{"id":24188,"date":"2018-06-07T09:30:43","date_gmt":"2018-06-07T06:30:43","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=24188"},"modified":"2018-06-29T10:17:32","modified_gmt":"2018-06-29T07:17:32","slug":"mobil-uygulama-pazarlamasi-icin-kontrol-listesi","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-pazarlamasi-icin-kontrol-listesi\/","title":{"rendered":"Mobil uygulama pazarlamas\u0131 i\u00e7in kontrol listesi"},"content":{"rendered":"

\"\"D\u00fcnyadaki internet kullan\u0131c\u0131lar\u0131n\u0131n yar\u0131s\u0131ndan fazlas\u0131 mobil platformlar\u0131 tercih ediyor. Mobil teknolojilerin kullan\u0131c\u0131lar\u0131n beklentilerine kar\u015f\u0131l\u0131k verecek \u015fekilde geli\u015fmesi de her i\u015flemin kolayl\u0131kla yap\u0131labilmesini sa\u011fl\u0131yor. Dolay\u0131s\u0131yla mobil kullan\u0131c\u0131 say\u0131s\u0131yla do\u011fru oranda artan rekabetin giderek yo\u011funla\u015ft\u0131\u011f\u0131 mobil ekosistemde, i\u015fletmelerin art\u0131k bir mobil uygulama<\/a> sahibi olmas\u0131 da yetmiyor. S\u00f6z konusu mobil uygulamalar\u0131n pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00f6zenle ve dikkatle d\u00fczenlenmesi son derece kritik bir \u00f6nem kazan\u0131yor.<\/p>\n

Etkili pazarlama \u00e7al\u0131\u015fmalar\u0131, bir mobil uygulaman\u0131n gelece\u011fini \u015fekillendirebiliyor. Mobil uygulaman\u0131z ne kadar m\u00fckemmel bir \u015fekilde tasarlanm\u0131\u015f olsa da kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekebilmek ve bir tercih nedeni yaratabilmek ad\u0131na do\u011fru pazarlama<\/a> stratejileri uygulaman\u0131z olduk\u00e7a \u00f6nemli. Peki mobil uygulaman\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 \u00fcst seviyelere ta\u015f\u0131yan pazarlama s\u00fcrecinde hangi noktalar\u0131 ihmal etmemek gerekiyor?<\/p>\n

\u0130\u015fte mobil uygulama sahiplerinin pazarlama \u00e7al\u0131\u015fmalar\u0131na ba\u015flamadan \u00f6nce yapmas\u0131 gerekenleri i\u00e7eren kontrol listesi…
\n<\/p>\n

Pazar\u0131 ara\u015ft\u0131r\u0131n<\/strong><\/h4>\n

\u00d6ncelikle uygulaman\u0131z\u0131n dahil oldu\u011fu pazara dair kapsaml\u0131 bir ara\u015ft\u0131rma ger\u00e7ekle\u015ftirmeniz gerekiyor. Benzer alanlarda faaliyet g\u00f6steren di\u011fer uygulamalar\u0131 inceleyerek uygulaman\u0131z\u0131n pazardaki konumunu de\u011ferlendirmeniz m\u00fcmk\u00fcn. Elde etti\u011finiz verilerden yola \u00e7\u0131karak daha etkili pazarlama stratejileri geli\u015ftirebilirsiniz. \u00d6te yandan detayl\u0131 bir rekabet analizi, uygulaman\u0131z\u0131n sundu\u011fu i\u015flevin halihaz\u0131rda ba\u015fka uygulamalar taraf\u0131ndan sunulmad\u0131\u011f\u0131ndan emin olman\u0131z\u0131 ve gerekirse uygulaman\u0131z\u0131 benzerlerinden farkl\u0131la\u015ft\u0131rman\u0131z\u0131 da sa\u011flayacakt\u0131r.<\/p>\n

B\u00fct\u00e7enizi planlay\u0131n<\/strong><\/h4>\n

Mobil uygulaman\u0131z\u0131 hedef kitlenizle ba\u015far\u0131l\u0131 bir \u015fekilde bulu\u015fturabilmek ad\u0131na yapaca\u011f\u0131n\u0131z her t\u00fcrl\u00fc pazarlama faaliyeti i\u00e7in yeterli oranda bir maddi kaynak yaratmal\u0131s\u0131n\u0131z. Bu noktada uzun vadeli d\u00fc\u015f\u00fcnmekte ve her ko\u015fulu hesaba katarak tedbirli davranmakta fayda var. Bu nedenle pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 belirli bir s\u00fcre \u00f6nceden detayl\u0131 bir \u015fekilde planlamak, ihtiyac\u0131n\u0131z olan b\u00fct\u00e7eyi belirlemede b\u00fcy\u00fck bir rol oynuyor. Elbette sa\u011fl\u0131kl\u0131 bir b\u00fct\u00e7e planlamas\u0131 yapabilmek i\u00e7in meydana gelebilecek olumsuz durumlar\u0131 da g\u00f6z \u00f6n\u00fcnde bulundurarak \u00f6ng\u00f6r\u00fcl\u00fc davranmakta yarar var.<\/p>\n

Var\u0131\u015f sayfas\u0131 tasarlay\u0131n<\/strong><\/h4>\n

Kullan\u0131c\u0131lar\u0131n mobil uygulaman\u0131zdan haberdar olmas\u0131n\u0131 sa\u011flamak ad\u0131na mobil uyumlu hale getirdi\u011finiz web sitenizde uygulaman\u0131z\u0131 tan\u0131tan bir var\u0131\u015f sayfas\u0131na<\/a> yer vermelisiniz. Etkili bir var\u0131\u015f sayfas\u0131 sayesinde halihaz\u0131rda web sitenizi ziyaret eden kullan\u0131c\u0131lar\u0131 mobil uygulaman\u0131za y\u00f6nlendirmeniz gayet m\u00fcmk\u00fcn. Anla\u015f\u0131l\u0131rl\u0131\u011f\u0131 sa\u011flamak ad\u0131na sade tutman\u0131zda fayda olan var\u0131\u015f sayfas\u0131nda, uygulaman\u0131z\u0131n ekran g\u00f6r\u00fcnt\u00fclerinin yan\u0131 s\u0131ra tan\u0131t\u0131m videolar\u0131na da yer verebilirsiniz. Ayr\u0131ca kullan\u0131c\u0131lar\u0131 te\u015fvik eden bir eyleme \u00e7a\u011fr\u0131 mesaj\u0131 ve \u201cuygulamay\u0131 indir\u201d butonu da etkili bir var\u0131\u015f sayfas\u0131n\u0131n yap\u0131 ta\u015flar\u0131 olarak tan\u0131mlanabilir.<\/p>\n

Sosyal medya hesaplar\u0131 olu\u015fturun<\/strong><\/h4>\n

Mobil kullan\u0131c\u0131lar\u0131n en s\u0131k kulland\u0131\u011f\u0131 uygulamalar\u0131n ba\u015f\u0131nda sosyal medya a\u011flar\u0131 geliyor. Dolay\u0131s\u0131yla mobil uygulamalar\u0131n da tan\u0131t\u0131mlar\u0131n\u0131n s\u00f6z konusu sosyal medya a\u011flar\u0131 \u00fczerinden yap\u0131lmas\u0131, hedeflenen kitleyle olan etkile\u015fimi art\u0131rabiliyor. Bu anlamda pazarlama stratejilerinize sosyal medyay\u0131 da dahil etmeyi kesinlikle unutmamal\u0131s\u0131n\u0131z. Uygulaman\u0131z i\u00e7in olu\u015fturdu\u011funuz sosyal medya hesaplar\u0131 \u00fczerinden yapaca\u011f\u0131n\u0131z payla\u015f\u0131mlar ile kullan\u0131c\u0131lara h\u0131zl\u0131 ve etkili bir \u015fekilde ula\u015fabilirsiniz.<\/p>\n

Sosyal medya sayfalar\u0131n\u0131z\u0131 ve payla\u015faca\u011f\u0131n\u0131z i\u00e7erikleri yeteri kadar erken bir tarihte haz\u0131rlayarak avantaj sa\u011flayabilirsiniz. Buna ek olarak yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re 2019 itibar\u0131yla mobil trafi\u011fin yakla\u015f\u0131k olarak y\u00fczde 80\u2019inin videolardan olu\u015fmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Buradan yola \u00e7\u0131karak sosyal medya payla\u015f\u0131mlar\u0131n\u0131zda video i\u00e7eriklerine yer vermek mant\u0131kl\u0131 bir ad\u0131m olabilir.<\/p>\n

Bas\u0131n kiti haz\u0131rlay\u0131n<\/strong><\/h4>\n

Uygulaman\u0131z\u0131 ma\u011fazalarda kullan\u0131ma sundu\u011funuz andan itibaren tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131n\u0131za b\u00fcy\u00fck bir katk\u0131da bulunacak olan bas\u0131n yay\u0131n organlar\u0131n\u0131n i\u015fini kolayla\u015ft\u0131rman\u0131zda fayda var. Bu do\u011frultuda haz\u0131rlayaca\u011f\u0131n\u0131z bas\u0131n b\u00fcltenleri, uygulaman\u0131z\u0131n bilinirli\u011finin daha kolay ve h\u0131zl\u0131 bir \u015fekilde artmas\u0131n\u0131 sa\u011flayabilir. Bunun yan\u0131 s\u0131ra web sitenize uygulaman\u0131za dair bir bas\u0131n kiti de eklemelisiniz. Uygulaman\u0131z\u0131n logosunu, g\u00f6rsellerini ve tan\u0131t\u0131m metnini i\u00e7eren bir bas\u0131n kitini \u00f6nceden haz\u0131rlayarak pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131za dahil etmenizde fayda var.<\/p>\n

Performans testleri yap\u0131n<\/strong><\/h4>\n

Uygulama geli\u015ftirme a\u015famas\u0131nda ne kadar dikkatli davran\u0131lsa da baz\u0131 hatalar g\u00f6zden ka\u00e7abiliyor. Ancak uygulaman\u0131z\u0131 indirdikten sonra sorunlarla kar\u015f\u0131la\u015fan \u00e7o\u011fu kullan\u0131c\u0131 da uygulaman\u0131za bir \u015fans daha tan\u0131mak yerine bir daha indirmemek \u00fczere silmeyi tercih edebiliyor. Bu tarz durumlar\u0131n \u00f6n\u00fcne ge\u00e7mek ad\u0131na performans testlerinden yararlanabilirsiniz. Hatalar\u0131 meydana gelmeden ortadan kald\u0131rma niteli\u011finde olan performans testleri ile m\u00fcmk\u00fcn oldu\u011fu kadar sorunsuz bir kullan\u0131m sunabilirsiniz. Fonksiyonellik, bellek s\u0131z\u0131nt\u0131s\u0131, kesme ve kurulum testleri, uygulaman\u0131z gereken performans testlerine \u00f6rnek verilebilir.<\/p>\n

Kullan\u0131c\u0131 deneyimini \u00f6l\u00e7\u00fcmleyin<\/strong><\/h4>\n

\u0130yi bir kullan\u0131c\u0131 deneyimi sunma konusunda s\u0131n\u0131fta kalan bir uygulaman\u0131n pazarlama \u00e7al\u0131\u015fmalar\u0131 da sonu\u00e7suz kalacakt\u0131r. Bu nedenle uygulaman\u0131z\u0131n y\u00fcksek seviyelerde bir kullan\u0131c\u0131 deneyimi<\/a> sundu\u011fundan emin olman\u0131zda yarar var. Bu noktada uygulaman\u0131z\u0131, performans testlerine ek olarak kullan\u0131labilirlik testlerine de tabi tutman\u0131z \u00f6nem ta\u015f\u0131yor. Uygulaman\u0131z\u0131n kullan\u0131labilirli\u011fine kapsaml\u0131 bir \u015fekilde \u0131\u015f\u0131k tutan kullan\u0131labilirlik testleri, kullan\u0131labilirlik seviyesini objektif bir \u015fekilde \u00f6l\u00e7\u00fcmlemenize yard\u0131mc\u0131 oluyor. B\u00f6ylece uygulaman\u0131z\u0131n geli\u015ftirilmeye a\u00e7\u0131k noktalar\u0131n\u0131 ke\u015ffedebilir ve gerekli iyile\u015ftirmeleri zaman\u0131nda yapabilirsiniz.<\/p>\n

Uygulama ma\u011fazalar\u0131na haz\u0131rlan\u0131n<\/strong><\/h4>\n

Uygulaman\u0131z\u0131 ma\u011fazalarda kullan\u0131ma sunmadan \u00f6nce, s\u00f6z konusu uygulama ma\u011fazalar\u0131na uyum sa\u011flad\u0131\u011f\u0131ndan emin olmal\u0131s\u0131n\u0131z. Mobil kullan\u0131c\u0131lar, uygulaman\u0131z\u0131 mobil cihazlar\u0131n\u0131n ma\u011fazalar\u0131nda kolayl\u0131kla bulabilmeliler ve benzer \u00f6zelliklere sahip alternatifler aras\u0131ndan sizin uygulaman\u0131z\u0131 indirmeyi tercih etmeliler. Dolay\u0131s\u0131yla uygulaman\u0131z\u0131n ilgi \u00e7ekici bir logoya ve isme sahip olmas\u0131 son derece \u00f6nemli.<\/p>\n

\u00dcstelik uygulaman\u0131z\u0131n ba\u015fl\u0131\u011f\u0131nda do\u011fru anahtar kelimeleri kullanarak arama sonu\u00e7lar\u0131nda \u00fcst s\u0131ralarda yer alma \u015fans\u0131n\u0131 art\u0131rabilirsiniz. Ayr\u0131ca ak\u0131lda kal\u0131c\u0131 ve etkili bir tan\u0131t\u0131m metni, dikkat \u00e7ekici g\u00f6rseller ve videolar da kullan\u0131c\u0131lar\u0131 uygulaman\u0131z\u0131 indirmeye te\u015fvik edecek \u00f6geler aras\u0131nda bulunuyor.<\/p>\n

M\u00fc\u015fteri hizmetleri sistemi kurun<\/strong><\/h4>\n

Y\u00fcksek seviyelerde kullan\u0131c\u0131 deneyiminin bir \u015fart\u0131 da ileti\u015fime \u00f6nem vermek olarak belirlenebilir. Dolay\u0131s\u0131yla \u015feffaf bir ileti\u015fim anlay\u0131\u015f\u0131n\u0131 benimsemeyen uygulamalar\u0131n pazarlama \u00e7al\u0131\u015fmalar\u0131 da yetersiz kalabilir. Uygulaman\u0131z ile herhangi bir s\u0131k\u0131nt\u0131 ya\u015fayan kullan\u0131c\u0131lar, do\u011fal olarak uygulaman\u0131n geli\u015ftiricileri ile ileti\u015fime ge\u00e7erek sorunlar\u0131na bir \u00e7\u00f6z\u00fcm arama giri\u015fiminde bulunacaklard\u0131r. Uygulaman\u0131za ileti\u015fim bilgilerini kolay bulunabilir bir \u015fekilde ekleyerek ve geri bildirimlere h\u0131zl\u0131 bir \u015fekilde d\u00f6n\u00fc\u015f sa\u011flayarak, kullan\u0131c\u0131lar\u0131 memnun edebilir ve uygulaman\u0131zdan vazge\u00e7melerinin \u00f6n\u00fcne ge\u00e7ebilirsiniz. Bu anlamda m\u00fc\u015fteri hizmetleri ve canl\u0131 destek gibi \u00f6zellikler i\u00e7in gerekli haz\u0131rl\u0131klar\u0131 yapman\u0131zda fayda var.<\/p>\n

Elbette sa\u011flam bir altyap\u0131ya sahip kaliteli bir uygulama, s\u00f6z konusu pazarlama stratejilerinin etki g\u00f6stermesi i\u00e7in \u00f6ncelikli bir ko\u015ful olarak g\u00f6r\u00fcl\u00fcyor. Bu ba\u011flamda MobiRoller, profesyonel ekibiyle her ihtiyac\u0131n\u0131z\u0131 kar\u015f\u0131layarak uygulaman\u0131z\u0131n ba\u015far\u0131ya ula\u015fmas\u0131n\u0131 sa\u011flayabilir. Siz de bir an \u00f6nce MobiRoller hesab\u0131n\u0131z\u0131 olu\u015fturun<\/a> ve mobil d\u00fcnyadaki yolculu\u011funuzda avantaj sa\u011flay\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00fcnyadaki internet kullan\u0131c\u0131lar\u0131n\u0131n yar\u0131s\u0131ndan fazlas\u0131 mobil platformlar\u0131 tercih ediyor. Mobil teknolojilerin kullan\u0131c\u0131lar\u0131n beklentilerine kar\u015f\u0131l\u0131k verecek \u015fekilde geli\u015fmesi de her i\u015flemin kolayl\u0131kla yap\u0131labilmesini sa\u011fl\u0131yor. Dolay\u0131s\u0131yla mobil kullan\u0131c\u0131 say\u0131s\u0131yla do\u011fru oranda artan rekabetin giderek yo\u011funla\u015ft\u0131\u011f\u0131 mobil ekosistemde, i\u015fletmelerin art\u0131k bir mobil uygulama sahibi olmas\u0131 da yetmiyor. S\u00f6z konusu mobil uygulamalar\u0131n pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00f6zenle ve dikkatle d\u00fczenlenmesi son […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[2028,1652,123,452,82,54,852,2024,2025,1584,2026,1797,216,85,2027],"yoast_head":"\nMobil uygulama pazarlamas\u0131 i\u00e7in kontrol listesi - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-pazarlamasi-icin-kontrol-listesi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil uygulama pazarlamas\u0131 i\u00e7in kontrol listesi - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"D\u00fcnyadaki internet kullan\u0131c\u0131lar\u0131n\u0131n yar\u0131s\u0131ndan fazlas\u0131 mobil platformlar\u0131 tercih ediyor. Mobil teknolojilerin kullan\u0131c\u0131lar\u0131n beklentilerine kar\u015f\u0131l\u0131k verecek \u015fekilde geli\u015fmesi de her i\u015flemin kolayl\u0131kla yap\u0131labilmesini sa\u011fl\u0131yor. Dolay\u0131s\u0131yla mobil kullan\u0131c\u0131 say\u0131s\u0131yla do\u011fru oranda artan rekabetin giderek yo\u011funla\u015ft\u0131\u011f\u0131 mobil ekosistemde, i\u015fletmelerin art\u0131k bir mobil uygulama sahibi olmas\u0131 da yetmiyor. 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