{"id":13252,"date":"2016-07-29T09:26:38","date_gmt":"2016-07-29T06:26:38","guid":{"rendered":"https:\/\/blog.mobiroller.com\/tr\/?p=13252"},"modified":"2018-02-20T10:23:10","modified_gmt":"2018-02-20T07:23:10","slug":"haftanin-gunleri-mobil-pazarlama-acisindan-nasil-bir-onem-tasiyor","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/haftanin-gunleri-mobil-pazarlama-acisindan-nasil-bir-onem-tasiyor\/","title":{"rendered":"Haftan\u0131n g\u00fcnleri mobil pazarlama a\u00e7\u0131s\u0131ndan nas\u0131l bir \u00f6nem ta\u015f\u0131yor?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Mobil d\u00fcnya giderek artan rekabet ko\u015fullar\u0131na sahip. Uygulamalar \u00e7ok k\u0131sa s\u00fcre i\u00e7erisinde en pop\u00fcler ve en az indirilen uygulamalar\u0131n oldu\u011fu kategoriler aras\u0131nda yer de\u011fi\u015ftirebiliyorlar. Bu zorlu ortam i\u00e7inde bir mobil uygulamadan en y\u00fcksek verimi alabilmek ve etkili bir <\/span><span style=\"font-weight: 400;\">paza<\/span><span style=\"font-weight: 400;\">r<\/span><span style=\"font-weight: 400;\">lama <\/span><span style=\"font-weight: 400;\">stratejisi olu\u015fturabilmek i\u00e7in b\u00fct\u00fcn olas\u0131l\u0131klar\u0131 de\u011ferlendirmekte fayda var. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bildirim ve e-postalarla yap\u0131lan pazarlama y\u00f6ntemlerinde, iletinin haftan\u0131n hangi g\u00fcn\u00fc yap\u0131ld\u0131\u011f\u0131 pek \u00e7ok \u015feyi de\u011fi\u015ftirebiliyor. Mobil uygulamalarda da ayn\u0131 durum ge\u00e7erli. Mobil kullan\u0131c\u0131lar\u0131n hangi g\u00fcn ve zamanlarda daha aktif olduklar\u0131n\u0131 bilmek ve bu bilgiyi pazarlaman\u0131z i\u00e7in avantaja \u00e7evirmek uygulaman\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 da do\u011frudan etkileyebiliyor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peki haftan\u0131n g\u00fcnleri etkili bir pazarlama stratejisi olu\u015ftururken ne kadar \u00f6nem ta\u015f\u0131yor? Hangi g\u00fcnler uygulamalar\u0131n indirilmesi a\u00e7\u0131s\u0131ndan daha elveri\u015fli?<\/span><!--more--><\/p>\n<h2><b>Herkes \u00e7evrimi\u00e7i mi?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7evrenize bakt\u0131\u011f\u0131n\u0131zda arkada\u015flar\u0131n\u0131z, aile \u00fcyeleri, sokakta g\u00f6rd\u00fc\u011f\u00fcm\u00fcz insanlar, yani hemen herkesin mobil cihazlar\u0131na bakmakta olduklar\u0131n\u0131 g\u00f6rebilirsiniz. Sanki herkes, her saniyesini mobil web sitelerinde ya da sosyal a\u011flarda ge\u00e7iriyor gibi g\u00f6r\u00fcnse de asl\u0131nda durumu kavramak bu kadar basit de\u011fil. \u00c7\u00fcnk\u00fc ara\u015ft\u0131rmalara g\u00f6re mobil kullan\u0131mda, haftan\u0131n g\u00fcnleri ve g\u00fcn\u00fcn saatleri aras\u0131nda b\u00fcy\u00fck farkl\u0131l\u0131klar bulunuyor. Yine ayn\u0131 ara\u015ft\u0131rma, mobil kullan\u0131c\u0131lar\u0131n en aktif olduklar\u0131 zaman\u0131n hafta sonlar\u0131 oldu\u011funa i\u015faret ediyor.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><\/b><\/p>\n<h2><b>Uygulama indirme ne zaman ger\u00e7ekle\u015fiyor?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ba\u015fka kaynaklardan al\u0131nan veriler de hafta sonu aktif kullan\u0131c\u0131 say\u0131s\u0131n\u0131n artt\u0131\u011f\u0131 bilgisini do\u011fruluyor. Ancak kullan\u0131c\u0131lar\u0131n aktif olduklar\u0131 zamanlar\u0131 bilmek yeterli de\u011fil elbette, uygulama sat\u0131n ald\u0131klar\u0131 ve indirdikleri zamanlar\u0131 da g\u00f6z \u00f6n\u00fcne ald\u0131\u011f\u0131m\u0131zda yine hafta sonlar\u0131, \u00f6zellikle de cumartesi g\u00fcnlerinin ba\u015f\u0131 \u00e7ekti\u011fi g\u00f6r\u00fcl\u00fcyor. Yani, pazarlama kampanyalar\u0131 i\u00e7in de do\u011fru zaman\u0131n hafta sonu oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcn.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Cumartesi g\u00fcnleri, ortalamadan y\u00fczde on d\u00f6rt fazla trafikle indirme a\u00e7\u0131s\u0131ndan en yo\u011fun g\u00fcnken ayn\u0131 ara\u015ft\u0131rmada en durgun zaman, ortalamadan y\u00fczde sekiz daha az trafikle \u00e7ar\u015famba g\u00fcnleri olarak g\u00f6r\u00fcn\u00fcyor. \u00d6zetle, kullan\u0131c\u0131lar yeni bir uygulama indirmek i\u00e7in genellikle hafta sonunu tercih ediyorlar. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><\/b><\/p>\n<h2><b>E-posta pazarlamas\u0131 i\u00e7in do\u011fru zamanlama nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mobil uygulamalar\u0131n tan\u0131t\u0131m\u0131 i\u00e7in bir di\u011fer \u00f6nemli nokta olan <\/span><span style=\"font-weight: 400;\">e-posta pazarlamas\u0131<\/span><span style=\"font-weight: 400;\"> i\u00e7in de do\u011fru zamanlama hakk\u0131nda fikir sahibi olmak \u00f6nem ta\u015f\u0131yor. Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re kullan\u0131c\u0131lar\u0131n e-postalar\u0131n\u0131 en yo\u011fun kontrol ettikleri zaman olarak hafta i\u00e7i, \u00f6zellikle de mesai saatleri aras\u0131ndaki zaman dilimi kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Bu tarz kampanyalar i\u00e7in hafta i\u00e7i bir g\u00fcn belirlemek faydal\u0131 olabilir. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Elbette mobil uygulamalar\u0131n pazarlanmas\u0131nda ba\u015far\u0131y\u0131 etkileyen bir\u00e7ok fakt\u00f6r bulunuyor. Ancak t\u00fcm ad\u0131mlar\u0131 do\u011fru atsan\u0131z bile kullan\u0131c\u0131lar, mobil uygulaman\u0131n beklentilerini kar\u015f\u0131lay\u0131p kar\u015f\u0131lamad\u0131klar\u0131na g\u00f6re son karar\u0131 veriyorlar. E\u011fer siz de kullan\u0131c\u0131lar\u0131n\u0131z\u0131 memnun edecek bir mobil uygulamaya sahip olmak istiyorsan\u0131z, kod bilgisine ihtiya\u00e7 duymadan MobiRoller ile hemen kendi uygulaman\u0131z\u0131 olu\u015fturabilirsiniz. Zaman kaybetmeden <\/span><span style=\"font-weight: 400;\">MobiRoller hesab\u0131n\u0131z\u0131 olu\u015fturun,<\/span><span style=\"font-weight: 400;\"> hedef kitlenizle bulu\u015fun.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobil d\u00fcnya giderek artan rekabet ko\u015fullar\u0131na sahip. Uygulamalar \u00e7ok k\u0131sa s\u00fcre i\u00e7erisinde en pop\u00fcler ve en az indirilen uygulamalar\u0131n oldu\u011fu kategoriler aras\u0131nda yer de\u011fi\u015ftirebiliyorlar. Bu zorlu ortam i\u00e7inde bir mobil uygulamadan en y\u00fcksek verimi alabilmek ve etkili bir pazarlama stratejisi olu\u015fturabilmek i\u00e7in b\u00fct\u00fcn olas\u0131l\u0131klar\u0131 de\u011ferlendirmekte fayda var. Bildirim ve e-postalarla yap\u0131lan pazarlama y\u00f6ntemlerinde, iletinin haftan\u0131n [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[97,141,217,98,76,1136,54,1135,175],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Haftan\u0131n g\u00fcnleri mobil pazarlama a\u00e7\u0131s\u0131ndan nas\u0131l bir \u00f6nem ta\u015f\u0131yor? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/haftanin-gunleri-mobil-pazarlama-acisindan-nasil-bir-onem-tasiyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haftan\u0131n g\u00fcnleri mobil pazarlama a\u00e7\u0131s\u0131ndan nas\u0131l bir \u00f6nem ta\u015f\u0131yor? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Mobil d\u00fcnya giderek artan rekabet ko\u015fullar\u0131na sahip. 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Uygulamalar \u00e7ok k\u0131sa s\u00fcre i\u00e7erisinde en pop\u00fcler ve en az indirilen uygulamalar\u0131n oldu\u011fu kategoriler aras\u0131nda yer de\u011fi\u015ftirebiliyorlar. Bu zorlu ortam i\u00e7inde bir mobil uygulamadan en y\u00fcksek verimi alabilmek ve etkili bir pazarlama stratejisi olu\u015fturabilmek i\u00e7in b\u00fct\u00fcn olas\u0131l\u0131klar\u0131 de\u011ferlendirmekte fayda var. 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