{"id":14808,"date":"2016-09-26T10:00:45","date_gmt":"2016-09-26T07:00:45","guid":{"rendered":"https:\/\/blog.mobiroller.com\/tr\/?p=14808"},"modified":"2018-02-13T18:19:55","modified_gmt":"2018-02-13T15:19:55","slug":"apple-app-store-optimizasyonu-ile-mobil-uygulamadan-para-kazanmak-mumkun-mu","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/apple-app-store-optimizasyonu-ile-mobil-uygulamadan-para-kazanmak-mumkun-mu\/","title":{"rendered":"Apple App Store optimizasyonu ile mobil uygulamadan para kazanmak m\u00fcmk\u00fcn m\u00fc?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Mobil uygulamalar\u0131n temel kullan\u0131m amac\u0131, mobil kullan\u0131c\u0131lar\u0131n hayatlar\u0131n\u0131 kolayla\u015ft\u0131rmak. Bunun yan\u0131 s\u0131ra kullan\u0131c\u0131lar\u0131n zamanlar\u0131n\u0131 mobilken dahi de\u011ferlendirebilmelerini ve k\u0131s\u0131tl\u0131 imkanlara sahip olan mobil cihazlardan m\u00fcmk\u00fcn olan en b\u00fcy\u00fck verimi almalar\u0131n\u0131 sa\u011flamak da ama\u00e7lan\u0131yor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00fcn\u00fcm\u00fczde mobil uygulamalar, kullan\u0131c\u0131lar\u0131na sa\u011flad\u0131klar\u0131 faydalarla birlikte uygulama sahibine kazan\u00e7 sa\u011flayan sistemler olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Peki mobil uygulamadan nas\u0131l para kazan\u0131l\u0131r? \u0130\u015fte Apple <\/span><a href=\"https:\/\/blog.mobiroller.com\/tr\/apple-app-store-mobil-uygulamanizi-neden-reddediyor\/\"><span style=\"font-weight: 400;\">App Store<\/span><\/a><span style=\"font-weight: 400;\">\u2019da mobil uygulamadan para kazanma hakk\u0131nda \u00f6nem bilgiler ve ipu\u00e7lar\u0131&#8230;<\/span><!--more--><\/p>\n<h2><b>Mobil uygulamadan nas\u0131l para kazan\u0131l\u0131r?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Herhangi bir mobil uygulamadan uygulama ma\u011fazas\u0131 yoluyla para kazanmak i\u00e7in takip edilen 3 temel yol bulunuyor: \u00dccretli bir mobil uygulama sunmak, uygulama ma\u011fazas\u0131na reklam vermek ve uygulamaya sponsorluk alarak g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131rmak. Ancak bu noktaya gelmeden \u00f6nce uygulaman\u0131n kullan\u0131c\u0131lar taraf\u0131ndan bulunabilir olmas\u0131 gerekiyor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nielsen ve Forrester\u2019\u0131n ara\u015ft\u0131rmas\u0131na g\u00f6re kullan\u0131c\u0131lar\u0131n uygulamalara eri\u015fimi y\u00fczde 63 oran\u0131nda uygulama ma\u011fazas\u0131 aramas\u0131 yoluyla ger\u00e7ekle\u015fiyor. Yani iyi bir gelir elde etmek i\u00e7in uygulama marketi optimizasyonu ya da app store optimizasyonu (ASO) ad\u0131yla bilinen \u00e7al\u0131\u015fmalarla uygulaman\u0131n arand\u0131\u011f\u0131nda rahatl\u0131kla bulunabilir olmas\u0131 \u00f6nem ta\u015f\u0131yor.<\/span><\/p>\n<h2><b>ASO nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Uygulama marketi optimizasyonu, t\u0131pk\u0131 web siteleri i\u00e7in yap\u0131lan SEO \u00e7al\u0131\u015fmas\u0131na benzeyen, uygulaman\u0131n daha fazla ki\u015fi taraf\u0131ndan g\u00f6r\u00fclmesini, t\u0131klanmas\u0131n\u0131, indirilmesini sa\u011flayacak iyile\u015ftirme \u00e7al\u0131\u015fmalar\u0131. Uygulama ma\u011fazas\u0131 i\u00e7inde (on-metadata) ve ma\u011faza d\u0131\u015f\u0131nda (off-metadata) yap\u0131lan \u00e7al\u0131\u015fmalar olarak 2\u2019ye ayr\u0131lan app store optimizasyonu, uygulaman\u0131n ad\u0131n\u0131, a\u00e7\u0131klamas\u0131n\u0131, anahtar kelimelerini, simgesini, cihaz uyumlulu\u011funu, dil se\u00e7eneklerini, yay\u0131nc\u0131s\u0131n\u0131, puan\u0131n\u0131, indirilme oran\u0131n\u0131 ve yorumlar\u0131n\u0131 kaps\u0131yor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google, 2015\u2019te klasik SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n Google Play Store\u2019da da etkili olaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Daha sonra da web algoritmalar\u0131n\u0131 ma\u011fazas\u0131na uygulamaya ba\u015flad\u0131. Ancak Apple App Store i\u00e7in i\u015fler biraz daha farkl\u0131 ilerliyor. Eski tip, az geli\u015fmi\u015f algoritmalar Apple ma\u011fazas\u0131nda hala ge\u00e7erli oldu\u011fu i\u00e7in kullan\u0131c\u0131 deneyimi yerine anahtar kelime odakl\u0131 <\/span><a href=\"https:\/\/blog.mobiroller.com\/tr\/tag\/aso\/\"><span style=\"font-weight: 400;\">ASO<\/span><\/a><span style=\"font-weight: 400;\"> \u00e7al\u0131\u015fmalar\u0131 yapmak gerekiyor. Asl\u0131nda bu, Apple App Store\u2019dan para kazanmak i\u00e7in biraz daha az \u00e7aba g\u00f6stermek anlam\u0131na geliyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Anahtar kelime odakl\u0131 ASO i\u00e7in \u00f6ncelikle uygulamay\u0131 \u00e7ok net bir \u015fekilde tan\u0131mlayan anahtar kelimeler se\u00e7ilmeli ve Apple\u2019\u0131n bu kelimeler i\u00e7in sundu\u011fu alana yaz\u0131lmal\u0131. Daha sonra bu anahtar kelimeleri kullanarak uygulama ba\u015fl\u0131\u011f\u0131 ve tan\u0131m\u0131 olu\u015fturulmal\u0131. Bu i\u015flem bir\u00e7ok farkl\u0131 dilde yap\u0131labilir ve uygulama yerelle\u015firse, indirme say\u0131s\u0131 baz\u0131 \u00fclkelerde y\u00fczde y\u00fcz artaca\u011f\u0131 i\u00e7in ma\u011faza d\u0131\u015f\u0131 \u00e7al\u0131\u015fmalarda da avantaj elde edilebilir. Ayn\u0131 zamanda uygulaman\u0131n iPhone, iPad ve Apple Watch\u2019la uyumlu olmas\u0131 da aramalarda daha fazla g\u00f6r\u00fcnt\u00fclenmeyi, dolay\u0131s\u0131yla daha fazla indirme ger\u00e7ekle\u015fmesini sa\u011flayabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobil uygulamalar yoluyla ciddi oranlarda kazan\u00e7 sa\u011flayabilmek m\u00fcmk\u00fcn. Apple \u00fcr\u00fcnlerine mobil uygulama indirmeyi sa\u011flayan App Store\u2019dan para kazanabilmek i\u00e7in ise \u00f6ncelikle rakip uygulamalar aras\u0131nda \u00f6ne \u00e7\u0131kabilmek gerekiyor. Bunun i\u00e7in ise ASO gibi birka\u00e7 noktaya \u00f6nem vermek i\u015finizi kolayla\u015ft\u0131rabiliyor. Mobil uygulaman\u0131z ile gelir elde edebilmenizi sa\u011flayan en \u00f6nemli noktalardan birini ise kullan\u0131c\u0131lar\u0131n be\u011fenisini toplayabilecek bir uygulamaya sahip olmak olu\u015fturuyor. E\u011fer siz de mobil kullan\u0131c\u0131lar\u0131 cezbedecek ve kazan\u00e7 elde etmenizi sa\u011flayacak bir mobil uygulamaya sahip olmak istiyorsan\u0131z <\/span><a href=\"https:\/\/my.mobiroller.com\/Register\"><span style=\"font-weight: 400;\">hemen MobiRoller hesab\u0131n\u0131z\u0131 olu\u015fturun<\/span><\/a><span style=\"font-weight: 400;\">, birka\u00e7 parmak dokunu\u015fuyla \u00e7ok k\u0131sa s\u00fcrede kendi uygulaman\u0131z\u0131 olu\u015fturun.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobil uygulamalar\u0131n temel kullan\u0131m amac\u0131, mobil kullan\u0131c\u0131lar\u0131n hayatlar\u0131n\u0131 kolayla\u015ft\u0131rmak. Bunun yan\u0131 s\u0131ra kullan\u0131c\u0131lar\u0131n zamanlar\u0131n\u0131 mobilken dahi de\u011ferlendirebilmelerini ve k\u0131s\u0131tl\u0131 imkanlara sahip olan mobil cihazlardan m\u00fcmk\u00fcn olan en b\u00fcy\u00fck verimi almalar\u0131n\u0131 sa\u011flamak da ama\u00e7lan\u0131yor. G\u00fcn\u00fcm\u00fczde mobil uygulamalar, kullan\u0131c\u0131lar\u0131na sa\u011flad\u0131klar\u0131 faydalarla birlikte uygulama sahibine kazan\u00e7 sa\u011flayan sistemler olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Peki mobil uygulamadan nas\u0131l para kazan\u0131l\u0131r? \u0130\u015fte [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[503,502],"tags":[93,666,94,270,669,667,102,416,271,665,664,668,98,54,281,283,85,417,670],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple App Store optimizasyonu ile mobil uygulamadan para kazanmak m\u00fcmk\u00fcn m\u00fc? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/apple-app-store-optimizasyonu-ile-mobil-uygulamadan-para-kazanmak-mumkun-mu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple App Store optimizasyonu ile mobil uygulamadan para kazanmak m\u00fcmk\u00fcn m\u00fc? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Mobil uygulamalar\u0131n temel kullan\u0131m amac\u0131, mobil kullan\u0131c\u0131lar\u0131n hayatlar\u0131n\u0131 kolayla\u015ft\u0131rmak. Bunun yan\u0131 s\u0131ra kullan\u0131c\u0131lar\u0131n zamanlar\u0131n\u0131 mobilken dahi de\u011ferlendirebilmelerini ve k\u0131s\u0131tl\u0131 imkanlara sahip olan mobil cihazlardan m\u00fcmk\u00fcn olan en b\u00fcy\u00fck verimi almalar\u0131n\u0131 sa\u011flamak da ama\u00e7lan\u0131yor. G\u00fcn\u00fcm\u00fczde mobil uygulamalar, kullan\u0131c\u0131lar\u0131na sa\u011flad\u0131klar\u0131 faydalarla birlikte uygulama sahibine kazan\u00e7 sa\u011flayan sistemler olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. 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Bunun yan\u0131 s\u0131ra kullan\u0131c\u0131lar\u0131n zamanlar\u0131n\u0131 mobilken dahi de\u011ferlendirebilmelerini ve k\u0131s\u0131tl\u0131 imkanlara sahip olan mobil cihazlardan m\u00fcmk\u00fcn olan en b\u00fcy\u00fck verimi almalar\u0131n\u0131 sa\u011flamak da ama\u00e7lan\u0131yor. G\u00fcn\u00fcm\u00fczde mobil uygulamalar, kullan\u0131c\u0131lar\u0131na sa\u011flad\u0131klar\u0131 faydalarla birlikte uygulama sahibine kazan\u00e7 sa\u011flayan sistemler olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. 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