{"id":16456,"date":"2017-01-24T09:09:51","date_gmt":"2017-01-24T06:09:51","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=16456\/"},"modified":"2017-01-24T09:09:51","modified_gmt":"2017-01-24T06:09:51","slug":"hedef-kitleyle-devamli-olarak-iletisimde-kalabilmenin-yolu-mobil-uygulamalar","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/hedef-kitleyle-devamli-olarak-iletisimde-kalabilmenin-yolu-mobil-uygulamalar\/","title":{"rendered":"Hedef kitleyle devaml\u0131 olarak ileti\u015fimde kalabilmenin yolu: Mobil uygulamalar"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignleft size-full wp-image-16460\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-100117-iletisim-mobil-300.jpg\" alt=\"\" width=\"300\" height=\"225\" \/>\u0130\u015f d\u00fcnyas\u0131nda en bilinen kurallardan biri, i\u015fletmenin var olan m\u00fc\u015fterilerini elinde tutarak s\u00fcreklili\u011fi sa\u011flamas\u0131 gereklili\u011fi. \u00c7o\u011fu zaman yeni kurulan <\/span><a href=\"https:\/\/blog.mobiroller.com\/tr\/kucuk-isletmeler-mobil-uygulama\/\"><span style=\"font-weight: 400;\">i\u015fletmeler<\/span><\/a><span style=\"font-weight: 400;\">, sadece yeni m\u00fc\u015fterilere ula\u015fmaya odakland\u0131klar\u0131 i\u00e7in ne yaz\u0131k ki bu \u00f6nemli konuya yeterince \u00f6nem vermiyor. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yap\u0131lan istatistiksel \u00e7al\u0131\u015fmalar, bir \u015firketin kazanc\u0131n\u0131n b\u00fcy\u00fck k\u0131sm\u0131n\u0131 mevcut m\u00fc\u015fterilerinin sadece y\u00fczde 20\u2019sinin olu\u015fturdu\u011fu y\u00f6n\u00fcnde. Son derece ilgin\u00e7 olan bir di\u011fer istatistik \u00e7al\u0131\u015fmas\u0131na g\u00f6re ise \u015firketler e\u011fer m\u00fc\u015fteri sadakatinde sadece y\u00fczde 5 oran\u0131nda art\u0131\u015f sa\u011flayabilirlerse, kazan\u00e7lar\u0131nda en az y\u00fczde 25 art\u0131\u015f m\u00fcmk\u00fcn olabiliyor. Tam da bu noktada mobil uygulamalar\u0131n \u00f6nemine vurgu yapmak gerekiyor. \u00c7\u00fcnk\u00fc g\u00fcn\u00fcm\u00fczde m\u00fc\u015fterilerle s\u00fcrekli ileti\u015fim halinde olman\u0131n en pratik yolu, mobil uygulamalardan ge\u00e7iyor. Peki i\u015fletmeler hedef kitleleriyle s\u00fcrekli olarak ileti\u015fim halinde olabilmek i\u00e7in mobil uygulamalardan nas\u0131l yararlanabilir?<\/span><!--more--><\/p>\n<h2><b>Anl\u0131k bildirimler<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mobil ticaretin y\u00fckselen grafikleri, i\u015fletmeler i\u00e7in mobil d\u00fcnyada var olmay\u0131 zorunlu k\u0131l\u0131yor. M\u00fc\u015fterilerle s\u00fcrekli ileti\u015fim halinde olmak g\u00fcven ba\u011f\u0131 olu\u015ftururken yap\u0131lan geri bildirimler de i\u015fletmelerin kendilerini s\u00fcrekli geli\u015ftirmelerine olanak tan\u0131yor. Mobil uygulamalar\u0131n en b\u00fcy\u00fck avantaj\u0131 olan <\/span><a href=\"https:\/\/blog.mobiroller.com\/tr\/?s=anl%C4%B1k+bildirim\"><span style=\"font-weight: 400;\">anl\u0131k bildirimler<\/span><\/a><span style=\"font-weight: 400;\"> sayesinde ise hedef kitleye yeni \u00fcr\u00fcnleri tan\u0131tmak, kampanyalardan haberdar etmek de bir o kadar kolayla\u015f\u0131yor. <\/span><\/p>\n<h2><b>Mobil ileti\u015fimin p\u00fcf noktalar\u0131<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mobil uygulamalar sayesinde hedef kitleyle kurulan s\u00fcrekli ileti\u015fimin verimli olabilmesi i\u00e7in baz\u0131 noktalara dikkat etmek gerekiyor. \u0130\u015fte mobil uygulamalar ile kullan\u0131c\u0131lar\u0131 etkilemek ad\u0131na \u00f6nem vermenizde fayda olan t\u00fcyolar&#8230;<\/span><\/p>\n<h2><b>1) Mobil aktivitelerinizi sosyal medya ile destekleyin<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Hedef kitlenizin sosyal medya al\u0131\u015fkanl\u0131klar\u0131n\u0131 g\u00f6z \u00f6n\u00fcne alarak, uygulaman\u0131zdaki geli\u015fmeleri bu kanallarda da duyurmal\u0131 ve ileti\u015fim kanallar\u0131n\u0131z\u0131 g\u00fc\u00e7lendirmelisiniz. B\u00f6ylece mobil kullan\u0131c\u0131 say\u0131n\u0131z\u0131 art\u0131r\u0131rken potansiyel m\u00fc\u015fterilere de ula\u015fabilirsiniz.<\/span><\/p>\n<h2><b>2) Sadece sat\u0131\u015f odakl\u0131 payla\u015f\u0131mlar yapmaktan uzak durun<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mobil uygulaman\u0131z\u0131n sad\u0131k takip\u00e7i kitlesine bir de\u011fer sunmak ad\u0131na yaln\u0131zca sat\u0131\u015f odakl\u0131 payla\u015f\u0131mlara odaklanmaman\u0131zda yarar var. \u0130nsani y\u00f6n\u00fc \u00f6n planda olan, duygulara y\u00f6nelen ve bir fayda sunan payla\u015f\u0131mlar sayesinde hedef kitlenizle kolayca duygusal bir ba\u011f olu\u015fturabilmeniz m\u00fcmk\u00fcn.<\/span><\/p>\n<h2><b>3) Acil destekler i\u00e7in ileti\u015fim mod\u00fcl\u00fc kullanabilirsiniz<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Herhangi bir sorunla ya da destek al\u0131nmas\u0131 gereken bir konuyla ilgili olarak hemen her an \u00e7a\u011fr\u0131 merkezini aramak bazen pratik bir \u00e7\u00f6z\u00fcm olmayabilir. Onun yerine uygulaman\u0131za kullan\u0131c\u0131lar\u0131n\u0131z\u0131n sorusu oldu\u011funda h\u0131zla yard\u0131m alabilecekleri bir canl\u0131 destek mod\u00fcl\u00fc ekleyerek onlara deste\u011finizi mobil uygulama \u00fczerinden de sunabilirsiniz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G\u00fcn\u00fcm\u00fczde hedef kitle ile s\u00fcrekli ileti\u015fim kurman\u0131n en g\u00fcncel, ekonomik ve pratik y\u00f6ntemi; mobil uygulamalar olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. \u0130\u015fletmelerin marka bilinirliklerini art\u0131rabilmeleri ve kullan\u0131c\u0131lar\u0131n da hayatlar\u0131n\u0131 kolayla\u015ft\u0131rabilmelerinin yolu mobil uygulamalardan ge\u00e7iyor. Ancak hen\u00fcz bir mobil uygulamaya sahip de\u011filseniz<\/span><a href=\"https:\/\/my.mobiroller.com\/Register\"><span style=\"font-weight: 400;\"> hemen MobiRoller hesab\u0131n\u0131z\u0131 olu\u015fturabilir <\/span><\/a><span style=\"font-weight: 400;\">ve birka\u00e7 dakika i\u00e7erisinde kendi uygulaman\u0131z \u00fczerinden hedef kitlenize ula\u015fabilirsiniz. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u015f d\u00fcnyas\u0131nda en bilinen kurallardan biri, i\u015fletmenin var olan m\u00fc\u015fterilerini elinde tutarak s\u00fcreklili\u011fi sa\u011flamas\u0131 gereklili\u011fi. \u00c7o\u011fu zaman yeni kurulan i\u015fletmeler, sadece yeni m\u00fc\u015fterilere ula\u015fmaya odakland\u0131klar\u0131 i\u00e7in ne yaz\u0131k ki bu \u00f6nemli konuya yeterince \u00f6nem vermiyor. Yap\u0131lan istatistiksel \u00e7al\u0131\u015fmalar, bir \u015firketin kazanc\u0131n\u0131n b\u00fcy\u00fck k\u0131sm\u0131n\u0131 mevcut m\u00fc\u015fterilerinin sadece y\u00fczde 20\u2019sinin olu\u015fturdu\u011fu y\u00f6n\u00fcnde. Son derece ilgin\u00e7 olan bir [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[110,1268,462,1266,98,54,358,532,379,1267],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hedef kitleyle devaml\u0131 olarak ileti\u015fimde kalabilmenin yolu: Mobil uygulamalar - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/hedef-kitleyle-devamli-olarak-iletisimde-kalabilmenin-yolu-mobil-uygulamalar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hedef kitleyle devaml\u0131 olarak ileti\u015fimde kalabilmenin yolu: Mobil uygulamalar - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"\u0130\u015f d\u00fcnyas\u0131nda en bilinen kurallardan biri, i\u015fletmenin var olan m\u00fc\u015fterilerini elinde tutarak s\u00fcreklili\u011fi sa\u011flamas\u0131 gereklili\u011fi. \u00c7o\u011fu zaman yeni kurulan i\u015fletmeler, sadece yeni m\u00fc\u015fterilere ula\u015fmaya odakland\u0131klar\u0131 i\u00e7in ne yaz\u0131k ki bu \u00f6nemli konuya yeterince \u00f6nem vermiyor. Yap\u0131lan istatistiksel \u00e7al\u0131\u015fmalar, bir \u015firketin kazanc\u0131n\u0131n b\u00fcy\u00fck k\u0131sm\u0131n\u0131 mevcut m\u00fc\u015fterilerinin sadece y\u00fczde 20\u2019sinin olu\u015fturdu\u011fu y\u00f6n\u00fcnde. 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