\u0131nda e-ticaret harcamalar\u0131 562,66 milyar dolar\u0131 bulurken, mobil cihazlar yoluyla al\u0131\u015fveri\u015f yapmay\u0131 s\u0131kl\u0131kla tercih eden Kanada\u2019da da ise bu miktar sadece 28,78 milyar dolar. Yakla\u015f\u0131k 100 milyon ABD vatanda\u015f\u0131, \u015fimdiye kadar en az bir defa mobil al\u0131\u015fveri\u015f yapm\u0131\u015f; ancak mobil al\u0131\u015fveri\u015fin g\u00fcvenli olup olmad\u0131\u011f\u0131 konusunda endi\u015feler duyuyor.<\/p>\n<h2><b>Al\u0131\u015fveri\u015f trendleri<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130ngiltere\u2019de online al\u0131\u015fveri\u015flerin toplam ekonomideki pay\u0131 y\u00fczde 30 ve \u00f6nemli bir \u00e7o\u011funlu\u011fu da ak\u015fam 6\u2019dan sonra yap\u0131l\u0131yor. Bunun yan\u0131 s\u0131ra Fransa\u2019da yap\u0131lan online al\u0131\u015fveri\u015flerin y\u00fczde 19\u2019u Frans\u0131z olmayan markalar yoluyla ger\u00e7ekle\u015ftiriliyor. <\/span><a href=\"https:\/\/blog.mobiroller.com\/tr\/moda-sektorunde-uygulama-gelistirmenin-avantaji\/\"><strong>Moda<\/strong><\/a><span style=\"font-weight: 400;\"> al\u0131\u015fveri\u015finin en y\u00fcksek oldu\u011fu \u00fclkelerin ba\u015f\u0131nda Almanya geliyor. Ak\u0131ll\u0131 telefon sahibi olan Kanadal\u0131lar\u0131n y\u00fczde 67\u2019lik \u00e7o\u011funlu\u011fu ise mobilden al\u0131\u015fveri\u015f yapma e\u011filimi g\u00f6steriyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobil al\u0131\u015fveri\u015f pazar\u0131n\u0131n h\u0131zla y\u00fckseli\u015f g\u00f6sterdi\u011fi pazarlar\u0131n ba\u015f\u0131nda Hindistan, Meksika ve Orta Do\u011fu \u00fclkeleri geliyor. Bu \u00fclkelerde yap\u0131lan online al\u0131\u015fveri\u015flerin \u00f6nemli bir k\u0131sm\u0131 mobil cihazlar yoluyla ger\u00e7ekle\u015fiyor. Bu nedenle markalar\u0131n\u0131n \u00f6zellikle bu \u00fclkelerin \u00f6zelliklerine uygun mobil uygulamalara sahip oldu\u011fu g\u00f6zlemleniyor.<\/span><\/p>\n<h2><b>Markalar\u0131n \u00fczerine d\u00fc\u015fen g\u00f6revler<\/b><\/h2>\n<p>Mobil cihazlar \u00fczerinden ger\u00e7ekle\u015ftirilen sat\u0131n alma i\u015flemlerinde \u00e7o\u011funlukla g\u00fcvenlik ve s\u00fcre\u00e7 konular\u0131 kullan\u0131c\u0131lar\u0131 tedirgin ediyor. Bu markalar\u0131n g\u00fcvenilirliklerini kullan\u0131c\u0131lara ispat etmeleri ve \u00f6deme s\u00fcre\u00e7lerini \u00e7ok daha kullan\u0131c\u0131 dostu hale getirmeleri, bu oranlar\u0131n art\u0131\u015f g\u00f6stermesinde b\u00fcy\u00fck rol oynuyor. Ayr\u0131ca ba\u015fta Hindistan olmak \u00fczere nakliye ve ta\u015f\u0131ma konusunun sorunlu oldu\u011fu \u00fclkelerde de teslimat i\u015flemlerinde kolayl\u0131klar sunmak faydal\u0131 olabilir. \u00c7\u00fcnk\u00fc bu gibi \u00fclkeler, online al\u0131\u015fveri\u015f i\u00e7in olduk\u00e7a elveri\u015fli pazarlar olu\u015fturabiliyor.<\/p>\n<p><span style=\"font-weight: 400;\">Hedef kitlenin yabanc\u0131 \u00fclke vatanda\u015flar\u0131ndan olu\u015ftu\u011fu mobil al\u0131\u015fveri\u015f \u015firketlerinin t\u00fcketici davran\u0131\u015flar\u0131 hakk\u0131nda bilgi sahibi olmas\u0131 gerekiyor. Bunun yan\u0131 s\u0131ra markalar\u0131n sahip oldu\u011fu mobil uygulamalar\u0131n da kullan\u0131c\u0131lar\u0131n beklentilerini kar\u015f\u0131layabilecek donan\u0131ma sahip olmas\u0131 da sat\u0131\u015flar\u0131n artmas\u0131nda b\u00fcy\u00fck rol oynuyor. MobiRoller, hedef kitlenizin istedi\u011fi gibi bir mobil uygulamaya sahip olabilmeniz i\u00e7in ihtiyac\u0131n\u0131z olan her \u015feyi sunuyor. <\/span><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/my.mobiroller.com\/Register\">Siz de MobiRoller hesab\u0131n\u0131z\u0131 olu\u015fturun<\/a>;<\/strong><\/span><span style=\"font-weight: 400;\">birka\u00e7 dakika i\u00e7inde m\u00fc\u015fterilerinize ula\u015fmaya haz\u0131r olun.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnya d\u00f6n\u00fcyor, teknoloji y\u00f6n de\u011fi\u015ftiriyor ve bu do\u011frultuda kullan\u0131c\u0131 davran\u0131\u015flar\u0131 da yeniden \u015fekilleniyor. Ancak do\u011fal olarak geli\u015fmelere t\u00fcm d\u00fcnya ayn\u0131 h\u0131zda ayak uyduram\u0131yor. Bu nedenle kimi \u00fclkelerde kullan\u0131c\u0131 davran\u0131\u015flar\u0131 h\u0131zla de\u011fi\u015fim g\u00f6sterirken, kimi \u00fclke vatanda\u015flar\u0131 ise al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fmesine diren\u00e7 g\u00f6stermeye \u00e7abalayabiliyor. Hatta bazen bu farkl\u0131 davran\u0131\u015f \u00f6zellikleri ayn\u0131 \u00fclke vatanda\u015flar\u0131nda bile \u00e7e\u015fitlilik g\u00f6sterebiliyor. \u00c7ok yeni [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[722,1044,753,462,273,1042,721,871,54,358,311,1041,1043,379,279,1046,1045],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00fcnyadan en g\u00fcncel mobil al\u0131\u015fveri\u015f e\u011filimleri - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/dunyadan-en-guncel-mobil-alisveris-egilimleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00fcnyadan en g\u00fcncel mobil al\u0131\u015fveri\u015f e\u011filimleri - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"D\u00fcnya d\u00f6n\u00fcyor, teknoloji y\u00f6n de\u011fi\u015ftiriyor ve bu do\u011frultuda kullan\u0131c\u0131 davran\u0131\u015flar\u0131 da yeniden \u015fekilleniyor. Ancak do\u011fal olarak geli\u015fmelere t\u00fcm d\u00fcnya ayn\u0131 h\u0131zda ayak uyduram\u0131yor. Bu nedenle kimi \u00fclkelerde kullan\u0131c\u0131 davran\u0131\u015flar\u0131 h\u0131zla de\u011fi\u015fim g\u00f6sterirken, kimi \u00fclke vatanda\u015flar\u0131 ise al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fmesine diren\u00e7 g\u00f6stermeye \u00e7abalayabiliyor. Hatta bazen bu farkl\u0131 davran\u0131\u015f \u00f6zellikleri ayn\u0131 \u00fclke vatanda\u015flar\u0131nda bile \u00e7e\u015fitlilik g\u00f6sterebiliyor. \u00c7ok yeni [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.mobiroller.com\/tr\/dunyadan-en-guncel-mobil-alisveris-egilimleri\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mobiroller\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-09T06:22:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-19T09:21:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.mobiroller.com\/wp-content\/uploads\/Hero-v3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"895\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mobiroller App Builder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:site\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mobiroller App Builder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/dunyadan-en-guncel-mobil-alisveris-egilimleri\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/dunyadan-en-guncel-mobil-alisveris-egilimleri\/\"},\"author\":{\"name\":\"Mobiroller App Builder\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/#\/schema\/person\/d22368c9621e0d1af6bb69ef242c889b\"},\"headline\":\"D\u00fcnyadan en g\u00fcncel mobil al\u0131\u015fveri\u015f e\u011filimleri\",\"datePublished\":\"2016-05-09T06:22:57+00:00\",\"dateModified\":\"2018-02-19T09:21:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/dunyadan-en-guncel-mobil-alisveris-egilimleri\/\"},\"wordCount\":813,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/#organization\"},\"keywords\":[\"al\u0131\u015fveri\u015f\",\"d\u00fcnya\",\"e-ticaret\",\"hedef kitle\",\"kullan\u0131c\u0131\",\"kullan\u0131c\u0131 davran\u0131\u015f\u0131\",\"Mobil al\u0131\u015fveri\u015f\",\"mobil e-ticaret\",\"mobil uygulama\",\"m\u00fc\u015fteri\",\"\u00f6deme\",\"sat\u0131n alma\",\"sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131\",\"sat\u0131\u015f\",\"teknoloji\",\"teslimat\",\"trendler\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.mobiroller.com\/tr\/dunyadan-en-guncel-mobil-alisveris-egilimleri\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/dunyadan-en-guncel-mobil-alisveris-egilimleri\/\",\"url\":\"https:\/\/blog.mobiroller.com\/tr\/dunyadan-en-guncel-mobil-alisveris-egilimleri\/\",\"name\":\"D\u00fcnyadan en g\u00fcncel mobil al\u0131\u015fveri\u015f e\u011filimleri - 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Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.mobiroller.com\/tr\/dunyadan-en-guncel-mobil-alisveris-egilimleri\/","og_locale":"tr_TR","og_type":"article","og_title":"D\u00fcnyadan en g\u00fcncel mobil al\u0131\u015fveri\u015f e\u011filimleri - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","og_description":"D\u00fcnya d\u00f6n\u00fcyor, teknoloji y\u00f6n de\u011fi\u015ftiriyor ve bu do\u011frultuda kullan\u0131c\u0131 davran\u0131\u015flar\u0131 da yeniden \u015fekilleniyor. Ancak do\u011fal olarak geli\u015fmelere t\u00fcm d\u00fcnya ayn\u0131 h\u0131zda ayak uyduram\u0131yor. Bu nedenle kimi \u00fclkelerde kullan\u0131c\u0131 davran\u0131\u015flar\u0131 h\u0131zla de\u011fi\u015fim g\u00f6sterirken, kimi \u00fclke vatanda\u015flar\u0131 ise al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fmesine diren\u00e7 g\u00f6stermeye \u00e7abalayabiliyor. 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