{"id":20714,"date":"2017-12-07T09:17:04","date_gmt":"2017-12-07T06:17:04","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=20714"},"modified":"2017-11-30T17:18:27","modified_gmt":"2017-11-30T14:18:27","slug":"mobil-uygulama-pazarlamasinda-yapilan-4-olumcul-hata","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-pazarlamasinda-yapilan-4-olumcul-hata\/","title":{"rendered":"Mobil uygulama pazarlamas\u0131nda yap\u0131lan 4 \u00f6l\u00fcmc\u00fcl hata"},"content":{"rendered":"

\"\"Kendi mobil uygulamas\u0131na sahip i\u015fletmeler, g\u00fcncel teknolojilerden faydalanarak potansiyel m\u00fc\u015fteriler ile etkile\u015fim halinde kalma \u015fans\u0131n\u0131 b\u00fcy\u00fck oranda y\u00fckseltebiliyor. Ancak mutlak bir <\/span>mobil uygulama ba\u015far\u0131s\u0131<\/span><\/a> i\u00e7in do\u011fru bir pazarlama kampanyas\u0131 y\u00fcr\u00fctmek de son derece \u00f6nemli bir rol oynuyor.<\/p>\n

<\/span>Di\u011fer yandan sa\u011flam bir pazarlama kampanyas\u0131 y\u00fcr\u00fctebilmenin yolu hi\u00e7 \u015f\u00fcphesiz ki mobil kullan\u0131c\u0131 beklentilerini bilmek ve \u00f6z\u00fcmseyebilmekten ge\u00e7iyor. Aksi takdirde at\u0131lan hatal\u0131 ad\u0131mlar kimi zaman mobil kullan\u0131c\u0131 kay\u0131plar\u0131n\u0131n ya\u015fanmas\u0131na dahi neden olabiliyor. Peki bu do\u011frultuda hangi noktalara dikkat etmek gerekiyor? <\/span><\/p>\n

\u0130\u015fte mobil uygulama pazarlamas\u0131nda s\u0131k s\u0131k yap\u0131lan ancak mutlaka ka\u00e7\u0131n\u0131lmas\u0131 gereken 4 kritik hata…<\/span><\/p>\n

1) Pazarlama stratejisi geli\u015ftirmeyi g\u00f6z ard\u0131 etmek <\/b><\/h4>\n

Mobil uygulama pazarlamas\u0131nda<\/span><\/a> en s\u0131k yap\u0131lan yanl\u0131\u015flardan biri, yeteri kadar kapsaml\u0131 bir pazarlama stratejisi geli\u015ftirmeyi ihmal etmek olarak tan\u0131mlanabilir. Hem uygulamay\u0131 ma\u011fazalarda kullan\u0131ma sunmadan \u00f6nce hem de mobil kullan\u0131c\u0131lar\u0131n be\u011fenisine sunduktan sonra onlar\u0131n ilgisini \u00e7ekebilmek i\u00e7in etkili ve rasyonel bir stratejiye ihtiyac\u0131n\u0131z var.<\/span><\/p>\n

\u00d6ncelikle i\u015fletmelerin yapmas\u0131 gereken ise web sitesi \u00fczerinden mobil uygulaman\u0131n tan\u0131t\u0131m\u0131n\u0131 yaparak, m\u00fc\u015fterilerin uygulaman\u0131n varl\u0131\u011f\u0131ndan haberdar olmas\u0131n\u0131 sa\u011flamak. Bu noktada tabii ki web sitenizin mobil uyumlu olmas\u0131 b\u00fcy\u00fck bir avantaj sa\u011flayacakt\u0131r. Buna ek olarak sosyal medya \u00fczerinden de mobil uygulama hakk\u0131nda bilgi vererek daha fazla ki\u015fide uygulamaya dair fark\u0131ndal\u0131k uyand\u0131rabilmek m\u00fcmk\u00fcn.<\/span><\/p>\n

Son olarak uygulaman\u0131n yer ald\u0131\u011f\u0131 uygulama ma\u011fazalar\u0131nda, se\u00e7ilen ekran g\u00f6r\u00fcnt\u00fcleri ve uygulama detaylar\u0131n\u0131n da bulunuyor olmas\u0131 olduk\u00e7a \u00f6nemli. Mobil kullan\u0131c\u0131lar\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131 uygulamalar\u0131 ma\u011fazalar arac\u0131l\u0131\u011f\u0131yla ke\u015ffediyor. Dolay\u0131s\u0131yla uygulama a\u00e7\u0131klamas\u0131nda yer alacak g\u00f6rsel \u00f6gelerin yarataca\u011f\u0131 izlenim, uygulamay\u0131 indirme karar\u0131nda y\u00fcksek oranda etkili olacakt\u0131r.<\/span><\/p>\n

2) Hedef kitle ihtiya\u00e7lar\u0131n\u0131 \u00f6nemsememek<\/b><\/h4>\n

Her mobil uygulama belli ortak \u00f6zellikleri bulunan kitleye hitap eder. Bu do\u011frultuda, mobil uygulaman\u0131n hitap edece\u011fi hedef kitleyi belirleyerek, uygulama i\u015flevlerini kitlenin ihtiya\u00e7lar\u0131na g\u00f6re \u015fekillendirmek, at\u0131labilecek en mant\u0131kl\u0131 ad\u0131mlardan biri olabilir. B\u00f6ylece mobil uygulaman\u0131z\u0131n pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131 destekleme ve kullan\u0131c\u0131 be\u011fenisini kazanma olas\u0131l\u0131\u011f\u0131 \u00e7ok daha y\u00fcksek olacakt\u0131r. <\/span><\/p>\n

Kullan\u0131c\u0131lar\u0131n beklentilerini \u00f6n planda tutarak mobil uygulaman\u0131z\u0131n \u00e7ok daha kullan\u0131\u015fl\u0131 ve dolay\u0131s\u0131yla tercih edilebilir olmas\u0131n\u0131 sa\u011flayabilirsiniz. Hedef kitlenizin ya\u015f aral\u0131\u011f\u0131, konum ve ilgi alanlar\u0131 gibi bilgileri analiz edebilmek i\u00e7in \u00f6nceden ara\u015ft\u0131rma yapmak, pazarlama stratejilerini belirlerken de i\u015finize yarayabilir. <\/span><\/p>\n

3) Kullan\u0131c\u0131 geri bildirimlerini dikkate almama<\/b><\/h4>\n

Hi\u00e7 \u015f\u00fcphesiz ki pazarlama kampanyalar\u0131n\u0131n \u00f6ne \u00e7\u0131kan hedeflerinden bir tanesi de m\u00fc\u015fteri memnuniyetini sa\u011flayabilmek. Kullan\u0131c\u0131lar ile etkile\u015fim halinde kalmak bu anlamda i\u015finizi kolayla\u015ft\u0131rabilir. \u00d6rne\u011fin, uygulama ile ilgili herhangi bir sorun ile kar\u015f\u0131la\u015fan kullan\u0131c\u0131lar, sizinle direkt ileti\u015fime ge\u00e7me imkan\u0131na sahip olmal\u0131. <\/span><\/p>\n

Ayr\u0131ca devaml\u0131 destek veren m\u00fc\u015fteri hizmetleri, <\/span>uygulaman\u0131z\u0131n itibar\u0131n\u0131<\/span><\/a> art\u0131rarak daha geni\u015f bir kullan\u0131c\u0131 kitlesi elde etmenizi sa\u011flayabilece\u011fi gibi s\u00f6z konusu kullan\u0131c\u0131lar\u0131n mobil uygulaman\u0131z\u0131n tan\u0131t\u0131m\u0131na destek olmas\u0131n\u0131 da sa\u011flayabilir.<\/span><\/p>\n

4) Gizlilik ve g\u00fcvenlik konusunu es ge\u00e7mek<\/b><\/h4>\n

Mobil uygulaman\u0131z\u0131n altyap\u0131s\u0131n\u0131n kaliteli ve g\u00fcvenilir oldu\u011fundan emin olman\u0131z, kullan\u0131c\u0131lar\u0131n memnuniyetini kazanmak ad\u0131na son derece kritik bir \u00f6neme sahip. Ayr\u0131ca m\u00fc\u015fterilerinizin gizlili\u011fini korumaya verdi\u011finiz \u00f6nem, size uygulaman\u0131z\u0131n indirme oranlar\u0131nda art\u0131\u015f olarak geri d\u00f6necektir. <\/span><\/p>\n

Buna ek olarak mobil kullan\u0131c\u0131lar\u0131n uygulamayla g\u00fcven ba\u011f\u0131 kurabilmesi i\u00e7in pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n da yan\u0131lt\u0131c\u0131 bilgiler i\u00e7ermeyen bir kurguya sahip olmas\u0131 gerekiyor. Dolay\u0131s\u0131yla \u00f6ncelikle uygulaman\u0131z\u0131n mobil kullan\u0131m i\u00e7in uygun oldu\u011fundan, kullan\u0131c\u0131lar\u0131n bilgilerini g\u00fcvenli bir \u015fekilde korudu\u011fundan ve sonras\u0131nda da pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n g\u00fcven k\u0131r\u0131c\u0131 olmad\u0131\u011f\u0131ndan emin olman\u0131zda b\u00fcy\u00fck fayda var. <\/span><\/p>\n

E\u011fer siz de mobil kullan\u0131c\u0131lar\u0131n g\u00fcvenini kazanacak kaliteli bir altyap\u0131ya sahip mobil uygulaman\u0131z olsun istiyorsan\u0131z <\/span>hemen MobiRoller hesab\u0131n\u0131z\u0131 olu\u015fturun<\/span><\/a> ve zaman kaybetmeden mobil d\u00fcnyaya ilk ad\u0131m\u0131n\u0131z\u0131 at\u0131n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Kendi mobil uygulamas\u0131na sahip i\u015fletmeler, g\u00fcncel teknolojilerden faydalanarak potansiyel m\u00fc\u015fteriler ile etkile\u015fim halinde kalma \u015fans\u0131n\u0131 b\u00fcy\u00fck oranda y\u00fckseltebiliyor. Ancak mutlak bir mobil uygulama ba\u015far\u0131s\u0131 i\u00e7in do\u011fru bir pazarlama kampanyas\u0131 y\u00fcr\u00fctmek de son derece \u00f6nemli bir rol oynuyor. Di\u011fer yandan sa\u011flam bir pazarlama kampanyas\u0131 y\u00fcr\u00fctebilmenin yolu hi\u00e7 \u015f\u00fcphesiz ki mobil kullan\u0131c\u0131 beklentilerini bilmek ve \u00f6z\u00fcmseyebilmekten ge\u00e7iyor. […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"\nMobil uygulama pazarlamas\u0131nda yap\u0131lan 4 \u00f6l\u00fcmc\u00fcl hata - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-pazarlamasinda-yapilan-4-olumcul-hata\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil uygulama pazarlamas\u0131nda yap\u0131lan 4 \u00f6l\u00fcmc\u00fcl hata - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Kendi mobil uygulamas\u0131na sahip i\u015fletmeler, g\u00fcncel teknolojilerden faydalanarak potansiyel m\u00fc\u015fteriler ile etkile\u015fim halinde kalma \u015fans\u0131n\u0131 b\u00fcy\u00fck oranda y\u00fckseltebiliyor. Ancak mutlak bir mobil uygulama ba\u015far\u0131s\u0131 i\u00e7in do\u011fru bir pazarlama kampanyas\u0131 y\u00fcr\u00fctmek de son derece \u00f6nemli bir rol oynuyor. Di\u011fer yandan sa\u011flam bir pazarlama kampanyas\u0131 y\u00fcr\u00fctebilmenin yolu hi\u00e7 \u015f\u00fcphesiz ki mobil kullan\u0131c\u0131 beklentilerini bilmek ve \u00f6z\u00fcmseyebilmekten ge\u00e7iyor. 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Ancak mutlak bir mobil uygulama ba\u015far\u0131s\u0131 i\u00e7in do\u011fru bir pazarlama kampanyas\u0131 y\u00fcr\u00fctmek de son derece \u00f6nemli bir rol oynuyor. Di\u011fer yandan sa\u011flam bir pazarlama kampanyas\u0131 y\u00fcr\u00fctebilmenin yolu hi\u00e7 \u015f\u00fcphesiz ki mobil kullan\u0131c\u0131 beklentilerini bilmek ve \u00f6z\u00fcmseyebilmekten ge\u00e7iyor. 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