{"id":18949,"date":"2017-05-18T09:54:07","date_gmt":"2017-05-18T06:54:07","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=17448\/"},"modified":"2017-05-18T09:54:07","modified_gmt":"2017-05-18T06:54:07","slug":"anlik-bildirimlerden-fayda-saglamak-icin-izlenmesi-gereken-4-adim","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/anlik-bildirimlerden-fayda-saglamak-icin-izlenmesi-gereken-4-adim\/","title":{"rendered":"Anl\u0131k bildirimlerden fayda sa\u011flamak i\u00e7in izlenmesi gereken 4 ad\u0131m"},"content":{"rendered":"

\"\"<\/p>\n

Bir mobil uygulaman\u0131n kullan\u0131c\u0131 taraf\u0131ndan mobil cihaza indirilmesinden sonra ba\u015flayan etkile\u015fim s\u00fcrecinde anl\u0131k bildirimler<\/a> \u00f6nemli bir paya sahip. \u00c7\u00fcnk\u00fc do\u011fru ve etkili bir \u015fekilde kurgulanan <\/span>anl\u0131k bildirimler<\/span>, mobil uygulamalar\u0131n kullan\u0131m \u00f6mr\u00fcn\u00fcn art\u0131rabiliyor.<\/span><\/span><\/p>\n

Anl\u0131k bildirimler, mobil kullan\u0131c\u0131 ile uygulama aras\u0131nda sadakat ba\u011f\u0131 olu\u015fmas\u0131na katk\u0131da bulunabiliyor. Ancak yanl\u0131\u015f stratejiler \u00fczerine in\u015fa edilen anl\u0131k bildirim g\u00f6nderim planlar\u0131, kullan\u0131c\u0131 kay\u0131plar\u0131na dahi yol a\u00e7abiliyor. Yo\u011fun bir rekabet ortam\u0131na sahip olan mobil uygulama d\u00fcnyas\u0131nda, anl\u0131k bildirimler yoluyla kullan\u0131c\u0131lar\u0131 etkilemek i\u00e7in fark yaratmak gerekiyor. Peki anl\u0131k bildirimlerden daha fazla verim sa\u011flamak i\u00e7in nas\u0131l bir yol izlenmeli? <\/span><\/p>\n

1) \u0130leti\u015fim diline \u00f6nem verin<\/b><\/p>\n

Anl\u0131k bildirimlerde yer alacak mesajlar haz\u0131rlan\u0131rken kullan\u0131c\u0131ya de\u011fer yaratan ve fayda sunan mesajlar olu\u015fturmaya \u00f6zen g\u00f6stermelisiniz. Bunun i\u00e7in ise mobil uygulamay\u0131 kullanan ki\u015filerin uygulamadan beklentileri ve ihtiya\u00e7lar\u0131na odaklanmak i\u015finize yarayabilir. Uygulama hakk\u0131nda yap\u0131lan kullan\u0131c\u0131 yorumlar\u0131, sosyal medya platformlar\u0131nda payla\u015f\u0131lan g\u00f6r\u00fc\u015fler bu anlamda \u00f6nemli ipu\u00e7lar\u0131 verecektir. <\/span><\/p>\n

\u00d6te yandan anl\u0131k bildirimlerin tonu, mobil uygulaman\u0131n odakland\u0131\u011f\u0131 alan ve kulland\u0131\u011f\u0131 dil ile de uyumlu olmal\u0131. Bu \u015fekilde anl\u0131k bildirimler ve mobil uygulama aras\u0131nda bir b\u00fct\u00fcnl\u00fck kurulabilir ve kullan\u0131c\u0131lara da tutarl\u0131 bildirimler g\u00f6nderilebilir.<\/span><\/p>\n

2) \u0130deal zaman\u0131 belirleyin<\/b><\/p>\n

Do\u011fru zamanda anl\u0131k bildirimler yollayarak kullan\u0131c\u0131lar\u0131n\u0131z\u0131 etkileyebilmeniz m\u00fcmk\u00fcn. Bildirim g\u00f6nderimi i\u00e7in do\u011fru an\u0131n ne zaman oldu\u011funu belirlemede uygulaman\u0131n kullan\u0131m istatistiklerinden faydalanabilirsiniz. <\/span><\/p>\n

Yap\u0131lan baz\u0131 ara\u015ft\u0131rmalara g\u00f6re anl\u0131k bildirim g\u00f6nderimi i\u00e7in en ideal zaman \u00f6\u011fleden sonralar\u0131. Ancak en uygun zaman diliminin mobil uygulaman\u0131n kullan\u0131c\u0131 kitlesine g\u00f6re \u00e7e\u015fitlenebilece\u011fi ve farkl\u0131l\u0131k g\u00f6sterebilece\u011fini de g\u00f6z ard\u0131 etmemek gerekiyor. <\/span><\/p>\n

3) Aksiyona te\u015fvik edin<\/b><\/p>\n

Anl\u0131k bildirimler yoluyla kullan\u0131c\u0131lar\u0131n\u0131z\u0131 uygulamadaki bir g\u00fcncellemeden veya bir yenilikten haberdar edebilirsiniz. Veya bildirim ile yaln\u0131zca kullan\u0131c\u0131n\u0131z\u0131n uygulamada ge\u00e7irdi\u011fi s\u00fcreyi art\u0131rmay\u0131 planl\u0131yor olabilirsiniz. Ama\u00e7 her ne olursa olsun anl\u0131k bildirimlerin mobil kullan\u0131c\u0131lar\u0131 belli bir hedefe y\u00f6nlendiriyor olmas\u0131 gerekiyor. <\/span><\/p>\n

Bu hedef; sat\u0131\u015f yapmak, trafi\u011fi art\u0131rmak veya sadece <\/span>etkile\u015fim<\/span><\/a> sa\u011flamak olabilir. Ancak anl\u0131k bildirimlerin i\u00e7eri\u011finde s\u00f6z konusu aksiyonun ger\u00e7ekle\u015ftirilmesini sa\u011flayacak birtak\u0131m call to action\u2019lar kullanman\u0131zda fayda var. <\/span><\/p>\n

4) Segmentasyon yap\u0131n<\/b><\/p>\n

Etkili anl\u0131k bildirim kampanyalar\u0131 organize ederken kullan\u0131c\u0131 veri taban\u0131n\u0131z\u0131 segmentlere ay\u0131rarak i\u015finizi biraz daha kolayla\u015ft\u0131rabilirsiniz. Bu \u015fekilde belli bir kitlenin diline uygun, do\u011fru mesaj\u0131 ve teklifleri iletmeniz m\u00fcmk\u00fcn olabilir. Bu da kampanyalar\u0131n\u0131z\u0131n daha ba\u015far\u0131l\u0131 hale gelmesini sa\u011flayacakt\u0131r. <\/span><\/p>\n

Mobil uygulama pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131 olduk\u00e7a i\u015flevsel ve etkili k\u0131lan kullan\u0131c\u0131 segmentasyonu ile belli davran\u0131\u015f \u00f6zellikleri g\u00f6steren kullan\u0131c\u0131lar\u0131 birlikte ele alabilir ve yaln\u0131zca onlar\u0131 hedefleyen anl\u0131k bildirimler g\u00f6nderebilirsiniz. <\/span><\/p>\n

Anl\u0131k bildirimler, mobil uygulamalar\u0131n ba\u015far\u0131s\u0131nda olduk\u00e7a \u00f6nemli bir rol oynuyor. Buna kar\u015f\u0131n yanl\u0131\u015f ad\u0131mlar izlenerek olu\u015fturulan bir anl\u0131k bildirim stratejisi, mobil uygulamalar\u0131n rekabette geri plana d\u00fc\u015fmesine yol a\u00e7abiliyor. Bu anlamda fark yaratabilmek ise mobil kullan\u0131c\u0131lar\u0131n beklentilerini anlamland\u0131rabilmekten ge\u00e7iyor. E\u011fer siz de kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131na odaklanan ba\u015far\u0131l\u0131 bir mobil uygulamaya sahip olmak istiyorsan\u0131z <\/span>hemen MobiRoller hesab\u0131n\u0131z\u0131 olu\u015fturun<\/span><\/a> ve zaman kaybetmeden mobil d\u00fcnyadaki yerinizi al\u0131n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Bir mobil uygulaman\u0131n kullan\u0131c\u0131 taraf\u0131ndan mobil cihaza indirilmesinden sonra ba\u015flayan etkile\u015fim s\u00fcrecinde anl\u0131k bildirimler \u00f6nemli bir paya sahip. \u00c7\u00fcnk\u00fc do\u011fru ve etkili bir \u015fekilde kurgulanan anl\u0131k bildirimler, mobil uygulamalar\u0131n kullan\u0131m \u00f6mr\u00fcn\u00fcn art\u0131rabiliyor. Anl\u0131k bildirimler, mobil kullan\u0131c\u0131 ile uygulama aras\u0131nda sadakat ba\u011f\u0131 olu\u015fmas\u0131na katk\u0131da bulunabiliyor. Ancak yanl\u0131\u015f stratejiler \u00fczerine in\u015fa edilen anl\u0131k bildirim g\u00f6nderim planlar\u0131, kullan\u0131c\u0131 […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"\nAnl\u0131k bildirimlerden fayda sa\u011flamak i\u00e7in izlenmesi gereken 4 ad\u0131m - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/anlik-bildirimlerden-fayda-saglamak-icin-izlenmesi-gereken-4-adim\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anl\u0131k bildirimlerden fayda sa\u011flamak i\u00e7in izlenmesi gereken 4 ad\u0131m - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Bir mobil uygulaman\u0131n kullan\u0131c\u0131 taraf\u0131ndan mobil cihaza indirilmesinden sonra ba\u015flayan etkile\u015fim s\u00fcrecinde anl\u0131k bildirimler \u00f6nemli bir paya sahip. \u00c7\u00fcnk\u00fc do\u011fru ve etkili bir \u015fekilde kurgulanan anl\u0131k bildirimler, mobil uygulamalar\u0131n kullan\u0131m \u00f6mr\u00fcn\u00fcn art\u0131rabiliyor. Anl\u0131k bildirimler, mobil kullan\u0131c\u0131 ile uygulama aras\u0131nda sadakat ba\u011f\u0131 olu\u015fmas\u0131na katk\u0131da bulunabiliyor. 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