{"id":17090,"date":"2017-02-02T09:56:23","date_gmt":"2017-02-02T06:56:23","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=16572\/"},"modified":"2017-02-02T09:56:23","modified_gmt":"2017-02-02T06:56:23","slug":"kisisellestirme-ile-kullanici-etkilesimi-nasil-artirilabilir","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/kisisellestirme-ile-kullanici-etkilesimi-nasil-artirilabilir\/","title":{"rendered":"Ki\u015fiselle\u015ftirme ile kullan\u0131c\u0131 etkile\u015fimi nas\u0131l art\u0131r\u0131labilir?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignleft size-full wp-image-16578\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-240117-kisisellestirme-300.jpg\" alt=\"\" width=\"300\" height=\"225\" \/>Kullan\u0131c\u0131lar, bir mobil uygulama kullan\u0131rken ortalama 8 saniye sonunda odaklar\u0131n\u0131 kaybediyorlar. Bu duruma, 1 defa kulland\u0131ktan sonra mobil uygulamay\u0131 terk eden kullan\u0131c\u0131lar\u0131n oran\u0131n\u0131 da (y\u00fczde 23) ekledi\u011fimizde uygulaman\u0131n kal\u0131c\u0131l\u0131\u011f\u0131n\u0131 sa\u011flayabilmek i\u00e7in etkile\u015fime \u00f6nem vermenin gereklili\u011fi kolayl\u0131kla g\u00fcn y\u00fcz\u00fcne \u00e7\u0131k\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fcm bunlar g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, mobil uygulama sahipleri i\u00e7in ki\u015fiselle\u015ftirme b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor diyebiliriz. \u00c7\u00fcnk\u00fc <\/span><a href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamanizin-pazarlama-stratejilerini-kisisellestirmeniz-neden-onemli\/\"><span style=\"font-weight: 400;\">ki\u015fiselle\u015ftirme<\/span><\/a><span style=\"font-weight: 400;\"> ile kullan\u0131c\u0131 etkile\u015fimi art\u0131rmak, b\u00f6ylece uygulama kullan\u0131m s\u00fcrelerini ve uygulamaya olan ilgi seviyesini yukar\u0131 ta\u015f\u0131mak m\u00fcmk\u00fcn. Peki nas\u0131l <\/span><span style=\"font-weight: 400;\">ki\u015fiselle\u015ftirme yap\u0131labilir, uygulaman\u0131n kullan\u0131c\u0131 etkile\u015fimini art\u0131rmak i\u00e7in neler g\u00f6z \u00f6n\u00fcnde bulundurulabilir?<\/span><\/p>\n<p><!--more--><\/p>\n<h2><b>Genelden ki\u015fisele do\u011fru&#8230;<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ki\u015fiselle\u015ftirme, kullan\u0131c\u0131lar\u0131n\u0131za de\u011fer verdi\u011finizi hissettirmeniz a\u00e7\u0131s\u0131ndan \u00f6zelle\u015ftirmenin \u00f6tesine ge\u00e7ebilir. Kullan\u0131c\u0131lar\u0131n istedikleri i\u00e7eri\u011fi, ge\u00e7mi\u015f kullan\u0131m bi\u00e7imlerine, tercihlerine veya konumlar\u0131na g\u00f6re kar\u015f\u0131lar\u0131nda bulmalar\u0131 uygulamayla olan etkile\u015fimlerini de olumlu y\u00f6nde etkileyebilir. Bu noktada onlara ki\u015fiselle\u015ftirilmi\u015f bir mobil uygulama deneyimi sunman\u0131z uygulaman\u0131zla kullan\u0131c\u0131lar aras\u0131nda bir sadakat ba\u011f\u0131 kurulmas\u0131n\u0131 da sa\u011flayabilir.<\/span><\/p>\n<h2><b>Kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 analiz edin<\/b><\/h2>\n<p>Kullan\u0131c\u0131lar\u0131n\u0131z\u0131n uygulaman\u0131zla olan ge\u00e7mi\u015f etkile\u015fimleri hakk\u0131nda veriler toplamak, aktivite derecelerine g\u00f6re kullan\u0131c\u0131lar\u0131n\u0131z\u0131 segmentlere ay\u0131rman\u0131za yard\u0131mc\u0131 olabilir. Bu analizleri yaparken kullan\u0131c\u0131lar\u0131n oturum a\u00e7ma s\u0131kl\u0131\u011f\u0131, uygulaman\u0131za ne kadar s\u00fcre ay\u0131rd\u0131klar\u0131, demografik \u00f6zellikleri ve hangi sekmeleri ne s\u0131kl\u0131kla kulland\u0131klar\u0131 gibi verilerden yararlanabilirsiniz. Bu verileri bir araya getirip analiz ettikten sonra kullan\u0131c\u0131lar\u0131n uygulaman\u0131zla olan ili\u015fkilerini anlamland\u0131rabilir ve onlar\u0131 benzer kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131 temsil eden gruplara ay\u0131rabilirsiniz. B\u00f6ylece mobil uygulaman\u0131z\u0131 onlar\u0131n kullan\u0131c\u0131 \u00f6zelliklerine ve beklentilerine g\u00f6re kolayca ki\u015fiselle\u015ftirebilirsiniz.<\/p>\n<h2><b>Anl\u0131k bildirimlerden yararlan\u0131n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Kullan\u0131m \u00f6zelliklerine g\u00f6re ayr\u0131lm\u0131\u015f kullan\u0131c\u0131 gruplar\u0131 i\u00e7in ki\u015fiselle\u015ftirilen <\/span><a href=\"https:\/\/blog.mobiroller.com\/tr\/?s=anl%C4%B1k+bildirim\"><span style=\"font-weight: 400;\">anl\u0131k bildirimler<\/span><\/a><span style=\"font-weight: 400;\">, uygulaman\u0131z\u0131n bir\u00e7ok \u00f6zelli\u011fini hat\u0131rlatmak i\u00e7in ideal bir y\u00f6ntem olabilir. Bildirimlerde kullanabilece\u011finiz \u201cSizi \u00f6zl\u00fcyoruz\u201d, \u00a0&#8220;Oyunda bir seviye daha atlamak i\u00e7in vaktin var m\u0131?&#8221; veya \u00f6rne\u011fin bir bankac\u0131l\u0131k uygulamas\u0131 i\u00e7in &#8220;Varl\u0131klar\u0131n\u0131z\u0131 kontrol etmek ister misiniz?\u201d gibi anl\u0131k bildirimler, kullan\u0131c\u0131lar\u0131n etkile\u015fim oranlar\u0131n\u0131 y\u00fckseltmede i\u015finize yarayabilir.<\/span><\/p>\n<h2><b>E\u015f zamanl\u0131 yan\u0131tlar verin<\/b><\/h2>\n<p>Bir kullan\u0131c\u0131n\u0131n o anki etkinli\u011fine dayal\u0131 olarak kendisine iletilen ger\u00e7ek zamanl\u0131 g\u00f6nderiler etkile\u015fimi art\u0131rmada son derece etkili olabilir. \u00d6rne\u011fin, kullan\u0131c\u0131 memnuniyetiyle ilgili bir anketi olumlu bir \u015fekilde dolduran birine uygulaman\u0131z\u0131 ma\u011fazada da de\u011ferlendirmesi i\u00e7in bir davetiye g\u00f6nderilebilir. \u00c7\u00fcnk\u00fc anket de\u011ferlendirmesi i\u00e7in halihaz\u0131rda zaman ay\u0131ran kullan\u0131c\u0131n\u0131n ma\u011fazadaki de\u011ferlendirme i\u00e7in de b\u00fcy\u00fck olas\u0131l\u0131kla zaman ay\u0131raca\u011f\u0131n\u0131 tahmin etmek \u00e7ok da zor de\u011fil.<\/p>\n<p>Ayn\u0131 \u015fekilde, anketi doldururken uygulamadan memnuniyetsizli\u011fini belirten bir kullan\u0131c\u0131ya da \u015fikayetlerini daha iyi anlatabilece\u011fi, \u00e7\u00f6z\u00fcm i\u00e7in daha fazla bilgi isteyen bir mesaj veya \u00f6zel bir teklif g\u00f6ndermek de memnuniyetsizli\u011fi gidermek ve etkile\u015fimi art\u0131rmak i\u00e7in g\u00fczel bir y\u00f6ntem olabilir.<\/p>\n<p><span style=\"font-weight: 400;\">Mobil d\u00fcnyada ki\u015fiselle\u015ftirme, marka sadakatini ve kullan\u0131c\u0131 kat\u0131l\u0131m\u0131n\u0131 art\u0131rman\u0131n en ge\u00e7erli yollar\u0131ndan. Kullan\u0131c\u0131lar\u0131n\u0131za \u00f6zel deneyimler sunarak, uzun \u00f6m\u00fcrl\u00fc ve b\u00fcy\u00fcme potansiyeli olan bir uygulaman\u0131n zeminini haz\u0131rlayabilirsiniz. Ancak hen\u00fcz bir mobil uygulaman\u0131z yoksa MobiRoller ile kolayca kendi uygulaman\u0131za sahip olabilirsiniz. <\/span><a href=\"https:\/\/my.mobiroller.com\/Register\"><span style=\"font-weight: 400;\">Hemen \u015fimdi MobiRoller hesab\u0131n\u0131z\u0131 olu\u015fturarak<\/span><\/a><span style=\"font-weight: 400;\"> siz de mobil d\u00fcnyadaki yerinizi al\u0131n.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kullan\u0131c\u0131lar, bir mobil uygulama kullan\u0131rken ortalama 8 saniye sonunda odaklar\u0131n\u0131 kaybediyorlar. Bu duruma, 1 defa kulland\u0131ktan sonra mobil uygulamay\u0131 terk eden kullan\u0131c\u0131lar\u0131n oran\u0131n\u0131 da (y\u00fczde 23) ekledi\u011fimizde uygulaman\u0131n kal\u0131c\u0131l\u0131\u011f\u0131n\u0131 sa\u011flayabilmek i\u00e7in etkile\u015fime \u00f6nem vermenin gereklili\u011fi kolayl\u0131kla g\u00fcn y\u00fcz\u00fcne \u00e7\u0131k\u0131yor. T\u00fcm bunlar g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, mobil uygulama sahipleri i\u00e7in ki\u015fiselle\u015ftirme b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor diyebiliriz. \u00c7\u00fcnk\u00fc ki\u015fiselle\u015ftirme [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[276,1148,1288,589,123,1283,587,1269,1161,82,54,1289],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ki\u015fiselle\u015ftirme ile kullan\u0131c\u0131 etkile\u015fimi nas\u0131l art\u0131r\u0131labilir? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/kisisellestirme-ile-kullanici-etkilesimi-nasil-artirilabilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ki\u015fiselle\u015ftirme ile kullan\u0131c\u0131 etkile\u015fimi nas\u0131l art\u0131r\u0131labilir? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Kullan\u0131c\u0131lar, bir mobil uygulama kullan\u0131rken ortalama 8 saniye sonunda odaklar\u0131n\u0131 kaybediyorlar. Bu duruma, 1 defa kulland\u0131ktan sonra mobil uygulamay\u0131 terk eden kullan\u0131c\u0131lar\u0131n oran\u0131n\u0131 da (y\u00fczde 23) ekledi\u011fimizde uygulaman\u0131n kal\u0131c\u0131l\u0131\u011f\u0131n\u0131 sa\u011flayabilmek i\u00e7in etkile\u015fime \u00f6nem vermenin gereklili\u011fi kolayl\u0131kla g\u00fcn y\u00fcz\u00fcne \u00e7\u0131k\u0131yor. T\u00fcm bunlar g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, mobil uygulama sahipleri i\u00e7in ki\u015fiselle\u015ftirme b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor diyebiliriz. \u00c7\u00fcnk\u00fc ki\u015fiselle\u015ftirme [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.mobiroller.com\/tr\/kisisellestirme-ile-kullanici-etkilesimi-nasil-artirilabilir\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mobiroller\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-02T06:56:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-240117-kisisellestirme-300.jpg\" \/>\n<meta name=\"author\" content=\"Mobiroller App Builder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:site\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mobiroller App Builder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/kisisellestirme-ile-kullanici-etkilesimi-nasil-artirilabilir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/kisisellestirme-ile-kullanici-etkilesimi-nasil-artirilabilir\/\"},\"author\":{\"name\":\"Mobiroller App Builder\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/#\/schema\/person\/d22368c9621e0d1af6bb69ef242c889b\"},\"headline\":\"Ki\u015fiselle\u015ftirme ile kullan\u0131c\u0131 etkile\u015fimi nas\u0131l art\u0131r\u0131labilir?\",\"datePublished\":\"2017-02-02T06:56:23+00:00\",\"dateModified\":\"2017-02-02T06:56:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/kisisellestirme-ile-kullanici-etkilesimi-nasil-artirilabilir\/\"},\"wordCount\":679,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/#organization\"},\"keywords\":[\"analiz\",\"anl\u0131k bildirimler\",\"ger\u00e7ek zamanl\u0131 yan\u0131tlama\",\"ki\u015fiselle\u015ftirme\",\"kullan\u0131c\u0131 deneyimi\",\"kullan\u0131c\u0131 memnuniyeti\",\"kullan\u0131c\u0131 sadakati\",\"kullan\u0131c\u0131 tercihleri\",\"kullan\u0131c\u0131 verileri\",\"mobil kullan\u0131c\u0131lar\",\"mobil uygulama\",\"mobil uygulama deneyimi\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.mobiroller.com\/tr\/kisisellestirme-ile-kullanici-etkilesimi-nasil-artirilabilir\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/kisisellestirme-ile-kullanici-etkilesimi-nasil-artirilabilir\/\",\"url\":\"https:\/\/blog.mobiroller.com\/tr\/kisisellestirme-ile-kullanici-etkilesimi-nasil-artirilabilir\/\",\"name\":\"Ki\u015fiselle\u015ftirme ile kullan\u0131c\u0131 etkile\u015fimi nas\u0131l art\u0131r\u0131labilir? 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Bu duruma, 1 defa kulland\u0131ktan sonra mobil uygulamay\u0131 terk eden kullan\u0131c\u0131lar\u0131n oran\u0131n\u0131 da (y\u00fczde 23) ekledi\u011fimizde uygulaman\u0131n kal\u0131c\u0131l\u0131\u011f\u0131n\u0131 sa\u011flayabilmek i\u00e7in etkile\u015fime \u00f6nem vermenin gereklili\u011fi kolayl\u0131kla g\u00fcn y\u00fcz\u00fcne \u00e7\u0131k\u0131yor. 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