{"id":25892,"date":"2018-11-22T09:30:22","date_gmt":"2018-11-22T06:30:22","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=25892"},"modified":"2018-11-16T14:06:12","modified_gmt":"2018-11-16T11:06:12","slug":"e-ticaret-firmalarinin-basarisinda-kritik-unsur-mobil-uygulamalar","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/e-ticaret-firmalarinin-basarisinda-kritik-unsur-mobil-uygulamalar\/","title":{"rendered":"E-ticaret firmalar\u0131n\u0131n ba\u015far\u0131s\u0131nda kritik unsur: Mobil uygulamalar"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-medium wp-image-25893\" src=\"https:\/\/blog.mobiroller.com\/wp-content\/uploads\/MR-151118-ticaret-300x225-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/>Her an her yerden i\u015flem yapabilme kolayl\u0131\u011f\u0131yla teknoloji \u00e7a\u011f\u0131n\u0131n ate\u015fleyici g\u00fcc\u00fc olarak yorumlanan mobil d\u00fcnyan\u0131n etkilerini hemen her alanda g\u00f6zlemlemek m\u00fcmk\u00fcn. \u00d6zellikle g\u00fcnl\u00fck ihtiya\u00e7lar\u0131 kar\u015f\u0131laman\u0131n en pratik yollar\u0131ndan biri olan internet \u00fczerinden al\u0131\u015fveri\u015f, art\u0131k b\u00fcy\u00fck oranda mobil mecralar \u00fczerinden ger\u00e7ekle\u015ftiriliyor. Al\u0131\u015fveri\u015f i\u015flemlerini h\u0131zl\u0131 bir \u015fekilde mobil cihazlar\u0131yla tamamlamay\u0131 tercih eden <a href=\"https:\/\/blog.mobiroller.com\/tr\/tag\/mobil-kullanici\/\">mobil kullan\u0131c\u0131lar<\/a> da e-ticaret firmalar\u0131 i\u00e7in mobil uygulamalar\u0131n artan \u00f6nemine i\u015faret ediyor.<\/p>\n<p>Ara\u015ft\u0131rmalardan elde edilen veriler de mobilin e-ticaret ekosistemindeki y\u00fckseli\u015finin sinyallerini veriyor. Nitekim buna g\u00f6re, k\u00fcresel boyutta mobil ticaretten elde edilen gelirin 2018 y\u0131l\u0131 itibar\u0131yla yakla\u015f\u0131k 460 milyar dolara ula\u015ft\u0131\u011f\u0131 g\u00f6zlemleniyor. Bu miktar\u0131n 2019 itibar\u0131yla ise art\u0131\u015f g\u00f6stererek 693 milyar dolara eri\u015fmesi \u00f6ng\u00f6r\u00fcl\u00fcyor. Bu bilgilerden yola \u00e7\u0131karak mobil ticaretin h\u0131zl\u0131 ad\u0131mlarla y\u00fckseldi\u011fini savunmak da s\u00f6z konusu olabiliyor.<\/p>\n<p>Hi\u00e7 \u015f\u00fcphesiz ki pazar ko\u015fullar\u0131na ve g\u00fcndem trendlerine uyum sa\u011flayarak ba\u015far\u0131s\u0131n\u0131 s\u00fcrd\u00fcr\u00fclebilir k\u0131lmay\u0131 hedefleyen e-ticaret firmalar\u0131n\u0131n mobil uygulama olu\u015fturmalar\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Peki e-ticaret sekt\u00f6r\u00fcnde faaliyet g\u00f6steren i\u015fletmeler, mobil uygulama sahibi olarak hangi noktalarda avantajlar yakal\u0131yor?<br \/>\n<!--more--><\/p>\n<h4><strong>Her an her yerden ula\u015f\u0131labilir olabilirsiniz<\/strong><\/h4>\n<p>Mobil kullan\u0131c\u0131lar\u0131n, ak\u0131ll\u0131 telefonlar\u0131nda ge\u00e7irdikleri zaman\u0131n y\u00fczde 90\u2019\u0131n\u0131n mobil uygulamalar \u00fczerinde oldu\u011funu biliyor muydunuz? Siz de bu durumu f\u0131rsata \u00e7evirebilir ve halihaz\u0131rda mobil uygulamalara son derece yo\u011fun bir ilgi g\u00f6steren kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131na etkili bir \u015fekilde kar\u015f\u0131l\u0131k verebilirsiniz. B\u00f6ylelikle mobil uygulaman\u0131z sayesinde kullan\u0131c\u0131lar\u0131n\u0131z\u0131n parmak u\u00e7lar\u0131nda olabilir ve al\u0131\u015fveri\u015flerini her an her yerden ger\u00e7ekle\u015ftirme imkan\u0131 sunabilirsiniz.<\/p>\n<p>E-ticaret web sitenizin mobil uyumlu olmas\u0131 elbette g\u00fcn\u00fcm\u00fcz ko\u015fullar\u0131nda bir \u015fart olarak de\u011ferlendiriliyor fakat mobil uygulamalar, mobil uyumlu web sitelerden daha fazla olana\u011f\u0131n kap\u0131s\u0131n\u0131 aralayabiliyor. Nitekim mobil uygulamalar ile eri\u015filebilirli\u011finizi art\u0131rd\u0131\u011f\u0131n\u0131z gibi hedef kitleniz ile olan etkile\u015fimi de geli\u015ftirme f\u0131rsat\u0131 elde edebilirsiniz.<\/p>\n<p>Mobil uygulaman\u0131z\u0131 cihazlar\u0131na indiren kullan\u0131c\u0131lar, her seferinde taray\u0131c\u0131lar\u0131na web sitenizin adresini girmek yerine tek bir dokunu\u015f ile size ula\u015fabilirler. \u00dcstelik sosyal medya entegrasyonu \u00f6zelli\u011fi sayesinde kullan\u0131c\u0131lar\u0131n sosyal medya uygulamalar\u0131 ile k\u00f6pr\u00fc kurarak tercih nedeni yaratabilirsiniz.<\/p>\n<p>Buna ek olarak kullan\u0131c\u0131lar\u0131n al\u0131\u015fveri\u015fleri s\u0131ras\u0131nda herhangi bir sorun ya\u015famalar\u0131 durumunda cihazlar\u0131nda sa\u011flam bir yer edinen mobil uygulaman\u0131z arac\u0131l\u0131\u011f\u0131yla size h\u0131zl\u0131 bir \u015fekilde ula\u015fmalar\u0131n\u0131 m\u00fcmk\u00fcn k\u0131labilirsiniz. Canl\u0131 sohbet deste\u011fi ile kullan\u0131c\u0131lara teknik destek sa\u011flayabilir veya ak\u0131ll\u0131 telefonlar\u0131 ile uygulama \u00fczerinden m\u00fc\u015fteri destek hatt\u0131n\u0131za kolayl\u0131kla ba\u011flanmalar\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n<h4>Marka sadakati yaratabilirsiniz<\/h4>\n<p>Mobil cihazlarda her an g\u00f6r\u00fcnen bir mobil uygulama sayesinde marka sadakati yaratarak kullan\u0131c\u0131lar\u0131 birer marka el\u00e7isine d\u00f6n\u00fc\u015ft\u00fcrmek son derece m\u00fcmk\u00fcn. Nitekim halihaz\u0131rda mobil cihazlar\u0131nda bir hayli vakit ge\u00e7iren kullan\u0131c\u0131lar, devaml\u0131 uygulama listesinde yer alan mobil uygulaman\u0131z\u0131 fark ederek daha s\u0131k kullanma e\u011filimi g\u00f6sterecektir. \u00dcstelik mobil uygulamalar\u0131n <a href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamada-anlik-bildirimler-hakkinda-bilinmesi-gereken-noktalar\/\">anl\u0131k bildirim<\/a> g\u00f6nderme \u00f6zelli\u011fi sayesinde kullan\u0131c\u0131lar\u0131 diledi\u011finiz zaman e-ticaret firman\u0131z\u0131n varl\u0131\u011f\u0131n\u0131 hat\u0131rlatabilir ve mobil uygulaman\u0131zda daha \u00e7ok vakit ge\u00e7irmeye davet edebilirsiniz.<\/p>\n<p>Ayr\u0131ca kullan\u0131c\u0131lara ula\u015fman\u0131n en h\u0131zl\u0131 ve pratik yolu olarak de\u011ferlendirilen anl\u0131k bildirimler arac\u0131l\u0131\u011f\u0131yla ki\u015fiye \u00f6zel f\u0131rsatlar da sunabilirsiniz. Bunun i\u00e7in uygulaman\u0131z \u00fczerinden kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131n\u0131 analiz edebilir ve anl\u0131k bildirimler sayesinde ilgi alanlar\u0131na y\u00f6nelik kampanyalar payla\u015fabilirsiniz. Benzer \u015fekilde kullan\u0131c\u0131lar\u0131n co\u011frafi konumlar\u0131n\u0131 da dikkate alarak olu\u015fturulan zaman ve konum bazl\u0131 teklifler ile daha \u00f6zg\u00fcn bir al\u0131\u015fveri\u015f deneyimi olana\u011f\u0131 tan\u0131yabilirsiniz.<\/p>\n<p>Mobil uygulamalar\u0131n web sitelerine veya mobil uyumlu sitelere k\u0131yasla sundu\u011fu bir di\u011fer \u00f6nemli avantaj da ki\u015fiselle\u015ftirilebilir ayarlar imkan\u0131 olarak \u00f6ne \u00e7\u0131k\u0131yor. Bu sayede ki\u015fisel zevk ve ihtiya\u00e7lar\u0131 farkl\u0131l\u0131k g\u00f6steren kullan\u0131c\u0131lar, uygulamay\u0131 ki\u015fisel beklentilerini kar\u015f\u0131layacak \u015fekilde kurgulayabilirler. B\u00f6ylelikle ayr\u0131cal\u0131k bir hizmet anlay\u0131\u015f\u0131 ile kullan\u0131c\u0131lar\u0131n\u0131z\u0131n markan\u0131z ile olan ba\u011flar\u0131n\u0131 g\u00fc\u00e7lendirmeniz ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131n h\u0131zla t\u0131rmanmas\u0131n\u0131 sa\u011flaman\u0131z s\u00f6z konusu olabilir.<\/p>\n<h4><strong>Kullan\u0131c\u0131 deneyimini zenginle\u015ftirebilirsiniz<\/strong><\/h4>\n<p>Mobil uygulaman\u0131z yard\u0131m\u0131yla kullan\u0131c\u0131lara al\u0131\u015fveri\u015fleri esnas\u0131nda \u00e7ok daha zengin bir <a href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamanizin-ideal-bir-kullanici-deneyimi-sundugundan-nasil-emin-olabilirsiniz\/\">kullan\u0131c\u0131 deneyimi<\/a> sunabilirsiniz. \u00d6ncelikle verileri mobil cihazlar\u0131n haf\u0131zas\u0131nda saklayan mobil uygulamalar ile sayfalar\u0131n \u00e7ok daha h\u0131zl\u0131 bir \u015fekilde y\u00fcklenmesini sa\u011flayabilirsiniz. Dolay\u0131s\u0131yla y\u00fcksek performans g\u00f6steren bir mobil uygulama yard\u0131m\u0131yla kullan\u0131c\u0131lar diledikleri \u00fcr\u00fcnleri rahatl\u0131kla sat\u0131n alabilir, \u00f6deme bilgilerini kaydettikleri takdirde ise tek dokunu\u015fta al\u0131\u015fveri\u015f konforunun keyfine varabilirler.<\/p>\n<p>Bunun yan\u0131 s\u0131ra web sitelerinin hizmet verebilmek i\u00e7in g\u00fc\u00e7l\u00fc bir internet ba\u011flant\u0131s\u0131na ihtiya\u00e7 duyduklar\u0131 g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda, \u00e7evrimd\u0131\u015f\u0131 \u00e7al\u0131\u015fabilme ta\u015f\u0131yan mobil uygulamalar ile kullan\u0131c\u0131lar\u0131n \u00f6n\u00fcndeki s\u0131n\u0131rlar\u0131 ortadan kald\u0131rabilirsiniz. B\u00f6ylece \u00f6rne\u011fin u\u00e7ak yolculu\u011fu gibi internet eri\u015fiminin mevcut olmad\u0131\u011f\u0131 durumlarda kullan\u0131c\u0131lar, mobil uygulaman\u0131z \u00fczerinden diledikleri \u00fcr\u00fcn veya hizmetleri sat\u0131n alma i\u015flemini daha sonra tamamlamak \u00fczere sepete ekleyebilir ve zamandan tasarruf sa\u011flayabilirler.<\/p>\n<h4><strong>Mobil teknolojilerin g\u00fcc\u00fcnden yararlanabilirsiniz<\/strong><\/h4>\n<p>Mobil uygulama arac\u0131l\u0131\u011f\u0131yla kullan\u0131c\u0131lar\u0131n deneyimini \u00fcst seviyelere ta\u015f\u0131man\u0131n bir di\u011fer \u00f6nemli yolu ise mobil teknolojilerden yararlanma imkan\u0131 \u015feklinde de\u011fer kazan\u0131yor. \u0130ndirildi\u011fi cihaz\u0131n mikrofon ve kamera gibi donan\u0131mlar\u0131na eri\u015febilen mobil uygulamalar ile kullan\u0131c\u0131lara e\u015fsiz bir deneyim sunmak m\u00fcmk\u00fcn olabiliyor.<\/p>\n<p>\u00d6zellikle e-ticaret uygulamalar\u0131, al\u0131\u015fveri\u015f deneyimini bir hayli geli\u015ftirebiliyor. \u00d6rne\u011fin art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik teknolojisi sayesinde kullan\u0131c\u0131lar k\u0131yafet denemenin yan\u0131 s\u0131ra sesli komut arac\u0131l\u0131\u011f\u0131yla dokunmadan i\u015flem yapma gibi kolayl\u0131klardan faydalanabilirler.<\/p>\n<p>Buna ek olarak kullan\u0131c\u0131lar, uygulamadan \u00e7\u0131kmadan kameralar\u0131n\u0131 kullanabilir ve sosyal medya entegrasyonu arac\u0131l\u0131\u011f\u0131yla sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcnlerin foto\u011fraflar\u0131n\u0131 sosyal medya hesaplar\u0131nda payla\u015fabilirler. Benzer \u015fekilde mobil cihaz\u0131n navigasyon \u00f6zelli\u011fi ile kendi konumlar\u0131na yak\u0131n fiziksel ma\u011fazalar\u0131n\u0131z\u0131 da ke\u015ffedebilirler.<\/p>\n<p>Hi\u00e7 ku\u015fkusuz ki mobil uygulamalar\u0131 sayesinde hedef kitlelerine etkili bir bi\u00e7imde hitap eden i\u015fletmeler, rekabette bir ad\u0131m \u00f6ne \u00e7\u0131kabiliyorlar. Siz de ba\u015far\u0131 hedeflerinize ula\u015fmaya giden yolda \u00f6nemli bir ad\u0131m atmak istiyorsan\u0131z, mobil uygulama olu\u015fturma platformu MobiRoller\u2019\u0131n profesyonel ekibinden destek alabilirsiniz. Sa\u011flam altyap\u0131ya sahip kaliteli bir mobil uygulama sahibi olmak i\u00e7in <a href=\"https:\/\/my.mobiroller.com\/Register\">hemen bir MobiRoller kullan\u0131c\u0131 hesab\u0131 olu\u015fturun<\/a> ve vakit kaybetmeden mobil d\u00fcnyan\u0131n sundu\u011fu ayr\u0131cal\u0131klardan yararlanmaya ba\u015flay\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Her an her yerden i\u015flem yapabilme kolayl\u0131\u011f\u0131yla teknoloji \u00e7a\u011f\u0131n\u0131n ate\u015fleyici g\u00fcc\u00fc olarak yorumlanan mobil d\u00fcnyan\u0131n etkilerini hemen her alanda g\u00f6zlemlemek m\u00fcmk\u00fcn. \u00d6zellikle g\u00fcnl\u00fck ihtiya\u00e7lar\u0131 kar\u015f\u0131laman\u0131n en pratik yollar\u0131ndan biri olan internet \u00fczerinden al\u0131\u015fveri\u015f, art\u0131k b\u00fcy\u00fck oranda mobil mecralar \u00fczerinden ger\u00e7ekle\u015ftiriliyor. Al\u0131\u015fveri\u015f i\u015flemlerini h\u0131zl\u0131 bir \u015fekilde mobil cihazlar\u0131yla tamamlamay\u0131 tercih eden mobil kullan\u0131c\u0131lar da e-ticaret firmalar\u0131 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[2096,753,1111,98,82,235,2095,54,45,777],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-ticaret firmalar\u0131n\u0131n ba\u015far\u0131s\u0131nda kritik unsur: Mobil uygulamalar - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/e-ticaret-firmalarinin-basarisinda-kritik-unsur-mobil-uygulamalar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-ticaret firmalar\u0131n\u0131n ba\u015far\u0131s\u0131nda kritik unsur: Mobil uygulamalar - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"Her an her yerden i\u015flem yapabilme kolayl\u0131\u011f\u0131yla teknoloji \u00e7a\u011f\u0131n\u0131n ate\u015fleyici g\u00fcc\u00fc olarak yorumlanan mobil d\u00fcnyan\u0131n etkilerini hemen her alanda g\u00f6zlemlemek m\u00fcmk\u00fcn. \u00d6zellikle g\u00fcnl\u00fck ihtiya\u00e7lar\u0131 kar\u015f\u0131laman\u0131n en pratik yollar\u0131ndan biri olan internet \u00fczerinden al\u0131\u015fveri\u015f, art\u0131k b\u00fcy\u00fck oranda mobil mecralar \u00fczerinden ger\u00e7ekle\u015ftiriliyor. 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