{"id":23359,"date":"2018-03-29T09:33:20","date_gmt":"2018-03-29T06:33:20","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=23359"},"modified":"2018-03-23T12:55:42","modified_gmt":"2018-03-23T09:55:42","slug":"web-siteniz-uzerinden-mobil-uygulamanizin-bilinirligini-nasil-artirabilirsiniz","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/web-siteniz-uzerinden-mobil-uygulamanizin-bilinirligini-nasil-artirabilirsiniz\/","title":{"rendered":"Web siteniz \u00fczerinden mobil uygulaman\u0131z\u0131n bilinirli\u011fini nas\u0131l art\u0131rabilirsiniz?"},"content":{"rendered":"

\"\"Dijital d\u00fcnyada kendine kal\u0131c\u0131 bir yer edinen markalar, m\u00fc\u015fteriler ile \u00e7oklu kanallar \u00fczerinden etkile\u015fime ge\u00e7menin ne kadar \u00f6nemli oldu\u011funun fark\u0131nda. \u00c7o\u011fu t\u00fcketici, tek bir platforma ba\u011f\u0131ml\u0131 kalmadan farkl\u0131 mecralar \u00fczerinden eri\u015febilece\u011fi firmalar\u0131 tercih ediyor. \u00d6te yandan mobil teknolojilerin de kullan\u0131m\u0131 giderek daha da yayg\u0131nla\u015f\u0131yor. G\u00fcnl\u00fck hayat\u0131n hemen her alan\u0131ndaki faaliyetler art\u0131k pratik bir \u015fekilde mobil mecralar \u00fczerinden yap\u0131labilmekte.<\/p>\n

Buradan yola \u00e7\u0131k\u0131ld\u0131\u011f\u0131nda, ba\u015far\u0131s\u0131n\u0131 s\u00fcrd\u00fcrmek isteyen i\u015fletmelerin mobil kullan\u0131c\u0131lar\u0131 da g\u00f6z \u00f6n\u00fcnde bulundurmas\u0131n\u0131n gereklilikten \u00f6te bir zorunluluk halini ald\u0131\u011f\u0131 \u00e7\u0131kar\u0131m\u0131 yap\u0131labilir. Dolay\u0131s\u0131yla mobil uygulama sahibi markalar, rekabette farkl\u0131la\u015fma yolunda do\u011fru bir ad\u0131m atm\u0131\u015f oluyor.<\/p>\n

Ancak elbette bu durum, firmalar\u0131n web sitelerini ihmal etmeleri gerekti\u011fi anlam\u0131na da gelmiyor. \u00d6zellikle halihaz\u0131rda yo\u011fun ziyaret\u00e7i trafi\u011fine sahip ve \u00fcstelik mobil uyumlu bir web sitesi, mobil uygulama tan\u0131t\u0131m\u0131nda<\/a> son derece verimli bir ara\u00e7 olabilir.<\/p>\n

Siz de mobil kullan\u0131c\u0131lar\u0131n beklentilerini mercek alt\u0131na alarak markan\u0131z\u0131n geri planda kalmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ebilirsiniz. Peki mevcut web siteniz \u00fczerinden mobil uygulaman\u0131z\u0131n bilinirli\u011fini art\u0131rmay\u0131 hedefliyorsan\u0131z, nas\u0131l bir yol izlemelisiniz?
\n<\/p>\n

Web sitenizi mobil uyumlu hale getirin<\/strong><\/h4>\n

E\u011fer web siteniz mobil uyumlu de\u011filse, hedef kitlenizin b\u00fcy\u00fck \u00e7o\u011funlu\u011funu olu\u015fturabilen mobil kullan\u0131c\u0131lara hitap etme konusunda s\u0131n\u0131fta kald\u0131n\u0131z demektir. Mobil cihazlar \u00fczerinden sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131n, kar\u015f\u0131la\u015ft\u0131klar\u0131 sorunlar sonucunda size bir \u015fans daha tan\u0131maktan ka\u00e7\u0131nmas\u0131 gayet m\u00fcmk\u00fcn. Bu gibi durumlar\u0131n \u00f6n\u00fcne ge\u00e7ebilmek ad\u0131na web sitenizi mobil cihazlarla uyumlu \u00e7al\u0131\u015facak bi\u00e7imde tasarlaman\u0131zda b\u00fcy\u00fck yarar var.<\/p>\n

\u00d6ncelikle web sitenizi b\u00fct\u00fcn mobil cihaz modellerini g\u00f6z \u00f6n\u00fcnde bulundurarak yeniden kurgulaman\u0131z gerekiyor. \u0130\u015fe sitenizin i\u00e7eri\u011findeki yaz\u0131lar\u0131 ve g\u00f6rselleri, mobil cihaz ekranlar\u0131nda rahatl\u0131kla okunup anla\u015f\u0131labilecek \u015fekilde boyutland\u0131rarak ba\u015flayabilirsiniz. Bu kapsamda Flash gibi mobil cihazlarda g\u00f6r\u00fcnt\u00fclenemeyen formata sahip i\u00e7eriklere yer vermemenizde de fayda var.<\/p>\n

Elbette sitenizin her ko\u015fulda h\u0131zl\u0131 bir \u015fekilde a\u00e7\u0131ld\u0131\u011f\u0131ndan da emin olman\u0131z gerekiyor. Google taraf\u0131ndan ger\u00e7ekle\u015ftirilen bir ara\u015ft\u0131rmaya g\u00f6re mobil kullan\u0131c\u0131lar\u0131n y\u00fczde 53\u2019\u00fc y\u00fcklenmesi 3 saniyeden uzun s\u00fcren bir sayfay\u0131 terk ediyor. Dolay\u0131s\u0131yla bu s\u00fcre uzad\u0131k\u00e7a, ziyaret\u00e7ilerin sayfay\u0131 kapatma ihtimali de do\u011fru oranda art\u0131yor.<\/p>\n

Mobil uyumlu bir web sitesi<\/a>, mobil kullan\u0131c\u0131lar ile etkile\u015fim konusunda \u00f6nemli bir ad\u0131m. Y\u00fcksek performans sergileyen ve mobil uyumlu \u00e7al\u0131\u015fan bir site sayesinde mobil kullan\u0131c\u0131lar \u00fczerinde olduk\u00e7a olumlu bir izlenim b\u0131rakabilirsiniz. Sitenizde rahatl\u0131kla gezinerek sizi tan\u0131ma f\u0131rsat\u0131 yakalayan kullan\u0131c\u0131lar, uygulaman\u0131z\u0131 denemek i\u00e7in de daha istekli olacakt\u0131r.<\/p>\n

Kullan\u0131c\u0131lar\u0131 mobil uygulaman\u0131z\u0131n varl\u0131\u011f\u0131ndan haberdar edin<\/strong><\/h4>\n

Mobil uyumlu web siteniz ve mobil uygulaman\u0131z haz\u0131r bir \u015fekilde bekliyor. Peki kullan\u0131c\u0131lar bir mobil uygulaman\u0131z\u0131n oldu\u011funun fark\u0131nda m\u0131? \u0130\u015fte tam da bu noktada web siteniz devreye girerek uygulaman\u0131z\u0131n bilinirli\u011fini art\u0131rmaya katk\u0131da bulunabilir.<\/p>\n

Web siteniz \u00fczerinden mobil uygulaman\u0131z\u0131 tan\u0131tman\u0131n \u00e7e\u015fitli yollar\u0131 mevcut. Fakat bu y\u00f6ntemler aras\u0131ndan hangisinin sizin i\u00e7in en uygun se\u00e7enek oldu\u011funa karar verirken mobil kullan\u0131c\u0131lar\u0131n \u0131srarc\u0131 reklamlardan rahats\u0131z oldu\u011funu unutmamal\u0131s\u0131n\u0131z.<\/p>\n

\u00d6rne\u011fin uygulaman\u0131z\u0131 tan\u0131tan bir a\u00e7\u0131l\u0131r pencereyi sitenizi ziyaret eden herkesin g\u00f6rece\u011finden emin olabilirsiniz. Bu k\u0131sa vadede sizin hedefinize hizmet eden bir yol gibi g\u00f6r\u00fcnse de, uzun vadede kullan\u0131c\u0131 beklentilerine ters d\u00fc\u015febilir. \u00c7\u00fcnk\u00fc baz\u0131 kullan\u0131c\u0131lar\u0131n siteye girdi\u011finde kar\u015f\u0131la\u015ft\u0131\u011f\u0131 ilk sayfan\u0131n reklam veya tan\u0131t\u0131m odakl\u0131 olmas\u0131, siteyi terk etmelerine yol a\u00e7abilir.<\/p>\n

Bu do\u011frultuda kullan\u0131c\u0131lar\u0131 mobil uygulaman\u0131za y\u00f6nlendiren bir butonu, sitenizin a\u00e7\u0131l\u0131r men\u00fcs\u00fcne entegre etmek mant\u0131kl\u0131 bir se\u00e7im olabilir. S\u00f6z konusu butonu di\u011ferlerinden farkl\u0131 ve g\u00f6z al\u0131c\u0131 bir renk ile vurgulayarak dikkat \u00e7ekebilirsiniz. B\u00f6ylece kullan\u0131c\u0131lar\u0131 uygulaman\u0131zdan rahats\u0131zl\u0131k vermeyecek bir \u015fekilde haberdar edebilirsiniz.<\/p>\n

\u0130lgi uyand\u0131ran bir var\u0131\u015f sayfas\u0131 tasarlay\u0131n<\/strong><\/h4>\n

Mobil uygulamalar\u0131n<\/a>, mobil uyumlu sayfalara k\u0131yasla pek \u00e7ok konuda \u00e7e\u015fitli avantajlar sundu\u011fu rahatl\u0131kla savunulabilir. Ancak web sitenizden halihaz\u0131rda memnun olan ziyaret\u00e7ileri, mobil uygulaman\u0131z\u0131 denemeye te\u015fvik etmek pek de kolay olmayabilir. Bu noktada mobil uygulaman\u0131z\u0131n var\u0131\u015f sayfas\u0131 b\u00fcy\u00fck bir rol oynuyor. Mobil site ziyaret\u00e7ileri, sitenizde yer alan mobil uygulama var\u0131\u015f sayfas\u0131 arac\u0131l\u0131\u011f\u0131yla uygulaman\u0131z\u0131n \u00e7ok daha y\u00fcksek bir kullan\u0131c\u0131 deneyimi sundu\u011funu ve dolay\u0131s\u0131yla indirilmeye de\u011fer oldu\u011funu kavrayabilmeli.<\/p>\n

Etkili bir var\u0131\u015f sayfas\u0131 tasarlayabilmek i\u00e7in dikkate alman\u0131z gereken birka\u00e7 nokta bulunuyor. \u0130lk etapta sayfay\u0131 m\u00fcmk\u00fcn oldu\u011fu kadar sade ve karma\u015f\u0131kl\u0131ktan uzak kurgulamakta fayda var. G\u00f6z yormayan renkler, basit ve b\u00fcy\u00fck bir yaz\u0131 tipine sahip k\u0131sa c\u00fcmlelerden olu\u015fan metinler tercihiniz olmal\u0131.<\/p>\n

Var\u0131\u015f sayfas\u0131n\u0131 \u015feffaf ve anla\u015f\u0131l\u0131r tutman\u0131z \u00f6nem ta\u015f\u0131yor. Sayfaya g\u00f6z atan kullan\u0131c\u0131lar, nas\u0131l bir mobil uygulamadan bahsedildi\u011fini hemen alg\u0131layabilmeliler. Bu ba\u011flamda uygulaman\u0131n ekran g\u00f6r\u00fcnt\u00fclerini sergilerken mobil cihazlar\u0131 da g\u00f6stermek ak\u0131ll\u0131ca olacakt\u0131r. B\u00f6ylece kullan\u0131c\u0131lar, uygulaman\u0131n hangi cihazlar ile indirilebildi\u011fini h\u0131zl\u0131ca g\u00f6zlemleyebilirler. G\u00f6rsellerin yan\u0131 s\u0131ra tan\u0131t\u0131m videolar\u0131na da yer vermek, kullan\u0131c\u0131lar\u0131n uygulaman\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6rmeleri a\u00e7\u0131s\u0131ndan olduk\u00e7a yararl\u0131 olabilir.<\/p>\n

Elbette uygulaman\u0131z\u0131 indirmeye davet eden bir eyleme \u00e7a\u011fr\u0131 mesaj\u0131n\u0131 dahil etmeyi unutmamal\u0131s\u0131n\u0131z. Sitenizdeki \u201cuygulamay\u0131 indir\u201d butonu ile mobil kullan\u0131c\u0131lar\u0131 direkt uygulama ma\u011fazas\u0131na y\u00f6nlendirebilirsiniz. Ne yaz\u0131k ki masa\u00fcst\u00fc kullan\u0131c\u0131lar\u0131 i\u00e7in ayn\u0131 durum ge\u00e7erli de\u011fil. Bu noktada sitenizi masa\u00fcst\u00fcnden ziyaret eden kullan\u0131c\u0131lara, e-posta veya k\u0131sa mesaj arac\u0131l\u0131\u011f\u0131yla uygulaman\u0131z\u0131n indirme ba\u011flant\u0131s\u0131n\u0131 g\u00f6ndermeyi teklif edebilirsiniz. B\u00f6ylece kullan\u0131c\u0131lar, ba\u011flant\u0131ya mobil cihazlar\u0131 \u00fczerinden ula\u015farak uygulaman\u0131z\u0131 kolayl\u0131kla indirebilirler.<\/p>\n

G\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere web siteniz arac\u0131l\u0131\u011f\u0131yla mobil uygulaman\u0131z\u0131n etkili bir tan\u0131t\u0131m\u0131n\u0131 yapman\u0131z m\u00fcmk\u00fcn. Fakat al\u0131\u015fkanl\u0131klar\u0131ndan kolay kolay vazge\u00e7meyen masa\u00fcst\u00fc kullan\u0131c\u0131 kitlenizi, mobil ekosisteme ge\u00e7i\u015f yapmaya ikna etmek i\u00e7in sa\u011flam altyap\u0131ya sahip kaliteli bir mobil uygulama sahibi olman\u0131z gerekti\u011fini bilmelisiniz. MobiRoller ise sundu\u011fu hizmetler ile tam da bu konuda size yard\u0131mc\u0131 olmay\u0131 hedefliyor.<\/p>\n

Hen\u00fcz bir mobil uygulama sahibi de\u011filseniz, hemen bir MobiRoller hesab\u0131 olu\u015fturun<\/a> ve siz de mobil d\u00fcnyan\u0131n avantajlar\u0131ndan yararlan\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dijital d\u00fcnyada kendine kal\u0131c\u0131 bir yer edinen markalar, m\u00fc\u015fteriler ile \u00e7oklu kanallar \u00fczerinden etkile\u015fime ge\u00e7menin ne kadar \u00f6nemli oldu\u011funun fark\u0131nda. \u00c7o\u011fu t\u00fcketici, tek bir platforma ba\u011f\u0131ml\u0131 kalmadan farkl\u0131 mecralar \u00fczerinden eri\u015febilece\u011fi firmalar\u0131 tercih ediyor. \u00d6te yandan mobil teknolojilerin de kullan\u0131m\u0131 giderek daha da yayg\u0131nla\u015f\u0131yor. G\u00fcnl\u00fck hayat\u0131n hemen her alan\u0131ndaki faaliyetler art\u0131k pratik bir \u015fekilde mobil […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"yoast_head":"\nWeb siteniz \u00fczerinden mobil uygulaman\u0131z\u0131n bilinirli\u011fini nas\u0131l art\u0131rabilirsiniz? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/web-siteniz-uzerinden-mobil-uygulamanizin-bilinirligini-nasil-artirabilirsiniz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web siteniz \u00fczerinden mobil uygulaman\u0131z\u0131n bilinirli\u011fini nas\u0131l art\u0131rabilirsiniz? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Dijital d\u00fcnyada kendine kal\u0131c\u0131 bir yer edinen markalar, m\u00fc\u015fteriler ile \u00e7oklu kanallar \u00fczerinden etkile\u015fime ge\u00e7menin ne kadar \u00f6nemli oldu\u011funun fark\u0131nda. \u00c7o\u011fu t\u00fcketici, tek bir platforma ba\u011f\u0131ml\u0131 kalmadan farkl\u0131 mecralar \u00fczerinden eri\u015febilece\u011fi firmalar\u0131 tercih ediyor. \u00d6te yandan mobil teknolojilerin de kullan\u0131m\u0131 giderek daha da yayg\u0131nla\u015f\u0131yor. 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