{"id":19502,"date":"2017-07-13T09:13:29","date_gmt":"2017-07-13T06:13:29","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=19502\/"},"modified":"2017-07-28T16:33:46","modified_gmt":"2017-07-28T13:33:46","slug":"ios-11-guncellemesinden-sonra-aso-acisindan-neler-degisecek","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/ios-11-guncellemesinden-sonra-aso-acisindan-neler-degisecek\/","title":{"rendered":"iOS 11 g\u00fcncellemesinden sonra ASO a\u00e7\u0131s\u0131ndan neler de\u011fi\u015fecek?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignleft size-full wp-image-19503\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-280717-ios-11-300.png\" alt=\"\" width=\"300\" height=\"225\" \/>Hayat\u0131m\u0131z\u0131n vazge\u00e7ilmezleri aras\u0131na giren mobil uygulamalara ula\u015fabilmede iki platform \u00f6ne \u00e7\u0131k\u0131yor; Android sisteminin uygulama ma\u011fazas\u0131 <\/span><a href=\"https:\/\/support.mobiroller.com\/tr\/section\/mobil-uygulama-yayinlama\/google-yayinlama\/\"><span style=\"font-weight: 400;\">Google Play<\/span><\/a><span style=\"font-weight: 400;\"> ve Apple\u2019\u0131n uygulama ma\u011fazas\u0131 App Store. Bu \u00f6nemli iki platformda kendine yer bulan uygulamalar\u0131n rakipleri aras\u0131ndan s\u0131yr\u0131labilmelerinde pek \u00e7ok farkl\u0131 de\u011fi\u015fkenin yan\u0131 s\u0131ra yap\u0131lan ASO (app store optimizasion &#8211; uygulama ma\u011fazas\u0131 optimizasyonu) \u00e7al\u0131\u015fmalar\u0131 da olduk\u00e7a etkili oluyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Di\u011fer yandan g\u00fcncelleme ve geli\u015ftirmelerle birlikte Apple b\u00fcy\u00fck ve olduk\u00e7a beklenmedik bir de\u011fi\u015fiklik yaparak App Store\u2019u neredeyse yeniden tasarlad\u0131. Dolay\u0131s\u0131yla t\u00fcm iPhone ve iPad uygulamalar\u0131n\u0131n ASO stratejilerini yeniden g\u00f6zden ge\u00e7irmekte b\u00fcy\u00fck fayda var. \u0130\u015fte iOS 11 ile birlikte gelen ve ASO stratejilerini etkileyen App Store g\u00fcncellemeleri\u2026<\/p>\n<p><\/span><!--more--><\/p>\n<h4><b>Uygulama isimlerinin uzunlu\u011fu<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u00d6nceden <\/span><a href=\"https:\/\/blog.mobiroller.com\/tr\/apple-app-store-optimizasyonu-ile-mobil-uygulamadan-para-kazanmak-mumkun-mu\/\"><span style=\"font-weight: 400;\">App Store<\/span><\/a><span style=\"font-weight: 400;\">\u2019da yay\u0131nlanacak uygulamalar i\u00e7in 50 karakterlik bir s\u0131n\u0131rlama vard\u0131. Yeni iOS 11 ile birlikte ise bu s\u0131n\u0131rlama 30 karaktere \u00e7ekiliyor. Dolay\u0131s\u0131yla uygulama isimlerinde anahtar kelime kullanabilme \u015fans\u0131 bulmak giderek zorla\u015f\u0131yor. Ancak anahtar kelimeler aras\u0131ndan \u00f6ncelikli olanlar\u0131 belirlemek ASO a\u00e7\u0131s\u0131ndan i\u015finize yarayabilir.\u00a0<\/span><\/p>\n<h4><b>Uygulama \u00f6n izleme videolar\u0131<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Yeni App Store\u2019da, t\u0131pk\u0131 Facebook\u2019ta oldu\u011fu gibi otomatik olarak oynat\u0131lan uygulama videolar\u0131 yer alabilecek. Bu durum, uygulama tan\u0131t\u0131m videolar\u0131n\u0131n \u00f6nemini daha da art\u0131racak gibi g\u00f6r\u00fcn\u00fcyor. App Store\u2019da yer alan uygulama sayfan\u0131zda bir tan\u0131t\u0131m videonuzun olmas\u0131, ASO a\u00e7\u0131s\u0131ndan rakiplerinizin \u00f6n\u00fcne ge\u00e7menize \u00f6nemli oranda katk\u0131da bulunacakt\u0131r.<\/span><\/p>\n<h4><b>Uygulama yorumlar\u0131 ve de\u011ferlendirmeler<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">iOS 10&#8217;da bir mobil uygulaman\u0131n mevcut s\u00fcr\u00fcm\u00fcn\u00fcn de\u011ferlendirilmesi, ortalama verilerle birlikte App Store listelerinde g\u00f6steriliyor ve bir g\u00fcncelleme yay\u0131nlan\u0131nca da uygulaman\u0131n ortalama derecesi s\u0131f\u0131rlan\u0131yordu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu durum, \u00f6zellikle uygulamalar\u0131n\u0131 s\u0131k g\u00fcncelleyen uygulama geli\u015ftiricileri i\u00e7in her g\u00fcncelleme ile birlikte itibar\u0131 yeniden olu\u015fturmak anlam\u0131na geliyordu. iOS 11&#8217;de, uygulaman\u0131n ortalama puan\u0131n\u0131n ne zaman s\u0131f\u0131rlanaca\u011f\u0131na art\u0131k mobil uygulama sahipleri karar verebilecekler.<\/span><\/p>\n<h4><b>Geli\u015fmi\u015f arama sonu\u00e7lar\u0131<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">iOS 11\u2019de arama sonu\u00e7lar\u0131nda sadece uygulama isimleri g\u00f6r\u00fcnmeyecek. Uygulaman\u0131n kategorisi, geli\u015ftirici ad\u0131, uygulama i\u00e7inde sunulan sat\u0131n alma se\u00e7enekleri gibi pek \u00e7ok \u00f6zellik de arama sonu\u00e7lar\u0131nda kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kacak. Yani art\u0131k App Store\u2019da g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc art\u0131rmak i\u00e7in uygulaman\u0131z\u0131n arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnt\u00fclenecek olan \u00f6zelliklerine de ayr\u0131ca dikkat \u00e7ekebilmek m\u00fcmk\u00fcn olabilecek.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobil uygulaman\u0131z\u0131n uygulama ma\u011fazalar\u0131ndaki yeniliklere uyum sa\u011flayabilmesi, mobil kullan\u0131c\u0131lar taraf\u0131ndan fark edilmek a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Ancak hen\u00fcz kullan\u0131c\u0131lara sunabilece\u011finiz bir mobil uygulaman\u0131z yoksa <\/span><a href=\"https:\/\/my.mobiroller.com\/\"><span style=\"font-weight: 400;\">hemen MobiRoller hesab\u0131n\u0131z\u0131 olu\u015fturun<\/span><\/a><span style=\"font-weight: 400;\"> ve mobil d\u00fcnyaya h\u0131zla giri\u015f yap\u0131n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hayat\u0131m\u0131z\u0131n vazge\u00e7ilmezleri aras\u0131na giren mobil uygulamalara ula\u015fabilmede iki platform \u00f6ne \u00e7\u0131k\u0131yor; Android sisteminin uygulama ma\u011fazas\u0131 Google Play ve Apple\u2019\u0131n uygulama ma\u011fazas\u0131 App Store. Bu \u00f6nemli iki platformda kendine yer bulan uygulamalar\u0131n rakipleri aras\u0131ndan s\u0131yr\u0131labilmelerinde pek \u00e7ok farkl\u0131 de\u011fi\u015fkenin yan\u0131 s\u0131ra yap\u0131lan ASO (app store optimizasion &#8211; uygulama ma\u011fazas\u0131 optimizasyonu) \u00e7al\u0131\u015fmalar\u0131 da olduk\u00e7a etkili oluyor. Di\u011fer [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>iOS 11 g\u00fcncellemesinden sonra ASO a\u00e7\u0131s\u0131ndan neler de\u011fi\u015fecek? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/ios-11-guncellemesinden-sonra-aso-acisindan-neler-degisecek\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iOS 11 g\u00fcncellemesinden sonra ASO a\u00e7\u0131s\u0131ndan neler de\u011fi\u015fecek? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Hayat\u0131m\u0131z\u0131n vazge\u00e7ilmezleri aras\u0131na giren mobil uygulamalara ula\u015fabilmede iki platform \u00f6ne \u00e7\u0131k\u0131yor; Android sisteminin uygulama ma\u011fazas\u0131 Google Play ve Apple\u2019\u0131n uygulama ma\u011fazas\u0131 App Store. 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