{"id":17095,"date":"2017-03-02T09:57:54","date_gmt":"2017-03-02T06:57:54","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=16767\/"},"modified":"2017-03-02T09:57:54","modified_gmt":"2017-03-02T06:57:54","slug":"mobil-uygulama-pazarlamasinda-yeni-nesil-trendler","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-pazarlamasinda-yeni-nesil-trendler\/","title":{"rendered":"Mobil uygulama pazarlamas\u0131nda yeni nesil trendler"},"content":{"rendered":"

\"\"Mobil d\u00fcnyada ya\u015fanan nefes kesici geli\u015fmeler mobil uygulamalar\u0131n insan hayat\u0131nda vazge\u00e7ilemez bir par\u00e7a olmas\u0131na zemin haz\u0131rlad\u0131. Her ge\u00e7en g\u00fcn art\u0131\u015f g\u00f6steren mobil kullan\u0131c\u0131 say\u0131s\u0131 da bunun bir kan\u0131t\u0131 niteli\u011finde.<\/p>\n

Ancak elbette mobil uygulama ma\u011fazalar\u0131nda yer alan t\u00fcm uygulamalar\u0131n hedef kitlesine do\u011frudan ula\u015fabildi\u011fi s\u00f6ylenemez. Bu noktada pazarlama ara\u00e7lar\u0131 mobil uygulama sahiplerinin yard\u0131m\u0131na ko\u015fuyor. Fakat pazarlama anlam\u0131nda da son e\u011filimleri takip etmek ve kullan\u0131c\u0131 beklentilerine g\u00f6re planlama yapmakta b\u00fcy\u00fck fayda var. Ayr\u0131ca trendlere uygun bir <\/span>pazarlama <\/span><\/a>yakla\u015f\u0131m\u0131 benimsemek, benzer kategorilerdeki rakiplerden s\u0131yr\u0131lmak i\u00e7in de kolayl\u0131k sa\u011flayabilir. Peki \u00f6n\u00fcm\u00fczdeki d\u00f6nemde \u00f6n plana \u00e7\u0131kacak mobil uygulama pazarlama trendleri neler?<\/span><\/p>\n

<\/p>\n

Daha iyi bir kullan\u0131c\u0131 aray\u00fcz\u00fc<\/b><\/p>\n

Mobil uygulama geli\u015ftirirken \u00f6nem verilmesi gereken noktalardan bir tanesi de kullan\u0131c\u0131ya iyi bir <\/span>deneyim<\/span><\/a> sunmak. 2017 y\u0131l\u0131n\u0131n ilerleyen d\u00f6nemlerinde de mobil uygulama aray\u00fczlerinde kullan\u0131c\u0131ya daha fazla kolayl\u0131k sunacak kayda de\u011fer yenilikler olmas\u0131 bekleniyor. <\/span><\/p>\n

Mobil uygulamay\u0131 kullanmak, i\u00e7eri\u011fine ula\u015fmak ne kadar pratik olursa kullan\u0131c\u0131lar\u0131n o uygulamay\u0131 tercih etme oran\u0131 da art\u0131\u015f g\u00f6steriyor. E\u011fer kullan\u0131c\u0131 bir uygulamadan memnun kalmazsa, kolayl\u0131kla rakip uygulamalara y\u00f6nelme yoluna gidebiliyor. Kullan\u0131c\u0131 g\u00f6z\u00fcyle bak\u0131ld\u0131\u011f\u0131nda, rakip uygulamalar\u0131n aras\u0131ndan sizi tercih etmesi i\u00e7in ona farkl\u0131 bir deneyim sunman\u0131z \u00f6nemli. Bu y\u00fczden kullan\u0131c\u0131 aray\u00fcz\u00fc sizin i\u00e7in iyi bir f\u0131rsat olabilir.<\/span><\/p>\n

Etkile\u015fim<\/b><\/p>\n

Uygulaman\u0131z\u0131n rakiplerin aras\u0131ndan s\u0131yr\u0131lmas\u0131 i\u00e7in mobil cihazlar\u0131n size sundu\u011fu \u00f6zellikleri kullanmak bekledi\u011finizden daha fazla etki yaratabilir. Kullan\u0131c\u0131lar\u0131n\u0131z\u0131 \u00e7ok iyi bir \u015fekilde analiz ederek uygulaman\u0131zda ge\u00e7irecekleri s\u00fcreyi bile kolayl\u0131kla art\u0131rabilirsiniz. \u00d6rne\u011fin, ki\u015fiselle\u015ftirilmi\u015f anl\u0131k bildirimler etkile\u015fim sa\u011flamada size yard\u0131mc\u0131 olabilir. \u00d6zellikle kullan\u0131c\u0131lar\u0131n\u0131z\u0131 segmente ederek her grup i\u00e7in ayr\u0131 ileti\u015fim \u00e7al\u0131\u015fmalar\u0131 geli\u015ftirmeniz uygulaman\u0131z\u0131n s\u00fcrekli kullan\u0131lmas\u0131na katk\u0131da bulunabilir.<\/span><\/p>\n

\u00d6l\u00e7\u00fcmleme<\/b><\/p>\n

Yeni kullan\u0131c\u0131lara ula\u015fabilece\u011finiz ve etkile\u015fim oranlar\u0131n\u0131 art\u0131rmay\u0131 sa\u011flayacak en iyi stratejiyi belirlemeniz mobil uygulaman\u0131z\u0131n kullan\u0131c\u0131lar\u0131n nas\u0131l favorisi olabilece\u011fini anlamak i\u00e7in de sizi y\u00f6nlendirebilir. Bu noktaya ula\u015fabilmek i\u00e7in ise kullan\u0131c\u0131 hareketlerini her a\u00e7\u0131dan analiz edip \u00f6l\u00e7\u00fcmleyerek m\u00fcmk\u00fcn olabilir. \u00a0<\/span><\/p>\n

Kullan\u0131c\u0131lar\u0131n\u0131z\u0131n <\/span>persona (ki\u015filik)<\/span><\/a> kartlar\u0131n\u0131 \u00e7\u0131kartarak kitlenizi daha iyi anlayabilirsiniz. Bunun i\u00e7in de uygulama istatistik ara\u00e7lar\u0131n\u0131 kullanarak ihtiyac\u0131n\u0131z olan verilere rahat\u00e7a ula\u015fabilirsiniz.
\n<\/span>
\n2017 y\u0131l\u0131nda mobil uygulaman\u0131z\u0131n ba\u015far\u0131l\u0131 olmas\u0131n\u0131 istiyorsan\u0131z uygulaman\u0131zla ilgili her stratejinizi ki\u015fiselle\u015ftirme \u00fczerine kurgulaman\u0131z hedeflerinize varman\u0131z\u0131 kolayla\u015ft\u0131rabilir. Ba\u015far\u0131ya ula\u015fan uygulamalar ise kullan\u0131c\u0131 beklentilerine tam olarak cevap verebilen \u00fcr\u00fcnler oluyor. Siz de kullan\u0131c\u0131lar\u0131n favorisi olacak bir mobil uygulamaya sahip olmak istiyorsan\u0131z <\/span>hemen MobiRoller hesab\u0131n\u0131z\u0131 olu\u015fturun<\/span><\/a> ve birka\u00e7 dakika i\u00e7inde mobil d\u00fcnyaya ad\u0131m\u0131n\u0131z\u0131 at\u0131n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Mobil d\u00fcnyada ya\u015fanan nefes kesici geli\u015fmeler mobil uygulamalar\u0131n insan hayat\u0131nda vazge\u00e7ilemez bir par\u00e7a olmas\u0131na zemin haz\u0131rlad\u0131. Her ge\u00e7en g\u00fcn art\u0131\u015f g\u00f6steren mobil kullan\u0131c\u0131 say\u0131s\u0131 da bunun bir kan\u0131t\u0131 niteli\u011finde. Ancak elbette mobil uygulama ma\u011fazalar\u0131nda yer alan t\u00fcm uygulamalar\u0131n hedef kitlesine do\u011frudan ula\u015fabildi\u011fi s\u00f6ylenemez. Bu noktada pazarlama ara\u00e7lar\u0131 mobil uygulama sahiplerinin yard\u0131m\u0131na ko\u015fuyor. Fakat pazarlama anlam\u0131nda […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"\nMobil uygulama pazarlamas\u0131nda yeni nesil trendler - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-pazarlamasinda-yeni-nesil-trendler\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil uygulama pazarlamas\u0131nda yeni nesil trendler - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Mobil d\u00fcnyada ya\u015fanan nefes kesici geli\u015fmeler mobil uygulamalar\u0131n insan hayat\u0131nda vazge\u00e7ilemez bir par\u00e7a olmas\u0131na zemin haz\u0131rlad\u0131. Her ge\u00e7en g\u00fcn art\u0131\u015f g\u00f6steren mobil kullan\u0131c\u0131 say\u0131s\u0131 da bunun bir kan\u0131t\u0131 niteli\u011finde. Ancak elbette mobil uygulama ma\u011fazalar\u0131nda yer alan t\u00fcm uygulamalar\u0131n hedef kitlesine do\u011frudan ula\u015fabildi\u011fi s\u00f6ylenemez. Bu noktada pazarlama ara\u00e7lar\u0131 mobil uygulama sahiplerinin yard\u0131m\u0131na ko\u015fuyor. 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Her ge\u00e7en g\u00fcn art\u0131\u015f g\u00f6steren mobil kullan\u0131c\u0131 say\u0131s\u0131 da bunun bir kan\u0131t\u0131 niteli\u011finde. Ancak elbette mobil uygulama ma\u011fazalar\u0131nda yer alan t\u00fcm uygulamalar\u0131n hedef kitlesine do\u011frudan ula\u015fabildi\u011fi s\u00f6ylenemez. Bu noktada pazarlama ara\u00e7lar\u0131 mobil uygulama sahiplerinin yard\u0131m\u0131na ko\u015fuyor. 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