{"id":24649,"date":"2018-09-13T09:30:56","date_gmt":"2018-09-13T06:30:56","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=24649"},"modified":"2018-09-06T17:55:44","modified_gmt":"2018-09-06T14:55:44","slug":"mobil-uygulama-populerligini-ust-seviyelere-tasima-rehberi","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-populerligini-ust-seviyelere-tasima-rehberi\/","title":{"rendered":"Mobil uygulama pop\u00fclerli\u011fini \u00fcst seviyelere ta\u015f\u0131ma rehberi"},"content":{"rendered":"

\"\"Mobil teknolojilerin y\u00fckseli\u015fe ge\u00e7mesiyle beraber mobil kullan\u0131c\u0131<\/a> say\u0131s\u0131 da h\u0131zla art\u0131yor. Kullan\u0131c\u0131lar\u0131n art\u0131k online i\u015flemleri i\u00e7in mekandan ve zamandan ba\u011f\u0131ms\u0131zl\u0131k kazand\u0131ran mobil uygulamalar\u0131 tercih etti\u011fi, pek \u00e7ok i\u015fletme taraf\u0131ndan kabul edilen bir ger\u00e7ek. Teknoloji g\u00fcndemine ayak uyduran i\u015fletmeler de dolay\u0131s\u0131yla hedef kitleleriyle daha etkili bir bi\u00e7imde ileti\u015fim kurabilmek ad\u0131na mobil uygulama sahibi olma yolunda \u00f6nemli ad\u0131mlar at\u0131yor.<\/p>\n

Mobil d\u00fcnyay\u0131 hedef alan ara\u015ft\u0131rmalardan elde edilen veriler de mobil uygulamalar\u0131n i\u015fletmeler i\u00e7in bir\u00e7ok avantaj\u0131 beraberinde getirdi\u011fini do\u011frular nitelikte. Bu do\u011frultuda istatistikler \u0131\u015f\u0131\u011f\u0131nda k\u00fcresel boyutta mobil uygulamalar \u00fczerinden elde edilen kazanc\u0131n 2020 y\u0131l\u0131 itibar\u0131yla 188,9 milyar dolara ula\u015fmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Ancak bir hayli yo\u011fun bir rekabet ortam\u0131n\u0131n v\u00fccut buldu\u011fu mobil ekosistemde bilinirli\u011fi art\u0131rarak mobil kullan\u0131c\u0131lar\u0131n cihazlar\u0131nda kal\u0131c\u0131 bir yer edinmenin pek de kolay olmad\u0131\u011f\u0131n\u0131 da unutmamak gerekiyor.<\/p>\n

Elbette bir uygulaman\u0131n pop\u00fcler olabilmesi i\u00e7in \u00f6ncelikli olarak kullan\u0131c\u0131lar taraf\u0131ndan fark edilmesi gerekiyor. Bu noktada do\u011fru bir bi\u00e7imde planlanan pazarlama stratejilerini hayata ge\u00e7irmek ise uygulaman\u0131n gelece\u011fini \u015fekillendirebiliyor. Fakat bir\u00e7ok mobil uygulaman\u0131n indirildikten k\u0131sa bir s\u00fcre sonra silindi\u011fi g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda, pop\u00fcler bir mobil uygulama sahibi olabilmek i\u00e7in belirli noktalara dikkat etmek gerekti\u011fi \u00e7\u0131kar\u0131m\u0131 yap\u0131labilir. Peki mobil uygulaman\u0131n bilinirli\u011fini ve de pop\u00fclerli\u011fi art\u0131rmaya giden yolda hangi ad\u0131mlar\u0131 atmal\u0131?
\n<\/p>\n

Fayda sa\u011flay\u0131n<\/strong><\/h4>\n

\u0130lk etapta kullan\u0131c\u0131lar\u0131n mobil uygulaman\u0131z\u0131 neden indirdi\u011fi sorusunu yan\u0131tlaman\u0131z gerekiyor. Nitekim kullan\u0131c\u0131ya herhangi bir \u00f6l\u00e7ekte de\u011fer katan uygulamalar uygulama ma\u011fazalar\u0131nda tercih nedeni yarat\u0131yor. Bu anlamda gerek \u00f6nemli bir ihtiyaca do\u011fru bir \u015fekilde kar\u015f\u0131l\u0131k verme gerekse belirli bir soruna yenilik\u00e7i bir \u00e7\u00f6z\u00fcm sunma olsun, kullan\u0131c\u0131lar\u0131n hayat\u0131nda fark edilir bir de\u011fi\u015fiklik yaratarak fayda sa\u011flayan uygulamalar\u0131n indirilme say\u0131s\u0131n\u0131n da y\u00fcksek olaca\u011f\u0131ndan s\u00f6z etmek m\u00fcmk\u00fcn.<\/p>\n

Buradan yola \u00e7\u0131k\u0131ld\u0131\u011f\u0131nda, uygulaman\u0131z\u0131n i\u015flevlerini g\u00f6zden ge\u00e7irerek kullan\u0131c\u0131lara fayda sa\u011flayan \u00f6zellikleri \u00f6n plana \u00e7\u0131karman\u0131z mant\u0131kl\u0131 bir ad\u0131m olacakt\u0131r. Bu anlamda uygulaman\u0131z\u0131n amac\u0131n\u0131 belirleyin ve bu amaca etkili bir \u015fekilde hizmet eden i\u015flevleri g\u00fc\u00e7lendirin. B\u00f6ylece kullan\u0131c\u0131lar\u0131 uygulaman\u0131za s\u0131k s\u0131k ba\u015fvurma y\u00f6n\u00fcnde te\u015fvik edebilirsiniz.<\/p>\n

\u00d6te yandan mobil kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 inceleyen ara\u015ft\u0131rma analizlerinin, kullan\u0131c\u0131lar\u0131n en \u00e7ok vakitten veya finansal anlamda tasarruf sa\u011flayan uygulamalara y\u00f6nelim g\u00f6sterdi\u011fini ortaya koydu\u011funu belirtmekte de fayda var.<\/p>\n

G\u00fcnl\u00fck hayatta yer edinin<\/strong><\/h4>\n

Bir mobil uygulaman\u0131n pop\u00fclerlik kategorisine dahil olabilmesi i\u00e7in s\u0131k s\u0131k kullan\u0131lmas\u0131 \u015fart. Bu ba\u011flamda g\u00fcnl\u00fck kullan\u0131ma uygun bir uygulaman\u0131n pop\u00fclerlik yakalamas\u0131 da olduk\u00e7a y\u00fcksek. Nitekim kullan\u0131c\u0131lar uygulamaya g\u00fcnl\u00fck hayatlar\u0131nda s\u0131kl\u0131kla ba\u015fvurduklar\u0131 takdirde, s\u00f6z konusu uygulaman\u0131n kullan\u0131c\u0131lar\u0131n g\u00fcndelik rutinlerinin bir par\u00e7as\u0131 haline gelece\u011finden s\u00f6z etmek m\u00fcmk\u00fcn. Dolay\u0131s\u0131yla g\u00fcnl\u00fck kullan\u0131lan bir uygulama da pop\u00fcler uygulamalar listesine \u00fcst s\u0131ralardan giri\u015f yapacakt\u0131r.<\/p>\n

Fakat mobil uygulaman\u0131z\u0131n sadece k\u0131sa bir s\u00fcreli\u011fine pop\u00fcler olmas\u0131ndan ziyade uzun vadede s\u00fcrd\u00fcr\u00fclebilir bir ba\u015far\u0131 yakalamas\u0131ndan yanaysan\u0131z, uygulaman\u0131z\u0131n \u00f6zelliklerini de o y\u00f6nde \u015fekillendirmenizde yarar var. \u00d6rnek vermek gerekirse, hi\u00e7 ku\u015fkusuz ki diyet uygulamalar\u0131 geni\u015f bir kullan\u0131c\u0131 kitlesine sahip. Fakat sadece kilo vermeye odaklanan bir uygulaman\u0131n, kullan\u0131c\u0131lar ideal kilolar\u0131na ula\u015ft\u0131ktan sonra ihtiya\u00e7 duyulmad\u0131\u011f\u0131ndan dolay\u0131 silinmesi de olduk\u00e7a y\u00fcksek bir ihtimal. Oysaki sa\u011fl\u0131kl\u0131 bir ya\u015fam\u0131 odak noktas\u0131na alan bir uygulama, kullan\u0131c\u0131lar\u0131n hayat tarzlar\u0131na hitap ederek \u00e7ok daha uzun vadeli bir kullan\u0131m ve akabinde pop\u00fclariteye zemin haz\u0131rlayabilir.<\/p>\n

Kullan\u0131c\u0131 deneyimine odaklan\u0131n<\/strong><\/h4>\n

Bir\u00e7ok yararl\u0131 uygulaman\u0131n ma\u011fazalar\u0131n tozlu sayfalar\u0131na mahkum olmas\u0131n\u0131n en \u00f6nemli nedenlerinden biri de kullan\u0131c\u0131 deneyimi<\/a> noktas\u0131nda s\u0131n\u0131fta kalmalar\u0131 olabilir. Karma\u015f\u0131k bir kullan\u0131c\u0131 aray\u00fcz\u00fcne sahip veya performans sorunlar\u0131 ya\u015fayan bir uygulama, kullan\u0131c\u0131lar taraf\u0131ndan tercih edilmeyerek indirilme say\u0131s\u0131n\u0131n da d\u00fc\u015f\u00fck kalmas\u0131na neden olacakt\u0131r. Dolay\u0131s\u0131yla kullan\u0131c\u0131y\u0131 oda\u011f\u0131na alan bir yakla\u015f\u0131m ile tasarlanan bir uygulama sayesinde kullan\u0131c\u0131 deneyimini \u00fcst seviyelere ta\u015f\u0131mak da uygulaman\u0131n pop\u00fclerli\u011fini art\u0131rma konusunda kritik bir de\u011fer kazan\u0131yor.<\/p>\n

Hedef kitlenin beklentilerine etkili bir \u015fekilde kar\u015f\u0131l\u0131k veren, kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131na yol a\u00e7mayan basit ve sade bir kullan\u0131m sunan ve de hatalara yer vermeyen y\u00fcksek bir performans sergileyen bir mobil uygulama ile pop\u00fclerli\u011fe giden yoldaki engelleri ortadan kald\u0131rabilirsiniz. Bu kapsamda uygulaman\u0131z\u0131n nas\u0131l bir kullan\u0131c\u0131 deneyimi sundu\u011funu objektif bir \u015fekilde analiz edebilmek ad\u0131na kullan\u0131labilirlik testlerinden yararlanabilirsiniz. Fonksiyonellik, uyumluluk, ve g\u00fcvenlilik gibi konularda de\u011ferli veriler ortaya koyan kullan\u0131labilirlik testleri yard\u0131m\u0131yla geli\u015ftirilmeye a\u00e7\u0131k noktalar\u0131n\u0131z\u0131 belirleyebilir ve olas\u0131 hatalar\u0131n ortaya \u00e7\u0131kmadan giderilmesini sa\u011flayabilirsiniz.<\/p>\n

G\u00f6z al\u0131c\u0131 bir tasar\u0131m olu\u015fturun<\/strong><\/h4>\n

Hi\u00e7 \u015f\u00fcphesiz ki bir uygulaman\u0131n pop\u00fclerli\u011finde, i\u015flevsellik kadar estetiklik de b\u00fcy\u00fck bir rol oynuyor. \u00c7arp\u0131c\u0131 bir isim ve logonun yan\u0131 s\u0131ra sade ama g\u00f6z al\u0131c\u0131 bir kullan\u0131c\u0131 aray\u00fcz\u00fc tasar\u0131m\u0131na<\/a> sahip uygulamalar, pop\u00fclerlik merdivenini h\u0131zla t\u0131rmanabiliyor. Karma\u015f\u0131kl\u0131ktan uzak, bir b\u00fct\u00fcnl\u00fck i\u00e7erisinde tutarl\u0131l\u0131k yakalayan uygulamalar, g\u00f6ze hitap ederek uygulaman\u0131n ba\u015far\u0131 elde etme oran\u0131n\u0131 da art\u0131r\u0131yor.<\/p>\n

Dinamik ve canl\u0131 renk tonlar\u0131, bir hikaye anlatan \u00f6zg\u00fcn ill\u00fcstrasyonlar, merak uyand\u0131ran animasyonlar, metni vurgulayan g\u00fc\u00e7l\u00fc bir yaz\u0131 tipi, belirgin butonlar, kolay anla\u015f\u0131l\u0131r bir navigasyon; pop\u00fclerlik kazanmaya aday bir uygulaman\u0131n tasar\u0131msal yap\u0131 ta\u015flar\u0131n\u0131 olu\u015fturuyor.<\/p>\n

G\u00fcncel kal\u0131n<\/strong><\/h4>\n

Teknoloji g\u00fcndemi son derece h\u0131zl\u0131 bir \u015fekilde de\u011fi\u015fiyor. Bu do\u011frultuda farkl\u0131la\u015fan pazar ko\u015fullar\u0131nda geri planda kalarak zamana yenik d\u00fc\u015fmemek ad\u0131na ise uygulaman\u0131z\u0131n g\u00fcncelli\u011fini<\/a> korudu\u011fundan emin olmak b\u00fcy\u00fck bir \u00f6nem ta\u015f\u0131yor. Dolay\u0131s\u0131yla s\u00fcrekli olarak yeni trendleri takip ederek uygulaman\u0131z\u0131n i\u015flevselli\u011fine katk\u0131da bulunan yeni teknolojileri m\u00fcmk\u00fcn oldu\u011fu kadar uygulaman\u0131za entegre etmeniz gerekiyor. G\u00fcndem ile ilgili kal\u0131p kullan\u0131c\u0131lar\u0131n da uygulaman\u0131z\u0131 kullanmaya devam etmesini sa\u011flayarak pop\u00fclerli\u011finizi korumaya devam edebilirsiniz.<\/p>\n

Mevsime, sezona, \u00f6zel g\u00fcnlere g\u00f6re de \u015fekillendirebilece\u011finiz g\u00fcncellemeleri, kullan\u0131c\u0131 geri bildirimlerini hesaba katarak kurgulamak da \u00f6nemli. Di\u011fer yandan i\u015fletim sistemlerinin yeni s\u00fcr\u00fcmlerine uyum sa\u011flayan g\u00fcncellemeler yay\u0131mlamak da uygulaman\u0131z\u0131n her daim sorunsuz bir kullan\u0131c\u0131 deneyimi sunmas\u0131n\u0131 sa\u011flayabilir.<\/p>\n

Siz de indirilme oran\u0131 y\u00fcksek ve pop\u00fcler bir mobil uygulama geli\u015ftirmek istiyorsan\u0131z, profesyonel ekibiyle anl\u0131k destek sa\u011flayan bir mobil uygulama olu\u015fturma platformuyla \u00e7al\u0131\u015fabilirsiniz. Kaliteli ve sa\u011flam altyap\u0131s\u0131yla pop\u00fcler uygulamalar listesinde \u00fcst s\u0131ralarda yer alan bir uygulama sahibi olabilmek ad\u0131na hemen bir MobiRoller hesab\u0131 olu\u015fturun<\/a> ve mobil d\u00fcnyaya yank\u0131 uyand\u0131ran bir giri\u015f yap\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mobil teknolojilerin y\u00fckseli\u015fe ge\u00e7mesiyle beraber mobil kullan\u0131c\u0131 say\u0131s\u0131 da h\u0131zla art\u0131yor. Kullan\u0131c\u0131lar\u0131n art\u0131k online i\u015flemleri i\u00e7in mekandan ve zamandan ba\u011f\u0131ms\u0131zl\u0131k kazand\u0131ran mobil uygulamalar\u0131 tercih etti\u011fi, pek \u00e7ok i\u015fletme taraf\u0131ndan kabul edilen bir ger\u00e7ek. Teknoloji g\u00fcndemine ayak uyduran i\u015fletmeler de dolay\u0131s\u0131yla hedef kitleleriyle daha etkili bir bi\u00e7imde ileti\u015fim kurabilmek ad\u0131na mobil uygulama sahibi olma yolunda \u00f6nemli […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[1831,123,452,2019,98,82,54,1992,2067,45,2066],"yoast_head":"\nMobil uygulama pop\u00fclerli\u011fini \u00fcst seviyelere ta\u015f\u0131ma rehberi - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-populerligini-ust-seviyelere-tasima-rehberi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil uygulama pop\u00fclerli\u011fini \u00fcst seviyelere ta\u015f\u0131ma rehberi - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Mobil teknolojilerin y\u00fckseli\u015fe ge\u00e7mesiyle beraber mobil kullan\u0131c\u0131 say\u0131s\u0131 da h\u0131zla art\u0131yor. Kullan\u0131c\u0131lar\u0131n art\u0131k online i\u015flemleri i\u00e7in mekandan ve zamandan ba\u011f\u0131ms\u0131zl\u0131k kazand\u0131ran mobil uygulamalar\u0131 tercih etti\u011fi, pek \u00e7ok i\u015fletme taraf\u0131ndan kabul edilen bir ger\u00e7ek. 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