{"id":14065,"date":"2016-09-02T09:27:22","date_gmt":"2016-09-02T06:27:22","guid":{"rendered":"https:\/\/blog.mobiroller.com\/tr\/?p=14065"},"modified":"2018-02-13T18:13:32","modified_gmt":"2018-02-13T15:13:32","slug":"olimpiyat-oyunlari-ve-mobil-kullanim-uzerindeki-etkileri","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/olimpiyat-oyunlari-ve-mobil-kullanim-uzerindeki-etkileri\/","title":{"rendered":"Olimpiyat oyunlar\u0131 ve mobil kullan\u0131m \u00fczerindeki etkileri"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Olimpiyat oyunlar\u0131 s\u0131ras\u0131nda sporcular\u0131n alt\u0131n madalya kazanmaya y\u00f6nelik rekabetleri ge\u00e7ti\u011fimiz haftalarda sona ererken, firmalar ve markalar da kendi kulvarlar\u0131ndaki yar\u0131\u015flar\u0131 ile g\u00f6z doldurdular. \u00c7\u00fcnk\u00fc her d\u00f6rt y\u0131lda bir d\u00fcnyan\u0131n ilgi oda\u011f\u0131 olan olimpiyat etkinlikleri, i\u015f d\u00fcnyas\u0131n\u0131n se\u00e7kin oyuncular\u0131 i\u00e7in de t\u00fcketiciye etkili bir \u015fekilde ula\u015fma f\u0131rsat\u0131 sundu\u011fundan hemen her sekt\u00f6r i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">2016 Rio Olimpiyatlar\u0131 206 \u00fclke ad\u0131na yar\u0131\u015fan 10,500 sporcuya ev sahipli\u011fi yaparken, bu devasa organizasyonda yer al\u0131p markalar\u0131n\u0131n g\u00fcc\u00fcn\u00fc d\u00fcnyaya duyurmak, \u015firketler i\u00e7in m\u00fcthi\u015f bir pazarlama alan\u0131 olu\u015fturuyor. 2012 Londra Olimpiyatlar\u0131&#8217;ndan bu yana de\u011fi\u015fen <\/span><a href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-cihazlar-tuketici-davranislarini-nasil-etkiliyor\/\"><span style=\"font-weight: 400;\">t\u00fcketici davran\u0131\u015flar\u0131<\/span><\/a><span style=\"font-weight: 400;\"> ve dijital geli\u015fmeler, firmalar\u0131n olimpiyat d\u00f6nemindeki pazarlama faaliyetlerini mobil alanda yo\u011funla\u015ft\u0131rmalar\u0131 zorunlulu\u011funu da beraberinde getiriyor. Sonu\u00e7 olarak ise mobil alan\u0131 do\u011fru de\u011ferlendiren firmalar, olimpiyat oyunlar\u0131ndan madalya alm\u0131\u015f oyuncular kadar ba\u015far\u0131l\u0131 bir sezon ge\u00e7irdiler. K\u00fcresel mobil pazarlama ajans\u0131 Fetch&#8217;in yay\u0131nlad\u0131\u011f\u0131 son veriler de bunu do\u011fruluyor. \u0130\u015fte olimpiyatlar\u0131n mobil kullan\u0131ma etkisi&#8230;<\/span><!--more--><\/p>\n<h2><b>2016 Rio Olimpiyatlar\u0131 ve t\u00fcketici davran\u0131\u015flar\u0131<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Fetch&#8217;in yapt\u0131\u011f\u0131 ara\u015ft\u0131rmadan \u00e7\u0131kan sonu\u00e7lar, mobil teknolojilerin h\u0131zla yayg\u0131nla\u015ft\u0131\u011f\u0131n\u0131 g\u00f6steren \u00e7arp\u0131c\u0131 rakamlar i\u00e7eriyor. Buna g\u00f6re;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; 2014 &#8211; 2016 y\u0131llar\u0131 aras\u0131nda ak\u0131ll\u0131 telefon kullan\u0131c\u0131 say\u0131s\u0131nda y\u00fczde 31 oran\u0131nda bir art\u0131\u015f ya\u015fand\u0131.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; 25 &#8211; 34 ya\u015f grubu aras\u0131ndaki neslin televizyon izleme oran\u0131 2011 &#8211; 2016 y\u0131llar\u0131 aras\u0131nda y\u00fczde 22,5 oran\u0131nda d\u00fc\u015ft\u00fc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2016 Rio Olimpiyat Oyunlar\u0131&#8217;ndan tam 3 ay \u00f6nce ba\u015flayan ve 1 milyar dolar civar\u0131nda hacme ula\u015fan reklam sat\u0131\u015flar\u0131nda, mobil reklamlar\u0131n oran\u0131 g\u00f6z ard\u0131 edilemeyecek boyutlarda. 2012 Londra Olimpiyatlar\u0131&#8217;ndan bu yana mobil reklam harcamalar\u0131ndaki art\u0131\u015f\u0131n oransal de\u011ferinin y\u00fczde 684 olmas\u0131 da bu konunun ciddiyetini kavramak a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemli bir \u00f6rnek olu\u015fturuyor. Dolay\u0131s\u0131yla firmalar\u0131n<\/span><a href=\"https:\/\/blog.mobiroller.com\/tr\/pazarlama-stratejiniz-mobil-uygulama\/\"><span style=\"font-weight: 400;\"> pazarlama<\/span><\/a><span style=\"font-weight: 400;\"> d\u00fcnyas\u0131na y\u00f6n veren mobil kullan\u0131m\u0131 \u00f6nemsemeleri ve do\u011fru stratejiler olu\u015fturmalar\u0131, t\u00fcketiciye ula\u015fmalar\u0131nda \u00f6nem ta\u015f\u0131yor. Kapsaml\u0131 ara\u015ft\u0131rman\u0131n di\u011fer sonu\u00e7lar\u0131 ise \u015fu \u015fekilde:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Facebook reklam harcamalar\u0131nda olimpiyatlar boyunca y\u00fczde 185 art\u0131\u015f ya\u015fand\u0131.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Olimpiyat kar\u015f\u0131la\u015fmalar\u0131n\u0131 dijital kanallar yoluyla takip eden izleyicilerin oran\u0131 y\u00fczde 40 olurken Facebook ve Twitter arac\u0131l\u0131\u011f\u0131 ile takip edenlerin oran\u0131 ise y\u00fczde 19.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu y\u0131l olimpiyat izleyicileri, daha \u00f6nce televizyon yay\u0131nlar\u0131 s\u0131ras\u0131nda hi\u00e7 kar\u015f\u0131la\u015fmad\u0131klar\u0131 ilgi \u00e7ekici olaylar\u0131 Periscope canl\u0131 yay\u0131nlar\u0131 ile takip etmeyi tercih ederken, son d\u00f6nemlerde kullan\u0131c\u0131 say\u0131s\u0131nda h\u0131zl\u0131 bir art\u0131\u015f olan Snapchat ise NBC taraf\u0131ndan yay\u0131nlanan \u00f6zel i\u00e7erik sayesinde medya da\u011f\u0131t\u0131m platformu olarak organizasyonda s\u0131kl\u0131kla kullan\u0131ld\u0131.<\/span><\/p>\n<h2><b>2016 Yaz Olimpiyatlar\u0131&#8217;nda en \u00e7ok kullan\u0131lan uygulamalar<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ara\u015ft\u0131rmaya g\u00f6re; taksi uygulamalar\u0131 ve toplu ta\u015f\u0131ma rehberleri olimpiyatlar s\u0131ras\u0131nda mobil kullan\u0131c\u0131lar\u0131n olduk\u00e7a ilgisini \u00e7ekmi\u015f g\u00f6r\u00fcn\u00fcyor. <\/span><a href=\"https:\/\/blog.mobiroller.com\/tr\/seyahat-firmalari-mobil-uygulamadan-nasil-yararlanabilir\/\"><span style=\"font-weight: 400;\">Seyahat<\/span><\/a><span style=\"font-weight: 400;\"> edenlerin y\u00fczde 42&#8217;si rezervasyon ve gezi planlar\u0131n\u0131 mobil uygulamalar \u00fczerinden yaparken, y\u00fczde 68&#8217;i ise seyahat rota aramalar\u0131n\u0131 mobil uygulamalar sayesinde ger\u00e7ekle\u015ftirdi. Giyim ve moda sekt\u00f6r\u00fc, seyahat firmalar\u0131, havayolu \u015firketleri, h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri, spor ma\u011fazalar\u0131, e\u011flence d\u00fcnyas\u0131 gibi bir\u00e7ok sekt\u00f6r, mobil uygulama stratejileri sayesinde m\u00fc\u015fteri ili\u015fkilerini geli\u015ftirip t\u00fcketiciler ile aralar\u0131nda g\u00fc\u00e7l\u00fc ba\u011flar olu\u015ftururken, olimpiyat oyunlar\u0131 d\u00f6nemini kazan\u00e7la kapatmay\u0131 ba\u015fard\u0131.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Firmalar\u0131n hedef kitlelerine ula\u015fmalar\u0131nda mobil uygulamaya sahip olmalar\u0131 olduk\u00e7a etkili oluyor. E\u011fer siz de mobil kullan\u0131c\u0131lara ula\u015farak ba\u015far\u0131 grafi\u011finizi y\u00fckseltmek istiyorsan\u0131z <\/span><a href=\"https:\/\/my.mobiroller.com\/Register\"><span style=\"font-weight: 400;\">hemen MobiRoller hesab\u0131n\u0131z\u0131 olu\u015fturun<\/span><\/a><span style=\"font-weight: 400;\">, rakiplerinizden birka\u00e7 ad\u0131m \u00f6ne ge\u00e7in.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Olimpiyat oyunlar\u0131 s\u0131ras\u0131nda sporcular\u0131n alt\u0131n madalya kazanmaya y\u00f6nelik rekabetleri ge\u00e7ti\u011fimiz haftalarda sona ererken, firmalar ve markalar da kendi kulvarlar\u0131ndaki yar\u0131\u015flar\u0131 ile g\u00f6z doldurdular. \u00c7\u00fcnk\u00fc her d\u00f6rt y\u0131lda bir d\u00fcnyan\u0131n ilgi oda\u011f\u0131 olan olimpiyat etkinlikleri, i\u015f d\u00fcnyas\u0131n\u0131n se\u00e7kin oyuncular\u0131 i\u00e7in de t\u00fcketiciye etkili bir \u015fekilde ula\u015fma f\u0131rsat\u0131 sundu\u011fundan hemen her sekt\u00f6r i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. 2016 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[1179,1177,1178,312,211,579,82,64,54,1182,1180,1181,1183,212],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - 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