{"id":19529,"date":"2017-07-20T09:40:44","date_gmt":"2017-07-20T06:40:44","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=19529\/"},"modified":"2017-07-31T09:41:32","modified_gmt":"2017-07-31T06:41:32","slug":"mobil-sadakat-programlarinin-basarisi-icin-kacinilmasi-gereken-3hata","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-sadakat-programlarinin-basarisi-icin-kacinilmasi-gereken-3hata\/","title":{"rendered":"Mobil sadakat programlar\u0131n\u0131n ba\u015far\u0131s\u0131 i\u00e7in ka\u00e7\u0131n\u0131lmas\u0131 gereken 3 hata"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignleft size-full wp-image-19530\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/Ads\u0131z-tasar\u0131m-14.png\" alt=\"\" width=\"300\" height=\"225\" \/>S\u00fcrekli m\u00fc\u015fteriler kazanmak ve elbette sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in uygulanan <\/span><a href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-sadakat-programlarinin-firmalara-sundugu-avantajlar\/\"><span style=\"font-weight: 400;\">sadakat programlar\u0131<\/span><\/a><span style=\"font-weight: 400;\">, mobil uygulama kullan\u0131m\u0131n\u0131n art\u0131\u015f\u0131yla birlikte mobil d\u00fcnyada da markalar taraf\u0131ndan tercih ediliyor. Mobil sadakat programlar\u0131, \u00f6zellikle ani sat\u0131n alma kararlar\u0131nda olduk\u00e7a etkili oluyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobil kullan\u0131c\u0131lar, uygulamalar\u0131n\u0131 kulland\u0131klar\u0131 markalar\u0131n onlara birtak\u0131m ayr\u0131cal\u0131klar sunmas\u0131 halinde tekrarlanan sat\u0131n almalar yapmaktan \u00e7ekinmiyorlar. Bu noktada potansiyeli fark eden i\u015fletmeler de mobil sadakat programlar\u0131 ile m\u00fc\u015fterilerini yeniden al\u0131\u015fveri\u015f yapmalar\u0131 i\u00e7in kolayl\u0131kla te\u015fvik edebiliyor. Fakat kimi zaman yanl\u0131\u015f stratejiler y\u00fcr\u00fct\u00fclebiliyor ve mobil sadakat program\u0131ndan beklenen verim al\u0131nam\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u015fte firmalar\u0131n sat\u0131\u015flar\u0131 art\u0131ran bir mobil sadakat program\u0131na sahip olabilmeleri i\u00e7in yapmamalar\u0131 gereken 3 kritik hata&#8230;<\/span><!--more--><\/p>\n<h4><b>1) Kullan\u0131c\u0131lara fayda sunmamak<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Sadakat programlar\u0131 ile ama\u00e7lanan, m\u00fc\u015fterilerin <\/span><a href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-kullanicilarinizi-birer-marka-elcisine-nasil-donusturebilirsiniz\/\"><span style=\"font-weight: 400;\">marka<\/span><\/a><span style=\"font-weight: 400;\"> ile bir ba\u011f kurabilmesini ve sonraki al\u0131\u015fveri\u015flerinde de ayn\u0131 markay\u0131 tercih etmesini sa\u011flamak. Ancak elbette m\u00fc\u015fteri memnuniyeti sa\u011flanamazsa sadakat de yarat\u0131lamaz. Dolay\u0131s\u0131yla m\u00fc\u015fterilere mobil sadakat program\u0131 ile sa\u011flanan faydalar\u0131n a\u00e7\u0131k bir \u015fekilde ortaya koyulmas\u0131 gerekiyor. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fterileri mobil sadakat program\u0131na kat\u0131lmaya ikna edebilecek en \u00f6nemli nedenlerin ba\u015f\u0131nda, programa kat\u0131lmalar\u0131 kar\u015f\u0131l\u0131\u011f\u0131nda faydalanabilecekleri ayr\u0131cal\u0131klar\u0131n \u00e7ekicili\u011fi geliyor. Bu nedenle i\u015fletmelerin sadakat program\u0131 kurgularken m\u00fc\u015fterilerinin faydalanmay\u0131 tekrar tekrar isteyebilece\u011fi ayr\u0131cal\u0131klar sunabilmesinde fayda var.\u00a0<\/span><\/p>\n<h4><b>2) Kullan\u0131c\u0131 davran\u0131\u015flar\u0131ndaki farkl\u0131l\u0131klar\u0131 g\u00f6z ard\u0131 etmek<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u0130\u015fletmelerin m\u00fc\u015fteri sadakatini elde etmelerini, yeni m\u00fc\u015fteri kazanmaktan daha fazla zaman alan ve uzun vadeli bir yat\u0131r\u0131m olarak ifade etmek m\u00fcmk\u00fcn. Fakat bu yat\u0131r\u0131m\u0131n s\u00fcrd\u00fcr\u00fclebilir bir ba\u015far\u0131ya d\u00f6n\u00fc\u015febilmesi i\u00e7in \u00e7e\u015fitlenen kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 g\u00f6zden ka\u00e7\u0131rmamak b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin pek \u00e7ok i\u015fletme, hedef kitlesini Y nesli olarak adland\u0131r\u0131lan 1980 &#8211; 2000 y\u0131llar\u0131 aras\u0131nda do\u011fmu\u015f ku\u015fak ile s\u0131n\u0131rland\u0131r\u0131yor. \u00d6te yandan bu tarihlerden sonra do\u011fan ve \u015fimdilerde gen\u00e7lik y\u0131llar\u0131n\u0131 ya\u015fayan Z nesli, Y neslinden farkl\u0131 al\u0131\u015fkanl\u0131klara sahip. Mevcut durumda potansiyel m\u00fc\u015fteri tan\u0131m\u0131na olduk\u00e7a uygun olan Z neslinin beklentileri ile ba\u011fda\u015fmayan mobil sadakat programlar\u0131n\u0131n yak\u0131n zamanda ba\u015far\u0131s\u0131z olaca\u011f\u0131n\u0131 \u00f6ng\u00f6rmek yanl\u0131\u015f olmaz.<\/span><\/p>\n<h4><b>3) \u00d6l\u00e7\u00fcmleme yapmamak<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Dijital d\u00fcnyada kullan\u0131c\u0131lar\u0131n hemen her ad\u0131m\u0131 g\u00f6zlemlenebilir ve \u00f6l\u00e7\u00fclebilir. Fakat ne yaz\u0131k ki pek \u00e7ok i\u015fletme bunu g\u00f6z ard\u0131 ediyor veya zaman ay\u0131rmay\u0131 tercih etmiyor. \u00d6zellikle s\u00f6z konusu sadakat programlar\u0131 oldu\u011funda, m\u00fc\u015fterilerin beklentilerinin kar\u015f\u0131land\u0131\u011f\u0131 ya da kar\u015f\u0131lanmad\u0131\u011f\u0131 noktalar\u0131 belirleyebilmek i\u00e7in \u00f6l\u00e7\u00fcmleme yapmak son derece \u00f6nemli hale geliyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobil sadakat programlar\u0131nda kullan\u0131c\u0131 davran\u0131\u015flar\u0131ndan yola \u00e7\u0131k\u0131larak elde edilen verilerin analiz edilmesi ve \u00e7\u0131kan sonu\u00e7lar do\u011frultusunda olas\u0131 sorunlar\u0131n giderilmesi, program\u0131n ba\u015far\u0131s\u0131nda b\u00fcy\u00fck bir rol oynuyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobil sadakat programlar\u0131n\u0131n m\u00fc\u015fterilere cazip gelmesi i\u00e7in g\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gereken bir di\u011fer nokta da mobil uygulama altyap\u0131s\u0131n\u0131n kalitesi. Mobil kullan\u0131c\u0131lar\u0131n beklentilerini kar\u015f\u0131layamayan uygulamalar\u0131n bir s\u00fcre sonra cihazlardan silinece\u011fini ve do\u011fal olarak i\u015fletmenin mobil sadakat program\u0131n\u0131n da i\u015flevsiz hale gelece\u011fini tahmin etmek zor olmayacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu nedenle mobil uygulama sahibi olmadan \u00f6nce kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131 belirlenmeli ve buna uygun stratejiler olu\u015fturulmal\u0131. E\u011fer siz de mobil kullan\u0131c\u0131lar\u0131n istedi\u011fi gibi kaliteli bir mobil uygulamaya sahip olmak istiyorsan\u0131z <\/span><a href=\"https:\/\/my.mobiroller.com\/Register\"><span style=\"font-weight: 400;\">hemen MobiRoller hesab\u0131n\u0131z\u0131 olu\u015fturun <\/span><\/a><span style=\"font-weight: 400;\">ve m\u00fc\u015fterilerinizle aran\u0131zda sadakat ba\u011f\u0131 kurabilmek i\u00e7in ilk ve en \u00f6nemli ad\u0131m\u0131 at\u0131n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00fcrekli m\u00fc\u015fteriler kazanmak ve elbette sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in uygulanan sadakat programlar\u0131, mobil uygulama kullan\u0131m\u0131n\u0131n art\u0131\u015f\u0131yla birlikte mobil d\u00fcnyada da markalar taraf\u0131ndan tercih ediliyor. Mobil sadakat programlar\u0131, \u00f6zellikle ani sat\u0131n alma kararlar\u0131nda olduk\u00e7a etkili oluyor. Mobil kullan\u0131c\u0131lar, uygulamalar\u0131n\u0131 kulland\u0131klar\u0131 markalar\u0131n onlara birtak\u0131m ayr\u0131cal\u0131klar sunmas\u0131 halinde tekrarlanan sat\u0131n almalar yapmaktan \u00e7ekinmiyorlar. Bu noktada potansiyeli fark eden i\u015fletmeler [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobil sadakat programlar\u0131n\u0131n ba\u015far\u0131s\u0131 i\u00e7in ka\u00e7\u0131n\u0131lmas\u0131 gereken 3 hata<\/title>\n<meta name=\"description\" content=\"Mobil uygulaman\u0131n ba\u015far\u0131s\u0131nda rol oynayan mobil sadakat programlar\u0131 kurgulan\u0131rken d\u00fc\u015f\u00fclmemesi gereken 3 kritik hata\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-sadakat-programlarinin-basarisi-icin-kacinilmasi-gereken-3hata\/\" \/>\n<meta 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