{"id":15588,"date":"2016-11-08T09:32:05","date_gmt":"2016-11-08T07:32:05","guid":{"rendered":"https:\/\/blog.mobiroller.com\/tr\/?p=15588"},"modified":"2016-11-08T09:32:05","modified_gmt":"2016-11-08T07:32:05","slug":"androidde-para-kazanmak-icin-mobil-uygulama-sahiplerinin-yapmasi-gerekenler","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/androidde-para-kazanmak-icin-mobil-uygulama-sahiplerinin-yapmasi-gerekenler\/","title":{"rendered":"Android\u2019de para kazanmak i\u00e7in mobil uygulama sahiplerinin yapmas\u0131 gerekenler"},"content":{"rendered":"

\"Android\u2019de\u0130\u00e7inde bulundu\u011fumuz y\u0131l sonu itibar\u0131yla ak\u0131ll\u0131 telefon sahiplerinin say\u0131s\u0131n\u0131n 2 milyar\u0131, Android i\u015fletim sistemini kullanan ki\u015fi say\u0131s\u0131n\u0131n da 1,5 milyar\u0131 ge\u00e7mesi bekleniyor. Ayr\u0131ca mobil uygulamalardan elde edilen toplam gelirin de 45 milyar dolar\u0131 ge\u00e7ece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. <\/span><\/p>\n

Bu bilgilere ek olarak, bir istatistik firmas\u0131n\u0131n verilerine g\u00f6re 2015 y\u0131l\u0131nda <\/span>Google Play<\/span><\/a> \u00fczerinden yakla\u015f\u0131k 200 milyon uygulama indirildi ve bu uygulamalar\u0131 indiren kullan\u0131c\u0131lar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu Brezilya, Hindistan, Meksika, Endonezya ve T\u00fcrkiye pazar\u0131n\u0131 olu\u015fturuyor. Rakamlar bu kadar y\u00fcksek olunca mobil uygulama sahibi olan firmalar\u0131n ve mobil uygulamalardan gelir elde etmek isteyenlerin de akl\u0131na Android \u00fczerinden maddi kaynak sa\u011flamak geliyor. Peki Android\u2019de para kazanmak i\u00e7in hangi yollara ba\u015fvurulabilir?<\/span><\/p>\n

Android telefonlar i\u00e7in uygulama geli\u015ftirerek nas\u0131l para kazan\u0131l\u0131r?<\/b><\/h2>\n

Her mobil uygulama pazar\u0131n\u0131n kendine ait farkl\u0131 dinamikleri var. Androdi\u2019de uygulama sahibi olmak isteyenlerin de ilk olarak Google Play\u2019in kendine has dinamiklerini ara\u015ft\u0131rarak, stratejilerini elde ettikleri i\u00e7g\u00f6r\u00fclere g\u00f6re geli\u015ftirmeleri gerekiyor. Gelir modelinin belirlenmesi ise t\u00fcm s\u00fcrecin en ba\u015f\u0131nda yer al\u0131yor. <\/span><\/p>\n

Android uygulaman\u0131z\u0131 yay\u0131na haz\u0131r hale getirip gelir modelini daha sonra se\u00e7meniz, s\u00fcrecin yava\u015flamas\u0131na yol a\u00e7aca\u011f\u0131ndan pek verimli olmayabilir. Bunun yerine stratejinizi Android uygulaman\u0131z \u00fczerinden hangi gelir modeli ile gelir elde edece\u011finiz \u00fczerine kurgularsan\u0131z, hem daha kullan\u0131c\u0131 dostu bir mobil uygulama hem de daha fazla gelir elde etme \u015fans\u0131 yakalayabilirsiniz.<\/span><\/p>\n

Rakiplerinizi tan\u0131y\u0131n<\/b><\/h2>\n

Rakipleriniz<\/span><\/a> de dahil olmak \u00fczere muadil olabilecek t\u00fcm uygulamalar\u0131 tek tek inceleyerek i\u015fe ba\u015flayabilirsiniz. Rakiplerin tam olarak ne kadar gelir elde ettiklerini tahmin etmek kolay olmasa da gelir modeli stratejilerini tespit edebilirsiniz. B\u00f6ylece kendi modellerinde yetersiz kald\u0131klar\u0131 noktalar\u0131 ke\u015ffedebilir ve kendi mobil uygulaman\u0131zda bu noktalar\u0131 \u00f6ne \u00e7\u0131karabilirsiniz.<\/span><\/p>\n

Android uygulamalar i\u00e7in gelir modeli nas\u0131l se\u00e7ilir?<\/b><\/h2>\n

Gelir modeli se\u00e7eneklerini okumadan \u00f6nce haz\u0131rlamay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz mobil uygulaman\u0131z i\u00e7in kendinize baz\u0131 sorular sormal\u0131 ve cevaplar\u0131na g\u00f6re planlama yapmal\u0131s\u0131n\u0131z. \u0130\u015fte yan\u0131t\u0131n\u0131 kendinizin vermesi gereken sorular:<\/span><\/p>\n

– Haz\u0131rlayaca\u011f\u0131n\u0131z uygulama hangi sorunu \u00e7\u00f6z\u00fcyor?<\/span><\/p>\n

– Uygulaman\u0131z\u0131 rakiplerinizden ay\u0131ran \u00f6zellik nedir? <\/span><\/p>\n

– Bu \u00f6zellik i\u00e7in kullan\u0131c\u0131lar bir \u00fccret \u00f6der mi?<\/span><\/p>\n

– Uygulaman\u0131z\u0131 indirdikten sonra veya sat\u0131n ald\u0131ktan sonra kullan\u0131c\u0131lar ba\u015fka ne i\u00e7in \u00fccret \u00f6deyebilir?<\/span><\/p>\n

– Rakipleriniz hangi gelir modellerini kullan\u0131yor?<\/span><\/p>\n

\u00dccretsiz ve reklaml\u0131 gelir modeli<\/b><\/h2>\n

Uygulama i\u00e7i <\/span>reklam gelirleri<\/span><\/a>, kullan\u0131c\u0131lara reklamlar\u0131n g\u00f6sterilmesiyle veya kullan\u0131c\u0131lar\u0131n reklamlara t\u0131klamas\u0131yla elde edilebiliyor. Uygulama i\u00e7inde g\u00f6sterime sunulacak reklamlar i\u00e7in reklamverenler t\u0131klama ba\u015f\u0131na, g\u00f6sterim ba\u015f\u0131na veya di\u011fer kriterlere g\u00f6re \u00f6deme yapmay\u0131 tercih ediyor. Oyunlar gibi uzun s\u00fcre a\u00e7\u0131k tutulan \u00fccretsiz uygulamalarda bu reklam modelinden s\u0131kl\u0131kla faydalan\u0131l\u0131yor.<\/span><\/p>\n

Freemium gelir modeli<\/b><\/h2>\n

Freemium gelir modeline dayal\u0131 mobil uygulamalar\u0131 indirmek \u00fccretsizdir, ancak belirli \u00f6zelliklerini kullanmak i\u00e7in belirli bir \u00fccret \u00f6denmesi gerekir. Bu modelin uygulama gelirleri aras\u0131ndaki en yayg\u0131n gelir modeli oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcn. Freemium gelir modelini tercih ederseniz yay\u0131nlayaca\u011f\u0131n\u0131z Android uygulaman\u0131z\u0131n \u00fccretsiz versiyonunda en temel \u00f6zellikleri kullan\u0131c\u0131ya sunarak onlar\u0131 daha fazlas\u0131 i\u00e7in uygulama i\u00e7i sat\u0131n almaya y\u00f6nlendirebilirsiniz. <\/span><\/p>\n

\u00dccretli uygulama<\/b><\/h2>\n

\u00dccretli uygulamalar, ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 \u00fczere kullan\u0131c\u0131lar\u0131n uygulamay\u0131 sat\u0131n alarak kullanmaya ba\u015flad\u0131\u011f\u0131 gelir modeline dayan\u0131yor. \u00dccretli bir uygulama yay\u0131nlayacaksan\u0131z, uygulaman\u0131n kullan\u0131c\u0131lar\u0131n\u0131n belirli bir \u00fccret \u00f6demeye ikna olacak kadar yenilik\u00e7i ve uygulaman\u0131z\u0131n da i\u015flevsel olmas\u0131 gerek. Google Play\u2019deki uygulama sayfas\u0131n\u0131zda yer alan kullan\u0131c\u0131 yorumlar\u0131n\u0131n tatmin edici ve uygulaman\u0131z\u0131n ortalama puan\u0131n\u0131n da y\u00fcksek olmas\u0131 kullan\u0131c\u0131lar\u0131n ikna olmas\u0131na yard\u0131mc\u0131 olabilir. <\/span><\/p>\n

Uygulama i\u00e7i sat\u0131n alma modeli<\/b><\/h2>\n

Uygulama i\u00e7i sat\u0131n alma modeli, opsiyon olarak sunulan \u00fccretli \u00f6zelliklerin sat\u0131\u015fa sunuldu\u011fu bir se\u00e7enek. Bu gelir modeline genellikle mobil oyun uygulamalar\u0131nda rastlayabilirsiniz. Oyunlar\u0131n t\u00fcr\u00fcne g\u00f6re kullan\u0131c\u0131lar yeni silahlar, yeni \u00f6geler ve yeni seviyeler sat\u0131n alabilir. B\u00f6ylece tekrarlanan sat\u0131\u015flar sa\u011flanarak gelirler art\u0131r\u0131labilir. Oyunlar d\u0131\u015f\u0131nda harita uygulamalar\u0131 veya \u00fcretkenlik kategorisindeki uygulamalarda da bu modelden faydalan\u0131labiliyor.<\/span><\/p>\n

Uygulama i\u00e7i sat\u0131n alma modelinin 2016 y\u0131l\u0131n\u0131n sonuna kadar d\u00fcnya \u00e7ap\u0131nda 24 milyar dolar gelir getirmesi bekleniyor. Bu model ayn\u0131 zamanda uygulama yay\u0131nc\u0131lar\u0131na \u00fccretli uygulamalardan 20 kat daha fazla gelir kazand\u0131rarak en karl\u0131 gelir modellerinden biri olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/span><\/p>\n

\u00dcyelik modeli<\/b><\/h2>\n

\u00dcyelik modelli uygulamalarda i\u00e7erik veya \u00f6zellikler belirli bir s\u00fcre i\u00e7in ge\u00e7erli olacak \u015fekilde sat\u0131n al\u0131nabilir. \u201c\u00d6deme duvar\u0131\u201d olarak da adland\u0131r\u0131labilecek bu model freemium modeline benzetilebilir, ancak sadece i\u00e7erikler i\u00e7in ge\u00e7erli oldu\u011fu unutulmamal\u0131. Uygulaman\u0131z arac\u0131l\u0131\u011f\u0131yla m\u00fczik, video, foto\u011fraf veya yaz\u0131 sunuyorsan\u0131z ve para kazanmak istiyorsan\u0131z bu modelden yararlanabilirsiniz.<\/span><\/p>\n

Android uygulaman\u0131zdan gelir elde etmek i\u00e7in se\u00e7ece\u011finiz modelin kendi i\u015f plan\u0131n\u0131za uygun oldu\u011fundan emin olmal\u0131s\u0131n\u0131z. Hangi modeli se\u00e7erseniz se\u00e7in, elde etti\u011finiz verileri s\u00fcrekli inceleyerek reklamlar\u0131n\u0131z\u0131 optimize edip uygulaman\u0131zdan elde etti\u011finiz geliri art\u0131rabilmeniz m\u00fcmk\u00fcn. Siz de mobil uygulama geli\u015ftirerek para kazanmaya ba\u015flamak istiyorsan\u0131z MobiRoller ile dakikalar i\u00e7erisinde kendi uygulaman\u0131za sahip olabilirsiniz. <\/span>Hemen \u015fimdi bir MobiRoller hesab\u0131 olu\u015fturun<\/span><\/a>, siz de uygulama ma\u011fazalar\u0131nda bir an \u00f6nce yerinizi al\u0131n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130\u00e7inde bulundu\u011fumuz y\u0131l sonu itibar\u0131yla ak\u0131ll\u0131 telefon sahiplerinin say\u0131s\u0131n\u0131n 2 milyar\u0131, Android i\u015fletim sistemini kullanan ki\u015fi say\u0131s\u0131n\u0131n da 1,5 milyar\u0131 ge\u00e7mesi bekleniyor. Ayr\u0131ca mobil uygulamalardan elde edilen toplam gelirin de 45 milyar dolar\u0131 ge\u00e7ece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. Bu bilgilere ek olarak, bir istatistik firmas\u0131n\u0131n verilerine g\u00f6re 2015 y\u0131l\u0131nda Google Play \u00fczerinden yakla\u015f\u0131k 200 milyon uygulama indirildi ve […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[502],"tags":[],"yoast_head":"\nAndroid\u2019de para kazanmak i\u00e7in mobil uygulama sahiplerinin yapmas\u0131 gerekenler - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/androidde-para-kazanmak-icin-mobil-uygulama-sahiplerinin-yapmasi-gerekenler\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Android\u2019de para kazanmak i\u00e7in mobil uygulama sahiplerinin yapmas\u0131 gerekenler - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"\u0130\u00e7inde bulundu\u011fumuz y\u0131l sonu itibar\u0131yla ak\u0131ll\u0131 telefon sahiplerinin say\u0131s\u0131n\u0131n 2 milyar\u0131, Android i\u015fletim sistemini kullanan ki\u015fi say\u0131s\u0131n\u0131n da 1,5 milyar\u0131 ge\u00e7mesi bekleniyor. 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Ayr\u0131ca mobil uygulamalardan elde edilen toplam gelirin de 45 milyar dolar\u0131 ge\u00e7ece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor. 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