{"id":20507,"date":"2017-10-19T09:21:05","date_gmt":"2017-10-19T06:21:05","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=20507"},"modified":"2017-10-06T17:28:10","modified_gmt":"2017-10-06T14:28:10","slug":"basarisiz-mobil-uygulamalarin-ortak-ozellikleri","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/basarisiz-mobil-uygulamalarin-ortak-ozellikleri\/","title":{"rendered":"Ba\u015far\u0131s\u0131z mobil uygulamalar\u0131n ortak \u00f6zellikleri"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignleft size-full wp-image-20508\" src=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-061017-basarisiz-uygulamalar-300.png\" alt=\"\" width=\"300\" height=\"225\" \/>\u015eu anda <\/span><a href=\"https:\/\/blog.mobiroller.com\/tr\/uygulama-magazasi-optimizasyonu-icin-her-zaman-ise-yarayacak-3-oneri\/\"><span style=\"font-weight: 400;\">uygulama ma\u011fazalar\u0131nda<\/span><\/a><span style=\"font-weight: 400;\"> kullan\u0131c\u0131lar\u0131n be\u011fenisine sunulmu\u015f olan uygulamalar\u0131n yar\u0131s\u0131na yak\u0131n\u0131n \u00f6n\u00fcm\u00fczdeki iki y\u0131l i\u00e7erisinde ma\u011fazalardan kald\u0131r\u0131laca\u011f\u0131 ya da tamamen de\u011fi\u015fikli\u011fe u\u011frayaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Bu da asl\u0131nda mevcut pek \u00e7ok uygulaman\u0131n kullan\u0131c\u0131lar i\u00e7in yeterli i\u015fleve sahip olmad\u0131\u011f\u0131, beklentilere cevap vermedi\u011fi ve dolay\u0131s\u0131yla da ba\u015far\u0131s\u0131z oldu\u011fu anlam\u0131na geliyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u00e7 \u015f\u00fcphesiz ki bir mobil uygulaman\u0131n ba\u015far\u0131s\u0131n\u0131 etkileyen \u00e7ok say\u0131da de\u011fi\u015fken var. \u00dcstelik bu de\u011fi\u015fkenler, kullan\u0131c\u0131 kitlesinin davran\u0131\u015f \u00f6zelliklerine ve ihtiya\u00e7lar\u0131na g\u00f6re farkl\u0131l\u0131k g\u00f6sterebildi\u011fi gibi zamanla da \u00e7e\u015fitlenebiliyor. Di\u011fer yandan uygulamalar\u0131n ba\u015far\u0131s\u0131z olmas\u0131na \u00f6n ayak olan benzer \u00f6zelliklerden s\u00f6z etmek de m\u00fcmk\u00fcn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peki kullan\u0131lmayan, mobil kullan\u0131c\u0131lar taraf\u0131ndan \u00e7ok\u00e7a tercih edilmeyen ve bir s\u00fcre sonra tarihin derinliklerine kar\u0131\u015fan uygulamalar\u0131n ortak \u00f6zellikleri neler olabilir?<br \/>\n<\/span><!--more--><\/p>\n<h4><b>1) Kar\u0131\u015f\u0131k ve kullan\u0131\u015fs\u0131z aray\u00fcz yap\u0131s\u0131na sahip olmak<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Kimi zaman mobil uygulamalarda ge\u00e7irilen s\u00fcreyi art\u0131rmak, daha fazla ki\u015finin cihazlar\u0131na indirmesini sa\u011flamak amac\u0131yla uygulamalara ana konsept d\u0131\u015f\u0131nda i\u015flevler kazand\u0131r\u0131lmas\u0131 i\u00e7in \u00e7al\u0131\u015f\u0131labiliyor. Bu durum ne yaz\u0131k ki genellikle uygulamalar\u0131n a\u011f\u0131rla\u015fmas\u0131n\u0131 ve dolay\u0131s\u0131yla a\u00e7\u0131l\u0131\u015f s\u00fcresinin uzamas\u0131n\u0131 sa\u011flad\u0131\u011f\u0131ndan kullan\u0131c\u0131 deneyimini olumsuz etkiliyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu t\u00fcr bir yol deneyerek k\u0131sa vadede say\u0131ca fazla mobil kullan\u0131c\u0131ya ula\u015f\u0131lsa dahi uzun vadede kullan\u0131c\u0131 kay\u0131plar\u0131 dahi ya\u015fanabiliyor. B\u00f6yle durumlar\u0131n ya\u015fanmamas\u0131 i\u00e7in ise mobil uygulamada hedef kitlenin belli ihtiya\u00e7lar\u0131na uygun i\u015flevler bulunmas\u0131, uygulama aray\u00fcz\u00fcn\u00fcn bu i\u015flevlere ve kullan\u0131c\u0131 beklentilerine g\u00f6re tasarlanmas\u0131nda b\u00fcy\u00fck yarar var.<\/span><\/p>\n<h4><b>2) G\u00fcvenlik a\u00e7\u0131klar\u0131<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Mobil uygulamalar \u00fczerinde kullan\u0131c\u0131lar ki\u015fisel bilgileri bulunabiliyor. Mobil kullan\u0131c\u0131lar\u0131n izni ile al\u0131nan bu bilgiler, \u00e7o\u011funlukla \u00f6zelle\u015ftirilmi\u015f mesajlar ve ayr\u0131cal\u0131klar sunabilmek i\u00e7in veri taban\u0131nda toplan\u0131yor. Ancak e\u011fer bir uygulamada <\/span><a href=\"https:\/\/blog.mobiroller.com\/tr\/3-adimda-daha-guvenilir-bir-mobil-uygulamaya-sahip-olun\/\"><span style=\"font-weight: 400;\">g\u00fcvenlik<\/span><\/a><span style=\"font-weight: 400;\"> a\u00e7\u0131\u011f\u0131 mevcutsa kullan\u0131c\u0131lar\u0131n payla\u015ft\u0131\u011f\u0131 bu bilgiler, k\u00f6t\u00fc niyetli ki\u015filerin ellerine ge\u00e7me tehdidi alt\u0131nda olabiliyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobil kullan\u0131c\u0131lar\u0131 zor durumda b\u0131rakmamak ve uygulaman\u0131n itibar\u0131n\u0131 korumak ad\u0131na kesinlikle g\u00fcvenilir ve kaliteli bir mobil uygulama altyap\u0131s\u0131na sahip olunmal\u0131. Aksi takdirde hem kullan\u0131c\u0131lar\u0131n tehlikeye at\u0131lmas\u0131 hem de uygulaman\u0131n ba\u015far\u0131s\u0131z olmas\u0131 s\u00f6z konusu olacakt\u0131r.<\/span><\/p>\n<h4><b>3) Kullan\u0131c\u0131 g\u00f6r\u00fc\u015flerini g\u00f6z ard\u0131 etmek<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re mobil cihazlara indirilen uygulamalar\u0131n y\u00fczde 75\u2019inden fazlas\u0131 ilk kullan\u0131mdan sonra unutulmaya y\u00fcz tutuyor. Bunda hi\u00e7 ku\u015fkusuz ki ya\u015fan\u0131lan olumsuz deneyimlerin etkisi b\u00fcy\u00fck. Fakat kullan\u0131c\u0131lar\u0131n y\u00fczle\u015ftikleri sorunlar hakk\u0131nda bilgi sahibi olarak uygulama i\u00e7eri\u011finde iyile\u015ftirmeler yaparak bu gibi durumlar\u0131n \u00f6n\u00fcne ge\u00e7ebilmek m\u00fcmk\u00fcn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bunun i\u00e7in uygulamay\u0131 kullanan mobil kullan\u0131c\u0131lardan ya\u015fad\u0131klar\u0131 mobil deneyim hakk\u0131nda yorum yazmalar\u0131 istenebilir. Kullan\u0131c\u0131lar\u0131n uygulama ma\u011fazalar\u0131nda, sosyal medya kanallar\u0131nda ve e-posta yoluyla size bildirecekleri g\u00f6r\u00fc\u015fler ve puanlamalar yoluyla uygulamada hangi noktalarda d\u00fczenlemeler yap\u0131lmas\u0131 gerekti\u011fi kolayl\u0131kla anla\u015f\u0131labilir.<\/span><\/p>\n<h4><b>4) Pazarlamaya \u00f6nem vermemek<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Mobil uygulamalar\u0131n geni\u015f kitlelere yay\u0131lmas\u0131nda elbette uygulaman\u0131n i\u015flevsel \u00f6zelliklerinin yan\u0131 s\u0131ra pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n rol\u00fc b\u00fcy\u00fck. Buna kar\u015f\u0131n, pazarlaman\u0131n maliyetli oldu\u011fu fikrine kap\u0131lan \u00e7ok say\u0131da mobil uygulama sahibi ki\u015fi\/kurumun hedeflenen kullan\u0131c\u0131 say\u0131s\u0131na eri\u015femedi\u011fi g\u00f6r\u00fcl\u00fcyor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6rne\u011fin sosyal medyada, di\u011fer online platformlarda ve arama motorlar\u0131nda tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131 yaparak pazarlama aktivitelerine h\u0131z kazand\u0131r\u0131labilir ve daha fazla ki\u015finin uygulamay\u0131 indirmesi sa\u011flanabilir. Fakat hen\u00fcz bir mobil uygulaman\u0131z yoksa <\/span><a href=\"https:\/\/my.mobiroller.com\/Register\"><span style=\"font-weight: 400;\">hemen MobiRoller hesab\u0131n\u0131z\u0131 olu\u015fturabilir<\/span><\/a><span style=\"font-weight: 400;\"> ve birka\u00e7 dakika i\u00e7erisinde mobil d\u00fcnyaya ad\u0131m atabilirsiniz. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u015eu anda uygulama ma\u011fazalar\u0131nda kullan\u0131c\u0131lar\u0131n be\u011fenisine sunulmu\u015f olan uygulamalar\u0131n yar\u0131s\u0131na yak\u0131n\u0131n \u00f6n\u00fcm\u00fczdeki iki y\u0131l i\u00e7erisinde ma\u011fazalardan kald\u0131r\u0131laca\u011f\u0131 ya da tamamen de\u011fi\u015fikli\u011fe u\u011frayaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Bu da asl\u0131nda mevcut pek \u00e7ok uygulaman\u0131n kullan\u0131c\u0131lar i\u00e7in yeterli i\u015fleve sahip olmad\u0131\u011f\u0131, beklentilere cevap vermedi\u011fi ve dolay\u0131s\u0131yla da ba\u015far\u0131s\u0131z oldu\u011fu anlam\u0131na geliyor. Hi\u00e7 \u015f\u00fcphesiz ki bir mobil uygulaman\u0131n ba\u015far\u0131s\u0131n\u0131 etkileyen \u00e7ok [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[489,114,123,1133,1753,1656,98,54,941,1584,1292,85],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ba\u015far\u0131s\u0131z mobil uygulamalar\u0131n ortak \u00f6zellikleri - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/basarisiz-mobil-uygulamalarin-ortak-ozellikleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ba\u015far\u0131s\u0131z mobil uygulamalar\u0131n ortak \u00f6zellikleri - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"\u015eu anda uygulama ma\u011fazalar\u0131nda kullan\u0131c\u0131lar\u0131n be\u011fenisine sunulmu\u015f olan uygulamalar\u0131n yar\u0131s\u0131na yak\u0131n\u0131n \u00f6n\u00fcm\u00fczdeki iki y\u0131l i\u00e7erisinde ma\u011fazalardan kald\u0131r\u0131laca\u011f\u0131 ya da tamamen de\u011fi\u015fikli\u011fe u\u011frayaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Bu da asl\u0131nda mevcut pek \u00e7ok uygulaman\u0131n kullan\u0131c\u0131lar i\u00e7in yeterli i\u015fleve sahip olmad\u0131\u011f\u0131, beklentilere cevap vermedi\u011fi ve dolay\u0131s\u0131yla da ba\u015far\u0131s\u0131z oldu\u011fu anlam\u0131na geliyor. Hi\u00e7 \u015f\u00fcphesiz ki bir mobil uygulaman\u0131n ba\u015far\u0131s\u0131n\u0131 etkileyen \u00e7ok [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.mobiroller.com\/tr\/basarisiz-mobil-uygulamalarin-ortak-ozellikleri\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mobiroller\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-19T06:21:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-06T14:28:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-061017-basarisiz-uygulamalar-300.png\" \/>\n<meta name=\"author\" content=\"Mobiroller App Builder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:site\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mobiroller App Builder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/basarisiz-mobil-uygulamalarin-ortak-ozellikleri\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/basarisiz-mobil-uygulamalarin-ortak-ozellikleri\/\"},\"author\":{\"name\":\"Mobiroller App Builder\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/#\/schema\/person\/d22368c9621e0d1af6bb69ef242c889b\"},\"headline\":\"Ba\u015far\u0131s\u0131z mobil uygulamalar\u0131n ortak \u00f6zellikleri\",\"datePublished\":\"2017-10-19T06:21:05+00:00\",\"dateModified\":\"2017-10-06T14:28:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/basarisiz-mobil-uygulamalarin-ortak-ozellikleri\/\"},\"wordCount\":721,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/#organization\"},\"keywords\":[\"ba\u015far\u0131s\u0131z mobil uygulama\",\"g\u00fcvenlik\",\"kullan\u0131c\u0131 deneyimi\",\"kullan\u0131c\u0131 g\u00f6r\u00fc\u015fleri\",\"kullan\u0131c\u0131 g\u00fcvenli\u011fi\",\"mobil deneyim\",\"mobil kullan\u0131c\u0131\",\"mobil uygulama\",\"mobil uygulama ba\u015far\u0131s\u0131\",\"Mobil uygulama pazarlamas\u0131\",\"uygulama g\u00fcvenli\u011fi\",\"uygulama ma\u011fazas\u0131\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.mobiroller.com\/tr\/basarisiz-mobil-uygulamalarin-ortak-ozellikleri\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/basarisiz-mobil-uygulamalarin-ortak-ozellikleri\/\",\"url\":\"https:\/\/blog.mobiroller.com\/tr\/basarisiz-mobil-uygulamalarin-ortak-ozellikleri\/\",\"name\":\"Ba\u015far\u0131s\u0131z mobil uygulamalar\u0131n ortak \u00f6zellikleri - 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Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.mobiroller.com\/tr\/basarisiz-mobil-uygulamalarin-ortak-ozellikleri\/","og_locale":"tr_TR","og_type":"article","og_title":"Ba\u015far\u0131s\u0131z mobil uygulamalar\u0131n ortak \u00f6zellikleri - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","og_description":"\u015eu anda uygulama ma\u011fazalar\u0131nda kullan\u0131c\u0131lar\u0131n be\u011fenisine sunulmu\u015f olan uygulamalar\u0131n yar\u0131s\u0131na yak\u0131n\u0131n \u00f6n\u00fcm\u00fczdeki iki y\u0131l i\u00e7erisinde ma\u011fazalardan kald\u0131r\u0131laca\u011f\u0131 ya da tamamen de\u011fi\u015fikli\u011fe u\u011frayaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Bu da asl\u0131nda mevcut pek \u00e7ok uygulaman\u0131n kullan\u0131c\u0131lar i\u00e7in yeterli i\u015fleve sahip olmad\u0131\u011f\u0131, beklentilere cevap vermedi\u011fi ve dolay\u0131s\u0131yla da ba\u015far\u0131s\u0131z oldu\u011fu anlam\u0131na geliyor. Hi\u00e7 \u015f\u00fcphesiz ki bir mobil uygulaman\u0131n ba\u015far\u0131s\u0131n\u0131 etkileyen \u00e7ok [&hellip;]","og_url":"https:\/\/blog.mobiroller.com\/tr\/basarisiz-mobil-uygulamalarin-ortak-ozellikleri\/","og_site_name":"Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller","article_publisher":"https:\/\/www.facebook.com\/mobiroller\/","article_published_time":"2017-10-19T06:21:05+00:00","article_modified_time":"2017-10-06T14:28:10+00:00","og_image":[{"url":"https:\/\/front-cdn.mobiroller.com\/wp-content\/uploads\/MR-061017-basarisiz-uygulamalar-300.png"}],"author":"Mobiroller App Builder","twitter_card":"summary_large_image","twitter_creator":"@mobiroller","twitter_site":"@mobiroller","twitter_misc":{"Yazan:":"Mobiroller App Builder","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.mobiroller.com\/tr\/basarisiz-mobil-uygulamalarin-ortak-ozellikleri\/#article","isPartOf":{"@id":"https:\/\/blog.mobiroller.com\/tr\/basarisiz-mobil-uygulamalarin-ortak-ozellikleri\/"},"author":{"name":"Mobiroller App Builder","@id":"https:\/\/blog.mobiroller.com\/tr\/#\/schema\/person\/d22368c9621e0d1af6bb69ef242c889b"},"headline":"Ba\u015far\u0131s\u0131z mobil uygulamalar\u0131n ortak \u00f6zellikleri","datePublished":"2017-10-19T06:21:05+00:00","dateModified":"2017-10-06T14:28:10+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.mobiroller.com\/tr\/basarisiz-mobil-uygulamalarin-ortak-ozellikleri\/"},"wordCount":721,"commentCount":0,"publisher":{"@id":"https:\/\/blog.mobiroller.com\/tr\/#organization"},"keywords":["ba\u015far\u0131s\u0131z mobil uygulama","g\u00fcvenlik","kullan\u0131c\u0131 deneyimi","kullan\u0131c\u0131 g\u00f6r\u00fc\u015fleri","kullan\u0131c\u0131 g\u00fcvenli\u011fi","mobil deneyim","mobil kullan\u0131c\u0131","mobil uygulama","mobil uygulama ba\u015far\u0131s\u0131","Mobil uygulama pazarlamas\u0131","uygulama g\u00fcvenli\u011fi","uygulama ma\u011fazas\u0131"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.mobiroller.com\/tr\/basarisiz-mobil-uygulamalarin-ortak-ozellikleri\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.mobiroller.com\/tr\/basarisiz-mobil-uygulamalarin-ortak-ozellikleri\/","url":"https:\/\/blog.mobiroller.com\/tr\/basarisiz-mobil-uygulamalarin-ortak-ozellikleri\/","name":"Ba\u015far\u0131s\u0131z mobil uygulamalar\u0131n ortak \u00f6zellikleri - 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