{"id":25956,"date":"2018-12-06T09:30:04","date_gmt":"2018-12-06T06:30:04","guid":{"rendered":"https:\/\/blog.mobiroller.com\/?p=25956"},"modified":"2018-11-30T17:40:57","modified_gmt":"2018-11-30T14:40:57","slug":"mobil-uygulama-ile-surdurulebilir-basari-yakalamanin-sirlari","status":"publish","type":"post","link":"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-ile-surdurulebilir-basari-yakalamanin-sirlari\/","title":{"rendered":"Mobil uygulama ile s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131 yakalaman\u0131n s\u0131rlar\u0131"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-medium wp-image-25957\" src=\"https:\/\/blog.mobiroller.com\/wp-content\/uploads\/MR-301118-basari-300x225-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/>H\u0131zla geli\u015fen teknolojiyle beraber kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131 ve beklentileri de do\u011fru oranda farkl\u0131la\u015f\u0131yor. \u00d6zellikle son derece yo\u011fun ilgi g\u00f6ren mobil d\u00fcnyada, <a href=\"https:\/\/blog.mobiroller.com\/tr\/tag\/mobil-uygulama\/\">mobil uygulama<\/a> sahiplerinin h\u0131zl\u0131 bir \u015fekilde de\u011fi\u015fen pazar ko\u015fullar\u0131na uyum sa\u011flamalar\u0131 ve hedef kitlenin ilgisini her daim \u00fczerlerinde tutabilmeleri kimi zaman pek de kolay olmayabiliyor. Bu nedenle mobil uygulamalar\u0131n yakalad\u0131klar\u0131 ba\u015far\u0131y\u0131 s\u00fcrd\u00fcr\u00fclebilir k\u0131lmaya y\u00f6nelik \u00e7al\u0131\u015fmalar da kritik bir de\u011fer kazan\u0131yor.<\/p>\n<p>Mobil kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 mercek alt\u0131na alan ara\u015ft\u0131rmalar sonucunda elde edilen veriler incelendi\u011finde ise 2018 y\u0131l\u0131 i\u00e7erisinde k\u00fcresel boyutta mobil kullan\u0131c\u0131lar\u0131n cihazlar\u0131na toplamda 205,4 milyar adet mobil uygulama indirdi\u011fi kaydediliyor. Bu bir hayli y\u00fcksek rakam\u0131n daha da art\u0131\u015f g\u00f6stererek 2022 y\u0131l\u0131 itibar\u0131yla ise 258,2 milyara ula\u015fmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Fakat mobil cihazlar\u0131na \u00e7e\u015fitli uygulamalar indiren kullan\u0131c\u0131lar\u0131n ka\u00e7\u0131 s\u00f6z konusu uygulamalar\u0131 silmeden uzun s\u00fcre kullanmaya devam ediyor?<\/p>\n<p>\u0130\u015fte mobil uygulama sahiplerinin, uygulamalar\u0131n\u0131n mobil kullan\u0131c\u0131lar\u0131n cihazlar\u0131nda sa\u011flam bir yer edinebilmesi ad\u0131na dikkate almalar\u0131nda fayda olan ipu\u00e7lar\u0131&#8230;<br \/>\n<!--more--><\/p>\n<h4><strong>\u0130htiyaca odaklan\u0131n<\/strong><\/h4>\n<p>Mobil d\u00fcnyaya ad\u0131m atmadan \u00f6nce cevapland\u0131rman\u0131z gereken \u00f6nemli bir soru bulunuyor: Mobil kullan\u0131c\u0131lar, uygulaman\u0131z\u0131 neden indirmeliler? Nitekim ancak belirli bir ihtiyaca hitap eden mobil uygulamalar, uzun vadede kal\u0131c\u0131 bir ba\u015far\u0131 elde etmeyi sa\u011flayabiliyor. Bu ihtiya\u00e7, kullan\u0131c\u0131lar\u0131n g\u00fcndelik ya\u015famlar\u0131nda kar\u015f\u0131labildikleri bir soruna \u00e7\u00f6z\u00fcm olabilece\u011fi gibi e\u011flence a\u00e7\u0131\u011f\u0131n\u0131 dolduran bir i\u015flev de olabiliyor.<\/p>\n<p>Elbette \u00e7\u00f6z\u00fcm \u00fcretebilmek ad\u0131na \u00f6ncelikle kullan\u0131c\u0131lar\u0131n s\u0131kl\u0131kla kar\u015f\u0131la\u015ft\u0131\u011f\u0131 ger\u00e7ek bir sorunu belirlemeniz gerekiyor. Bu anlamda hedef kitleyi yak\u0131ndan tan\u0131man\u0131z, onlar\u0131n ihtiya\u00e7lar\u0131na ve beklentilerine kulak vermeniz son derece b\u00fcy\u00fck bir \u00f6nem ta\u015f\u0131yor. Mobil kullan\u0131c\u0131 davran\u0131\u015flar\u0131na y\u00f6nelik ara\u015ft\u0131rmalar\u0131 dikkate almak, ba\u015far\u0131ya giden yolda temel bir ad\u0131m olmak ile birlikte \u00f6te yandan rekabet analizlerini de ihmal etmemekte fayda var. Nitekim benzer sekt\u00f6rlerde faaliyet g\u00f6steren uygulamalar\u0131n hamlelerini inceleyerek pazardaki a\u00e7\u0131klar\u0131 yakalayabilmek ve de daha etkili stratejiler geli\u015ftirmek s\u00f6z konusu olabilir.<\/p>\n<h4><strong>Farkl\u0131la\u015f\u0131n<\/strong><\/h4>\n<p>2018 y\u0131l\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fi itibar\u0131yla mobil uygulama ma\u011fazalar\u0131nda halihaz\u0131rda Android ma\u011fazas\u0131 Google Play\u2019de yakla\u015f\u0131k 2 milyon 100 bin adet uygulama, Apple ma\u011fazas\u0131 App Store\u2019da ise 2 milyon adet uygulama olmak \u00fczere toplamda 5 milyon adetin \u00fczerinde mobil uygulaman\u0131n yer ald\u0131\u011f\u0131 g\u00f6zlemleniyor. Bu veriler mobil kullan\u0131c\u0131lar\u0131n ilgisi i\u00e7in yar\u0131\u015fan uygulama say\u0131s\u0131n\u0131n bir hayli y\u00fcksek oldu\u011funa i\u015faret ederken, yo\u011fun rekabette tercih nedeni yaratmay\u0131 hedefleyen uygulama sahiplerinin de farkl\u0131la\u015fmalar\u0131 gerekti\u011fi anlam\u0131na geliyor.<\/p>\n<p>Bu noktada \u00e7o\u011fu zaman eskiden s\u0131k\u0131larak yeniye merak duyabilen mobil kullan\u0131c\u0131lar\u0131n, e\u015fsiz bir \u00f6zellik sunan mobil uygulamalar\u0131 indirme ve akabinde uzun s\u00fcre kullanma e\u011filimi g\u00f6sterecekleri \u00e7\u0131kar\u0131m\u0131n\u0131 yapmak pek de yanl\u0131\u015f olmaz. Dolay\u0131s\u0131yla uygulaman\u0131z\u0131n sundu\u011fu hizmetler ile benzerlerinden farkl\u0131la\u015ft\u0131\u011f\u0131 noktalar \u00fczerine odaklanman\u0131z ve b\u00f6ylelikle rekabette bir ad\u0131m \u00f6ne \u00e7\u0131karak dikkatleri \u00fczerine toplamas\u0131n\u0131 sa\u011flaman\u0131z da \u00f6nem ta\u015f\u0131yor.<\/p>\n<h4><strong>Performans\u0131 koruyun<\/strong><\/h4>\n<p>Elbette mobil uygulama sahiplerinin g\u00f6revi, s\u00f6z konusu uygulaman\u0131n indirilmesini sa\u011flamak ile bitmiyor. Nitekim bir mobil uygulaman\u0131n ba\u015far\u0131s\u0131na y\u00f6n veren unsurlar i\u00e7erisinde y\u00fcksek performans, di\u011fer bir deyi\u015fle iyi bir <a href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamanizin-ideal-bir-kullanici-deneyimi-sundugundan-nasil-emin-olabilirsiniz\/\">kullan\u0131c\u0131 deneyimi<\/a> kilit bir rol oynuyor. H\u0131zl\u0131, hatas\u0131z ve p\u00fcr\u00fczs\u00fcz faaliyet g\u00f6steren ve kullan\u0131labilirli\u011fi y\u00fcksek bir aray\u00fcz tasar\u0131m\u0131na sahip bir mobil uygulama, hi\u00e7 \u015f\u00fcphesiz ki s\u00fcrd\u00fcr\u00fclebilir bir ba\u015far\u0131ya giden yolda h\u0131zl\u0131 ad\u0131mlarla mesafe katetmeyi sa\u011flayabiliyor.<\/p>\n<p>Kullan\u0131c\u0131 odakl\u0131 bir yakla\u015f\u0131m\u0131 benimseyebilmek ad\u0131na uygulaman\u0131z\u0131n her daim y\u00fcksek bir performans sergiledi\u011finden emin olman\u0131z gerekiyor. Bir\u00e7ok mobil kullan\u0131c\u0131n\u0131n en ufak bir hatayla kar\u015f\u0131la\u015ft\u0131\u011f\u0131nda uygulamaya bir \u015fans daha vermek yerine silme e\u011filimi g\u00f6sterdi\u011fi g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda, uygulaman\u0131z\u0131 d\u00fczenli olarak kontrol etmenizde ve kullan\u0131labilirlik testlerinden ge\u00e7irmenizde b\u00fcy\u00fck yarar var. Bu ba\u011flamda uygulamalar\u0131n farkl\u0131 cihaz ve i\u015fletim sistemlerinde g\u00f6sterdi\u011fi performans\u0131 \u00f6l\u00e7en fonksiyonellik, uyumluluk, g\u00fcvenlilik gibi testlerden faydalanabilirsiniz.<\/p>\n<h4><strong>G\u00fcncel kal\u0131n<\/strong><\/h4>\n<p>Modern teknolojiyle birlikte her ge\u00e7en g\u00fcn yeni geli\u015fmelere sahne olan mobil ekosistemde uygulamalar\u0131n da <a href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulamanizin-guncel-kalabilmesi-adina-dikkate-almaniz-gereken-5-oneri\/\">g\u00fcncelli\u011fini<\/a> koruyarak zamana yenik d\u00fc\u015fmemeleri b\u00fcy\u00fck bir \u00f6nem ta\u015f\u0131yor. Dolay\u0131s\u0131yla mobil uygulama sahiplerinin de hedef kitleleri taraf\u0131ndan tercih edilmeye devam etmeleri ad\u0131na mobil d\u00fcnyay\u0131 ilgilendiren trendleri ve yeni teknolojileri takip etmeleri gerekiyor.<\/p>\n<p>Mobil trendlerden h\u0131zl\u0131 bir \u015fekilde haberdar oldu\u011funuz takdirde bunlar\u0131 son kullan\u0131c\u0131yla bulu\u015fturarak kal\u0131c\u0131 bir tercih nedeni yaratabilirsiniz. Bunun yan\u0131 s\u0131ra mobil d\u00fcnyayla ilgili oldu\u011funu d\u00fc\u015f\u00fcnmedi\u011finiz teknolojileri de mercek alt\u0131na almakta yarar var. Nitekim bu sayede \u00f6ng\u00f6r\u00fcl\u00fc davranarak mobil uygulamalara entegre olma potansiyeli ta\u015f\u0131yan teknolojileri zaman\u0131nda fark edebilir ve bu durumu avantaja \u00e7evirerek gelece\u011fe y\u00f6n veren uygulamalar aras\u0131nda yer alabilirsiniz.<\/p>\n<h4><strong>Geri bildirimleri dikkate al\u0131n<\/strong><\/h4>\n<p>Uygulama ma\u011fazalar\u0131nda kal\u0131c\u0131 bir ba\u015far\u0131 elde etmeleriyle dikkat \u00e7eken uygulamalar\u0131n bir di\u011fer ortak \u00f6zelli\u011fi de kullan\u0131c\u0131 geri bildirimlerini dikkate almalar\u0131 olarak yorumlan\u0131yor. Nitekim uygulamalar\u0131n gelece\u011fini mobil kullan\u0131c\u0131lar\u0131n \u015fekillendirdi\u011finden yola \u00e7\u0131k\u0131ld\u0131\u011f\u0131nda, onlar\u0131n uygulamaya dair yorum ve de\u011ferlendirmeleri de adeta bir yol haritas\u0131 niteli\u011fi ta\u015f\u0131yor. Kullan\u0131c\u0131lar\u0131n geri bildirimleri bir rehber olarak g\u00f6r\u00fcld\u00fc\u011f\u00fcnde de onlar\u0131n ihtiya\u00e7lar\u0131na do\u011fru bir bi\u00e7imde yan\u0131t veren uygulamalar geli\u015ftirmek ve b\u00f6ylelikle uzun vadeli bir ba\u015far\u0131 yakalamak m\u00fcmk\u00fcn olabiliyor.<\/p>\n<p>Bu kapsamda kullan\u0131c\u0131lar\u0131n uygulama ma\u011fazas\u0131ndaki de\u011ferlendirmelerini hesaba katarak g\u00fcncellemeler yay\u0131mlaman\u0131n yan\u0131 s\u0131ra ak\u0131llar\u0131ndaki soru i\u015faretlerine veya kar\u015f\u0131la\u015ft\u0131klar\u0131 sorunlara h\u0131zl\u0131 bir \u015fekilde tepki vermek de olumlu bir izlenim yaratmaya katk\u0131da bulunabiliyor.<\/p>\n<p>Elbette uzun vadeli ba\u015far\u0131 hedeflerine ula\u015fmay\u0131 m\u00fcmk\u00fcn k\u0131lan bir mobil uygulama sahibi olman\u0131n h\u0131zl\u0131 ve pratik bir yolu da mobil uygulama olu\u015fturma platformlar\u0131na ba\u015fvurmaktan ge\u00e7iyor. Kullan\u0131c\u0131lar\u0131n beklentilerine etkili bir \u015fekilde kar\u015f\u0131l\u0131k veren bir uygulama geli\u015ftirebilmek ad\u0131na mobil uygulama olu\u015fturma platformu MobiRoller\u2019\u0131n profesyonel ekibinden destek alabilirsiniz. Siz de sa\u011flam altyap\u0131ya sahip kaliteli bir mobil uygulama sahibi olmak istiyorsan\u0131z, <a href=\"https:\/\/my.mobiroller.com\/Register\">hemen bir MobiRoller hesab\u0131 olu\u015fturun<\/a> ve mobil d\u00fcnyaya yank\u0131 uyand\u0131ran bir giri\u015f yap\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u0131zla geli\u015fen teknolojiyle beraber kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131 ve beklentileri de do\u011fru oranda farkl\u0131la\u015f\u0131yor. \u00d6zellikle son derece yo\u011fun ilgi g\u00f6ren mobil d\u00fcnyada, mobil uygulama sahiplerinin h\u0131zl\u0131 bir \u015fekilde de\u011fi\u015fen pazar ko\u015fullar\u0131na uyum sa\u011flamalar\u0131 ve hedef kitlenin ilgisini her daim \u00fczerlerinde tutabilmeleri kimi zaman pek de kolay olmayabiliyor. Bu nedenle mobil uygulamalar\u0131n yakalad\u0131klar\u0131 ba\u015far\u0131y\u0131 s\u00fcrd\u00fcr\u00fclebilir k\u0131lmaya y\u00f6nelik \u00e7al\u0131\u015fmalar [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[462,123,452,2019,98,82,54,2098,45,2097],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobil uygulama ile s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131 yakalaman\u0131n s\u0131rlar\u0131 - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-ile-surdurulebilir-basari-yakalamanin-sirlari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobil uygulama ile s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131 yakalaman\u0131n s\u0131rlar\u0131 - Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"og:description\" content=\"H\u0131zla geli\u015fen teknolojiyle beraber kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131 ve beklentileri de do\u011fru oranda farkl\u0131la\u015f\u0131yor. \u00d6zellikle son derece yo\u011fun ilgi g\u00f6ren mobil d\u00fcnyada, mobil uygulama sahiplerinin h\u0131zl\u0131 bir \u015fekilde de\u011fi\u015fen pazar ko\u015fullar\u0131na uyum sa\u011flamalar\u0131 ve hedef kitlenin ilgisini her daim \u00fczerlerinde tutabilmeleri kimi zaman pek de kolay olmayabiliyor. Bu nedenle mobil uygulamalar\u0131n yakalad\u0131klar\u0131 ba\u015far\u0131y\u0131 s\u00fcrd\u00fcr\u00fclebilir k\u0131lmaya y\u00f6nelik \u00e7al\u0131\u015fmalar [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-ile-surdurulebilir-basari-yakalamanin-sirlari\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobil Uygulama Yap, Yapt\u0131r ve Para Kazan | Mobiroller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mobiroller\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-06T06:30:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-30T14:40:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.mobiroller.com\/wp-content\/uploads\/MR-301118-basari-300x225-300x225.jpg\" \/>\n<meta name=\"author\" content=\"Mobiroller App Builder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:site\" content=\"@mobiroller\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mobiroller App Builder\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-ile-surdurulebilir-basari-yakalamanin-sirlari\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-ile-surdurulebilir-basari-yakalamanin-sirlari\/\"},\"author\":{\"name\":\"Mobiroller App Builder\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/#\/schema\/person\/d22368c9621e0d1af6bb69ef242c889b\"},\"headline\":\"Mobil uygulama ile s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131 yakalaman\u0131n s\u0131rlar\u0131\",\"datePublished\":\"2018-12-06T06:30:04+00:00\",\"dateModified\":\"2018-11-30T14:40:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-ile-surdurulebilir-basari-yakalamanin-sirlari\/\"},\"wordCount\":1183,\"publisher\":{\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/#organization\"},\"keywords\":[\"hedef kitle\",\"kullan\u0131c\u0131 deneyimi\",\"mobil d\u00fcnya\",\"mobil ekosistem\",\"mobil kullan\u0131c\u0131\",\"mobil kullan\u0131c\u0131lar\",\"mobil uygulama\",\"mobil uygulama ile ba\u015far\u0131 yakalamak\",\"mobil uygulamalar\",\"s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-ile-surdurulebilir-basari-yakalamanin-sirlari\/\",\"url\":\"https:\/\/blog.mobiroller.com\/tr\/mobil-uygulama-ile-surdurulebilir-basari-yakalamanin-sirlari\/\",\"name\":\"Mobil uygulama ile s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131 yakalaman\u0131n s\u0131rlar\u0131 - 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