{"id":14769,"date":"2016-09-16T09:09:31","date_gmt":"2016-09-16T06:09:31","guid":{"rendered":"https:\/\/blog.mobiroller.com\/tr\/?p=14769"},"modified":"2018-02-13T18:22:09","modified_gmt":"2018-02-13T15:22:09","slug":"mobil-uygulamalarin-ticaretteki-onemi","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamalarin-ticaretteki-onemi\/","title":{"rendered":"Mobil uygulamalar\u0131n ticaretteki \u00f6nemi"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Dijital ticaret d\u00fcnyas\u0131nda y\u00fckseli\u015fte olan m-ticaret fakt\u00f6r\u00fc, e-ticaret sitelerinin mobil uygulama konusuna \u00f6nem vermesini zorunlu k\u0131l\u0131yor. \u00c7\u00fcnk\u00fc mobil uygulamalar\u0131n kullan\u0131m oran\u0131, SMS kullan\u0131m\u0131 ya da web aramalar\u0131ndaki de\u011ferlerden \u00e7ok daha h\u0131zl\u0131 bir ivmeyle y\u00fckselerek dikkatleri \u00e7ekiyor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00fcn\u00fcm\u00fczde mobil uygulama sahibi olmayan <\/span><a href=\"https:\/\/blog.mobiroller.com\/tr\/tag\/e-ticaret\/\"><span style=\"font-weight: 400;\">e-ticaret<\/span><\/a><span style=\"font-weight: 400;\"> siteleri, kullan\u0131c\u0131 deneyimini \u0131skalayarak geni\u015f bir kullan\u0131c\u0131 kitlesine hitap etmenin getirdi\u011fi f\u0131rsatlardan yararlanamayabiliyor. Peki \u201cmobil uygulama yoksa, al\u0131\u015fveri\u015f de yok!\u201d diye d\u00fc\u015f\u00fcnen kullan\u0131c\u0131 kitlesini bu fikre y\u00f6nelten nedenlerin alt\u0131nda neler yat\u0131yor?<\/span><!--more--><\/p>\n<h2><b>T\u00fcketicilerin y\u00fczde 85&#8217;i mobil uygulama deneyimini \u00f6nemsiyor<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Konu hakk\u0131nda ABD\u2019li Boldchat taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmadan \u00e7arp\u0131c\u0131 sonu\u00e7lar ortaya konuluyor. Yap\u0131lan \u00e7al\u0131\u015fmaya g\u00f6re, ankete kat\u0131lan 8000 kat\u0131l\u0131mc\u0131n\u0131n y\u00fczde 85&#8217;i, mobil uygulamas\u0131 olmayan ya da kullan\u0131c\u0131 odakl\u0131 olmayan firmalardan al\u0131\u015fveri\u015f yapmad\u0131\u011f\u0131n\u0131 belirtiyor. Ayn\u0131 \u00e7al\u0131\u015fmadaki kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 72&#8217;sinin ise iyi bir mobil deneyim ya\u015fad\u0131klar\u0131 e-ticaret sitesinden tekrar al\u0131\u015fveri\u015f yapmay\u0131 istediklerini belirtmeleri, firmalar\u0131n \u00fczerinde durmas\u0131 gereken bir sonu\u00e7 olarak g\u00f6ze \u00e7arp\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2015 y\u0131l\u0131nda <a href=\"https:\/\/blog.mobiroller.com\/tr\/tag\/akilli-telefonlar\/\">ak\u0131ll\u0131 telefon<\/a> ve tabletler yoluyla yap\u0131lan al\u0131\u015fveri\u015fin e-ticaretteki oran\u0131 y\u00fczde 27 iken, bu oran\u0131n 2018 itibar\u0131yla y\u00fczde 50 gibi ciddi bir rakama ula\u015faca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Mobil cihazlar \u00fczerinden \u00fcr\u00fcnleri kar\u015f\u0131la\u015ft\u0131rman\u0131n kolayl\u0131\u011f\u0131, kullan\u0131c\u0131lar\u0131n bu \u015fekilde firmayla kolay ileti\u015fim kurabilmesi, t\u00fcketicilerin bu e\u011filimindeki en \u00f6nemli nedenler olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor.<\/span><\/p>\n<h2><b>T\u00fcketiciler, mobil al\u0131\u015fveri\u015fe y\u00f6nelmek i\u00e7in hangi kriterleri \u00f6nemsiyor?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Boldchat&#8217;in yapt\u0131\u011f\u0131 ara\u015ft\u0131rmadan \u00e7\u0131kan sonu\u00e7lara g\u00f6re t\u00fcketiciler, birtak\u0131m kriterlere sahipler ve firmalar\u0131n bu kriterlere g\u00f6re iyile\u015ftirmeler yapmas\u0131 durumda mobil al\u0131\u015fveri\u015fi daha \u00e7ok tercih edeceklerini belirtiyorlar. Buna g\u00f6re s\u00f6z konusu kriterleri \u015fu \u015fekilde s\u0131ralamak m\u00fcmk\u00fcn:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Sat\u0131n al\u0131nacak \u00fcr\u00fcnler aras\u0131ndaki k\u0131yaslaman\u0131n mobil uygulamalarda kolayl\u0131kla yap\u0131labilmesi,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Uygulamalar\u0131n g\u00fcvenilir olmas\u0131,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Sat\u0131n alma s\u0131ras\u0131nda \u00fcr\u00fcn hakk\u0131nda merak edilen sorular\u0131n kolayl\u0131kla sat\u0131c\u0131ya sorulabilmesi, interaktif olarak muhattap bulabilme kolayl\u0131\u011f\u0131n\u0131n sunulmas\u0131,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Mobil uygulamalarda yer alan ara\u00e7lar\u0131n kullan\u0131m kolayl\u0131\u011f\u0131 <\/span><\/p>\n<h2><b>Sekt\u00f6rel bazda mobil uygulama kullan\u0131mlar\u0131<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bankac\u0131l\u0131k ve finans kurumlar\u0131, kullan\u0131c\u0131lar\u0131n mobil uygulama kullan\u0131m\u0131 a\u00e7\u0131s\u0131ndan en \u00e7ok tercih etti\u011fi kategoriler aras\u0131nda yer al\u0131yor. Bunun yan\u0131 s\u0131ra havayolu, otel ve di\u011fer seyahat uygulamalar\u0131 da t\u00fcketiciler taraf\u0131ndan s\u0131kl\u0131kla kullan\u0131l\u0131yor. En \u00e7ok tercih edilen uygulamalar s\u0131ralamas\u0131nda <a href=\"https:\/\/blog.mobiroller.com\/tr\/tag\/egitim\/\">e\u011fitim <\/a>ve online oyunlar\u0131n ard\u0131ndan lojistik ve nakliye sekt\u00f6rlerinin mobil uygulamalar\u0131 geliyor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Telefon firmalar\u0131, televizyon yay\u0131nc\u0131lar\u0131n\u0131n ard\u0131ndan t\u00fcketiciler, perakende sekt\u00f6r\u00fcn\u00fcn uygulamalar\u0131n\u0131 be\u011fendiklerini ve s\u0131kl\u0131kla kulland\u0131klar\u0131n\u0131 belirtiyorlar. Bilgisayar firmalar\u0131, internet servis sa\u011flay\u0131c\u0131lar\u0131, telefon firmalar\u0131 ve sigorta \u015firketlerinin uygulamalar\u0131 da t\u00fcketiciler taraf\u0131ndan be\u011fenilerek kullan\u0131l\u0131yor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-ticaret firmalar\u0131n\u0131n bu ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131n\u0131 da g\u00f6z \u00f6n\u00fcnde bulundurarak olu\u015fturacaklar\u0131 mobil stratejileri, onlar\u0131 gelece\u011fe ta\u015f\u0131yacak \u00f6nemli fakt\u00f6rler aras\u0131nda yer al\u0131yor. E\u011fer siz de kullan\u0131c\u0131 kitlenizle bulu\u015fmak istiyorsan\u0131z <a href=\"https:\/\/my.mobiroller.com\/Register\">hemen MobiRoller hesab\u0131n\u0131z\u0131 olu\u015fturun<\/a>, mobil d\u00fcnyaya sa\u011flam bir giri\u015f yap\u0131n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital ticaret d\u00fcnyas\u0131nda y\u00fckseli\u015fte olan m-ticaret fakt\u00f6r\u00fc, e-ticaret sitelerinin mobil uygulama konusuna \u00f6nem vermesini zorunlu k\u0131l\u0131yor. \u00c7\u00fcnk\u00fc mobil uygulamalar\u0131n kullan\u0131m oran\u0131, SMS kullan\u0131m\u0131 ya da web aramalar\u0131ndaki de\u011ferlerden \u00e7ok daha h\u0131zl\u0131 bir ivmeyle y\u00fckselerek dikkatleri \u00e7ekiyor. G\u00fcn\u00fcm\u00fczde mobil uygulama sahibi olmayan e-ticaret siteleri, kullan\u0131c\u0131 deneyimini \u0131skalayarak geni\u015f bir kullan\u0131c\u0131 kitlesine hitap etmenin getirdi\u011fi f\u0131rsatlardan yararlanamayabiliyor. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,496],"tags":[97,722,754,753,607,755,647,462,146,721,71,82,235,54],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobil uygulamalar\u0131n ticaretteki \u00f6nemi - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamalarin-ticaretteki-onemi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil uygulamalar\u0131n ticaretteki \u00f6nemi - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Dijital ticaret d\u00fcnyas\u0131nda y\u00fckseli\u015fte olan m-ticaret fakt\u00f6r\u00fc, e-ticaret sitelerinin mobil uygulama konusuna \u00f6nem vermesini zorunlu k\u0131l\u0131yor. \u00c7\u00fcnk\u00fc mobil uygulamalar\u0131n kullan\u0131m oran\u0131, SMS kullan\u0131m\u0131 ya da web aramalar\u0131ndaki de\u011ferlerden \u00e7ok daha h\u0131zl\u0131 bir ivmeyle y\u00fckselerek dikkatleri \u00e7ekiyor. 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