{"id":14752,"date":"2016-09-12T13:09:47","date_gmt":"2016-09-12T10:09:47","guid":{"rendered":"https:\/\/blog.mobiroller.com\/tr\/?p=14752"},"modified":"2018-02-13T18:17:46","modified_gmt":"2018-02-13T15:17:46","slug":"tek-bir-uygulama-mi-yoksa-birkac-uygulama-mi","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/tek-bir-uygulama-mi-yoksa-birkac-uygulama-mi\/","title":{"rendered":"Tek bir uygulama m\u0131, yoksa birka\u00e7 uygulama m\u0131?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pek \u00e7ok firma, mobil uygulama d\u00fcnyas\u0131na girerken bu ikilemi ya\u015f\u0131yor. <\/span><a href=\"https:\/\/blog.mobiroller.com\/tr\/basarili-mobil-uygulama-pazarlama-stratejisi-2\/\"><span style=\"font-weight: 400;\">Mobil uygulama stratejisi <\/span><\/a><span style=\"font-weight: 400;\">belirlerken cevap verilmesi gereken sorular\u0131n ba\u015f\u0131nda gelen bu soruyu yan\u0131tlaman\u0131n firma hedeflerine ba\u011fl\u0131 oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcn. Tek bir uygulama ile kullan\u0131c\u0131lara sunulan \u00e7e\u015fitli \u00f6zellikler ya da farkl\u0131 \u00f6zellikler i\u00e7in ayr\u0131 ayr\u0131 uygulamalar geli\u015ftirmek&#8230; Hangi durumlar i\u00e7in hangisini tercih edece\u011finiz b\u00fcy\u00fck oranda size ba\u011fl\u0131.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00d6ncelikle bu karar\u0131 vermeden \u00f6nce kullan\u0131c\u0131lar\u0131n uygulamalara nas\u0131l yakla\u015ft\u0131klar\u0131n\u0131 ara\u015ft\u0131rmakta fayda var. \u00d6rne\u011fin pek \u00e7ok ki\u015fi, Facebook\u2019ta mesajla\u015fmak i\u00e7in ayr\u0131 bir \u201cFacebook Messenger\u201d uygulamas\u0131n\u0131 \u00e7ok gerekli g\u00f6rmezken, Google\u2019\u0131n e-posta servisi \u201cGmail\u201d i\u00e7in ayr\u0131 bir uygulama geli\u015ftirmi\u015f olmas\u0131n\u0131 ilgiyle kar\u015f\u0131l\u0131yor. Peki siz hizmetleriniz i\u00e7in ayr\u0131 uygulamalar m\u0131 geli\u015ftirmelisiniz, yoksa hepsini tek bir uygulamayla m\u0131 sunmal\u0131s\u0131n\u0131z? \u0130\u015fte siz soruya yan\u0131t ararken i\u015finizi kolayla\u015ft\u0131rabilecek birtak\u0131m p\u00fcf noktalar\u0131&#8230;<\/span><!--more--><\/p>\n<h2><b>Kullan\u0131c\u0131lar\u0131n hangi hizmetlere y\u00f6neldi\u011fini belirleyin<\/b><\/h2>\n<p>Birden fazla hizmet veren firmalar i\u00e7in bu hizmetleri tek bir uygulamada toplamak mant\u0131kl\u0131 gibi g\u00f6r\u00fcnse de, kullan\u0131c\u0131lar\u0131n bu hizmetlerin sadece bir ya da birka\u00e7\u0131n\u0131 kulland\u0131\u011f\u0131 durumlarda kullan\u0131c\u0131 deneyimi olumsuz etkilenebilir. Kullan\u0131c\u0131lar, yo\u011funlukla kulland\u0131klar\u0131 hizmetler i\u00e7in sunulan farkl\u0131 uygulamalar\u0131 tercih ediyor olabilirler. Ancak banka gibi pek \u00e7ok farkl\u0131 hizmet veren ve bu hizmetlerin genellikle birbiriyle ili\u015fkili oldu\u011fu durumlarda tek bir uygulama \u00fczerinden bu hizmetleri vermek de s\u00f6z konusu olabilir.<\/p>\n<h2><b>Kullan\u0131c\u0131 yorumlar\u0131n\u0131 dikkate al\u0131n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar\u0131n\u0131z\u0131n uygulaman\u0131z\u0131 kullanarak iyi bir deneyim ya\u015famas\u0131 elbette ki \u00e7ok \u00f6nemli. Mobil uygulaman\u0131z\u0131 indiren <\/span><a href=\"https:\/\/blog.mobiroller.com\/tr\/?s=mobil+uygulama+yorumlar%C4%B1&amp;submit=\"><span style=\"font-weight: 400;\">kullan\u0131c\u0131lar\u0131n yorumlar\u0131<\/span><\/a><span style=\"font-weight: 400;\">n\u0131, ele\u015ftirilerini d\u00fczenli olarak takip ederek kararlar\u0131n\u0131z\u0131 bunlara g\u00f6re \u015fekillendirmeniz faydal\u0131 olabilir. Kullan\u0131c\u0131lar\u0131n i\u015fini kolayla\u015ft\u0131racaksa, uygulama i\u00e7erisinde kullan\u0131lan baz\u0131 \u00f6zellikler i\u00e7in ayr\u0131 k\u00fc\u00e7\u00fck uygulamalar olu\u015fturmak da bir se\u00e7enek olabilir.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><\/b><\/p>\n<h2><b>Farkl\u0131 hedef kitleler i\u00e7in farkl\u0131 yakla\u015f\u0131mlar kullan\u0131labilir<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Firmalar\u0131n bir k\u0131sm\u0131 farkl\u0131 stratejileri uygulamak \u00fczere kullan\u0131c\u0131lar\u0131n\u0131, m\u00fc\u015fteriler ve potansiyel m\u00fc\u015fteriler olarak ay\u0131rmay\u0131 tercih edebiliyor. \u00d6zellikle mevcut kullan\u0131c\u0131lar i\u00e7in yeni uygulamalar indirmek \u00e7ok tercih edilen bir durum de\u011filken, hen\u00fcz m\u00fc\u015fteriniz olmayan kullan\u0131c\u0131lar\u0131 etkileyebilmek ve yeni kullan\u0131c\u0131lar elde edebilmek i\u00e7in \u00f6ne \u00e7\u0131kan hizmetler i\u00e7in ayr\u0131 mobil uygulamalar olu\u015fturulabilir. Ancak, bu uygulamalar\u0131 mobil uygulama ma\u011fazalar\u0131na s\u00fcrerken mevcut kullan\u0131c\u0131lar\u0131n memnuniyet durumunu g\u00f6z \u00f6n\u00fcnde bulundurarak onlar i\u00e7in olu\u015fturdu\u011funuz uygulaman\u0131z\u0131 da belli aral\u0131klarla \u00a0iyile\u015ftirmenizde fayda var. <\/span><\/p>\n<h2><b>Amaca y\u00f6nelik aray\u00fczler kullan\u0131labilir<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0130nternet teknolojilerinde uzun bir s\u00fcredir kullan\u0131lan \u201cunbundling\u201d (ayr\u0131\u015ft\u0131rma) kavram\u0131, mobil cihaz kullan\u0131m\u0131n\u0131n art\u0131\u015f\u0131yla uygulama d\u00fcnyas\u0131nda da kendini g\u00f6stermeye ba\u015flad\u0131. Mobil cihazlar masa\u00fcst\u00fc bilgisayarlara g\u00f6re daha k\u00fc\u00e7\u00fck ve portatif oldu\u011fundan, buna uygun aray\u00fczler tercih ediliyor. Bir uygulamadaki farkl\u0131 \u00f6zellikleri ayr\u0131\u015ft\u0131racak aray\u00fczlerle zenginle\u015ftirerek tek bir uygulama \u00e7at\u0131s\u0131 alt\u0131nda farkl\u0131 sunumlar da ger\u00e7ekle\u015ftirilebilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hem mobil uygulama sahibi firmalar hem de kullan\u0131c\u0131lar mobil d\u00fcnya deneyimlerini geni\u015flettik\u00e7e bu sorular\u0131n yan\u0131tlar\u0131 \u00e7ok daha kolay bulunabilecek. Mobil ekosistemin h\u0131zla b\u00fcy\u00fcyor olmas\u0131 da s\u00f6z konusu yan\u0131tlar\u0131n bulunabilmesi i\u00e7in \u00e7ok fazla beklemeye gerek kalmayaca\u011f\u0131na i\u015faret ediyor. Hen\u00fcz bir mobil uygulaman\u0131z yoksa <\/span><a href=\"https:\/\/my.mobiroller.com\/\"><span style=\"font-weight: 400;\">MobiRoller ile birka\u00e7 dakka i\u00e7inde kendi uygulaman\u0131z\u0131 olu\u015fturabilir<\/span><\/a><span style=\"font-weight: 400;\"> ve zaman kaybetmeden hedef kitlenizle bulu\u015fabilirsiniz. \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pek \u00e7ok firma, mobil uygulama d\u00fcnyas\u0131na girerken bu ikilemi ya\u015f\u0131yor. Mobil uygulama stratejisi belirlerken cevap verilmesi gereken sorular\u0131n ba\u015f\u0131nda gelen bu soruyu yan\u0131tlaman\u0131n firma hedeflerine ba\u011fl\u0131 oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcn. Tek bir uygulama ile kullan\u0131c\u0131lara sunulan \u00e7e\u015fitli \u00f6zellikler ya da farkl\u0131 \u00f6zellikler i\u00e7in ayr\u0131 ayr\u0131 uygulamalar geli\u015ftirmek&#8230; Hangi durumlar i\u00e7in hangisini tercih edece\u011finiz b\u00fcy\u00fck oranda size [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[496],"tags":[738,742,739,462,741,176,75,54,459,88,740],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tek bir uygulama m\u0131, yoksa birka\u00e7 uygulama m\u0131? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/tek-bir-uygulama-mi-yoksa-birkac-uygulama-mi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tek bir uygulama m\u0131, yoksa birka\u00e7 uygulama m\u0131? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Pek \u00e7ok firma, mobil uygulama d\u00fcnyas\u0131na girerken bu ikilemi ya\u015f\u0131yor. 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