{"id":13257,"date":"2016-07-27T09:30:22","date_gmt":"2016-07-27T06:30:22","guid":{"rendered":"https:\/\/blog.mobiroller.com\/tr\/?p=13257"},"modified":"2018-02-20T10:23:59","modified_gmt":"2018-02-20T07:23:59","slug":"mobil-uygulama-basarisinda-etkili-olan-kisilik-kartlari-hakkinda-bilmeniz-gerekenler","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-basarisinda-etkili-olan-kisilik-kartlari-hakkinda-bilmeniz-gerekenler\/","title":{"rendered":"Mobil uygulama ba\u015far\u0131s\u0131nda etkili olan ki\u015filik kartlar\u0131 hakk\u0131nda bilmeniz gerekenler"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Mobil uygulama olu\u015fturmaya karar verildi\u011finde bir\u00e7ok ki\u015fi kendini hedef kitle olarak g\u00f6r\u00fcr ve kendi be\u011feni kriterlerine g\u00f6re uygulamay\u0131 olu\u015fturman\u0131n hi\u00e7bir sak\u0131ncas\u0131 olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcr. Ancak hedef kitleyi do\u011fru tan\u0131mlamak ve <\/span><span style=\"font-weight: 400;\">kullan\u0131c\u0131 e\u011filimler<\/span><span style=\"font-weight: 400;\">i hakk\u0131nda ger\u00e7ekten fikir sahibi olmak uygulaman\u0131n gelece\u011fi a\u00e7\u0131s\u0131ndan son derece \u00f6nem ta\u015f\u0131yor. Buna g\u00f6re, mobil uygulaman\u0131z\u0131 kullanmas\u0131n\u0131 bekledi\u011finiz kitlenin motivasyonunu bilerek buna uygun bir uygulama geli\u015ftirmekte fayda var. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobil uygulaman\u0131z\u0131n giri\u015fiminizi, markan\u0131z\u0131, slogan\u0131n\u0131z\u0131 ve \u00fcr\u00fcnlerinizi temsil etti\u011fi g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda potansiyel kullan\u0131c\u0131larla en iyi ileti\u015fimi kurabilecek noktaya ula\u015fabilmenin ne denli \u00f6nemli oldu\u011funu tahmin etmek olduk\u00e7a kolay. S\u00f6z konusu olan mobil uygulaman\u0131z\u0131n firman\u0131za sa\u011flayaca\u011f\u0131 itibar oldu\u011funda ki\u015filik kartlar\u0131 (persona) yaratmak da hedef kitle beklentilerine uygun bir uygulama olu\u015fturmak a\u00e7\u0131s\u0131ndan \u00f6nemli bir rol oynuyor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peki ki\u015filik kart\u0131 ne anlama geliyor? Ki\u015filik kartlar\u0131na nas\u0131l sahip olunur ve sa\u011flad\u0131\u011f\u0131 avantajlar nelerdir? <\/span><!--more--><\/p>\n<h2><b>Ki\u015filik kartlar\u0131 nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ki\u015filik kartlar\u0131 ya da yayg\u0131n kullan\u0131m\u0131yla persona, ideal kullan\u0131c\u0131 profili olarak tan\u0131mlanabilir. Buna g\u00f6re, kullan\u0131c\u0131lar\u0131n karakteristik bilgilerini i\u00e7eren ki\u015filik kartlar\u0131, mobil uygulamalar\u0131n pazarlama \u00e7al\u0131\u015fmalar\u0131nda ba\u015far\u0131 elde etmede etkili olabilir. Persona yaratma i\u015fini hedeflenen kitlenin verilerini analiz etmek olarak tan\u0131mlamak yanl\u0131\u015f olmaz. Yeni kullan\u0131c\u0131lar kazanmada da rol oynayan persona\u2019lar\u0131n asl\u0131nda kurgusal bir karakter oldu\u011funu s\u00f6ylemekte de fayda var. Ancak ki\u015filik kart\u0131n\u0131 bireysel kullan\u0131c\u0131lar yerine kitlesel olarak ele al\u0131p olu\u015fturmak \u00e7ok daha geni\u015f kitlelere ula\u015fman\u0131z\u0131 da kolayla\u015ft\u0131rabilir. <\/span><\/p>\n<h2><b>Nas\u0131l olu\u015fturulur?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mobil uygulaman\u0131z\u0131n mevcut kullan\u0131c\u0131lar\u0131na dair veriler toplayarak persona\u2019lar olu\u015fturabilirsiniz. Kay\u0131t s\u0131ras\u0131nda al\u0131nan, <\/span><span style=\"font-weight: 400;\">e-posta<\/span><span style=\"font-weight: 400;\"> yoluyla elde edilen ya da direkt kullan\u0131c\u0131larla ileti\u015fime ge\u00e7erek al\u0131nabilecek bilgilerle bu ki\u015filik kartlar\u0131n\u0131 yaratmak m\u00fcmk\u00fcn. Sonras\u0131nda eksik verileri elinizdeki verilerle kar\u015f\u0131la\u015ft\u0131rarak \u00e7ok daha sa\u011fl\u0131kl\u0131 tahminlerde bulunabilirsiniz. E\u011fer kullan\u0131c\u0131 say\u0131n\u0131z belli bir tahminde bulunabilmek i\u00e7in yeterli gelmiyorsa, hedef kitlenizle empati kurarak tutarl\u0131 sonu\u00e7lara bu \u015fekilde ula\u015fmaya \u00e7al\u0131\u015fabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar\u0131n\u0131z hakk\u0131nda bilgi sahibi olduk\u00e7a persona\u2019lar\u0131n\u0131z\u0131 da ya\u015fayan bir karakter gibi ele almaya ba\u015flayabilirsiniz. \u00d6rne\u011fin, bir ad verebilir, ya\u015fad\u0131\u011f\u0131 \u015fehir, ya\u015f\u0131, ayl\u0131k geliri gibi karakter \u00f6zellikleri y\u00fckleyebilirsiniz. Sonras\u0131nda mobil uygulaman\u0131z hakk\u0131nda olas\u0131 \u015fikayet ve \u00f6nerileri \u00fczerine e\u011filerek uygulaman\u0131zda ne gibi iyile\u015ftirmeler yapabilece\u011finiz hakk\u0131nda \u00e7\u00f6z\u00fcmler \u00fcretebilirsiniz.<\/span><\/p>\n<h2><b>Kimi oda\u011fa al\u0131r?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ki\u015filik kartlar\u0131, daha \u00f6nce de bahsetti\u011fimiz gibi tamamen kullan\u0131c\u0131lar\u0131n\u0131z\u0131n bilgilerinden yola \u00e7\u0131k\u0131larak olu\u015fturulur. Yani kesinlikle <\/span><span style=\"font-weight: 400;\">kullan\u0131c\u0131 odakl\u0131d\u0131r<\/span><span style=\"font-weight: 400;\">. Ancak e\u011fer yine de bu persona\u2019lar\u0131 olu\u015ftururken \u00f6znel d\u00fc\u015f\u00fcncelerinizi oda\u011fa al\u0131p bu y\u00f6nde \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fcrseniz, mobil uygulaman\u0131zda yapaca\u011f\u0131n\u0131z geli\u015ftirmeler de yaln\u0131zca sizin \u00f6zelinizde geli\u015ftirmeler olacakt\u0131r. Bu da hedef kitlenizden \u00e7ok, sizin tatmin olman\u0131za yol a\u00e7abilir. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ki\u015filik kartlar\u0131 olu\u015fturmak, i\u015fletmelerin ba\u015far\u0131s\u0131nda etkili olan bir y\u00f6ntem olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. \u00c7a\u011fa ayak uyduran ve mobil uygulama sahibi olan i\u015fletmeler de uygulamalar\u0131 i\u00e7in ki\u015filik kartlar\u0131 olu\u015fturabilir ve hedef kitlelerine \u00e7ok daha sa\u011fl\u0131kl\u0131 bir \u015fekilde ula\u015fabilir. Ancak yine de kullan\u0131c\u0131lar\u0131n beklentilerini tam olarak kar\u015f\u0131layabilecek bir mobil uygulamay sahip olman\u0131zda fayda var. E\u011fer siz de hedef kitlenizi memnun edecek bir uygulamaya sahip olmak istiyorsan\u0131zi MobiRoller ile birka\u00e7 dakika i\u00e7inde kendi uygulaman\u0131z\u0131 olu\u015fturabilirsiniz. Zaman kaybetmeden <\/span><a href=\"https:\/\/my.mobiroller.com\/Register\"><span style=\"font-weight: 400;\">MobiRoller hesab\u0131n\u0131z\u0131 olu\u015fturun<\/span><\/a><span style=\"font-weight: 400;\">, kullan\u0131c\u0131lar\u0131n\u0131zla bir an \u00f6nce bulu\u015fun.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobil uygulama olu\u015fturmaya karar verildi\u011finde bir\u00e7ok ki\u015fi kendini hedef kitle olarak g\u00f6r\u00fcr ve kendi be\u011feni kriterlerine g\u00f6re uygulamay\u0131 olu\u015fturman\u0131n hi\u00e7bir sak\u0131ncas\u0131 olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcr. Ancak hedef kitleyi do\u011fru tan\u0131mlamak ve kullan\u0131c\u0131 e\u011filimleri hakk\u0131nda ger\u00e7ekten fikir sahibi olmak uygulaman\u0131n gelece\u011fi a\u00e7\u0131s\u0131ndan son derece \u00f6nem ta\u015f\u0131yor. Buna g\u00f6re, mobil uygulaman\u0131z\u0131 kullanmas\u0131n\u0131 bekledi\u011finiz kitlenin motivasyonunu bilerek buna uygun bir [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[140,1110,462,321,1137,1138,273,1141,1140,1010,98,54,1139],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobil uygulama ba\u015far\u0131s\u0131nda etkili olan ki\u015filik kartlar\u0131 hakk\u0131nda bilmeniz gerekenler - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-basarisinda-etkili-olan-kisilik-kartlari-hakkinda-bilmeniz-gerekenler\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil uygulama ba\u015far\u0131s\u0131nda etkili olan ki\u015filik kartlar\u0131 hakk\u0131nda bilmeniz gerekenler - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Mobil uygulama olu\u015fturmaya karar verildi\u011finde bir\u00e7ok ki\u015fi kendini hedef kitle olarak g\u00f6r\u00fcr ve kendi be\u011feni kriterlerine g\u00f6re uygulamay\u0131 olu\u015fturman\u0131n hi\u00e7bir sak\u0131ncas\u0131 olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcr. Ancak hedef kitleyi do\u011fru tan\u0131mlamak ve kullan\u0131c\u0131 e\u011filimleri hakk\u0131nda ger\u00e7ekten fikir sahibi olmak uygulaman\u0131n gelece\u011fi a\u00e7\u0131s\u0131ndan son derece \u00f6nem ta\u015f\u0131yor. 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