{"id":13199,"date":"2016-07-13T13:38:31","date_gmt":"2016-07-13T10:38:31","guid":{"rendered":"https:\/\/blog.mobiroller.com\/tr\/?p=13199"},"modified":"2018-02-13T17:48:54","modified_gmt":"2018-02-13T14:48:54","slug":"mobil-uygulamada-anlik-bildirimler-hakkinda-bilinmesi-gereken-noktalar","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamada-anlik-bildirimler-hakkinda-bilinmesi-gereken-noktalar\/","title":{"rendered":"Mobil uygulamada anl\u0131k bildirimler hakk\u0131nda bilinmesi gereken noktalar"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-full wp-image-11838 alignleft\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-170915-anlik-bildirim-1-300.jpg\" alt=\"Mobil uygulaman\u0131z i\u00e7in etkili anl\u0131k bildirimler olu\u015fturman\u0131n ipu\u00e7lar\u0131\" width=\"300\" height=\"225\" \/>Hedef kitlesine yer ve zaman s\u0131n\u0131rlamas\u0131 olmaks\u0131z\u0131n ula\u015fmak isteyen firmalar, mobil cihazlar\u0131n kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftirmesiyle beraber mobil uygulamalar\u0131n\u0131 olu\u015fturmak i\u00e7in kollar\u0131 s\u0131vamaya ba\u015flad\u0131. Mobilin pazarlama alan\u0131nda giderek artan \u00f6neminin fark\u0131nda olan bu i\u015fletmeler, mobil platformu etkin olarak kullanabilmek ad\u0131na \u201cpush notification\u201d olarak da bilinen anl\u0131k bildirimlerden yararlanarak daha fazla ki\u015fiye ula\u015fabiliyor. <\/span><a href=\"https:\/\/blog.mobiroller.com\/tr\/anlik-bildirimler-mobil-pazarlama-calismalariniza-nasil-katkida-bulunur\/\"><span style=\"font-weight: 400;\">Anl\u0131k bildirimler<\/span><\/a><span style=\"font-weight: 400;\">, m\u00fc\u015fteri ili\u015fkilerini geli\u015ftirmek ve sat\u0131\u015flar\u0131 art\u0131rmak gibi pek \u00e7ok konuda firmalara avantaj sa\u011flayabiliyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobil cihazlarda anl\u0131k bildirimler, genel olarak sesli veya titre\u015fimli uyar\u0131, bir ba\u015fl\u0131k ve i\u015faretin yer ald\u0131\u011f\u0131 bilgilendirme i\u00e7erikleri olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Anl\u0131k bildirimler, mobil kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekecek bir uyar\u0131 verdiklerinden ve cihaz\u0131n ana ekran\u0131nda da g\u00f6r\u00fcnebildi\u011finden olduk\u00e7a etkili bir ileti\u015fim y\u00f6ntemi olarak s\u0131kl\u0131kla kullan\u0131m\u0131na ba\u015fvuruluyor. Bir mobil uygulaman\u0131n, mobil uyumlu bir web sitesi ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda sahip oldu\u011fu en \u00f6nemli avantajlardan biri olan anl\u0131k bildirimler, kullan\u0131c\u0131y\u0131 hedeflenen davran\u0131\u015f\u0131 ger\u00e7ekle\u015ftirmeye y\u00f6nlendirme konusunda e-postalara ve sosyal medya a\u011flar\u0131na oranla \u00e7ok daha fazla etkili olabiliyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte anl\u0131k bildirimlerin pazarlama anlam\u0131nda firmalara sa\u011flad\u0131\u011f\u0131 di\u011fer avantajlar\u0131 ve hakk\u0131nda bilinmesi gereken \u00f6nemli noktalar..<\/span><!--more--><\/p>\n<h2><b>Sekt\u00f6rlere g\u00f6re ba\u015far\u0131<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Yap\u0131lan ara\u015ft\u0131rmalar, baz\u0131 sekt\u00f6rlerde yer alan firmalar\u0131n mobil uygulamalar yoluyla g\u00f6nderdi\u011fi anl\u0131k bildirimler sayesinde \u00e7ok daha ba\u015far\u0131l\u0131 sonu\u00e7lar elde etti\u011fini ortaya koyuyor. Uygulamalar\u0131n g\u00f6r\u00fcnt\u00fclenme oranlar\u0131na g\u00f6re yap\u0131lan ara\u015ft\u0131rma, firmalar\u0131n yer ald\u0131\u011f\u0131 sekt\u00f6rler ve anl\u0131k bildirimlerin ba\u015far\u0131 oranlar\u0131 ortaya koyuyor. Buna g\u00f6re anl\u0131k bildirimlerin etkili oldu\u011fu uygulamay\u0131 aktifle\u015ftirme oranlar\u0131 medya sekt\u00f6r\u00fcnde y\u00fczde 50, sporda y\u00fczde 48, perakendede y\u00fczde 46, e\u011flencede y\u00fczde 45 ve oyun kategorisinde ise y\u00fczde 35 seviyesinde seyrediyor.<\/span><\/p>\n<h2><b>\u0130yile\u015ftirmeler<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131n\u0131n, en y\u00fcksek deneyimi elde etmesi ve mobil uygulamada daha fazla zaman ge\u00e7irebilmesi a\u00e7\u0131s\u0131ndan trendleri ve teknolojik geli\u015fmeleri takip ederek bunlarla e\u015f zamanl\u0131 olarak mobil uygulaman\u0131zda iyile\u015ftirmeler yapman\u0131zda fayda var. Bu gibi durumlarda yapt\u0131\u011f\u0131n\u0131z yeniliklerin ve g\u00fcncellemelerin bilgisini anl\u0131k bildirim sayesinde kullan\u0131c\u0131yla payla\u015fabilir ve onlar\u0131 aktif bir mobil uygulamaya sahip oldu\u011funuz konusunda bilgilendirebilirsiniz.<\/span><\/p>\n<h2><b>Kullan\u0131c\u0131 sadakati<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Anl\u0131k bildirimler, kullan\u0131c\u0131ya daha h\u0131zl\u0131 ula\u015ft\u0131\u011f\u0131 i\u00e7in an\u0131nda geri d\u00f6n\u00fc\u015f sa\u011flanabilir. Markan\u0131z ile ilgili \u00f6nemli geli\u015fmeleri, m\u00fc\u015fterinizle anl\u0131k bildirimlerle payla\u015fman\u0131z kullan\u0131c\u0131 sadakati geli\u015ftirebilmenizde de rol oynayabilir.<\/span><\/p>\n<h2><b>Tan\u0131t\u0131m<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn veya hizmetinizin etkili ve h\u0131zl\u0131 bir tan\u0131t\u0131m\u0131n\u0131 yapmak i\u00e7in anl\u0131k bildirimleri kullanabilirsiniz. Anl\u0131k bildirimler sayesinde kullan\u0131c\u0131n\u0131n \u00fcr\u00fcn\u00fc daha iyi tan\u0131mas\u0131n\u0131 ve sat\u0131n almas\u0131n\u0131 sa\u011flamak i\u00e7in bir a\u00e7\u0131l\u0131\u015f sayfas\u0131na y\u00f6nlendirebilirsiniz.<\/span><\/p>\n<h2><b>G\u00f6nderim s\u0131kl\u0131\u011f\u0131<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Anl\u0131k bildirim g\u00f6nderirken \u00e7ok s\u0131k g\u00f6nderim yapmak ve g\u00f6nderi konusunda tekrara d\u00fc\u015fmek mobil kullan\u0131c\u0131lar\u0131n uygulaman\u0131zdan so\u011fumas\u0131na yol a\u00e7abilir. Bu durum zamanla i\u015fletmenizin sayg\u0131nl\u0131\u011f\u0131n\u0131 yitirmesine ve g\u00f6nderimlerinizin ciddiye al\u0131nmamas\u0131na yol a\u00e7abilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Siz de anl\u0131k bildirimlerden yararlanarak m\u00fc\u015fterinize h\u0131zl\u0131 ve kolayca ula\u015fmak istiyorsan\u0131z \u00f6ncelikle bir mobil uygulamaya sahip olmal\u0131s\u0131n\u0131z. E\u011fer birka\u00e7 dakika i\u00e7inde kendi uygulaman\u0131za sahip olmak istiyorsan\u0131z zaman kaybetmeden <\/span><a href=\"https:\/\/my.mobiroller.com\/Register\"><span style=\"font-weight: 400;\">MobiRoller hesab\u0131n\u0131z\u0131 olu\u015fturun<\/span><\/a><span style=\"font-weight: 400;\"> ve hedef kitlenize mobilden ula\u015fmaya ba\u015flay\u0131n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hedef kitlesine yer ve zaman s\u0131n\u0131rlamas\u0131 olmaks\u0131z\u0131n ula\u015fmak isteyen firmalar, mobil cihazlar\u0131n kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftirmesiyle beraber mobil uygulamalar\u0131n\u0131 olu\u015fturmak i\u00e7in kollar\u0131 s\u0131vamaya ba\u015flad\u0131. Mobilin pazarlama alan\u0131nda giderek artan \u00f6neminin fark\u0131nda olan bu i\u015fletmeler, mobil platformu etkin olarak kullanabilmek ad\u0131na \u201cpush notification\u201d olarak da bilinen anl\u0131k bildirimlerden yararlanarak daha fazla ki\u015fiye ula\u015fabiliyor. Anl\u0131k bildirimler, m\u00fc\u015fteri ili\u015fkilerini [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[110,462,380,273,587,75,54,1122,358,293,175,342],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobil uygulamada anl\u0131k bildirimler hakk\u0131nda bilinmesi gereken noktalar - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamada-anlik-bildirimler-hakkinda-bilinmesi-gereken-noktalar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil uygulamada anl\u0131k bildirimler hakk\u0131nda bilinmesi gereken noktalar - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Hedef kitlesine yer ve zaman s\u0131n\u0131rlamas\u0131 olmaks\u0131z\u0131n ula\u015fmak isteyen firmalar, mobil cihazlar\u0131n kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftirmesiyle beraber mobil uygulamalar\u0131n\u0131 olu\u015fturmak i\u00e7in kollar\u0131 s\u0131vamaya ba\u015flad\u0131. Mobilin pazarlama alan\u0131nda giderek artan \u00f6neminin fark\u0131nda olan bu i\u015fletmeler, mobil platformu etkin olarak kullanabilmek ad\u0131na \u201cpush notification\u201d olarak da bilinen anl\u0131k bildirimlerden yararlanarak daha fazla ki\u015fiye ula\u015fabiliyor. 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Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamada-anlik-bildirimler-hakkinda-bilinmesi-gereken-noktalar\/","og_locale":"tr_TR","og_type":"article","og_title":"Mobil uygulamada anl\u0131k bildirimler hakk\u0131nda bilinmesi gereken noktalar - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","og_description":"Hedef kitlesine yer ve zaman s\u0131n\u0131rlamas\u0131 olmaks\u0131z\u0131n ula\u015fmak isteyen firmalar, mobil cihazlar\u0131n kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftirmesiyle beraber mobil uygulamalar\u0131n\u0131 olu\u015fturmak i\u00e7in kollar\u0131 s\u0131vamaya ba\u015flad\u0131. 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