{"id":24643,"date":"2018-08-30T09:30:49","date_gmt":"2018-08-30T06:30:49","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=24643"},"modified":"2018-08-17T17:43:06","modified_gmt":"2018-08-17T14:43:06","slug":"yabanci-pazarlarda-on-plana-cikacak-bir-mobil-uygulama-nasil-olusturulur","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/yabanci-pazarlarda-on-plana-cikacak-bir-mobil-uygulama-nasil-olusturulur\/","title":{"rendered":"Yabanc\u0131 pazarlarda \u00f6n plana \u00e7\u0131kacak bir mobil uygulama nas\u0131l olu\u015fturulur?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-medium wp-image-24645\" src=\"https:\/\/blog.mobiroller.com\/wp-content\/uploads\/MR-170818-yabanci-pazar-300x225-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/>Dijital d\u00f6n\u00fc\u015f\u00fcmden ge\u00e7en g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda internetin sa\u011flad\u0131\u011f\u0131 avantajlar sayesinde co\u011frafi s\u0131n\u0131rlar ortadan kalk\u0131yor. \u00d6zellikle mekandan ve zamandan ba\u011f\u0131ms\u0131z i\u015flem yapabilme imkan\u0131 tan\u0131yan <a href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamaya-sahip-olmamaniz-icin-4-gecerli-neden\/\">mobil uygulamalar<\/a>, mobil kullan\u0131c\u0131lar taraf\u0131ndan yo\u011fun talep g\u00f6r\u00fcyor. Bu da i\u015fletmelerin hedef kitleleriyle do\u011fru bir \u015fekilde etkile\u015fime ge\u00e7melerini sa\u011flamakla birlikte daha geni\u015f kitlelere ula\u015fabilmelerine de \u00f6nayak oluyor. B\u00f6ylece belki de fiziksel d\u00fcnyada \u00fcr\u00fcn ve hizmetlerini sadece belirli bir \u015fehirde veya \u00fclkede sunabilen i\u015fletmeler, mobil platformlar arac\u0131l\u0131\u011f\u0131ya d\u00fcnyaya a\u00e7\u0131lma f\u0131rsat\u0131 yakal\u0131yor.<\/p>\n<p>D\u00fcnyaya a\u00e7\u0131lma hedefiyle yola \u00e7\u0131kan mobil uygulama sahipleri i\u00e7in uygulama ma\u011fazalar\u0131 yabanc\u0131 pazarlara giri\u015f kap\u0131s\u0131 g\u00f6revi g\u00f6r\u00fcyor. Nitekim ara\u015ft\u0131rmalardan elde edilen istatistikler \u0131\u015f\u0131\u011f\u0131nda yabanc\u0131 bir uygulama ma\u011fazas\u0131nda kullan\u0131ma sunulan bir mobil uygulaman\u0131n indirilme say\u0131s\u0131 y\u00fczde 128 oran\u0131nda art\u0131\u015f g\u00f6steriyor. Buradan yola \u00e7\u0131karak, yabanc\u0131 pazarlarda da var olan mobil uygulamalar\u0131n ba\u015far\u0131s\u0131nda kayda de\u011fer bir y\u00fckseli\u015f meydana geldi\u011finden s\u00f6z etmek m\u00fcmk\u00fcn.<\/p>\n<p>K\u00fcresel boyutta faaliyet g\u00f6steren mobil uygulamalar, d\u00fcnyan\u0131n ba\u015fka bir ucundaki mobil kullan\u0131c\u0131lara dahi eri\u015fme \u015fans\u0131 bulabiliyor. Peki mobil uygulaman\u0131n yabanc\u0131 pazarlarda \u00f6ne \u00e7\u0131kabilmesi ad\u0131na hangi \u00f6nlemleri almak gerekiyor?<br \/>\n<!--more--><\/p>\n<h4><strong>Gerekli ara\u015ft\u0131rmalar\u0131 yap\u0131n<\/strong><\/h4>\n<p>Her alanda oldu\u011fu gibi mobil uygulamay\u0131 yabanc\u0131 pazarlara haz\u0131rlaman\u0131n alt\u0131n kural\u0131 da gerekli ara\u015ft\u0131rmalar\u0131 yapmaktan olu\u015fuyor. A\u00e7\u0131lmak istenen pazarlarda ra\u011fbet g\u00f6ren uygulamalar\u0131 incelemek, faaliyet g\u00f6sterilen sekt\u00f6rde hangi uygulamalar\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 bilmek ve ba\u015far\u0131l\u0131 uygulamalar\u0131n hangi ortak noktalara sahip olduklar\u0131n\u0131 fark etmek b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. M\u00fcmk\u00fcn oldu\u011fu kadar geni\u015f kapsaml\u0131 bir pazar analizi ile \u00fclkeden \u00fclkeye farkl\u0131l\u0131k g\u00f6steren pazar ko\u015fullar\u0131 incelenebilir, rakip uygulamalar\u0131n farkl\u0131la\u015ft\u0131\u011f\u0131 noktalar mercek alt\u0131na al\u0131nabilir.<\/p>\n<p>Buna ek olarak her \u00fclkenin kendine \u00f6zg\u00fc bir k\u00fclt\u00fcr\u00fc oldu\u011fu da g\u00f6z ard\u0131 edilmemeli. Dolay\u0131s\u0131yla her uygulama, her \u00fclke ve k\u00fclt\u00fcr taraf\u0131ndan kabul g\u00f6rmeyebilir. Bu anlamda uygulaman\u0131n s\u00f6z konusu k\u00fclt\u00fcrel farkl\u0131l\u0131klar g\u00f6z \u00f6n\u00fcnde bulundurularak objektif bir bak\u0131\u015f a\u00e7\u0131s\u0131yla ele al\u0131nmas\u0131, uygulaman\u0131n sa\u011flad\u0131\u011f\u0131 faydan\u0131n k\u00fcresel boyutta da ge\u00e7erli olup olmad\u0131\u011f\u0131n\u0131 belirleyebilmek a\u00e7\u0131s\u0131ndan mant\u0131kl\u0131 olacakt\u0131r.<\/p>\n<h4><strong>\u00c7oklu dil deste\u011fi sunun<\/strong><\/h4>\n<p>D\u00fcnyaya a\u00e7\u0131lan bir uygulaman\u0131n diline de evrensellik kazand\u0131r\u0131lmas\u0131 gerekiyor. Giri\u015f yap\u0131lan pazarlar\u0131n uygulama ma\u011fazalar\u0131ndaki yerel dilleri destekleyen bir mobil uygulama ile rekabette \u00f6nemli bir avantaj elde edilebilir, <a href=\"https:\/\/blog.mobiroller.com\/tr\/uygulamanizi-buyutmek-ve-kullanici-sayisini-artirmak-icin-neler-yapabilirsiniz\/\">kullan\u0131c\u0131 say\u0131s\u0131yla<\/a> beraber indirilme say\u0131s\u0131n\u0131n da zirveye t\u0131rmanmas\u0131na zemin haz\u0131rlanabilir.<\/p>\n<p>Bu ba\u011flamda internet kullan\u0131m\u0131n\u0131 konu alan ara\u015ft\u0131rmalar sonucunda online kullan\u0131c\u0131lar\u0131n en \u00e7ok kulland\u0131\u011f\u0131 dil \u0130ngilizce olarak \u00f6ne \u00e7\u0131k\u0131yor. Onu ikinci s\u0131rada \u00c7ince takip ederken, \u0130spanyolca ise en \u00e7ok kullan\u0131lan dillerde \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yer al\u0131yor. \u0130ngilizce \u00e7o\u011fu taraflarca evrensel dil olarak kabul edildi\u011finden dolay\u0131 kimi zaman i\u015fletmeler mobil uygulamalar\u0131n uluslararas\u0131 boyutta kabul g\u00f6rmesi ad\u0131na \u0130ngilizce dilinde yap\u0131lan \u00e7evirilerin yeterli oldu\u011funu yan\u0131lg\u0131s\u0131na kap\u0131labiliyor. Ancak benzer ara\u015ft\u0131rmalar\u0131n \u0131\u015f\u0131k tuttu\u011fu istatiklere bak\u0131ld\u0131\u011f\u0131nda, kullan\u0131c\u0131lar\u0131n y\u00fczde 75\u2019inin kendi dillerini destekleyen bir uygulamay\u0131 tercih ettikleri g\u00f6r\u00fcl\u00fcyor.<\/p>\n<p>Bu do\u011frultuda yabanc\u0131 pazarlarda rakiplerinden farkl\u0131la\u015farak bir ad\u0131m \u00f6ne \u00e7\u0131kmay\u0131 hedefleyen uygulamalar\u0131n \u00e7oklu dil deste\u011fi sunmas\u0131nda b\u00fcy\u00fck fayda oldu\u011fu rahatl\u0131kla savunulabilir. Elbette \u00e7eviri konusunda da sadece kelime veya kavramlar\u0131n direkt \u00e7evirisiyle asla yetinilmemeli. Nitekim direkt \u00e7eviriler, farkl\u0131 dillerde bamba\u015fka bir anlama b\u00fcr\u00fcnerek as\u0131l anlat\u0131lmak istenenin aktar\u0131lamamas\u0131na yol a\u00e7\u0131yor. Bu noktada kelimelerin ifade olarak \u00e7evrilmesi, c\u00fcmlelerin di\u011fer dillerde de do\u011fru bir \u015fekilde kar\u015f\u0131l\u0131k bulmas\u0131n\u0131 sa\u011flayacakt\u0131r. Ayn\u0131 \u015fekilde \u00e7evrilen dildeki mevcut deyimler ve kal\u0131plar da mutlaka g\u00f6z \u00f6n\u00fcnde bulundurulmal\u0131.<\/p>\n<h4><strong>Yerelle\u015ftirin!<\/strong><\/h4>\n<p>Kullan\u0131ma sunulmas\u0131 planlanan yerel pazarlar\u0131n \u00f6zellikleri dikkate al\u0131narak yap\u0131lan haz\u0131rl\u0131klar, yerelle\u015ftirme (localization) \u00e7al\u0131\u015fmalar\u0131 kapsam\u0131nda ger\u00e7ekle\u015ftiriliyor. Uygulamalar\u0131n farkl\u0131 k\u00fclt\u00fcrlere uygun hale getirilmesini sa\u011flayan yerelle\u015ftirme, uygulaman\u0131n h\u0131zl\u0131 bir \u015fekilde k\u00fcreselle\u015febilmesini m\u00fcmk\u00fcn k\u0131l\u0131yor. \u0130statistiklerden elde edilen veriler, uygulama gelirlerinin yerelle\u015ftirme \u00e7al\u0131\u015fmas\u0131 yap\u0131lan \u00fclke ba\u015f\u0131na y\u00fczde 26 oran\u0131nda art\u0131\u015f g\u00f6sterdi\u011fini kaydediyor.<\/p>\n<p>Yerelle\u015ftirme \u00e7al\u0131\u015fmalar\u0131, uygulaman\u0131n kullan\u0131c\u0131 aray\u00fcz\u00fc tasar\u0131m\u0131n\u0131, zaman ve tarih ayarlar\u0131 gibi \u00f6zelliklerini de kaps\u0131yor. \u00d6rne\u011fin farkl\u0131 diller ve alfabeler ile uyumlu olan bir tasar\u0131m, kullan\u0131c\u0131 deneyimini olduk\u00e7a olumlu y\u00f6nde etkiliyor. Tasar\u0131m s\u00fcrecinde ise renklerin farkl\u0131 k\u00fclt\u00fcrlerde farkl\u0131 anlamlar ifade edebilece\u011fini unutmamak gerekiyor. Bunun yan\u0131 s\u0131ra yerel saate g\u00f6re kurgulanan bildirimler ile de yeni pazardaki kullan\u0131c\u0131lar\u0131n uygulamaya adapte olma s\u00fcreci kolayla\u015ft\u0131r\u0131labiliyor.<\/p>\n<p>\u00d6te yandan Apple App Store ve Google Play Store gibi pop\u00fcler <a href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-magazalarinda-one-cikmanin-incelikleri\/\">uygulama ma\u011fazalar\u0131n\u0131n<\/a> yan\u0131 s\u0131ra yerel boyutta yayg\u0131n kullan\u0131lan uygulama ma\u011fazalar\u0131n\u0131 da ihmal etmemekte b\u00fcy\u00fck yarar var. Ayn\u0131 \u015fekilde kullan\u0131c\u0131 kitlesinin geni\u015f oldu\u011fu yerel sosyal medya platformlar\u0131na entegrasyon deste\u011fi sa\u011flamak da uygulamalar\u0131n yerelle\u015ftirme s\u00fcrecinin \u00f6nemli bir a\u015famas\u0131n\u0131 olu\u015fturuyor. \u00dcstelik k\u00fclt\u00fcrlere \u00f6zg\u00fc tatillere uygun g\u00fcncellemeler ve kampanyalar da uygulaman\u0131n kullan\u0131ma sunuldu\u011fu \u00fclkelerde ba\u015far\u0131 yakalamas\u0131n\u0131 h\u0131zland\u0131rabilir.<\/p>\n<h4><strong>Pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 k\u00fcresel boyuta ta\u015f\u0131y\u0131n<\/strong><\/h4>\n<p>Yeni bir pazara giri\u015f yap\u0131ld\u0131\u011f\u0131nda, s\u00f6z konusu pazardaki mobil kullan\u0131c\u0131lar\u0131 uygulaman\u0131n varl\u0131\u011f\u0131ndan haberdar etmek b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Dolay\u0131s\u0131yla hedeflenen pazarlara y\u00f6nelik yerel <a href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-pazarlama-sanati\/\">pazarlama \u00e7al\u0131\u015fmalar\u0131<\/a> da kritik bir de\u011fer kazan\u0131yor. Bu anlamda elbette co\u011frafi s\u0131n\u0131r tan\u0131mayan sosyal medyan\u0131n g\u00fcc\u00fcnden faydalanmak ak\u0131ll\u0131ca olacakt\u0131r. Ayr\u0131ca uygulaman\u0131n i\u00e7eri\u011fine g\u00f6re hedef kitle taraf\u0131ndan bilinen ve ilgi g\u00f6ren bir infulencer ile beraber \u00e7al\u0131\u015fmak da uygulaman\u0131n bilinirli\u011fini art\u0131rmaya katk\u0131da bulunabilir.<\/p>\n<p>Di\u011fer yandan pazarlama \u00e7al\u0131\u015fmalar\u0131nda g\u00f6rsellere \u00f6ncelik tan\u0131mak da stratejik bir ad\u0131m olabilir. Nitekim \u201cbir resim bin kelimeye bedeldir\u201d prensibinden yola \u00e7\u0131k\u0131ld\u0131\u011f\u0131nda, g\u00f6rsel \u00f6geler konu\u015fulan dilden ba\u011f\u0131ms\u0131z bir \u015fekilde anlat\u0131lmak isteneni aktarmada ba\u015far\u0131l\u0131 olabiliyor. Dijital video\u2019lar\u0131n izlenme oran\u0131n\u0131n y\u00fczde 60 civar\u0131nda mobil cihazlar \u00fczerinden ger\u00e7ekle\u015fti\u011fi hesaba kat\u0131ld\u0131\u011f\u0131nda ise k\u00fcresel boyutta yo\u011fun ilgi g\u00f6ren bu pazarlama arac\u0131ndan da etkili bir \u015fekilde yararlan\u0131labilir.<\/p>\n<p>Siz de kullan\u0131c\u0131lar\u0131n dikkatini her daim \u00e7ekerek k\u00fcresel boyutta ba\u015far\u0131yla var olabilen bir mobil uygulama sahibi olmak istiyorsan\u0131z, mobil uygulama olu\u015fturma platformu MobiRoller\u2019\u0131n profesyonel ekibinden destek alabilirsiniz. Sa\u011flam altyap\u0131ya sahip kaliteli bir mobil uygulama ile ba\u015far\u0131 yakalayabilmek ad\u0131na <a href=\"https:\/\/my.mobiroller.com\/Register\">hemen bir MobiRoller hesab\u0131 olu\u015fturun<\/a> ve mobil d\u00fcnyaya yank\u0131 uyand\u0131ran bir giri\u015f yap\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital d\u00f6n\u00fc\u015f\u00fcmden ge\u00e7en g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda internetin sa\u011flad\u0131\u011f\u0131 avantajlar sayesinde co\u011frafi s\u0131n\u0131rlar ortadan kalk\u0131yor. \u00d6zellikle mekandan ve zamandan ba\u011f\u0131ms\u0131z i\u015flem yapabilme imkan\u0131 tan\u0131yan mobil uygulamalar, mobil kullan\u0131c\u0131lar taraf\u0131ndan yo\u011fun talep g\u00f6r\u00fcyor. Bu da i\u015fletmelerin hedef kitleleriyle do\u011fru bir \u015fekilde etkile\u015fime ge\u00e7melerini sa\u011flamakla birlikte daha geni\u015f kitlelere ula\u015fabilmelerine de \u00f6nayak oluyor. B\u00f6ylece belki de fiziksel d\u00fcnyada \u00fcr\u00fcn [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[2065,1529,452,82,54,45,2064,373,2062,2063,657],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yabanc\u0131 pazarlarda \u00f6n plana \u00e7\u0131kacak bir mobil uygulama nas\u0131l olu\u015fturulur? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/yabanci-pazarlarda-on-plana-cikacak-bir-mobil-uygulama-nasil-olusturulur\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yabanc\u0131 pazarlarda \u00f6n plana \u00e7\u0131kacak bir mobil uygulama nas\u0131l olu\u015fturulur? - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Dijital d\u00f6n\u00fc\u015f\u00fcmden ge\u00e7en g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda internetin sa\u011flad\u0131\u011f\u0131 avantajlar sayesinde co\u011frafi s\u0131n\u0131rlar ortadan kalk\u0131yor. \u00d6zellikle mekandan ve zamandan ba\u011f\u0131ms\u0131z i\u015flem yapabilme imkan\u0131 tan\u0131yan mobil uygulamalar, mobil kullan\u0131c\u0131lar taraf\u0131ndan yo\u011fun talep g\u00f6r\u00fcyor. Bu da i\u015fletmelerin hedef kitleleriyle do\u011fru bir \u015fekilde etkile\u015fime ge\u00e7melerini sa\u011flamakla birlikte daha geni\u015f kitlelere ula\u015fabilmelerine de \u00f6nayak oluyor. 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